Why does my brand need to rank?
When it comes to maintaining a brand’s online presence, your position on Google is essential and should be prioritized. Did you know, Google receives over 2 million searches in just one second? Which is one of the main reasons why position and ranking are so important! If you want to gain more organic traffic, remain relevant or visible, and excel past your competitors, you must revaluate your online marketing strategy and consider investing in search engine optimization. SEO is the leading online marketing tool that will help your brand reach a level of success in a very competitive online world. Today’s article will highlight the details revolving around the importance of position and ranking.
Increase organic traffic
One of the main reasons it is essential to rank on Google and maintain your position is to attract more visitors and increase organic traffic. It is said that ranking in the top ten positions, which essentially places your brand on the first search engine results page, receives roughly 89% of click-through traffic. You want a piece of that action! Any position listed on the second page will receive 4% to 11% click-through traffic. Therefore, you can only imagine the further down your brand ranks, the percentage of traffic significantly decreases. Your brand needs to remain visible to claim its authenticity and gain trust, not only from the audience, from Google as well.
Maintain brand visibility
As a business owner, you want to maintain your business image. In other words, establish trust with your customers and gain respect from your competitors. Ranking on Google will help ground your business image and showcase your brand. Brand visibility of brand awareness is all about exposure. It basically comes down to three key factors, being seen, what is being seen, and being remembered. These factors all play a role in growing your business and creating a relationship with potential customers or clients. Brand awareness or brand visibility is the first critical component of the buying cycle. The buying cycle refers to the five stages a consumer goes through when purchasing a product or service. Therefore, a potential customer won’t even know you exist without that first step or stage. One definite way to create brand awareness is with SEO, including sharing valuable, quality content on your site and social media platforms.
Excel above the competition
There is nothing wrong with some healthy competition. However, by ranking within the top positions on Google’s results page, you will gain a competitive advantage over those in your respected industry. In order to excel over your competitors and attract more business, you must follow the five fundamental principles. One, keywords should be a priority. Analyzing your competition’s keywords will help give you direction on which keywords to focus on and where to place them within your content strategically. Two, your content, including social media content, must bring valuable information. Content should also be eye-catching (targeted towards the readers), engaging, up-to-date, produced consistently, and SEO-focused. Three, your on-page SEO (examples: titles, tags, content, internal links, and keywords) and off-page SEO (examples: guest authors, press releases, brand mentions, and social networking) must work in tandem. Four and five include backlinks and site speed. You can effectively rank above your competitors if all five components are mastered.
You may be thinking, what can I do to rank on Google while juggling daily business operations? Simple. You outsource an SEO team. At Priority Networks, we understand the importance of ranking and position. Our highly skilled SEO team will research your industry, develop a content plan, create engaging content unique to your brand, and post content with consistency. Therefore, assisting your brand to rank, remain visible, and excel.