A keyword is like a bright neon sign in a sea of information, guiding your audience directly to your website. The more attention you obtain, the better chances of increasing your business revenue and maintaining your clientele. So, what exactly is a keyword, and why are keywords important for search engine optimization? At Priority Networks Inc, we recognize the importance of content marketing and all that it entails. In the information provided below, we have shared some details regarding the importance of keywords. The purpose of today’s article is to educate you further so that you may have the opportunity to take action and grow your business with search engine optimization.

Why are keywords important for SEO

Keywords or key phrases are essential for search engine optimization. They will be a significant player as part of your marketing tool kit.  A keyword is a word or phrases your target market would type into a search engine and research. The keywords effectively communicate to the search engine exactly what the client wants or needs.  Therefore, as a business owner or marketing strategist, you will have to understand the desires of the respected target audience. The goal is to capture the attention and effectively communicate their needs through the content provided on your website or social media accounts. A keyword or longtail keyword will drive organic searches to your website or socials and allow your business to shine on the first search engine results page.

Types of keywords

Singular keywords, also known as head keywords, are great; however, there may be too much competition amongst its respected industry. For example: suppose you own a hair salon that offers various services, and you choose the singular keyword “hair.” Your content will get lost among the many other participating salons, and Google’s algorithms will also overlook your site. Therefore, your site will have a low ranking on Google’s search result page.

Longtail keywords are optimal. Longtail keywords contain two or more words that are specific and clear. Therefore, using the example industry indicated above, the longtail keyword would read “specializing in men’s hair cuts” or “hair extension removal available.”

Once you have successfully compiled a list of singular and longtail keywords, they are then grouped further into two categories known as primary and secondary keywords. Primary keywords consist of the main words you wish to rank first. Secondary keywords are meant to support the content further.

Keywords and content

Providing valuable content is essential. Overstuffing with keywords or using clickbait titles will inhibit the success of your website. Therefore, the goal is to create enticing content using appropriate keywords to gain attention, maintain interest and have your clients return for more valuable content! Valuable content will lead to trust, resulting in sales. Ranking on Google’s results page will take patience and dedication. Consistent valuable content will eventually gain momentum and continue to grow.

At Priority Networks Inc, we understand the importance of content marketing and have the skill set to communicate your goods and services to your target audience effectively. If you are unsure how to determine which keywords are best suited for your content, contact us here at Priority Networks Inc. Our search engine optimization team can help you choose the appropriate keywords and help you rank on Google’s first results page!