You’ve spent years building your business, hours building a fabulous website, and now, when it is time to expect the traffic, you’re doomed. Welcome to the club!

With millions of businesses online, it’s hard for prospective customers to discover you until your website is at the top of its search engine optimization game. So, before you doubt if your business is good in the first place, hold on! It might be the case that your website has very low rankings in the highly competitive search engine results.

Common reasons why a website may not rank on search engines:

No content or not enough quality content

We all have heard the phrase, ‘Content is King.’ That is it. The content you put on your website must add value to the user’s information database, or Google will simply turn off your page’s visibility.

Not enough keywords

Now suppose you’ve published a value-packed 1000-word article for your website. And you might be hoping for the traffic to barge in. But did you add the SEO keywords too? And what is the frequency and position of these keywords? We hope you did not stuff your write-up with it but used it diligently to make a smart impact. And if you haven’t, then this might be just another reason your website doesn’t rank on Google!

No backlinks

Search engines are less likely to trust you if you don’t have backlinks to your website. This might be another reason you have not been ranking on the web.

Site speed

Your site speed is a factor that influences Google’s algorithm whether to rank you or not. If it’s taking too much time, you might be in trouble!

Not posting or publishing regularly

Posting content once in a blue moon is not going to help you. Less content means fewer occurrences of potential keywords. Therefore, the odds of ranking on the web are less.

Competition

There are many other websites that write similar content as you. What is it that makes you stand out? There is a lot of competition on the web, and your content must crack the code.

How to fix these issues and improve your website’s SEO?

Now that you’re aware of the possible problems let’s look at some potential solutions.

Quality Content

Make sure you publish only words that are worth the read. And it should not be just bare minimum words. There should be thorough research on how many words deliver higher traffic chances. And yes, not to forget the keywords!

Keywords

SEO keywords are the terms that your prospective customer might be typing in his search bar. Use them appropriately throughout your content.

Backlinks

Backlinks are basically links that trace back to your website. They play a significant role when it comes to building search engine’s faith. And if you’re wondering how to earn backlinks, there are techniques an SEO professional or a company knows.

Site speed

An optimum site speed equals optimum page speed. This means the search engine can crawl many pages in a fragment of time, which could probably increase your chances of ranking better.

Tip: Use a proper ratio of text, images, and graphics to make your site appealing and load faster at the same time.

Posting Frequency

Posting content at regular intervals not only helps build your customer’s faith but also of the search engines.

For instance, Google will know you are a regular publisher. It will get to crawl through your website more frequently and in less time along the line. This improves your website ranking chances better,

Publishing Competition

Write about topics that your competitors haven’t touched yet. This is a great way to add value and stand out!

How does working with a professional SEO company helps?

While you learn what to do, it is not easy as it looks. SEO optimization needs a lot of hard work unless you decide to invest in a reliable and professional SEO company that will offer you the right SEO services.

Top three advantages of working with a professional SEO company:

1. They have experience in working with various brands and industries. So you expect only the best results.
2. They will assist you in the long term, as is required for SEO optimization. The algorithms are frequently updating, and such companies will stay on their toes to update your content as well.
3. You don’t need to spend extra money on SEO tools you are unsure about. Invest in the right team who will work for you.

So, if you want something practical, SEO companies are the best choice. They will save you time and save you from a lot of headaches. And you’ll have more space to do what you love – thinking about that next business idea!