Top benefits of SEO for your business

Top benefits of SEO for your business

Priority Networks weighs in on the top benefits of SEO for your business, sharing highlights on brand awareness and many other essential components for SEO success. (Source: Jonas Muthoni (Forbes Councils Member), June 14, 2021, 10 key benefits of SEO for your business,

Boosting credibility is number one on the list. Jonas Muthoni shares a site that ranks high on a search engine results page is considered trustworthy, therefore increasing the credibility of your business. Massimo from Priority Networks agrees, “An optimized website paired with creative, quality content that is made with functional SEO methods equals high-rankings, every time. Therefore, securing the credibility, integrity, and trustworthiness of your business. A search engine must crawl easily, index, and rank content easily. Therefore, allowing your target audience to access and find exactly what they are looking for. Any inability to crawl, index, or rank is a direct result of performance issues with the infrastructure of a website and inconsistent content. There is much debate circulating the internet regarding creating SEO content yourself for your business or outsourcing. If you want to secure that credibility, a professional network company along with an SEO content writer will help you solidify your placement and rank amongst your competitors.”

The second key benefit mentions how SEO does not cost much in comparison to other marketing strategies. Massimo from Priority Networks explains, “if you choose to write engaging articles consistently and optimize your website, it is not costly. However, what you save in dollar amounts, you lose elsewhere. It takes dedication and effort to learn how to incorporate search engine optimization. It also takes time to create content, post consistently, track progress and research the necessary SEO information to ensure success. Therefore, it is advisable to outsource a professional SEO writer or team, which may cost a bit, but you will gain long-term results.”

Number three explains how SEO supports content marketing. Jonas Muthoni shares the importance of creating high-quality content optimized for keywords you want to rank for. Massimo from Priority Networks agrees, “search engine optimization definitely supports content marketing. You can not have one without the other. Content such as videos, images, blogs, or social media posts requires SEO practices. Some examples of SEO practices include the use of keywords, keyword phrases, backlinks, and tags. The combination of quality content and SEO practices will ultimately boost rankings, attract new visitors and amplify the message you are promoting.”

Number four highlights the details on how pay-per-click advertising along with SEO strategies enhances brand credibility. Massimo from Priority Networks shares, “websites which have the small “ad” indication often get overlooked. The reason is the user knows the brand has paid to be in the top position. Therefore, losing its authenticity and credibility. Unpaid search results or organic search should be the main goal. However, for those who use the pay-per-click advertisement method, SEO will complement those efforts by driving more traffic.”

SEO is your competitive advantage; Jonas Muthoni shares those who invest heavily in SEO often outrank the competition in search engine results and gain market share. Massimo from Priority Networks agrees, “As the article mentions, you can not afford to rank low on Google’s pages. Those who invest in SEO will see the reward; those who do not invest end up on page two or worse. The goal is to remain relevant and visible. If your competition ranks higher than your website, your attention needs to be focused on SEO marketing. An SEO team and SEO content writer will analyze your competition and develop a strategy or content plan to get you on page one.”

Number six explains how search engine optimization can help reach a wider audience. Massimo from Priority Networks explains, “If you are invisible, how will you gain new clients or potential business opportunities? You can not maintain your existing clientele or attract new clientele without good SEO management. SEO is designed to attract quality traffic, meaning an audience specifically interested in your product, service, or information. The more valuable content you bring to the table along with target keywords related to your industry, the better. Therefore, any visitor viewing your page had the intention to see what you have to offer. That attention from new quality traffic will inevitably support the buying cycle. During the five stages, you ultimately solidify new relationships that will continue to grow and trust your brand. As the article mentions, SEO can also help attract potential business partners or business opportunities relevant to your industry, which may contribute to the growth of your brand.”

Number seven on the list explains in detail how SEO helps to rank in local searches. Massimo from Priority Networks shares, “optimizing your brand for locations is essential. Consumers research a business, product, or service based on their surrounding area. As the article mentions, those researching based on location are more likely to purchase a product or service. The reason being everyone is after convenience. A consumer requires an easy solution to access what they are searching for. With localized SEO, keywords dedicated to a location, and voice optimization, you will be able to cater to your customers’ need for convenience and provide a way to be located quickly. The goal is to be accessible and visible to the locations you service.”

At number eight, Jonas Muthoni explains how SEO can improve the usability of a website. For example, features that will enhance usability include a robust site structure and navigation. Massimo from Priority Networks agrees, “optimization of a website is known as technical SEO. Search engines want to bring the best value to their users. In order to bring value, a search engine must be able to read and understand your website. As previously mentioned, any inability to crawl, index, or rank is a direct result of performance issues with the infrastructure of a website. A professional networking company with an SEO team is your best asset to ensure your website has speed, is crawlable, secure, and structured.”

Number nine explains the ability to measure results. Massimo from Priority Networks agrees, “one of the benefits of SEO is that it can be tracked. Various platforms permit SEO tracking, making it easier to analyze the site’s performance and the behavior of the visitors. The ability to track performance makes it easier to adjust your marketing strategy, content, and content plan.”

Lastly, number ten highlights how SEO improves user engagement rates. Massimo from Priority Networks expresses, “quality content that brings value will naturally encourage a visitor to interact more with your site. As the article mentions, the longer someone connects to your brand, the more trust is built, leading to a strong, long-term customer relationship. Ensuring a sale and return.”

Massimo from Priority Networks shares, “it is undeniable. SEO is the leading method for online marketing. Trust the process and celebrate the reward, high-rankings.”

Massimo DeRocchis

My life has been surrounded with computers since I was a child, from my first job as a Computer Assembly Assistant to the current ownership of Priority Networks, a dental focused networking company. Starting with an Apple computer connecting to other networks when I was only 13 years old, I quickly knew this passion would lead to bigger ventures. As the internet started to evolve, I immediately worked for an Internet Service Provider (ISP). This gave me insight to the power of worldwide internet communications and the capabilities of sharing data across multiple networks simultaneously. The dedication towards this field has given me the advantage of understanding new technologies and grasping complicated issues quickly from software, hardware, networking, security, management and much more. As a Computer Network Manager for Tesma International, a division of Magna International, I gained the experience of becoming a qualified NAI Network Sniffer, EDI Communications Specialist, Head Securities Manager, MRP Manufacturing Integration Manager, and received several enhanced managerial and technological training courses. Moving forward to today, I apply all my knowledge, training and years of solid network experience to deliver the very best support to all my customers at Priority Networks.