SEO marketing success: content vs. optimization
Massimo from Priority Network weighs in on the key components of SEO marketing and shares his views on quality content. (Source: SEO is not about ‘good’ writing, Joseph Raunch, Forbes council member, May 4, 2020, https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/04/seo-is-not-about-good-writing/?sh=326e926f1109).
Joseph Raunch begins by expressing the misconception of content writing. Many think or perceive that good SEO is a direct result of the produced content. Although quality content is important, it is not the only ingredient in regard to ranks. It takes time, effort, strategy, money, skill, and teamwork. Massimo from Priority Network agrees, “this is one hundred percent true. SEO content writing takes time, dedication, and strategy. We tend to look at things at face value. Various components behind the scenes contribute to creating a quality SEO (search engine optimization) article. Many of our clients tend to focus on what the article is depicting or telling their audience. However, quality content that intrigues your readers and encourages them to search further is a small part of a larger plan. The goal is to have an article optimized for the search engine as well.”
Quality content and optimization work together. However, there are some differences. Joseph Raunch highlights the differences between writing quality vs. optimization. Readers tend to evaluate a page based on interesting information related to their initial search, easy-to-read content, and accuracy provided by a trustworthy source. Therefore, quality content impacts the reader’s experience, while a search engine measures engagement. Another main difference Joseph mentions is that quality is subjective, while a search engine company or machine decides on optimization. Massimo from Priority Network shares, “I would also like to point out another difference, search engine optimization encourages brand visibility. Without SEO, no one would know your company exists unless searching for it specifically, of course. Quality content will only anchor your readers and viewers when found. You can have quality content, but if you don’t have SEO, no one will know its existence to read it. Although there are a few significant differences, in order for your business to remain visible, relevant, and successful, both attributes need to be executed seamlessly.”
Joseph Raunch highlights what SEO is genuinely about and outlines five additional components that determine SEO’s success. The five components include link building, the source, time, money/teams, and luck. Massimo from Priority Network agrees, “link building is all about connection. Just like the phrase “it is all about who you know,” Google recognizes your credibility. Therefore you have won the popularity contest, resulting in a higher rank. The source of where the content is coming from is also a vital component. In regards to time, I agree with Joseph; gaining a high rank does not happen overnight. As mentioned in the article, SEO is about long-term gain. SEO must be looked at as an investment. Just like any other marketing avenue for your business. The more money you put towards SEO marketing, the better chance you have at gaining potential clients/ new customers and even business opportunities. Many of our SEO clients have been approached by other companies relative to their industry and have developed amazing partnerships. Lastly, of course, it always helps to have a little luck on your side, but with persistence, dedication, and a good SEO team, your business will succeed with high ranks.”
Massimo from Priority Network shares, “quality content is essential. However, all SEO tools must be combined for SEO marketing success”.