Priority Networks Inc. (www.PriorityNetworks.ca), a Toronto-based computer network company offering customized search engine optimization, is weighing in the difference between outsourcing SEO vs. DIY SEO for small businesses. The article posted by World Best News shares the pros and cons of SEO and why it is the best option to outsource SEO to secure an online web presence. (Source: Outsourcing SEO vs. DIY SEO for Small Businesses: Which is better?, Worlds Best News site, August 15, 2020; https://worldbestnews.info/outsourcing-seo-vs-diy-seo-for-small-businesses-which-is-better/.)

With online marketing strategies to ensure a positive outcome and receive great feedback, content must be engaging and contain certain aspects such as keywords, location, backlinks, media content and much more. Small businesses may gravitate toward a “do it yourself” situation due to a low-cost point. The main difference between outsourcing and creating content on your own is the amount of money it will take to curate a captivating online presence. Massimo from Priority Networks explains “there are many differences. Yes, it will cost to outsource. However, an SEO company has access to platforms which measure the total content’s success on a website. These platforms allow us to make necessary adjustments and create a content plan to ensure success. An SEO company’s main priority is to focus on ensuring your content excels and will exceed your competitors. Speaking from experience, as a business owner your focus should remain on the products and services you offer, as well as other aspects that may require your full attention”. 

As the article points out the pros and cons of DIY SEO, as a small business owner, it is understandable to want to cut corners by saving a little extra money; however, the downside outweighs the cash-saving positive. Massimo expresses, “it takes time and effort to learn how to incorporate search engine optimization into the content displayed on a website. It is not as simple as writing great, engaging articles and hoping for the best. Many factors go into this style of writing.” 

The article presented by World Best News also explains that it is a good indication of professionalism when outsourcing an SEO company that they include other services. A professional SEO company will most likely offer social media, images or video content, scheduling posts, web development, and other IT services. A well-rounded SEO company will take care of all your digital marketing needs. Massimo shares, “absolutely! I agree that a company should cater to every aspect of digital marketing. SEO brings web traffic but to secure a relationship with your customers, the website or network system should function flawlessly. At Priority Networks, we provide networking services, web development, app development, professional SEO content and much more. We understand what it takes to succeed in the digital world.”    

A small business will go through growing pains before it secures a spot in their respected industry. As a business owner, you must maintain supply and demand. The product or service will need attention in order to perform well, potentially onboard staff, and so forth. Writing and producing content takes time, research, and attention to detail. Massimo expresses, “at Priority Networks, we will take care of your content to allow you to focus on other aspects of your business. I firmly believe if you want something done right the first time, especially in the beginning stages, it’s best to call in the professionals.”