How to prepare for an SEO meeting
At Priority Networks, we believe communication is essential. An SEO meeting allows two or more parties to communicate goals and understand the details of search engine optimization. In today’s article, we discuss some helpful tips on how to prepare for an SEO meeting.
To be prepared for an SEO meeting, it is encouraged to have a clear goal in mind. Do you want to promote your goods or service? Do you want to encourage more web visitors? Or do you want to promote more walk-in clients? You know your business and industry best. Obtaining a clear vision of what you would like to see for your business will help your SEO team develop a content plan dedicated to your goal.
A keyword is a word or phrase your target audience would type into a search engine and research. The keywords successfully communicate to the search engine the clients’ wants or needs. The search engine will then provide the respected results. During an SEO meeting, keywords will be discussed, prioritized into two categories, primary and secondary. Once the list of keywords has been determined, the SEO team will test and analyze the keywords to ensure their dominance amongst your competitors. An SEO content writer will then strategically place the appropriate keywords within the content on your website or social media accounts. To be prepared for an SEO meeting, we recommend coming up with a list of ten or more keywords, longtail keywords, and phrases. You know your business best; therefore, whether you provide a product or service, you should have a fair amount of knowledge as to what your audience would research.
To keep your clientele engaged and interested, an SEO writer will create quality content and content plan that caters to the five stages of a customer’s lifecycle. The five cycles are as follows: reach, acquisition, conversion, retention, and loyalty. At Priority Networks, we offer three categories of articles: local SEO, a press release, and blog-style articles. The categories will target your audiences’ desire to connect with your company and encourage them to purchase the product or service you offer. Therefore, following the five stages of a customer’s lifecycle.
To be prepared for an SEO meeting, we encourage you to brainstorm! Brainstorm some content ideas and topics in which you think your clientele would be most interested in reading. For example, suppose you own a specialty grocery store. Your clientele may be interested in reading some recipes which include the items you sell at your establishment. Therefore, your clients will want to return to your website by providing content related to your industry while highlighting the goods or services. Your clients will also be encouraged to visit your location and find what they are searching for.
Lastly, for your SEO team to create a quality content plan effectively, it is encouraged to provide various resources to find relative information regarding your industry. An SEO content writer beautifies the data and communicates your goal through content while strategically placing keywords and catering to the five stages of a customer’s life cycle. An SEO content writer has the skill set to communicate directly to your target audience. An SEO content writer does not work in your particular industry. Therefore, to prepare for an SEO meeting, we encourage you to provide a list of approved resources. Your content writer can then easily piece together information and create quality articles.
Contact Priority Networks today for more information on how SEO can help your business reach its fullest potential.