How to optimize product pages

How to optimize product pages

Product pages are the cradle of visitor conversion to any e-commerce site. They act like an index that provides A to Z information about your product at a glance. They are your ultimate chance to woo browsers who land on your page and effectively capture and turn their interest into purchase. Product page optimization is a trending concept born at the crux of the increasingly fast pace of online shopping and the speed at which the realm of e-commerce spins. For several reasons, it is best to hire a professional SEO service to do this. 


Optimizing a product page


It is crucial to plan your product page neatly and concisely as it plays a significant role in successful SEO optimization. An ideal product page should consist of relevant, valuable, and unique details about the product, along with images and videos to demonstrate its functions. It also includes an original product title, user reviews that prove your authenticity, brand information, and CTA buttons. A precise product description that is keyword-friendly to suit the goal of SEO is also vital. 


Some practices are best avoided in priming the perfect product page. A purely factual approach to a product description misses out on the emotional appeal consumers operate on. Not being upfront about additional costs and a page that takes too long to load or isn’t mobile-optimized also deter potential buyers. So does bombarding with information, a visually jarring page layout, not enabling image zoom, and an incomplete FAQ page. Using a good SEO service to improve the quality of your product pages will go a long way in boosting sales. This will also secure top SEO rankings for your e-commerce business. 


Six ways to optimize a product page


It is recommended to receive the help of SEO experts is necessary for planning the different elements of the product page to give you an edge over competitors.  


Images – Using attractive and high-resolution photos of the product that impress consumers at first sight, is fundamental. Neutral backgrounds and engaging videos that highlight utility help pave the way for a successful purchase. 


Description of content – Clarity in descriptions and a holistic explanation of content on the page is essential to drive lead conversion. Including all the benefits and features of the product in an entirely original, authentic manner is guaranteed to place you high while competing for SEO positions. 


CTA – Something many e-commerce sites don’t correctly use is employing a call to action or CTA button that harnesses the consumers’ FOMO or fear of missing out. Ushering in the sense of urgency to the product motivates them to make the jump in buying. 


Reviews – Most often, the presence of testimonials or reviews on the product page determines the difference between a casual visitor and purchasing consumer. It provides a real-life appeal to your product or service. Therefore, it will show a physical aspect a webpage cannot replicate and adds a great deal of credibility to what you’re selling. 


Page Speed – You only have milliseconds to impress the consumer who has landed on your page. Outdated plugins, bugs that need fixing, and poorly designed pages that take time to load will fail to maintain the attention span of the consumers. Ensure your page speed is always optimal for SEO optimization by using Google’s PageSpeed Insights.


FAQ section – A section that comprehensively lists frequently asked questions provides all the supplementary information your consumer is looking for. This needs to be regularly updated based on their feedback to fill any potential gaps in information.


Hiring a professional SEO service 


There are various significant advantages to hiring a professional SEO service for optimizing your product or service page. An SEO expert will periodically research and strategically incorporate keywords and conduct frequent audits to locate blind spots on the page that reduce its quality. They are well-versed in creating optimized meta descriptions and titles and writing apt content about the brand for SEO purposes. An SEO professional will be an asset to your business as they will give you the flexibility to concentrate on other projects. 


Whether you have a full-fledged marketing team or not, hiring a professional SEO service is always recommended to aid the growth of your business. Adopting the latest SEO trends and enhancing your e-commerce practices are bound to make you stand out in the sea of competitors. 

Massimo DeRocchis

My life has been surrounded with computers since I was a child, from my first job as a Computer Assembly Assistant to the current ownership of Priority Networks, a dental focused networking company. Starting with an Apple computer connecting to other networks when I was only 13 years old, I quickly knew this passion would lead to bigger ventures. As the internet started to evolve, I immediately worked for an Internet Service Provider (ISP). This gave me insight to the power of worldwide internet communications and the capabilities of sharing data across multiple networks simultaneously. The dedication towards this field has given me the advantage of understanding new technologies and grasping complicated issues quickly from software, hardware, networking, security, management and much more. As a Computer Network Manager for Tesma International, a division of Magna International, I gained the experience of becoming a qualified NAI Network Sniffer, EDI Communications Specialist, Head Securities Manager, MRP Manufacturing Integration Manager, and received several enhanced managerial and technological training courses. Moving forward to today, I apply all my knowledge, training and years of solid network experience to deliver the very best support to all my customers at Priority Networks.