When it comes to creating content and site performance, many details and various factors contribute to a much larger picture. Today’s article will focus on fresh content, relative content, keywords, and site performance. All of which will help to maintain your SEO Presence.

The first step in maintaining your SEO presence is to post fresh content frequently. Fresh content allows you to create and share new ideas, concepts, or information. Fresh or new content is also a great way to introduce a new product, service and advertise new campaigns. The more valuable information you bring to your audience, the more likely they will establish trust in your brand. The main goal is to increase sales, reach new audiences, engage or maintain existing customers and solidify the customer buying cycle. Fresh quality content will confirm your place in the industry as a significant authoritative figure. Frequent posts which include a healthy number of keywords and quality content will show Google that you are relevant. Therefore, improving site ranking.

Content should remain relevant and not repetitive. Although you may be promoting a particular service or product, you may want to consider discussing topics in relation to that specific industry or niche. For example, suppose you own a hair salon. In that case, your audience may get tired or bored with reading topics relating to products you sell or services you offer. However, suppose you incorporate ideas or concepts relating to hair. In that case, you will maintain interest—for example, content about the top ten foods that assist with hair health or growth.  The same type of content will get boring. Mixing it up using infographics, video, demos, testimonials, podcasts, and social media will keep your audience interested and engaged.

Keywords should be user-friendly. Keywords effectively communicate the customer’s interests, wants, or needs to the search engine.  Therefore, as a business owner, you will have to understand the desires of the respected target audience. The goal is to capture the attention and effectively communicate their needs through the content provided on your website or social media accounts. A keyword or longtail keyword will drive organic searches to your website or socials and allow your business to shine on the first search engine results page.  It is essential to keep in mind that short keywords no longer work. They are too generic and will get lost amongst your competitor’s content. It is also necessary to keep in mind that keywords must flow seamlessly within your content. Using the hair salon example as above, the keyword “hair” or “hair salon” is too simplistic. A keyword phrase like “fix split ends” does not flow well into a piece of content. However, “split end treatments” or “products for colour treated hair” will stand out, target interest, and flow well.

Did you know your site’s speed can significantly affect search engine optimization? When issues are present, especially with a site’s ability to load quickly, your audience will lose interest just as fast, which contributes to your bounce rate. A bounce rate refers to a loss of engagement. For example, after reaching your site, a visitor will click out and does not engage with the other pages on your site; this activity is measured and affects SEO. To prevent visitors from leaving your page or site, speak with a web developer or IT network company to make the necessary changes to improve your site’s performance.

When in doubt, seek out a professional SEO team. At Priority Networks, we understand the details and importance of search engine optimization. Our team of writers will generate a content plan, research topics, create engaging articles, and craft the perfect content for your business. A professional IT networking company that offers SEO services has access to platforms and various tools that measure a website’s total success and content. These platforms allow us to track your website’s progress, make necessary adjustments to execute a content plan to ensure success. At Priority Networks, we consider site performance and deliver quality SEO content to help propel your business forward.  Stay tuned for part two, where we discuss social media, titles and meta descriptions, internal linking/backlinking, and mobile-friendly sites.