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Posted by Massimo DeRocchis

paid vs free antivirus
September 19, 2021

Paid vs. Free Antivirus

Paid vs. Free Antivirus

When protecting a business environment, antivirus is exceptionally essential. Antivirus software ensures detection, prevention, and removal of viruses, including malware.  Without antivirus software, your data might as well be wearing a neon sign saying, “I’m here!”. Vulnerable data can be stolen, or worse, held for ransom with ransomware. Viruses infiltrate your networking systems primarily through downloading files that are infected. Spam mail, including any attachments or visiting untrusted websites that you are unaware of, are a few ways your computer can obtain a virus. Of course, you don’t mean to infect your computer; you just wanted to play a simple game at work on your “lunch break.”  We get it! Antivirus software will detect and remove threats; therefore, you can be more aware of which links and downloads to trust and which ones to avoid. There are many antiviral programs out there; today, we discuss the difference between paid versus free antivirus.

Security

It is no secret that almost everything can be accomplished online. Many individuals provide private information online from daily purchases, banking, clinic tests results, applications, or forms. When it comes to business, you want to ensure your customer/client information, as well as any business documentation, is entirely secure. Compromised data can lead to violation of (private information) client confidentiality, financial loss or legal repercussion, and reputation impairment. Any of the mentioned violations are not to be taken lightly. Any time taken to recover from the damages will interrupt daily operations and workflow. Therefore, paid antivirus will provide additional security measures to protect sensitive data. Free antivirus can only offer minimal protection.

Support

A computer virus can strike anytime, especially when proactive and preventative measures are not in place. When faced with annoying pop-up ads or lagging computer functions, a common reaction is to unplug, shut off, or ignore the issue. However, those are just a few signs indicating that there may be a virus attacking your network system. Other signs include the browser redirecting your initial command, frequent error messages, strange emails sent from your account without you knowing, random addition of applications, slow performance, and missing files. If you should encounter any of these signs, it is critical to take immediate action. Paid antivirus offers 24/hour support with rapid response times. Paid antivirus software companies also have a team dedicated to combating active threats. Therefore, providing immediate customer and technical support. Free antivirus programs offer basic customer support, which can be obtained by email. Thus, slower response time and no quick solution.

Quicker updates alerting you to take action

Lastly, paid antivirus tends to have additional features, such as efficient clean-up algorithms, faster detection of new viruses, and identity protection. When cleaning infected files, paid antivirus programs are better equipped to alert you and tackle most components that have been compromised. Most paid antivirus programs will immediately identify the threat, update you on new threats and alert you if there has been any suspicious activity involving personal information.  Therefore, by alerting you instantly, you can take the appropriate action.

So which is better, paid antivirus or free antivirus? The obvious answer is paid antivirus. Contact Priority Networks today for more information on how to protect your computer network systems.

Massimo DeRocchis
September 19, 2021
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How to teach yourself SEO or outsourcing SEO
September 12, 2021

How to teach yourself SEO or outsourcing SEO

How to teach yourself SEO or outsourcing SEO

Priority Networks Inc. (www.PriorityNetworks.ca), a Toronto-based computer network company that offers customized search engine optimization weighs in on how to teach yourself SEO. The article posted by Forbes, written by Josh Steimle, shares some great information and sources on executing SEO for yourself or your business. However, Massimo from Priority Networks shares his insight on the potential downside and where applying SEO yourself is more suited. (Source: How to teach yourself SEO, Forbes site, September 18, 2015; https://www.forbes.com/sites/joshsteimle/2015/09/18/how-to-teach-yourself-seo/?sh=78007bf773f5)

 

Josh Steimle begins the article by sharing his start-up journey, which led him to build his SEO firm. Josh expresses, “Although others can facilitate learning, nobody can teach you anything–they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands”. It goes without saying, education in any form, for any reason, is essential. Education provides the tools and foundation that will propel us further in the direction or path we choose. Many professionals are self-taught and are exceptionally successful. Massimo from Priority Network Inc, explains “As a business owner, I commend those who are self-educated and succeeded by building their company on their own. I believe in order to accomplish anything; you have to get your hands dirty. It would be best if you put in the effort; do the work, and you will learn from trial and error”.

 

Josh Steimle shares some great resources on where to begin your pursuit of search engine optimization. Josh also explains that most SEO enthusiasts do not take the time to learn the fundamentals of what SEO entails and the critical elements of how search engines work. Although the end goal of driving web traffic is what we are all after, you must understand the foundation to proceed further. Massimo agrees, “understanding the fundamentals of SEO is critical. Although learning SEO on your own is possible, many companies choose to outsource. The reason being, it is time-consuming. Your website is your main source of marketing. A website is the face of your company. Therefore, you want to make sure SEO is executed correctly. At Priority Networks Inc, our team of professional SEO writers has access to certain platforms that track a website’s progress and performance of keywords. As a business owner, your attention to detail is focused on other elements. To maintain an online presence, outsourcing SEO writers is worth the investment”. 

 

In regards to expert level SEO, Josh explains, “By investing a few hours a month, you can move toward becoming a true SEO expert yourself and then you’ll have the knowledge to know what those you hire to do SEO for you should be doing, and you can better gauge their readiness before hiring them.” Massimo points out, “the issue for many business owners is that a few hours a month is asking for a lot, you cannot afford to have your efforts wasted. A few hours a month is not enough time to become an expert level SEO writer from our experience. Writing text and curating other content elements requires creativity and dedication. I agree that if you plan on hiring an SEO service, it is worth reading up on some key components to effectively communicate your desired outcome and understand how SEO is working in your favor. If you are a blogger, and writing is your passion, then absolutely! Learning SEO is worth your while. However, if you are running a company, outsource and get the job done right the first time”.

Massimo DeRocchis
September 12, 2021
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How to gain the attention of a search engine
September 5, 2021

How to gain the attention of a search engine

How to gain the attention of a search engine

To understand how to obtain a search engine’s attention, you must first understand how a search engine works. A search engine has three main functions, crawl, index, and rank. Search engine crawling is a process where the search engine will send out “robot crawlers” or “spiders” to find content per URL. The various types of content do not necessarily matter as the crawlers are responding to links. The links are then followed to the web page. The content found will be stored for future seekers. The storage process is called indexing.

 

One way to gain attention is by using backlinks. The objective is to build a link or “hyperlink” from one website to another. When a link is achieved, this lets Google know that other sites refer/ recommend or are vouching for your site, deeming it reputable. Two types of links can be performed, natural and outreach. Natural links are gained when your site has captivating content, leading other website owners to reference you naturally. Outreach linking is the action of manually asking other sites to link you. An SEO professional will take care of the process to further assist your goal of gaining a search engine’s attention.

 

People of all ages use mobile devices daily for various reasons. Browsing, education, communication, finding a product or service, locating businesses, and much, much more. When a user types in an inquiry, their main objective is to access the response or answer as quickly and efficiently as possible. Navigating through a site not supported by mobile devices will deter a customer from interacting with the company. In order to maintain relevance amongst your audience and attract Google’s attention, your site should be mobile-friendly and fit various screen sizes. Google’s priority is to offer quick quality responses and relevant information to the user. Therefore, Google has made substantial updates to cater to mobile devices’ popularity and favour compatible sites.  

 

Content is what attracts and keeps your audience’s attention. It will also gain Google’s attention if executed correctly. Content is not simply plain text that is roughly put together. Content should consist of engaging information, creativity, and high-quality writing skills. Along with excellent writing, embedded in your content should be your keywords. Using keywords will optimize search results for the user and allow Google to send out its crawlers and find the desired content.

To gain the attention of a search engine, you want to incorporate a few details. Backlinks, compelling content, mobile compatibility are just a few components. You will also need to consider page speed, URL structure, and other various attributes.

 

When in doubt, it is worth the investment to outsource a search engine optimization writer. At Priority Networks Inc., our dedicated professional SEO writers will ensure all the SEO qualities are incorporated into your web page’s content. Our team will review your existing web pages and develop your content accordingly. Their attention to detail will exceed your expectations. Call Priority Networks Inc. today and see what our professional SEO team can do for you.

Massimo DeRocchis
September 5, 2021
17178
Why are keywords important for SEO
August 15, 2021

Why are keywords important for SEO

Why are keywords important for SEO

A keyword is like a bright neon sign in a sea of information, guiding your audience directly to your website. The more attention you obtain, the better chances of increasing your business revenue and maintaining your clientele. So, what exactly is a keyword, and why are keywords important for search engine optimization? At Priority Networks Inc, we recognize the importance of content marketing and all that it entails. In the information provided below, we have shared some details regarding the importance of keywords. The purpose of today’s article is to educate you further so that you may have the opportunity to take action and grow your business with search engine optimization.

Why are keywords important for SEO

Keywords or key phrases are essential for search engine optimization. They will be a significant player as part of your marketing tool kit.  A keyword is a word or phrases your target market would type into a search engine and research. The keywords effectively communicate to the search engine exactly what the client wants or needs.  Therefore, as a business owner or marketing strategist, you will have to understand the desires of the respected target audience. The goal is to capture the attention and effectively communicate their needs through the content provided on your website or social media accounts. A keyword or longtail keyword will drive organic searches to your website or socials and allow your business to shine on the first search engine results page.

Types of keywords

Singular keywords, also known as head keywords, are great; however, there may be too much competition amongst its respected industry. For example: suppose you own a hair salon that offers various services, and you choose the singular keyword “hair.” Your content will get lost among the many other participating salons, and Google’s algorithms will also overlook your site. Therefore, your site will have a low ranking on Google’s search result page.

Longtail keywords are optimal. Longtail keywords contain two or more words that are specific and clear. Therefore, using the example industry indicated above, the longtail keyword would read “specializing in men’s hair cuts” or “hair extension removal available.”

Once you have successfully compiled a list of singular and longtail keywords, they are then grouped further into two categories known as primary and secondary keywords. Primary keywords consist of the main words you wish to rank first. Secondary keywords are meant to support the content further.

Keywords and content

Providing valuable content is essential. Overstuffing with keywords or using clickbait titles will inhibit the success of your website. Therefore, the goal is to create enticing content using appropriate keywords to gain attention, maintain interest and have your clients return for more valuable content! Valuable content will lead to trust, resulting in sales. Ranking on Google’s results page will take patience and dedication. Consistent valuable content will eventually gain momentum and continue to grow.

At Priority Networks Inc, we understand the importance of content marketing and have the skill set to communicate your goods and services to your target audience effectively. If you are unsure how to determine which keywords are best suited for your content, contact us here at Priority Networks Inc. Our search engine optimization team can help you choose the appropriate keywords and help you rank on Google’s first results page!

Massimo DeRocchis
August 15, 2021
0
iStock 1135340164
January 27, 2021

Why your business needs off-page SEO

Why your business needs off-page SEO

Ever heard the term “sharing is caring”? Word of mouth has been a staple marketing strategy for decades. Sharing information, product knowledge, or quality service is one of the main reasons we trust a brand. We received confirmation that the brand/service/product is, in fact, of quality because we trust the source it came from. However, in today’s technological world, it translates a bit differently. Word of mouth is no longer visiting your neighbors and discussing the latest products or services (although a small percent of the word-of-mouth engagement still holds value). Think of reviews or influencers who talk about a product, the next day, you went out and bought the mentioned item. Perhaps a blog mentions a service and links the source; you then followed that link to receive the same quality service. The word-of-mouth strategy has now translated to what is known as off-page search engine optimization.  

 

Off-page SEO

Off-page Search Engine Optimization refers to consumers researching and finding your website or brand elsewhere other than your website. Your website or webpage is mentioned through another online source. When other brands or individuals mention your product or service and share your content, you begin to build a reputation and trust. Not only with the consumer but with Google as well. The more links that give you the spotlight, Google assumes you have valuable content worth promoting, leading to improved rankings.   

 

Links

Backlinks are a large part of off-page SEO, and there are many ways to incorporate them. Natural, manually built, and self-created links are the fundamental strategies. However, there are a few other linking strategies; this article will focus on the main three. A natural link is regarding a piece of content that refers to a product or service; the brand owner does not have any knowledge of their brand being referenced. Manually built links are the actions of asking others to link or reference your website. Self-created links are not the best practice, as it refers to fooling a search engine into thinking your content holds value. Bottom line, the best way to improve off-page SEO is to provide quality content worth sharing. 

 

Tips to boost off-page SEO

Quality, not quantity, your referrals should come from high-ranking sources. Repeatedly, blogging or guest blogging has proven that it is a sure-fire way to promote your brand. Technically it would be considered “using” another brand to benefit your own. However, it is a win-win situation. Both parties encourage traffic results, and that is the primary goal. 

 

Social media is all about engagement. It is known for sharing content and gaining free marketing solutions. Content can include anything from text content containing keywords (blogs, articles, press releases, static pages), infographics, videos, and images. Influencers who have gained popularity on social media have also been considered for influencing marketing (hence their title “influencers”). Non-paid or paid, influencers have obtained a trusted following and can help promote your brand.   

 

Your primary focus should be creating high- quality content, bringing valuable information to your consumers, and worthy enough to share.

Massimo DeRocchis
January 27, 2021
0
iStock 1169873646
January 24, 2021

What to expect from a professional web development company

What to expect from a professional web development company

A web development company is a front runner in creative design, construction, and maintenance of websites or web applications. The purpose of hiring a web development company is to take the pressure off you and your team in creating a website. Also, it helps that web developers have the knowledge and skill set to get the job done correctly. When you have decided to hire a professional web development company, there are a few expected details. These details can also help you weed out the amateurs from the professional web development companies. In today’s article, you will find what to expect from a web development company.

 

Expect an initial meeting 

To expect an initial meeting may say sound like a no-brainer. However, your first meeting is crucial and should not be overlooked. In the initial meeting, a plan of action is discussed. Here is where you will map out the objective goal and indicate specifications or requirements you are looking to incorporate. It would be best if you clearly communicated what it is you want. It is up to the web developer to understand your needs to execute them correctly. If a web developer does not effectively communicate with you, this is a clear sign that you need to drop them and find someone more qualified.

 

In an initial meeting, other topics of discussion should be included, such as the development plan. Your web developer should go through the details of what to expect step by step. Other information may be required of you. For example, suppose you are selling products. In that case, information on the product or images can help the developer create detailed web pages. The more elaborate you are with the details, the better, as it will help the web developer assess what needs to be done correctly. Therefore, accurately building your website according to your company standards. Once all the details have been worked through, it is now time to talk about pricing. You should expect a web development company to provide you with various package pricing options. Not every company is the same and requires the same web development. A web development company should be able to provide a package price based on your individual need. Therefore, have a budget prepared. It is also ideal to be ready for some flexibility, depending on the amount of work that may need to be incorporated.

 

Lastly, expect to discuss a timeframe in which the project should be completed. If you have a desired timeframe, it is essential to let your developer know. They can guide you accordingly, so once again, keep an open mind and be prepared to be a bit flexible.

 

Expect a Follow up during the development process 

Communication is essential during the development process. Therefore, expect some meetings throughout the duration of your project. A follow-up is necessary to note the process and adjust any applications that may not be working with your original plans. Changes can be discussed and be made during this time. Therefore, it is essential to make time for your development team.

After all, they are here to help you. Routine follow-ups are expected. It does not matter if you trust your web developer to carry out your plans. It is important that you are just as much involved in the process. Any delays resulting from postponed meetings can negatively impact the entire project. Most importantly, follow-ups are essential to witness the development of your project and watch your vision come to life.  

 

 

Expect support and maintenance 

Support can be seen offered in two ways, technical and advice. A professional web development company will provide support and maintenance. If there should be any malfunctions, your web development team must be committed to delivering additional tech support and software maintenance. This commitment is to ensure your website is working flawlessly.

 

Expect honesty from a professional web development company; they will lead you in the right direction. Suppose your original plans have some inadequacies. Your web development team will offer their expertise, adding value to the overall website.  

 

At Priority Networks, you can expect reliable and professional web development. We offer optimal service and expertise.

Massimo DeRocchis
January 24, 2021
0
iStock 877309176
January 20, 2021

How an SEO static page can help boost rankings

How an SEO static page can help boost rankings

An SEO static page is all about location

At Priority Networks, our professional SEO content writers strategically target locations; this is what is known as an SEO static page. An SEO, static page article is curated based on keywords, the topic of discussion, and location. Why is this important? Consumers research a business, product, or service based on their surrounding area. Striving for convenience, a consumer requires an easy solution to access what they are searching for. As a business owner, you want to cater to your customers’ need for convenience and provide a way to be located quickly.

Importance of SEO static pages

The truth is, it is becoming increasingly difficult to rank high on search engine results. Algorithms change like the wind, while their goal remains the same. The goal is to provide incredible user-friendly experiences and ranking the best results based on inquiry. Using locations within your content allows a search engine to provide the best solution for the consumer.

Does which location matter?

It is dependent on the location you want to target. Certain areas are highly competitive. A competitive location indicates that an existing company may be using keywords, your area regarding your industry. It is the responsibility of an SEO content writer to ensure analytic measures are put in place to achieve optimal web traffic for your business. The great thing about SEO static pages, you do not have to choose one location. You may select multiple locations, as long as you are willing to provide the product or service to that area.

What does a static page consist of?

An SEO static page consists of a few crucial components. The first component would be communicating valuable information related to the business, product, or service. The content must serve a purpose to keep the reader engaged. The content may even include some facts on the location, which has always been effective in captivating readers. Placement of the location can include titles and a few mentions within the content on the webpage or article. Overflooding an article with the location name will not do your rankings any good. In fact, it will cause the exact opposite. Using contact pages or maps are also an efficient way to incorporate location. Contact pages and maps are always valuable. A development team, along with an SEO content writer, will ensure your content will reach your audience in the best way possible.

Example of an SEO static page

Suppose you have a computer networking company in Toronto. Your customers or potential clients would research the following: “computer networking in Toronto,” “Computer networking near me,” or “closest computer networking company in my area.” The SEO static page article would be based on Toronto’s computer networking, elaborating on your business’s key elements while incorporating the location. For example, the article would read, “Looking for fantastic computer networking solutions, we at Priority Networks service the Toronto area.”

A search engine optimization static page can assist potential customers or clients in locating your business. Search engines will also immediately offer your website as a solution. Your business will benefit from adding SEO static pages to its arsenal of marketing strategies.

Ask our professionals at Priority Networks if SEO static pages can boost your rankings.

Massimo DeRocchis
January 20, 2021
0
iStock 958604714
January 17, 2021

Where to start when developing an app

Where to start when developing an app

When developing a mobile app, it may sound like an overwhelming project that requires attention to detail, time, and effort. Whether you own a company or an entrepreneur looking to make your mark in this technological world, constructing your app can provide many benefits. You will soon realize that making app development worth your while. Are you interested in developing a mobile app? Outlined below are a few essential starting points.  

 

Idea 

All good things start with a thought, an idea, or a solution. The birth of a mobile app begins with one of those three things. Once you have solidified your concept, it is time to see if there is a need for your app. What solutions does it solve? Does it make a task easier? What value can it bring to its users? These are all questions to ask yourself when going through the idea process. Coming up with a concept may take a few attempts at the drawing board. However, do not let that stop you from seeing your project through.

 

Plan of action 

Know your audience! Understanding your target audience will help guide your decisions during the design process. An app comes to life with its design and quality features. During the design process is where you want to focus your attention and map out every detail. Include a design plan for aesthetic appearance and design how the user will navigate through your app. Mapping out the user’s interactions is also known as user flow. Back to the drawing board, outline each screen your user will interact with. The goal is to determine which features you want as a priority. Obtaining these details will make things easier when it comes time to speak to an app developer. 

 

The build 

You have worked out all the details, and now it is time to construct your mobile app. A professional app developer will build your mobile app and assist with the design process to make your project come to life. Working alone or as part of a development team, an app developer should possess a few key traits. When choosing a mobile app developer, you want to make sure they have excellent communication skills and work ethics. Communication is where wants, needs, or desires can get lost in translation. Your mobile app developer should effectively tune into your project’s goal and execute the details with precision. A mobile app developer will guide you in the right direction, utilizing their expertise. Their skill set should include multiple programming languages, being well versed across various platforms (Android/iOS), data security, and creativity. A goal-oriented mobile app developer will have your project working seamlessly and ready to go for its users in a timely manner.    

 

Building anything from scratch can be intimidating, especially if you don’t know where to start. Thankfully, Priority Networks is well equipped with a team of professional app developers to help construct your dream of developing a mobile app. Our team will lead and assist you through the design process and build your project from start to finish. Make your dream a reality, and push the boundaries of mobile app development. Start your project off right with Priority Networks.

Massimo DeRocchis
January 17, 2021
0
iStock 607895824
January 15, 2021

Outsourcing SEO vs. DIY SEO for Small Businesses

Outsourcing SEO vs. DIY SEO for Small Businesses

Priority Networks Inc. (www.PriorityNetworks.ca), a Toronto-based computer network company offering customized search engine optimization, is weighing in the difference between outsourcing SEO vs. DIY SEO for small businesses. The article posted by World Best News shares the pros and cons of SEO and why it is the best option to outsource SEO to secure an online web presence. (Source: Outsourcing SEO vs. DIY SEO for Small Businesses: Which is better?, Worlds Best News site, August 15, 2020; https://worldbestnews.info/outsourcing-seo-vs-diy-seo-for-small-businesses-which-is-better/.)

 

With online marketing strategies to ensure a positive outcome and receive great feedback, content must be engaging and contain certain aspects such as keywords, location, backlinks, media content and much more. Small businesses may gravitate toward a “do it yourself” situation due to a low-cost point. The main difference between outsourcing and creating content on your own is the amount of money it will take to curate a captivating online presence. Massimo from Priority Networks explains “there are many differences. Yes, it will cost to outsource. However, an SEO company has access to platforms which measure the total content’s success on a website. These platforms allow us to make necessary adjustments and create a content plan to ensure success. An SEO company’s main priority is to focus on ensuring your content excels and will exceed your competitors. Speaking from experience, as a business owner your focus should remain on the products and services you offer, as well as other aspects that may require your full attention”. 

 

As the article points out the pros and cons of DIY SEO, as a small business owner, it is understandable to want to cut corners by saving a little extra money; however, the downside outweighs the cash-saving positive. Massimo expresses, “it takes time and effort to learn how to incorporate search engine optimization into the content displayed on a website. It is not as simple as writing great, engaging articles and hoping for the best. Many factors go into this style of writing.” 

 

The article presented by World Best News also explains that it is a good indication of professionalism when outsourcing an SEO company that they include other services. A professional SEO company will most likely offer social media, images or video content, scheduling posts, web development, and other IT services. A well-rounded SEO company will take care of all your digital marketing needs. Massimo shares, “absolutely! I agree that a company should cater to every aspect of digital marketing. SEO brings web traffic but to secure a relationship with your customers, the website or network system should function flawlessly. At Priority Networks, we provide networking services, web development, app development, professional SEO content and much more. We understand what it takes to succeed in the digital world.”    

 

A small business will go through growing pains before it secures a spot in their respected industry. As a business owner, you must maintain supply and demand. The product or service will need attention in order to perform well, potentially onboard staff, and so forth. Writing and producing content takes time, research, and attention to detail. Massimo expresses, “at Priority Networks, we will take care of your content to allow you to focus on other aspects of your business. I firmly believe if you want something done right the first time, especially in the beginning stages, it’s best to call in the professionals.”

Massimo DeRocchis
January 15, 2021
0
iStock 675645602
January 13, 2021

What is a product feature page?

What is a product feature page?

A product feature page is part of the e-commerce website you own. The E-commerce portion of a website is encouraging the call-to-action allowing a purchase to be done electronically. When selling a product or service, you need to showcase the item and highlight the feature to secure the consumers’ decision to purchase. A product feature page will display information, and images of the product or service.

 

What information should be displayed on a product feature page

An online store requires just as much detail as the traditional brick and mortar. A product or service description should include as much detail as if a customer were to walk into a store and speak directly to a sales representative. When building a product page, determining which features to highlight is dependent upon the product and service. Speaking to a professional web developer or your SEO content writer can offer some advice and help you decide which features to showcase.

 

A product description page should include but is not limited to the following:

 

High-resolution images of the product or service, your customers want to know what they are purchasing. Photos or videos must be clear to view.

 

Product dimensions, ensuring the customer has confidence in knowing the size of the item.

 

Materials used or ingredients, it is essential to list these features due to health and safety measures or lifestyle choices.

 

Warning or disclaimers, this can include indicating age restrictions, health, or medical warnings.

If a health issue arises or misuse causes any harm or injury, a warning or disclaimer is your defensive measure.

 

How to use the product, incorporating a demonstration, or detailed instructions is essential, similarly to services. Potential customers want to know what to expect from a service or how to prepare for a service.

 

Benefits of the product or service, highlighting the benefits, encourages the consumer to purchase.  

 

Testimonials or reviews assist with the purchase decision. Before securing a purchase, consumers want to know what others have experienced.  

 

Payment options or promotional offers, discount rates, coupons codes are a great feature to include on a product page. The benefit of promoting offers on a product feature page include stock turnover rate increases, establish customer loyalty, and achieve sale goals.

 

When your company develops a new product or offers a new service, the product page can feature the promotion. As your company grows, so will your inventory. Launching new products come with growth. Letting your audience know about a product launch encourages sales. It feeds consumers with excitement as they have something new to look forward to.  

Additional links to downloadable files that may include an in-depth explanation of instructions or guidelines. Especially if the product or service is a bit complicated and requires further guidance.

 

The goal and benefits of a product feature page

Be offered, be found, and secure purchase. A search engine must have easy access to your website in order to provide the result to your audience. Your audience must be able to find and navigate your webpages easily. Complicated navigation or a simple product page can deter a potential customer. Using keywords, vivid images, and having engaging content will increase your chances of being found when searched. The main goal is to land a sale while encouraging the consumer to return. A website should offer an easy shopping experience. The benefit of a product feature page is showcasing all the elements that will secure a sale. Suppose you are looking to increase revenue, then adding detailed product pages is what you need. An SEO content writer will curate customized product pages to support your e-commerce website.

 

At Priority Networks, we offer exceptional web development and Search Engine Optimization content. Call us today to obtain a quote!

 

Massimo DeRocchis
January 13, 2021
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