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Posted by Massimo DeRocchis

Factors that can impact SEO
September 15, 2022

Factors that can impact SEO

Factors that can impact SEO

Priority Networks Inc weighs in on the top seven factors that can impact SEO.  (Source: Forbes, Seven Factors that Can Impact SEO’s ROI, Corey Morris, June 6, 2022, https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/06/seven-factors-that-can-impact-seos-roi/?sh=70b999c99df5 ).

As a technology company, we at Priority Networks Inc have always strived to provide our clients with the best possible services. However, many of our clients are skeptical about investing in digital marketing to grow their businesses. They hear about other companies not getting the expected ROI from their digital marketing efforts and feel discouraged about their prospects. However, they fail to realize that the problem may not be inherent in the strategy but in those who design or deploy it.

Our SEO team recently viewed the article discussing the issues affecting companies’ SEO, which immediately resonated with our experiences as service providers. At Priority Networks Inc, our responsibility is to educate our clients on making the most of their digital marketing strategies. To help others understand what factors influence their SEO and digital marketing efforts, view the points below.

Treat SEO as a Business Investment

We agree with the article’s basic premise that search engine optimization is an investment because it requires significant time, money, and resources to be successful. The first thing you should do when planning an SEO campaign is budget for it, so you know how much time and money you’re committing to the process. Understand that there will be victories and losses. Still, in the long run, you will reach and continue to multiply and reinvest with the correct investment partner (in-house or external).

Allocate Dedicated Resources for SEO

As mentioned in the article, we believe clients should have a dedicated SEO team for their search engine optimization strategies. SEO specialists know how to effectively target users to help them find your website when looking for certain products or services. A dedicated team ensures optimized results and happier customers, leading to increased business profits. Other resources include partners, such as ourselves here at Priority Networks Inc; we specialize in content creation and development as well as IT.

Clients Should Consider Both Hard and Soft Costs Involved in SEO

Search engine optimization requires time, money, and resources that may not be available immediately. At Priority Networks Inc, we believe it is a good practice to set aside funds for SEO specifically for this reason, so nothing is holding up the process on launch day. Both personnel and technology come at a cost. Even in-house teams may require a reasonable software budget to have the tools they need to accomplish the job. In addition, at times, traffic isn’t free; it comes with a cost in the form of ads or sponsored posts. As mentioned in the article, it is essential to consider quality over quantity and factor in hard and soft costs.

Businesses Must First Understand the Fundamentals of SEO

We at Priority Networks Inc agree with the article’s argument favoring that clients should understand basic SEO. In fact, at Priority Networks Inc, we recommend our clients’ business executives become, at the very least, familiar with 101-level materials on SEO before approaching outside agencies. These resources are available on Search Engine Journal, Search Engine Land, or Google. It is also critical that companies know their audience to provide insight, allowing our SEO team to create content that matches their needs. This will help them develop more successful marketing campaigns and improve their company’s reputation online.

Participate in the Digital Marketing Process for Your Business

The article correctly states that search engine optimization requires an ongoing commitment to measurable results. Failure to do so will result in wasted time and resources. For example, you must measure the success of your SEO campaign regularly instead of depending on outside agencies. This will require you to monitor search results, competitors’ websites, and social media pages. In addition, you must track which keywords your company ranks for, so you can adjust your content accordingly.

Have Reasonable Expectations from Your SEO and Digital Marketing Efforts

Businesses must set reasonable expectations when engaging in an SEO campaign because many factors can affect its success. In addition, we at Priority Networks Inc included three more points. First, it is essential to know that SEO is a long game that requires business patience and dedication. Second, it is necessary to know your monthly expectations and what you can realistically expect from providers each month. Third, companies must learn how to evaluate their progress regularly to adjust their goals as needed throughout their campaign’s lifespan. Businesses must consider all three factors when determining how much time and money they should invest in their SEO campaigns.

Your Team Have the Right to be Concerned About the Business ROI from SEO

The article rightly points out that clients have the right to be concerned about the performance of their SEO strategies implemented by service providers such as Priority Networks Inc. However, when evaluating SEO service providers’ success rates, businesses must note how much experience the providers have in the field when setting expectations for returns from their investments. Any reasonable expectation would be based on how long the providers have been in business. It is also crucial for companies to understand that performance can vary depending on how much research was done before initiating their campaign with providers. The more research done before starting an SEO campaign, the more the failure rates are minimized.

As digital marketing service providers with many years of experience, Priority Networks Inc concludes that SEO services work best when approached from an investment perspective.

Massimo DeRocchis
September 15, 2022
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Cabling Must Haves for Your New Office Building
September 11, 2022

Cabling Must-Haves for Your New Office Building

Cabling Must-Haves for Your New Office Building

Have you thought about moving offices? Making a good decision on your data-structured cabling service is an often overlooked aspect when someone is building (or moving into) an office. It’s more important than every other room, so it should be considered.

It’s essential for businesses to consider voice and data cabling, even though this sector is often neglected when it comes to setting up a new office. Worry not; we’re here to help!

 

Points to Consider Before Moving to Your New Office Space

Check if you have the blueprint

Do you have an office space plan or a set of blueprints? If so, you should have a diagram that illustrates where your voice and data connections can be placed safely and according to the building code. Your structured network will flow across the entire office infrastructure. It will not be limited to an assigned data center.

If your project is large, it would be best to contact a data cabling service or an engineering firm specializing in communications. With a blueprint of the network layout and building infrastructure, the data cable installer will proceed to identify the physical requirements. This includes the number of additional devices, cables, and bandwidth. A professional will take into consideration an infrastructure to protect the cables from wear and tear, dust, and temperature variations.

Multiple connections for voice and data can become quite complicated if you don’t know what you’re doing, so make sure that you contact the professionals!

Before you move forward with an installation, making a plan is essential. This will help avoid any rough patches in the future.

Make room for your network room

Apart from this, when designing your network or wiring room, always make sure you have the right amount of space. Future growth is inevitable, and without enough space, you’ll end up cramming all your equipment into a small area, leading to problems down the line.

When figuring out how much space you need, it’s essential to make sure you have an open stepladder to access all sides of the rack. Adding more shelves or cabinets with time is also a good option. Don’t forget to account for that in your initial allotted space.

Choose the correct cable type

There are many types of cables, but Cat 5e and Cat 6 are essentially the same. There is one difference between the two. Cat5e is for networks where bandwidth needs to be at 100MHz or less, whereas Cat6 is for networks where bandwidth needs to be at 1Gbit/s or higher.

With the cost of Cat 6 cable not as different from that of Cat 5e, you have an added measure of future-proofing, and your data transmission will keep improving.

Decide your office network type

Office IT networks use either wireless, wired, or hybrid networks. Depending on the specific requirements, you can choose the one that suits your office environment best. To make it easy for you, we are going to discuss each network cabling type in brief:

  • Wired: Wired networks require physical connections and cables, which can be faster than wireless but more challenging to arrange in your workspace. Out-of-office setups would be more difficult to set up too.
  • Wireless: Wireless networks are run off on a radio wave called Wi-Fi. By taking away cables, the coverage area for Wi-Fi is much better overall. It allows you to place access points that can be customized so certain areas within your building can have better coverage.
  • Hybrid: A hybrid network cable combines the best of both worlds by combining all the different tools in your arsenal and putting them to use in an efficient, easy-to-manage way. On the one hand, employees can take advantage of trustworthy speed when necessary, such as sending large files or working during prime internet traffic hours. Not only can they move around freely, but remote work is also easier to manage and less stressful to organize.

Contacting experts is a good choice

It can be an intimidating task to create the correct network cabling setup for your business. The many aspects involved require strong IT skills and planning your devices plays a significant role in the future of your office and the budget. Professionals are proven to give small businesses a lot of benefits. These benefits typically include faster network speeds, data cable management, maintenance requirements, reliability, and performance improvements in other areas.

What You Need to Set Up Your New Office

Structured cabling

The total quality of your business’s need for a structured telecommunications infrastructure has become necessary. Structured cabling is easy and takes less time to have a setup that fits your specific needs. Structured cabling provides a wide variety of uses. For example, this cabling system can be used to connect telephone services and data transmission through a computer network.

Network cabling systems should not be device dependent and have features for flexibility and scalability. The future of your business will require stable, scalable solutions that can adapt to any future changes in the industry, and structured cabling will help you achieve that.

Voice and data cabling

Communication is vital to any organization. Voice, video, data, and electronic cabling are all essential cabling systems that you will need. Connection speed can be frustrating when slow or spotty. You want fast and clear communication, so make sure you have a sound system installed, and it is done correctly.

Server rooms

Your server room is often isolated and dark. But that doesn’t mean it’s less important than the rest of your business. In fact, IT staff need to have access to vital services like backups, maintenance, and upgrades. Systems built on a cheap and weak foundation like this often cost you more in the long run and put your equipment at risk. They also tend to slow down quickly and offer low-quality service.

Voice and data cabling

Communication is essential to any business. For internal and inter-office communications, voice, video, data, and some types of electronic cabling are all important. Any loss of connectivity can interrupt workflow, and therefore data cabling installation and equipment must be up-to-date and correct.

WI-FI access

As the next generation of data users emerge, so will the increased need for a Wi-Fi solution for your office or facility. A great way to ensure successful Wi-Fi deployment is a Wi-Fi survey. A Wi-Fi survey will provide information about the environmental and technical aspects needed to devise a successful team leader for this project.

The right cables 

Coaxial cables are the most common cable used in homes and offices. They provide a way to transmit signals between different devices with the help of an electric current.

The right cables are essential for every home and office. It is also important to know that not all coaxial cables are created equally. There are various coaxial cables, each with its specifications and use cases.

Some coaxial cable types include CAT (Coaxial Cable Assemblies), shielded twisted pair, etc. Shielded twisted pair is a cable that consists of four pairs of wires twisted around each other to protect from external interference and noise.

We know that setting up your new office is not an easy task. Hiring an IT service expert can help you with all your office needs. They can help you save time and have fewer chances of facing setbacks in the future.

 

Follow the outlined points above, and you’ll be up and running in no time!

There are a lot of factors to be considered when shifting to a new office. Other than the internal cost of convenience, there is something else to keep in mind: parking availability, hot water availability, and electricity costs.

Have you thought about moving offices? Making a good decision on your data-structured cabling system is an often overlooked aspect when someone is building (or moving into) an office. It’s more important than every other room, so it should get the same consideration.

Worry not; we’re here to help! Contact Priority Networks Inc today for your networking and data cabling needs!

Massimo DeRocchis
September 11, 2022
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What Goes into Creating Content
September 8, 2022

What Goes into Creating Content

What Goes into Creating Content

Today, content creation is much more than simply hitting the keyboard to brew up fresh content. A lot of work and expertise goes on behind the scenes to publish content that wins hearts and ranks high on SERPs.

The tactics pivoting around marketing and SEO impact your traffic, conversion rate, and ROI, making SEO optimization an integral part of the content creation process. Many content marketing and SEO companies have now emerged to help you streamline your content production, thus giving you a competitive edge.

The Perfect Combination

To create premium content that captures the audience’s attention, the following are some essential elements:

  • Expertise on the Topic: The better you know about the subject, the easier it is for you to communicate it to your audience effectively. Hence, having a subject matter expert by your side is a wise choice.
  • Writing Skills: While a subject matter expert would know a lot about the niche, having a team of good writers allows you to streamline the entire process. This is because professional writers know how to keep the readers hooked.
  • Implementing SEO Practices: SEO optimization is the heart and soul of your content for publishing on the internet. No matter how valuable and well-written your content is, it wouldn’t reach your audience if it doesn’t rank.
  • Organisation Skills: In the end, everything boils down to how well you manage your team. An SEO service provider must have excellent organisational skills for effective execution.

Keywords, Content Plan and Content Strategy

Any SEO service wouldn’t be effective unless the three components of content strategy are covered. These components include rankings (crawling, indexing, and backlinking), quality content, and tracking. Professional agencies providing SEO services are well versed in keyword research. They know how to analyze the raw data from tools like SEMrush and Google Trends. This can help your content rank higher on search engines and increase its reach.

Understanding your audience and formulating your content strategy accordingly is equally essential.

Outsourcing SEO is the Key

You can do many SEO tasks, from keyword research to collecting audience insights on your own. However, we recommend that you don’t. Why is it so?

Building and executing a content strategy is a lot about experience. Not to mention the enormous amount of time and patience that goes into it. Thus, when it comes to SEO optimization and content strategy, the work is best left to content, and SEO companies have already been doing this kind of work for many years. Outsourcing your SEO will let you shift your focus to other aspects of content production that require more of your attention.

Content creation may appear to be a straightforward process from afar, but in reality, there’s a lot that goes into it. Suppose you dedicate some time each day to trying different SEO methods and learning SEO techniques. In that case, you might carve a place for yourself in content creation. However, for most businesses, this will not be the case. Outsourcing SEO services do not have to be a high-risk venture. You must thoroughly study and evaluate prospective SEO companies to ensure that you hire the best.

Are you looking to outsource your SEO? Contact Priority Networks Inc today!

Massimo DeRocchis
September 8, 2022
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All about Cornerstone Content
September 4, 2022

All about Cornerstone Content

All about Cornerstone Content

When creating content for your business, producing stunning content alone doesn’t do the job anymore. For building your brand awareness and improving your ROI, your first and foremost priority should include plenty of cornerstone content on your website. An SEO company is your best shot to ensure that it happens correctly. But before diving into the subject, you must know what cornerstone content is and how it helps your business grow. Read on to learn more about the same.

 

What is Cornerstone Content?

Cornerstone content is referred to as a collection of high-value, fundamental pieces of content crafted to help you build brand awareness and optimize SEO. Every cornerstone article serves as both the gateway and the ultimate resource to a subject with massive search volume. Many SEO companies regard cornerstone content as essential for SEO optimization and content marketing. As cornerstone content helps you establish authority and brings a substantial number of prospects to your website, it should also be aligned with your business goals and overall vision.

Advantages of Cornerstone Content

Higher Ranking in SERPs: 

Typically, cornerstone content pieces are long-form articles that naturally rank high as Google tends to love detailed and long-form content. Hence, cornerstone content is an essential part of any SEO optimization strategy. In other words, you need to write a few thorough, well-written, long articles and optimise them for your most crucial keywords.

Brings More Backlinks: 

As per a study by Backlinko, long-form content receives 77% more backlinks than short-form content. The reason is simple; readers are more likely to look for thorough articles on the subjects they are interested in and value them more. These backlinks are particularly significant for SEO since they reflect a vote of trust from one site to another. Backlinks to your website, in essence, give off a signal to search engines that other authoritative websites also trust your content.

Builds Authority: 

Having many in-depth, well-structured, high-quality pieces of content on your website not only assists in SEO optimization but also builds a solid authority. Producing high-quality content slowly builds your credibility in your niche and helps you build a loyal community. If your readers are impressed with your content, they are more likely to recommend and share your content with others.

Better Website Structure: 

Cornerstone content works as a centrepiece and helps you maintain a clean and proper structure of linking on your website. Therefore making it easy for readers to navigate the website and find what they are looking for. Google tends to put its trust in such websites and grants them a higher ranking online.

Repurposing Opportunities: 

With long-form high-quality content, you get the opportunity to repurpose it in many ways for many different platforms. Therefore, it gives you a broader reach and allows you to interact with various audiences, giving you massive exposure. Major SEO companies consider repurposing a vital strategy for SEO optimization.

What Should Cornerstone Content Consist Of?

Keywords Lead the Way:

As we’ve previously discussed, cornerstone content plays an essential role in SEO optimization. It helps your business rank higher on SERPs. Hence, you must include vital keywords that you want to rank for in your cornerstone content. Also, make sure you research well before incorporating keywords and analysing your audience.

Add Plenty of Backlinks: 

When creating cornerstone content, you’re trying to tell search engines that this particular content is one of your website’s most essential pieces of information. One way of doing this is by linking multiple long-tail articles to your cornerstone content. SEO companies all around the world use this tactic to optimise their clients’ content.

Comprehensive and Holistic Content 

Cornerstone content is a primary medium between you and your audience. This means each cornerstone article that you publish should be written keeping your readers in mind. Try considering each piece as the ultimate resource on the subjects you cover. Therefore, besides being SEO friendly, the cornerstone content should also be easy to understand and research-backed. A professional SEO company can assist you in achieving all of this.

Business Promotion

Remember, cornerstone content is one of the main pillars contributing to building your brand’s online reputation. Thus, it is vital that you subtly promote your business within this content. As the cornerstone articles generally trigger many of the audience’s pain points and offer reliable solutions, there’s no better space to promote yourself.

 

Whether new to content marketing or have been doing it for years, creating quality cornerstone content is essential for SEO optimization. Suppose you’re not well versed in the technicalities of crafting content that puts you on the first page of Google. In that case, we recommend hiring a professional SEO service provider. An SEO company brings professionals with not only a multitude of skills but also years of experience – a perfect recipe for SEO optimization.

Massimo DeRocchis
September 4, 2022
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Common Myths about VoIP Systems
August 31, 2022

Common Myths about VoIP Systems

Common Myths about VoIP Systems

VoIP stands for Voice Over Internet Protocol. It is also known as IP telephony. It is a technology that delivers voice and multimedia communications over the Internet Protocol. VoIP transports voice as data instead of the traditional analog voice format.

Myths About VoIP

There are few unwarranted myths surrounding VoIP, as internet telephony is new compared to traditional analog telephony.

Myth 1

VoIP Is Not Cost-Effective

Fact: VoIP is highly cost-effective and much cheaper than traditional analog phone services. Almost all enterprises have internet connections for their internal communications. Internet telephony uses the existing internet infrastructure of the company to carry voice traffic. Companies do not have to spend on building a separate infrastructure for voice communications. The cost per minute for a VoIP phone call is far lower compared to traditional analog calls.

Myth 2

IP Phones Are Not Very Secure

Fact: In internet telephony, the voice travels on the internet in the form of an encrypted packet. The encryption provided is end to end on the network. The packet securely carries the data inside, and its content cannot be opened or read between the ends. It is highly secure to use IP phones.

Myth 3

Call Quality Is Not Good

Fact: Internet protocol (IP) allows the end-user to prioritize their service on the network using a Quality Of Service (QoS) mechanism. The network user can choose at what speed the voice packets travel on the network. This feature ensures that voice packets travel fast enough and there is no deterioration of voice call quality on the network.

Myth 4

Challenging To Manage VoIP Network

Fact: Internet telephony technology has evolved over the years. The existing internet telephony systems are plug and play. VoIP phone sits on top of the existing internet and is easily manageable and monitored. Most internet service providers allow customers to port their number for free.

Myth 5

VoIP Is Not Compatible with Existing Devices

Fact: This is a prevalent myth about IP phones. Several applications allow users to use VoIP without changing their existing devices. Applications such as WhatsApp, Google Voice, and Skype allow users to use their current devices to make a VoIP phone call. As per the statistics, VoIP saves up to 60% on domestic calls and almost 90% on international calls when using a VoIP network.

Myth 6

VoIP Reliability Is an Issue

Fact: Any new technology initially faces resistance from users. We all recall being skeptical when using wireless internet. It is the same with VoIP technology. Traditional land phones are susceptible to outages from natural disasters, storms, power outages, etc. The conventional phone company services have always been slow. On the flip side, with a steady internet connection, internet telephony works smoothly without disruption. In the event there is an internet outage, the VoIP phone calls can be forwarded to your laptop or phone using a 4G or 5G hotspot.

Myth 7

Can’t Keep Existing Number for VoIP

Fact: People don’t want to change their existing phone numbers. As per the telecom regulations, you don’t have to change your number to use VoIP services. All that is required is to log into your account and use your existing devices to make the VoIP calls. The service providers allow free number porting in the same state.

 

There are multiple benefits of using a VoIP telephony system. Once a user migrates to a VoIP telephone, they will not go back to using traditional analog voice telephony. Contact Priority Networks Inc today for more information on VoIP phone systems.

Massimo DeRocchis
August 31, 2022
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Is it too late to apply SEO
August 28, 2022

Is it too late to apply SEO?

Is it too late to apply SEO?

When it comes to the subtle art of search engine optimization (SEO), you might be plagued by the million-dollar question: Is it too late to apply SEO? The good news is that it is never too late to begin! The time is now, whether you’re a newbie prepping to launch your first e-commerce site or a veteran who wants to reimagine your SEO goals after a long break. 

 

Where to start

SEO optimization consists of a gamut of techniques that work to secure you the top ranking on the results pages of search engines. It includes technical and strategic tactics that eventually motivate customers who visit your page to make a purchase. The process consists of many steps, including publishing content of the exceptional standard, studying keywords, analyzing the audience, and using authentic backlinks. A well-designed and well-structured page are also essential to ensure your page is indexed by Google and easily earns organic traffic.

 

New to SEO- A few ways to start 

If you’re new to SEO, there are various ways in which adopting SEO services will result in an upward trend for your organic page viewing. 

– Purpose of SEO: Understanding the root of what SEO can accomplish for your business will help in implementing it in the long term. SEO optimization ensures that your page obtains visibility in the topmost section of the first Google SERP or search engine results page. This is massively important to acquire leads that eventually transform into customers.

– Content planning: While getting started in SEO optimization, you must create a strong content plan and strategy. Unique and targeted content will increase the crawlability of the page for Google bots to easily index your page. Utilizing the skills of an expert SEO company is essential for this reason. 

– Target audience: A thorough understanding of your target audience is needed to optimize your page effectively. You can borrow the journalistic tenets of “who, what, why, when, where, and how” to debunk how your audience constructs words to enter into the search engine.

– Keyword: Keyword research, experiment, and execution lie at the heart of any good SEO optimization plan. This involves employing the relevant keywords for your target audience, keeping up with your competitors’ list of keywords, and covering everything between short and long-tail keywords.

– Content development: A common myth in using SEO services is that SEO optimization is a process that works wonders after a one-time-only application. The truth is it is more of a cyclical routine that needs constant monitoring and development. Updating your content to stay current and appealing to the tastes of consumers is highly necessary.

– Rebooting SEO services: As a newcomer in e-commerce, it is recommended to restart your SEO practices on a half-yearly basis. This helps you assess changes in traffic, observe areas that need improvement, or fix page errors. A good SEO company will constantly adopt evolving SEO trends to achieve this. 

 

What happens when you stop SEO 

Pausing or giving up on practices that promote SEO optimization has several impacts on your page. Your rankings, traffic, and sales will inevitably deteriorate, your site will face technical problems, and your competitors will outperform you. But luckily, SEO efforts can be restarted anytime. Here are some effective tips that will help you when you’re ready to get the help of an SEO company to revive your SEO methods. 

– Site audit: Time should be allotted to conduct a comprehensive audit of your site that identifies the issues on your page and formulates solutions and strategies to address them. SEO experts use tools like SEMrush and Ahrefs to analyze and update pages that produce the lowest traffic.

– On-page and off-page restoration: Inactive links and broken pages are one of the biggest culprits resulting from ignoring search engine optimization. Ensuring your internal and external links are working and you have enough high-traffic backlinks in place on other sites is requisite. 

– Maintenance: The best way to build an optimum SEO regimen is by scheduling maintenance that allows you to regularly check, reconsider and reemploy what works best. Following the advice of an SEO company does the trick.

 

Should you implement SEO methods yourself? 

If you’re wondering whether you should undertake SEO optimization yourself, you should keep a few points in mind. SEO often requires technical know-how and is a time-consuming process that demands constant vigilance. Revamping or maintaining healthy SEO methods for your page is difficult to handle all by yourself in the long run. Therefore, it is recommended and easier to hire an SEO company to do the work for you, and it need not always burn a hole in your pocket.

 

SEO professionals have the expertise that e-commerce entrants require and also the finesse to accomplish goals easily if you want to restart your SEO application. Delegating SEO duties to them saves you the time to focus on honing other aspects of your business.

Massimo DeRocchis
August 28, 2022
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How to optimize product pages
August 24, 2022

How to optimize product pages

How to optimize product pages

Product pages are the cradle of visitor conversion to any e-commerce site. They act like an index that provides A to Z information about your product at a glance. They are your ultimate chance to woo browsers who land on your page and effectively capture and turn their interest into purchase. Product page optimization is a trending concept born at the crux of the increasingly fast pace of online shopping and the speed at which the realm of e-commerce spins. For several reasons, it is best to hire a professional SEO service to do this. 

 

Optimizing a product page

 

It is crucial to plan your product page neatly and concisely as it plays a significant role in successful SEO optimization. An ideal product page should consist of relevant, valuable, and unique details about the product, along with images and videos to demonstrate its functions. It also includes an original product title, user reviews that prove your authenticity, brand information, and CTA buttons. A precise product description that is keyword-friendly to suit the goal of SEO is also vital. 

 

Some practices are best avoided in priming the perfect product page. A purely factual approach to a product description misses out on the emotional appeal consumers operate on. Not being upfront about additional costs and a page that takes too long to load or isn’t mobile-optimized also deter potential buyers. So does bombarding with information, a visually jarring page layout, not enabling image zoom, and an incomplete FAQ page. Using a good SEO service to improve the quality of your product pages will go a long way in boosting sales. This will also secure top SEO rankings for your e-commerce business. 

 

Six ways to optimize a product page

 

It is recommended to receive the help of SEO experts is necessary for planning the different elements of the product page to give you an edge over competitors.  

 

Images – Using attractive and high-resolution photos of the product that impress consumers at first sight, is fundamental. Neutral backgrounds and engaging videos that highlight utility help pave the way for a successful purchase. 

 

Description of content – Clarity in descriptions and a holistic explanation of content on the page is essential to drive lead conversion. Including all the benefits and features of the product in an entirely original, authentic manner is guaranteed to place you high while competing for SEO positions. 

 

CTA – Something many e-commerce sites don’t correctly use is employing a call to action or CTA button that harnesses the consumers’ FOMO or fear of missing out. Ushering in the sense of urgency to the product motivates them to make the jump in buying. 

 

Reviews – Most often, the presence of testimonials or reviews on the product page determines the difference between a casual visitor and purchasing consumer. It provides a real-life appeal to your product or service. Therefore, it will show a physical aspect a webpage cannot replicate and adds a great deal of credibility to what you’re selling. 

 

Page Speed – You only have milliseconds to impress the consumer who has landed on your page. Outdated plugins, bugs that need fixing, and poorly designed pages that take time to load will fail to maintain the attention span of the consumers. Ensure your page speed is always optimal for SEO optimization by using Google’s PageSpeed Insights.

 

FAQ section – A section that comprehensively lists frequently asked questions provides all the supplementary information your consumer is looking for. This needs to be regularly updated based on their feedback to fill any potential gaps in information.

 

Hiring a professional SEO service 

 

There are various significant advantages to hiring a professional SEO service for optimizing your product or service page. An SEO expert will periodically research and strategically incorporate keywords and conduct frequent audits to locate blind spots on the page that reduce its quality. They are well-versed in creating optimized meta descriptions and titles and writing apt content about the brand for SEO purposes. An SEO professional will be an asset to your business as they will give you the flexibility to concentrate on other projects. 

 

Whether you have a full-fledged marketing team or not, hiring a professional SEO service is always recommended to aid the growth of your business. Adopting the latest SEO trends and enhancing your e-commerce practices are bound to make you stand out in the sea of competitors. 

Massimo DeRocchis
August 24, 2022
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Types of data cables
August 21, 2022

Types of data cables

Types of data cables

A data cable is used to transmit information between systems in binary electrical signal form. The binary data comprises a sequence of zeros and ones as electrical signals. We need some transmission mechanism to transfer data from any source to a destination. Data cables provide that connection between different hardware elements and make data transmission possible. Not only this, but data cables also facilitate a computer to communicate with another computer.

The type of data cabling you use or require depends significantly on the environment. For instance, Ethernet cables such as CAT5e and CAT6 cables help transfer data between two different computers in a network. On the other hand, coaxial cables and USB cables connect peripheral devices such as printers and cameras to the computer.

Types of Data Cable

Data cables can broadly be classified into three main types depending on the frequencies at which they carry signals and their applications:

Coax Cables

Coax cables or coaxial cables are used in older computer networks. Shielded twisted pair cables have now replaced them as a standard in the computer industry. However, coax cable networks still use cables for providing television communication data. Coaxial cables are large round wires that have an internal core wire sending the data. A shield and an insulator surround the core cable to preserve the data signal.

Fiber Optic

Fiber optic cables are used wherever fast data connections are required. Fiber is commonly used by cable and telephone companies to provide a quick and secure Internet connection. Fiber optics make use of glass and light as the mechanics to transmit data. The optic fiber cables are quite fragile and require network cards and a unique plug to transmit signals.

Twisted Pair

Twister pair wires are primarily used in telephony and computer network cabling. These cables contain two copper wires – one for carrying the signal and the other for ground reference. Most cable networks are wired with shielded twisted pair cable. These wires have a cover that helps minimize signal degradation from other sources. The twisted-pair cables get their name from the twists present in the wires throughout the cabling. These twists help preserve data transmission and keep the problem of signal deterioration at bay. However, if this type of cable is used more than 300 feet at a stretch, there tends to be degradation of the signal.

Twisted Pair Cables are further classified into two types:

  • Shielded Twisted Pair: These cables have a metal shield covering over the insulated conductor.
  • Unshielded Twisted Pair: These cable types do not have an additional metal shield over the conductor.

Data cable transmits telephone signals, cable TV signals, and Internet communication. However, each type of data cable operates in a different way. Suppose you are working on LAN networks or Ethernet. In that case, you should preferably go for a cabling service with twisted-pair cables. However, if you require a higher frequency and something that would work on a TV, you should choose coaxial cables. For cost-effective, lightweight, and broader bandwidth, go for fiber optic cables.

Regarding data cabling and computer networking, it is best to speak to the IT service and IT support industry professionals. Contact Priority Networks Inc for more information on data cables and data cabling services.

Massimo DeRocchis
August 21, 2022
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VPN Protocols
August 17, 2022

VPN Protocols

VPN Protocols

Priority Networks Inc highlights and weighs in on identifying the differences between VPN protocols.

(Source: business.com, Identifying the differences between VPN protocols, Edwardo Vasconcellos, business.com contributing writer, February 16, 2022, https://www.business.com/vpn/protocols/).

Virtual Private Networks or VPNs are encrypted servers that help individuals/ businesses protect their information from hackers, competitors, or a snooping government. VPN Protocol is the encryption and authentication standard used for data transmission.

“VPN is a private tunnel considering all the internet as the highway. Being on the highway leaves you vulnerable to malicious attackers compromising your security and privacy. While using a VPN, it reroutes your path through a private tunnel which keeps you safe from prying eyes. VPN Protocols are like the rules by which the tunnel operates and dictates the protection offered.” shares Priority Networks Inc.

Each protocol differs in terms of the priority given to the user’s needs, i.e., speed, security, anonymity, connection quality, etc. After assessing your needs and available resources for maximum compatibility and benefits, choosing a VPN protocol must be done.

Choosing a VPN Protocol

PPTP

The oldest protocol, PPTP or Point-to-Point Tunnelling Protocol, was developed by Microsoft and initially introduced for dial-up networks. Priority Networks Inc says that PPTP was widely used as it was integrated with all major OS like Windows, Linux, and Mac. Though it offers high data speeds, the basic encryption standard used was easily broken, making it undesirable for security purposes.

L2TP

Layer-2 Tunnelling Protocol(L2TP) is similar to PPTP but operates over UDP and not TCP. Priority Networks Inc says L2TP is like an enhancement of PPP as it offers military-grade 256-bit encryption. It is often paired with Internet Protocol Security (IPsec), giving a one-two punch to potential hackers.

SSTP

Secure Socket Tunnelling Protocol (SSTP) is an exclusive protocol of Microsoft designed mainly for remote access. Priority Networks Inc states that the SSL 3.0 encryption offers a secure connection for Windows based devices and provides superior data speeds given adequate bandwidth. SSTP is helpful, especially for roaming users who need remote access from different locations at all times.

OpenVPN TCP

OpenVPN TCP is an open-source protocol that uses 256-bit encryption to prevent Man-in-the-middle(MitM) attacks. Compatible with all major OS environments, OpenVPN prioritizes error-free data delivery. Priority Networks Inc backs OpenVPN as a complex protocol that is firewall-friendly and offers forward secrecy. This makes it ideal for businesses that deliver IT solutions and prioritize security.

OpenVPN UDP

Priority Networks Inc expresses that OpenVPN UDP is a reliable protocol focused on high data speeds with minimal latency. Therefore, making it ideal for video conferencing and streaming content. Aimed at transferring data without delays, it ignores various checks and redundancies associated with other protocols. Easily compatible and configurable for all systems, OpenVPN UDP is the reliable choice for the fastest communication, provided your network supports it.

In conclusion, Priority Networks Inc recommends choosing a VPN protocol after carefully assessing your needs, priorities, and available resources. It is also essential to check the list of features and requirements of the VPN protocol to ensure operating system and network compatibility. It is also crucial for businesses that are not IT companies to ensure dedicated IT support is available since some protocols like OpenVPN are very complex. Thus, companies must invest in an appropriate VPN to enable a safe, secure, and fast connection over the internet.

Massimo DeRocchis
August 17, 2022
0
Is HR software the future
August 14, 2022

Is HR software the future?

Is HR software the future?

Priority Networks Inc discusses the article titled, ‘Support, not surveillance: maintaining employee productivity with HR software’ by Lesley Holmes, a data protection officer at MHR. (Source: Information Age, May 4, 2022, https://www.information-age.com/maintaining-employee-productivity-with-hr-software-123499288/ ).

The problem with the employee monitoring software

Priority Networks Inc comments, “Due to the rise of remote and hybrid working models, employees are concerned about how productive their staff is during work hours. That said, the need for employee monitoring software has grown by 56%.”

While such software looks like a boon to employers initially, there’s also a dark side to it. The employees are under constant surveillance with the introduction of such software; they don’t have a breathing space of their own. It also implies that the employees are not trusted enough with their work responsibilities.

Priority Networks Inc infers, “This indirectly affects the employees’ work attitude and productivity. This goes against the intention of using the employee monitoring software in the first place.”

Priority Networks Inc also shares, “Using this software induces pressure on the employees’ minds. There is also a limit on scheduling their days, especially if they have added home responsibilities and can’t surrender to the 9-5 schedule.”

Further, Priority Networks Inc suggests, “Employers must find better ways to use such software so nobody feels deceived and work remains the priority.”

In order to save the employees from some pressure, the UK employee law was introduced. It encourages employers to establish transparency with their employees. The employee must be informed pre-hand about the measures of surveillance they will be subjected to in an employment contract or an employee handbook.

Priority Networks Inc states, “This will help the employee make an informed choice about their prospective employer.”

To emphasize this issue, Lesley shares a related incident that happened in Spain in 2021. Priority Networks Inc mentions, “there was this employee who was secretly monitored by a security camera. So, they filed a case against it for being mistreated. Eventually, the European Court of Human Rights helped them win the case on the grounds of morale and ethics.”

There are also cases such as the UK bank Barclays and the ‘Big Brother’ software discussed in the article. It all boils down to the same point: loss of trust, productivity, and the inability to maintain a pressure-less attitude at work for the employees.

While the problem is in the light, Lesley also offers an intelligent alternative and proposes using HR software to provide an overview of the employee’s productivity without bothering the employee.

How does HR software beats this problem?

Priority Networks Inc emphasizes how HR software bridges the workforce gap and improves connections between the employee and the higher authorities.

Priority Networks Inc shares, “HR software provides IT solutions to businesses who are looking for both automation and productivity.”

Priority Networks Inc explains, “HR software acts as an intermediary between the staff and their managers.” This helps in detecting any future problems. Further, if the staff is finding difficulty in using a tool, the managers can train them. HR software also provides IT support through seamless interfaces and interactions. Not only that, employees get access to training programs and materials, opportunities to level up their skills, etc.”

The bottom line

In conclusion, Priority Networks Inc shares, “the work culture is as important as the work. Businesses need to encourage productivity in the right manner. IT services such as HR software do just that. Instead of putting the employees’ skills and abilities in question, HR software brings positivity and growth to the table. The employee learns, reports, coordinates, and grows along the way. For businesses needing long-term value generated, investing in HR software is a much better choice than any employee monitoring software.”

Massimo DeRocchis
August 14, 2022
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