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Posted by Massimo DeRocchis

Why does my brand need to rank
January 30, 2022

Why does my brand need to rank?

Why does my brand need to rank?

When it comes to maintaining a brand’s online presence, your position on Google is essential and should be prioritized. Did you know, Google receives over 2 million searches in just one second? Which is one of the main reasons why position and ranking are so important! If you want to gain more organic traffic, remain relevant or visible, and excel past your competitors, you must revaluate your online marketing strategy and consider investing in search engine optimization. SEO is the leading online marketing tool that will help your brand reach a level of success in a very competitive online world. Today’s article will highlight the details revolving around the importance of position and ranking.

Increase organic traffic

One of the main reasons it is essential to rank on Google and maintain your position is to attract more visitors and increase organic traffic. It is said that ranking in the top ten positions, which essentially places your brand on the first search engine results page, receives roughly 89% of click-through traffic. You want a piece of that action! Any position listed on the second page will receive 4% to 11% click-through traffic. Therefore, you can only imagine the further down your brand ranks, the percentage of traffic significantly decreases. Your brand needs to remain visible to claim its authenticity and gain trust, not only from the audience, from Google as well.

Maintain brand visibility

As a business owner, you want to maintain your business image. In other words, establish trust with your customers and gain respect from your competitors. Ranking on Google will help ground your business image and showcase your brand. Brand visibility of brand awareness is all about exposure. It basically comes down to three key factors, being seen, what is being seen, and being remembered. These factors all play a role in growing your business and creating a relationship with potential customers or clients. Brand awareness or brand visibility is the first critical component of the buying cycle. The buying cycle refers to the five stages a consumer goes through when purchasing a product or service. Therefore, a potential customer won’t even know you exist without that first step or stage. One definite way to create brand awareness is with SEO, including sharing valuable, quality content on your site and social media platforms.

Excel above the competition

There is nothing wrong with some healthy competition. However, by ranking within the top positions on Google’s results page, you will gain a competitive advantage over those in your respected industry. In order to excel over your competitors and attract more business, you must follow the five fundamental principles. One, keywords should be a priority. Analyzing your competition’s keywords will help give you direction on which keywords to focus on and where to place them within your content strategically. Two, your content, including social media content, must bring valuable information. Content should also be eye-catching (targeted towards the readers), engaging, up-to-date, produced consistently, and SEO-focused. Three, your on-page SEO (examples: titles, tags, content, internal links, and keywords) and off-page SEO (examples: guest authors, press releases, brand mentions, and social networking) must work in tandem. Four and five include backlinks and site speed. You can effectively rank above your competitors if all five components are mastered.

You may be thinking, what can I do to rank on Google while juggling daily business operations? Simple. You outsource an SEO team. At Priority Networks, we understand the importance of ranking and position. Our highly skilled SEO team will research your industry, develop a content plan, create engaging content unique to your brand, and post content with consistency. Therefore, assisting your brand to rank, remain visible, and excel.

Massimo DeRocchis
January 30, 2022
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How to maintain your SEO presence part one
January 23, 2022

How to maintain your SEO presence: part one

How to maintain your SEO presence: part one

When it comes to creating content and site performance, many details and various factors contribute to a much larger picture. Today’s article will focus on fresh content, relative content, keywords, and site performance. All of which will help to maintain your SEO Presence.

The first step in maintaining your SEO presence is to post fresh content frequently. Fresh content allows you to create and share new ideas, concepts, or information. Fresh or new content is also a great way to introduce a new product, service and advertise new campaigns. The more valuable information you bring to your audience, the more likely they will establish trust in your brand. The main goal is to increase sales, reach new audiences, engage or maintain existing customers and solidify the customer buying cycle. Fresh quality content will confirm your place in the industry as a significant authoritative figure. Frequent posts which include a healthy number of keywords and quality content will show Google that you are relevant. Therefore, improving site ranking.

Content should remain relevant and not repetitive. Although you may be promoting a particular service or product, you may want to consider discussing topics in relation to that specific industry or niche. For example, suppose you own a hair salon. In that case, your audience may get tired or bored with reading topics relating to products you sell or services you offer. However, suppose you incorporate ideas or concepts relating to hair. In that case, you will maintain interest—for example, content about the top ten foods that assist with hair health or growth.  The same type of content will get boring. Mixing it up using infographics, video, demos, testimonials, podcasts, and social media will keep your audience interested and engaged.

Keywords should be user-friendly. Keywords effectively communicate the customer’s interests, wants, or needs to the search engine.  Therefore, as a business owner, you will have to understand the desires of the respected target audience. The goal is to capture the attention and effectively communicate their needs through the content provided on your website or social media accounts. A keyword or longtail keyword will drive organic searches to your website or socials and allow your business to shine on the first search engine results page.  It is essential to keep in mind that short keywords no longer work. They are too generic and will get lost amongst your competitor’s content. It is also necessary to keep in mind that keywords must flow seamlessly within your content. Using the hair salon example as above, the keyword “hair” or “hair salon” is too simplistic. A keyword phrase like “fix split ends” does not flow well into a piece of content. However, “split end treatments” or “products for colour treated hair” will stand out, target interest, and flow well.

Did you know your site’s speed can significantly affect search engine optimization? When issues are present, especially with a site’s ability to load quickly, your audience will lose interest just as fast, which contributes to your bounce rate. A bounce rate refers to a loss of engagement. For example, after reaching your site, a visitor will click out and does not engage with the other pages on your site; this activity is measured and affects SEO. To prevent visitors from leaving your page or site, speak with a web developer or IT network company to make the necessary changes to improve your site’s performance.

When in doubt, seek out a professional SEO team. At Priority Networks, we understand the details and importance of search engine optimization. Our team of writers will generate a content plan, research topics, create engaging articles, and craft the perfect content for your business. A professional IT networking company that offers SEO services has access to platforms and various tools that measure a website’s total success and content. These platforms allow us to track your website’s progress, make necessary adjustments to execute a content plan to ensure success. At Priority Networks, we consider site performance and deliver quality SEO content to help propel your business forward.  Stay tuned for part two, where we discuss social media, titles and meta descriptions, internal linking/backlinking, and mobile-friendly sites.

Massimo DeRocchis
January 23, 2022
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Why network security is essential
January 16, 2022

Why network security is essential

Why network security is essential

Massimo from Priority Networks weighs in on the ten most important reasons why network security is an advantage and essential component to your daily operations. (Source: TIS!, 10 Reasons Why Network Security is Important, December 15, 2021, Emmaline Soken-Huberty,

https://theimportantsite.com/10-reasons-why-network-security-is-important/.)

 

Number one on the list, cybersecurity is an integral part of network security. The article explains that the terms network security and cybersecurity can be used interchangeably. Cybersecurity is an umbrella term indicating anything related to protecting a network and device. Massimo from Priority Networks shares, “cybersecurity or network security protects your daily operations, which includes the network and the connected devices. It is also essential that data, including private information, purchases, banking, clinic tests results, applications, or forms, is protected at all costs. Insufficient security will allow those with ill intentions to intercept your most valuable information and use it against you.”

 

Number two on the list explains how network security protects your data. Massimo from Priority Networks agrees, “Compromised data can lead to violation of (private information) client confidentiality, financial loss or legal repercussion, and reputation impairment. Unauthorized users can cause irrevocable damage that will be difficult to recover from. Any time taken to recover from the damages will interrupt daily operations and workflow, preventing your business from going forward. Invest in quality network security systems; you will not regret it.” 

 

Number three on the list, network security protects client data. Client, customer, or patient data is sensitive information. It is up to the business owner or company to implement protective measures. Massimo from Priority Networks expresses, “client confidentiality is your number one priority whether you own a small business, large corporation or provide a service. Especially when it comes to medical and financial institutions. Those who do not have a professional network security system in place should know what signs indicate that a virus or potential threat is intercepting your system. For example, pop-up ads, frequent error messages, mysterious emails sent from your account without your knowledge, random addition of applications, lagging or slow performance functions, and missing files. If you have encountered any of these signs, your system requires immediate attention and action.” 

 

Number four on the list explains how network security is required, especially when your organization needs to comply with specific regulations. Massimo from Priority Networks suggests, “when investigating which security measures your business requires, it is always best to consult the professionals in the industry. A highly skilled IT network company has extensive knowledge of which security systems will be most compatible and will efficiently execute protection, detection, and prevention.” 

 

Number five highlights how network security can improve your network’s performance. Massimo from Priority Networks shares, “the quicker a threat is detected and addressed, the fewer interruptions you will experience. Therefore, you will maintain daily productivity levels and efficient daily operations. For this reason, paid anti-virus is a crucial component to support your security measures. Most paid anti-virus programs will immediately identify the threat. Paid anti-virus will also update and alert you on new threats or any suspicious activity involving personal information. Therefore, by alerting you instantly, you can take the appropriate action. Paid anti-virus also offers 24/hour support with rapid response times along with a team dedicated to combating active threats.”

 

Number six on the list explains the importance of protection against ransomware. The article shares a story of how the group Darkside hacked the Colonial Pipeline in the United States. The group was paid millions in cryptocurrency to get the pipeline back online. Massimo from Priority Networks agrees, “as the article mentions, ransomware is a real threat and is quite common. Once ransomware infiltrates your network, you will no longer have access to sensitive client or business information. You are essentially locked out, and your files will be encrypted. The threat of having your files erased unless you pay up is devastating. Efficient network security systems and measures will ensure you are fully protected.”

 

Number seven on the list emphasizes that cyber-attacks are on the rise, referencing the Colonial Pipeline story. Massimo from Priority Networks expresses, “any time there is an upgrade, new technology, new networking systems, you need the appropriate security to match the requirements. A simple example, when you buy a new phone, you also purchase the respected protective phone case. A year from now, there will be a new phone model, and your old phone case will not fit

the requirements of your new device. Therefore, as the article mentions, as networks expand, so do their vulnerabilities and will need updated protection.”

 

Number eight highlights the costly disadvantage of not having proper network security measures. A cyber attack will leave your pockets drained. Affecting your emotional wellbeing as well. Massimo from Priority Networks shares, “by investing in the quality network security systems, you can potentially save yourself and your company from having to pay out thousands, if not millions of dollars for your data or recovery.” 

 

Number nine shares insights on how network security could be a great career choice. Massimo from Priority Networks expresses, “network security is definitely a lucrative industry. Technology is here to stay. As it grows and continues to develop, it will need skilled members to support, maintain, and install all of its features.”  

 

Lastly, the article mentions how everything is dependant on technology. Therefore, security needs to endure and meet those demands as well. Massimo from Priority Networks agrees, “technology can be found in every corner of our lives. Whether it’s a part of our work environment or our lifestyle, technology has come a long way and will continue to dominate. There is a substantial reliance on the many advantages technology has to offer. This also means that there is much to lose if security measures are breached, and sensitive data are violated. Network security is undeniably an essential asset.” 

Massimo DeRocchis
January 16, 2022
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SEO and Advertising
January 15, 2022

SEO and Advertising

SEO and Advertising

There is no arguing that advertisement and SEO should work in tandem to improve a brand’s or business’s visibility in Google searches. Online visibility is essential for a business to succeed in today’s digital world. Chris Siebeneck, a VP at the award-winning SEO company SEO Werkz, discusses in detail how advertising and SEO should work together for businesses to rank as Google’s top response to user inquiries.

Siebeneck is confident that advertisements on platforms like Instagram and Facebook should give users suggestions for what they need or want. This will motivate users to research more about your products.

Priority Networks is of the opinion that SEO optimization can be used to create advertisements suitable for social media handles with the help of an SEO company.

Siebeneck provides a three-pronged approach to integrate SEO into your marketing to stay competitive. (Source: Forbes, 3 Ways Your SEO And Advertising Need To Work Together, Chris Siebeneck, June 8, 2022, https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2022/06/08/3-ways-your-seo-and-advertising-need-to-work-together/?sh=480a9c1d586a ).

 

Website optimization

Siebeneck suggests that when businesses place ads on their websites, these should relate to the keywords they are trying to rank for. This should be an important focus of website optimization, according to him. Siebeneck elucidates by using an example of an ad for sofas for tiny spaces. Siebeneck says that the website should be optimized in such a way that it will turn up in a Google search where the user searches using the keyword “sofas for tiny spaces.” Siebeneck advises ensuring the ad drives traffic to your website prior to other websites. In this manner, both your SEO and advertising may directly impact one another.

Priority Networks is confident that this optimization based on keyword-related searches can be appropriately handled by professionals providing SEO services. These experts are familiar with how the search engine works, and they will be able to devise a strategy to rank your website higher.

Strategically concentrating on rankings.

Siebeneck advises companies to aim to rank for the concept they’re promoting in their advertising by engaging in some SEO. Siebeneck also suggests they run pay-per-click advertisements to appear for some searches for which their website might not rank. The website needs to be optimized to solve the problem presented in the radio ads, banner ads, billboards, and flyers of a business. By doing this, they may create a query and then use SEO and advertising to respond to it.

Priority Networks believes that businesses can use help from marketing and SEO agencies to create ad campaigns. The same SEO team can then optimize the company websites to rank highly for the queries in Google searches.

Identifying keywords

Siebeneck observes that planting the idea of a keyword into the minds of people is also crucial in SEO. Only when users are aware of a keyword will they search for it.

Priority Networks suggests that businesses should introduce keywords or engaging search terms through their ads to motivate people to use them for Google searches. You should also optimize your website to rank well when these keywords are used.

 

Advertising and SEO may not be the same, but they are closely linked. Both of these processes impact each other. So, businesses need to monitor both simultaneously to boost visibility and sales. Priority Networks believes that advertising and SEO can be handled concurrently using the services of an SEO company. Professional SEO experts can design advertising campaigns that fulfill SEO needs. This can significantly contribute to the needs of the business.

Massimo DeRocchis
January 15, 2022
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Are IP phones better than landlines
January 9, 2022

Are IP phones better than landlines?

Are IP phones better than landlines?

IP phones, also known as voIP phone systems, allow you to transmit your phone calls through an internet connection or IP network system.  IP phones resemble a typical desk phone and other office communication systems, such as a conference phone or cordless phone. This communication system is not as complicated as it may sound. Conversations are sent as data through the IP phone, to the network via a network cable, and then into the internet connection. The dialogue data can be copied, stored, searched, and dispersed to other devices. The voIP system makes daily operations and communication much more organized and efficient.

IP phone/voIP phone system vs landlines

The main difference between voIP phone systems and landlines is how the signals are transmitted. For example, a voIP phone system uses your internet connection. Landline signals are transmitted through cables input by your telephone service provider. Another significant difference is how the phones are used. Landlines are stationary. An IP phone will function with an internet connection. Therefore, it can be used anywhere. Its remote abilities allowed many large and small companies to transition smoothly when work-at-home statuses were at their peak.

Top four benefits of an IP phone/ voIP phone system

Security

The digital phone system is secure. There are many integrated security measures to protect the user and the receiver—for example, end-to-end encryption technology. Generally speaking, as long as the internal IT infrastructure is protected and secure, you will not have to worry. A proper network security system will prevent hackers or other parties from trying to interfere or intercept your IP phone calls and data. When in doubt, always ask a professional IT network company. They will be able to provide all the cyber security details you will need for a voIP phone system.

Versatility

The versatility of a voIP phone system outweighs the functions of what a traditional landline provides. Other than making and receiving calls, the IP phone/ voIP phone system can incorporate other modern communication methods. For example, instant messaging or video conferences. VoIP systems also include fax, voicemail just like a typical landline. However, it will be sent to your email rather than being stored on your phone. Therefore, essential information and conversations will be found in one place.

Connect to other devices

The voIP phone system can also be connected to your smartphone and other smart devices. Therefore, allowing you to stay connected and in contact with business associates, partners, customers, and colleagues. Unable to take a call? No problem, you can easily set your status availability or transfer the call to the correct personnel. In regards to availability, voIP phone systems can automate general information, including frequently asked questions, location, business hours, or announcements/ notices or statements.

Price point

Lastly, domestic and long-distance calls are significantly cheaper than traditional phone service providers being that the dominant force for communication and signal transmission is through the internet. How is this possible? Calls will appear for both parties in their local exchange rate as you will be issued a voIP phone number that is not connected to a landline.

Is your office ready for a communication system upgrade? The top four benefits of a voIP phone system and IP phone make it easy to see why many companies have integrated this communication structure. Contact Priority Networks today for more information on IP phone and voIP systems.

Massimo DeRocchis
January 9, 2022
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Top benefits of SEO for your business
December 19, 2021

Top benefits of SEO for your business

Top benefits of SEO for your business

Priority Networks weighs in on the top benefits of SEO for your business, sharing highlights on brand awareness and many other essential components for SEO success. (Source: Jonas Muthoni (Forbes Councils Member), June 14, 2021, 10 key benefits of SEO for your business, https://www.forbes.com/sites/forbesagencycouncil/2021/06/14/10-key-benefits-of-seo-for-your-business/?sh=663baff93fd0.)

Boosting credibility is number one on the list. Jonas Muthoni shares a site that ranks high on a search engine results page is considered trustworthy, therefore increasing the credibility of your business. Massimo from Priority Networks agrees, “An optimized website paired with creative, quality content that is made with functional SEO methods equals high-rankings, every time. Therefore, securing the credibility, integrity, and trustworthiness of your business. A search engine must crawl easily, index, and rank content easily. Therefore, allowing your target audience to access and find exactly what they are looking for. Any inability to crawl, index, or rank is a direct result of performance issues with the infrastructure of a website and inconsistent content. There is much debate circulating the internet regarding creating SEO content yourself for your business or outsourcing. If you want to secure that credibility, a professional network company along with an SEO content writer will help you solidify your placement and rank amongst your competitors.”

The second key benefit mentions how SEO does not cost much in comparison to other marketing strategies. Massimo from Priority Networks explains, “if you choose to write engaging articles consistently and optimize your website, it is not costly. However, what you save in dollar amounts, you lose elsewhere. It takes dedication and effort to learn how to incorporate search engine optimization. It also takes time to create content, post consistently, track progress and research the necessary SEO information to ensure success. Therefore, it is advisable to outsource a professional SEO writer or team, which may cost a bit, but you will gain long-term results.”

Number three explains how SEO supports content marketing. Jonas Muthoni shares the importance of creating high-quality content optimized for keywords you want to rank for. Massimo from Priority Networks agrees, “search engine optimization definitely supports content marketing. You can not have one without the other. Content such as videos, images, blogs, or social media posts requires SEO practices. Some examples of SEO practices include the use of keywords, keyword phrases, backlinks, and tags. The combination of quality content and SEO practices will ultimately boost rankings, attract new visitors and amplify the message you are promoting.”

Number four highlights the details on how pay-per-click advertising along with SEO strategies enhances brand credibility. Massimo from Priority Networks shares, “websites which have the small “ad” indication often get overlooked. The reason is the user knows the brand has paid to be in the top position. Therefore, losing its authenticity and credibility. Unpaid search results or organic search should be the main goal. However, for those who use the pay-per-click advertisement method, SEO will complement those efforts by driving more traffic.”

SEO is your competitive advantage; Jonas Muthoni shares those who invest heavily in SEO often outrank the competition in search engine results and gain market share. Massimo from Priority Networks agrees, “As the article mentions, you can not afford to rank low on Google’s pages. Those who invest in SEO will see the reward; those who do not invest end up on page two or worse. The goal is to remain relevant and visible. If your competition ranks higher than your website, your attention needs to be focused on SEO marketing. An SEO team and SEO content writer will analyze your competition and develop a strategy or content plan to get you on page one.”

Number six explains how search engine optimization can help reach a wider audience. Massimo from Priority Networks explains, “If you are invisible, how will you gain new clients or potential business opportunities? You can not maintain your existing clientele or attract new clientele without good SEO management. SEO is designed to attract quality traffic, meaning an audience specifically interested in your product, service, or information. The more valuable content you bring to the table along with target keywords related to your industry, the better. Therefore, any visitor viewing your page had the intention to see what you have to offer. That attention from new quality traffic will inevitably support the buying cycle. During the five stages, you ultimately solidify new relationships that will continue to grow and trust your brand. As the article mentions, SEO can also help attract potential business partners or business opportunities relevant to your industry, which may contribute to the growth of your brand.”

Number seven on the list explains in detail how SEO helps to rank in local searches. Massimo from Priority Networks shares, “optimizing your brand for locations is essential. Consumers research a business, product, or service based on their surrounding area. As the article mentions, those researching based on location are more likely to purchase a product or service. The reason being everyone is after convenience. A consumer requires an easy solution to access what they are searching for. With localized SEO, keywords dedicated to a location, and voice optimization, you will be able to cater to your customers’ need for convenience and provide a way to be located quickly. The goal is to be accessible and visible to the locations you service.”

At number eight, Jonas Muthoni explains how SEO can improve the usability of a website. For example, features that will enhance usability include a robust site structure and navigation. Massimo from Priority Networks agrees, “optimization of a website is known as technical SEO. Search engines want to bring the best value to their users. In order to bring value, a search engine must be able to read and understand your website. As previously mentioned, any inability to crawl, index, or rank is a direct result of performance issues with the infrastructure of a website. A professional networking company with an SEO team is your best asset to ensure your website has speed, is crawlable, secure, and structured.”

Number nine explains the ability to measure results. Massimo from Priority Networks agrees, “one of the benefits of SEO is that it can be tracked. Various platforms permit SEO tracking, making it easier to analyze the site’s performance and the behavior of the visitors. The ability to track performance makes it easier to adjust your marketing strategy, content, and content plan.”

Lastly, number ten highlights how SEO improves user engagement rates. Massimo from Priority Networks expresses, “quality content that brings value will naturally encourage a visitor to interact more with your site. As the article mentions, the longer someone connects to your brand, the more trust is built, leading to a strong, long-term customer relationship. Ensuring a sale and return.”

Massimo from Priority Networks shares, “it is undeniable. SEO is the leading method for online marketing. Trust the process and celebrate the reward, high-rankings.”

Massimo DeRocchis
December 19, 2021
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The work from home essentials what you’ll need
December 12, 2021

The work from home essentials: what you’ll need

The work from home essentials: what you’ll need

Many business owners are looking at remote working as a successful part of their daily operations. Whether you are looking to start an online business, grow a team, or already have an established business looking to expand, you will need a few key components. At Priority Networks, we have compiled a list of essential tools you and your staff need to work from home effectively.

 

Virtual private network

The first thing you and your employees will need is an IT solution known as a VPN. A virtual private network is a source of protection in addition to typical security software. A VPN is designed to protect the most valuable online personal information while remaining connected to a public internet connection. Therefore, giving you the freedom and security to work anywhere at any time. With this freedom, protection is essential. Without it, your privacy, data, information are vulnerable and susceptible to attacks from hackers and malware. Other benefits include online anonymity, which allows the user to remain invisible when using an application or website, which will prevent tracking. A VPN will also protect other devices such as laptops, tablets, and other connected devices necessary for working from home success. Lastly, files, documentation, and additional information will inevitably be shared or transferred back and forth when working from home. With a VPN, any digital media sharing will be successful as it avoids bandwidth and issues due to speed. A professional networking company will be able to provide IT support and offer IT solutions, including virtual private networking.

 

Cloud based phone service

The second essential tool you and your employees need to communicate and collaborate effectively is a cloud-based phone service or VoIP (voice over internet protocol). The quality features make working from home, on the go, or in the office much more manageable. A cloud-based phone offers quality features, including video conference, instant messaging, conference calls, and integrations with email systems, fax, and social media platforms. A cloud phone system is an upgraded version of a typical desk phone but with specific requirements to assist business operations and remote working. Cloud phone systems are reliable, flexible, cost-effective, and protected.

 

Home office setting

Lastly, we recommend creating a schedule and work strategy. It is easy to get comfortable, distracted, and want to accomplish at-home duties before you tackle your work tasks when working from home. Setting the scene and maintaining a schedule will guarantee success. Therefore, it is essential to make sure you have the appropriate at-home office setup and devices. Working from the kitchen table or sofa will not give you the same productivity. Good lighting, a functional computer desk, and a supportive chair will make your designated work area resemble an office setting. Office equipment, devices (headset, wireless keyboard, and mouse), and the appropriate software are also essential. When in doubt, always ask a networking professional. They are well equipped to provide IT services and IT solutions to assist the transition from office to home office.

At Priority Networks, we provide IT services, IT support, and IT solutions to support your business and all of your remote working needs. Contact Priority Network today for more information on our networking services.

Massimo DeRocchis
December 12, 2021
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Fresh content or repurposed content
December 5, 2021

Fresh content or repurposed content

Fresh content or repurposed content

Now more than ever, creating quality content consistently is of high importance. Business owners need to communicate information in a creative way that will target their audience, maintain their interest and gain a long-term client/customer. Content can include various creative pieces, from blog posts, images, videos, social media posts, podcasts, and much more. Today’s article will discuss the advantages of creating fresh content and the advantages of repurposed content. Both methods will help contribute to the strategic SEO method.

Fresh content allows you to create and share new ideas, concepts, or information, ultimately generating more sales. The goal is to engage and maintain your existing audience. Creating fresh new content requires time, dedication, research, and skill. It seems tedious; however, the new content piece will tremendously benefit your marketing strategy. Fresh or new content is a great way to introduce a new product, service, promotion or express a new concept. Quality content that showcases valuable information consistently will help your business establish loyal visitors. Fresh quality content is also essential to confirm your place in the industry as a significant authoritative figure. The more consistent quality information you bring to the table, the more your audience will trust your message. Fresh content also contributes to search engine optimization. Frequent posts which include a healthy amount of keywords will show Google that you are relevant. Therefore, improving site ranking.

Many business owners do not have time in their schedule to research, brainstorm, create or post fresh content to their website and social media platforms. Some may not even have time to repurpose existing content pieces. Therefore, it helps to have a search engine optimization writer creating engaging pieces for your platforms. An SEO content writer is your best advantage when tackling all of the details that go into creating quality content.  An SEO content writer has the knowledge and skillset to produce quality content, including content planning, content strategy, research, strategic creation of the piece, and posting. Therefore, encouraging traffic to your website or social media platforms ultimately helping your business excel and rank on Google.

Repurposed content allows you to take an existing piece of content and either make updates or manipulate its format to be used across multiple platforms and reach a different audience. Repurposing content also allows you to strengthen the message you want to deliver to your audience. For example, one blog can be formatted to fit the algorithms of a Linked-In post, Twitter message, Instagram, or Facebook post. Therefore, solidifying your message and reaching a different and much wider audience.  Or perhaps you have some new ideas to add to an existing blog article, thus updating the information. For example, adding a frequently asked questions section pertaining to that particular blog article. By repurposing content, you are saving time as the initial groundwork has been completed. Allowing additional time and a head start on posting and creating other content pieces. It is also great for amplifying your SEO. By repurposing existing content, you can enhance keywords and backlinks while discussing a favorable topic across multiple platforms. An SEO content creator or writer will incorporate this method to elevate your rankings.

At Priority Networks, we believe creating fresh content and repurposing existing content is essential. Both methods will contribute to an effective SEO marketing strategy. At Priority Networks, our search engine optimization team will create engaging quality content and repurpose your existing content. Therefore, helping your business excel, rank on google, and advance beyond your competitors. Contact us today and experience the benefits of SEO content marketing.

Massimo DeRocchis
December 5, 2021
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All about security
November 21, 2021

All about security

All about security

Technology can be found in every corner of today’s modern clinics, practices, and business offices. It delivers faster and more accurate results for the dentist and supporting staff. From dental software to EDI and computer networks to cell phones connected to Wi-Fi, systems are more efficient, but how secure is it? After all, dental networks store highly sensitive and privileged information. It is the responsibility of the practice to ensure its safekeeping. Some of the aspects that require routine attention include intrusion detection, prevention, firewalls, anti-virus, Windows updates, security patches, and software updates when it comes to network security. Most practices have computer networking support, but how efficient is the service? Choosing between reactive and proactive makes all the difference, especially when you have a professional IT Company. This article will cover the networking essentials that every clinic, practice and business office should have in place and why.

 

Routers / UTM

Today, every router has a basic firewall that provides the bare necessities in protecting an office from attacks. Although this may seem like a viable solution, it falls short in many areas, including newer threats. Due to a few insufficiencies, this made way for the new line of defence routers called UTM’s. Unified Threat Management units keep an eye on your network around the clock. These routers offer deep packet inspection, robust VPN solutions, and a Gateway Anti-Virus solution that brings it all together. It will monitor all the data flowing in and out of the practice. Suppose it recognizes or raises an eyebrow on a potential threat. In that case, it halts it, inspects it, then either deems it as trusted (but still watches it) or banishes it from ever coming in again—all of this in a fraction of a sec. The unit is cost-efficient but requires a knowledgeable IT company to install it. Items like EDI, debit machines, and security cameras will need to be modified in the UTM to work. It blocks everything incoming by default.

 

Wi-Fi

A common mistake is having your wireless environment on your primary network. Guests should only have the right to browse the internet and should not have the ability to view any network device. You can accomplish this by ensuring that the IP is on a different network address. Basic routers that offer guest Wi-Fi access may have flaws that allow entry into the privileged network. Network IT companies need to ensure that the firmware on the router is always up to date to provide the most secure environment. UTM’s make the guest networks on a different address and add a policy to enforce it. Adding a policy prevents the guest network from having any right to talk to the primary network address where your business software resides. Another reason why a UTM should be installed in every clinic, practice and business office as a standard.

 

Remote Management / VPN

Remote management or VPN is one of the most talked-about and requested features by a clinic, practice, or business office. It is also the most dangerous if not installed and administrated correctly. A Virtual Private Network or VPN creates a secure connection between two points. Therefore, encrypting all the data makes it very difficult for anyone to intercept while allowing the user to gain access to your office computer remotely.

There are two choices you can make, software or hardware VPN. The software version is installed and runs on the computer or server. It is the most cost-efficient solution but has some drawbacks. Since it runs on a computer, it must use its resources like CPU and memory to run it. Therefore, affecting speed if your equipment is not running efficiently.

The other choice is a hardware VPN, which can be found as a separate piece of equipment or built into a router. A hardware VPN uses its own resources and is the fastest solution. Combine it with a UTM, and you’ll have heightened security.

 

Anti-Virus

We have all heard the saying, “you get what you pay for.”  Free anti-virus protection software cannot provide the same reaction time or level of support when new threats arrive. That is why most of them have a paid version, as they are hoping you will upgrade. Realistically, the costs associated with delivering a quality anti-virus software package run very high if you want to have the support when you need it. A paid version is the logical and the best choice.

Throughout the years, anti-virus has evolved. They now offer various packages that protect against adware, spyware, malware, and everything else under the sun, but that comes at an additional price. Is it worth it to upgrade? Additional protection does not break the bank and provides an extra layer of security for minimal cost.

 

Passwords

One of the most overlooked security measures is free. Passwords are only as good as their complexity. Weak passwords are easily hacked and should never be used. Hackers use computers to help them crack passwords. Therefore, to discourage their intentions, give the hackers a hard time by making it complex. Most people fear the complexity standard, but it is easily overcome by keeping it simple and relevant to your lifestyle. Let’s use an example of a receptionist that loves to drive fast cars. A great password would be “1Car2Ride!” or “TheNeed4Speed!”. It is best to keep it simple. It is also suggested to avoid using your children’s name, birth date, or anything that would automatically be picked up by someone you know. Most importantly, do not share your password with anyone. Suppose your practice requires multiple people to access the same computer. In that case, a separate login should be created for any additional user.

 

Cloud Backup Storage

In the event of a catastrophe, is your data secure? The first and most important aspect is that it must be an offsite backup. Secondly, the media where the backup is stored must be encrypted with a password in the event it gets into the wrong hands. Alternatively, the best practice is to perform nightly cloud backups. It offers encrypted data protection, and it should have an alternate backup of its own for added security. Try to ensure it’s a provincial-based solution as they are more in tune with our regulations.

 

Monthly Maintenance

One of the most important pieces to ensuring all your securities are in check is proactive maintenance. Proactive services give you the peace of mind that someone is dedicated to prioritizing your business functions and daily operations. Therefore, ensuring hardware or software updates are consistent and any security concerns are immediately addressed. Reactive service is already too late. Monthly maintenance routines prevent future complications or malfunctions.

Massimo DeRocchis
November 21, 2021
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SEO marketing success content vs. optimization
November 7, 2021

SEO marketing success: content vs. optimization

SEO marketing success: content vs. optimization

Massimo from Priority Network weighs in on the key components of SEO marketing and shares his views on quality content. (Source: SEO is not about ‘good’ writing, Joseph Raunch, Forbes council member, May 4, 2020,  https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/04/seo-is-not-about-good-writing/?sh=326e926f1109).

Joseph Raunch begins by expressing the misconception of content writing. Many think or perceive that good SEO is a direct result of the produced content. Although quality content is important, it is not the only ingredient in regard to ranks. It takes time, effort, strategy, money, skill, and teamwork. Massimo from Priority Network agrees, “this is one hundred percent true. SEO content writing takes time, dedication, and strategy. We tend to look at things at face value. Various components behind the scenes contribute to creating a quality SEO (search engine optimization) article.  Many of our clients tend to focus on what the article is depicting or telling their audience. However, quality content that intrigues your readers and encourages them to search further is a small part of a larger plan. The goal is to have an article optimized for the search engine as well.”

Quality content and optimization work together. However, there are some differences. Joseph Raunch highlights the differences between writing quality vs. optimization. Readers tend to evaluate a page based on interesting information related to their initial search, easy-to-read content, and accuracy provided by a trustworthy source. Therefore, quality content impacts the reader’s experience, while a search engine measures engagement. Another main difference Joseph mentions is that quality is subjective, while a search engine company or machine decides on optimization. Massimo from Priority Network shares, “I would also like to point out another difference, search engine optimization encourages brand visibility. Without SEO, no one would know your company exists unless searching for it specifically, of course. Quality content will only anchor your readers and viewers when found. You can have quality content, but if you don’t have SEO, no one will know its existence to read it. Although there are a few significant differences, in order for your business to remain visible, relevant, and successful, both attributes need to be executed seamlessly.”

Joseph Raunch highlights what SEO is genuinely about and outlines five additional components that determine SEO’s success. The five components include link building, the source, time, money/teams, and luck. Massimo from Priority Network agrees, “link building is all about connection. Just like the phrase “it is all about who you know,” Google recognizes your credibility. Therefore you have won the popularity contest, resulting in a higher rank. The source of where the content is coming from is also a vital component. In regards to time, I agree with Joseph; gaining a high rank does not happen overnight. As mentioned in the article, SEO is about long-term gain. SEO must be looked at as an investment. Just like any other marketing avenue for your business. The more money you put towards SEO marketing, the better chance you have at gaining potential clients/ new customers and even business opportunities. Many of our SEO clients have been approached by other companies relative to their industry and have developed amazing partnerships. Lastly, of course, it always helps to have a little luck on your side, but with persistence, dedication, and a good SEO team, your business will succeed with high ranks.”

Massimo from Priority Network shares, “quality content is essential. However, all SEO tools must be combined for SEO marketing success”.

Massimo DeRocchis
November 7, 2021
0

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