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Posted by Massimo DeRocchis

Press FEB 2
January 22, 2023

Data Security for Your Dental Practice

Data Security for Your Dental Practice

In modern-day dental practices, you will find technology in use practically everywhere. Where earlier you would have found computers being used for billing and appointment scheduling, today you have digital dentistry. This means patients (including children) have a lot more at stake if there is a cyber-attack on the dental practice. Sensitive records and data can be ‘stolen’ by hackers unless you have the correct checks in place.

Use these tips to safeguard your dental practice and put your patient’s concerns about data privacy at ease:

 

The importance of data security

Substantial personal data is collected by a dental clinic when a patient walks in for treatment. This includes ID validations, ID numbers, income, blood type, medical history, and also insurance records. All of it can be misused to the patient’s detriment, and if it is, the patient can sue you.

Prioritizing data security is critical for you, and so is ensuring that an experienced dental IT company takes care of it. A dental IT support specialist is well aware of the specific regulations you must comply with and also how exactly to achieve that goal. An IT company not familiar with the PHIPA (Personal Health Information Protection Act, 2004) guidelines may give you general network security but need to catch up on the official requirements. This leaves you open to investigation by the privacy commission. Remember that, under PHIPA, willful offenders may be fined up to $50,000 and organizations guilty of the same up to $250,000.

The dental IT support services include anti-virus installation and management, periodic security audits, and emergency response during a security breach. All of it, in conjunction, safeguards patient records from unauthorized access.

 

Data recovery

Unsecured data is highly vulnerable to ransomware attacks. Hackers can hold your data hostage until you pay up, and until then, your practice is disrupted. Protecting your data from such attacks and recovering data in such an event is a crucial responsibility of your dental IT support specialist.

Another priority is to have data backup procedures in place for system crashes. You cannot afford to lose all patient data at any point in time. Backup and recovery are also essential here, and your dental IT support services also address these aspects.

Having a pre-planned recovery strategy is invaluable. This cuts short the time taken for your dental practice to recover from a data loss and resume business quickly. The responsibility for formulating such a plan and training your staff rests on you and your dental IT company.

 

Improving data security

Apart from hiring an experienced dental IT support specialist, there are a few things you can do.

Train your staff to avoid human error—secure access points with strong authentications. Use high-end encryption diligently across devices that transmit patient data. Also, get cyber liability insurance.

 

Your dental practice must comply with PHIPA regulations that govern how you collect, utilize and disclose patient health records. Confidentiality and privacy protection are of paramount importance. Suppose there is an event of a data breach; you could potentially face not just penalties for flouting regulations but also lawsuits from the patients. Hiring a dental IT support specialist who understands the laws you must comply with and has a good grasp of the operations is your safest bet to hedge these risks.

Massimo DeRocchis
January 22, 2023
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Press JAN printing relevant
January 19, 2023

Yes! We Still Need Printers in the Workplace

Yes! We Still Need Printers in the Workplace

The printer was a common sight in every workplace, and Nathan Chandler reminisces about its glory days. Before cloud-based storage solutions were an option, prints were a much-required backup method. “Indeed, hard copies of documents were once a go-to solution for anything you wanted to be kept safely,” agrees Priority Networks. But has this all changed? Are printers redundant now? Let’s find out! (Source: How Stuff Works, By Nathan Chandler, https://computer.howstuffworks.com/is-printing-still-relevant.htm ).

 

What has changed?

It is a fact that demand for office printers has lowered, and Nathan makes key observations regarding this change. In the year 2005, an average office employee would print approximately 1000 pages in a month, but as of 2012, it has reduced to 500 pages only. On the other hand, Nathan points out the increase in retail printing used to create customized products like magnets, calendars, coasters, and framed posters.

Priority Networks makes a good comment about this. “With the rise in reliable cloud storage solutions, the need for keeping hard copies of official documents has lowered. People can access their files wherever they are and need not carry heavy document binders with them,” they say. They also second the rise in retail printing.

 

So, how are workplace printers still relevant?

Having said that, Nathan does agree printers are still relevant in an office setup. Many people who are set in their ways like to read printed-out sheets. Some love to work on physical sheets they can scribble on, and workplaces that store confidential information prefer to have printed documents. “Working in IT support, one of our biggest nightmares is non-backed-up files. A machine can malfunction, and we can save data most of the time. But on occasions when it cannot be retrieved, printed data is the only way to update the records,” Priority Networks reiterates.

 

What should you do?

As Nathan Chandler suggests, having an MFP or Multi-function printer is the best choice. This printer doubles up as a scanner and a copy machine. Priority Networks expresses their agreement. “MFPs with the latest features offer a lot of options that businesses will prefer.” They recommend Epson’s WorkForce Pro WF-C579R as it fits seamlessly into any workplace. “This printer is fast and does not need any warm-up time. It works great for medical centres like a dentist’s office, where documents need to be printed without delay”, shares Priority Networks.

According to Chandler, having an MFP is the best of both worlds. You can keep analogue and digital copies of every file you need! “The Epson WorkForce Pro WF-C579R offers features such as colour printing, affordability, and speedy printing, which could be the reason behind its popularity among businesses,” states Priority Networks.

 

Nathan notes that printers will still hold a place in future business operations. This is because current technology cannot provide the same experience as paper. According to Nathan, hard-copy documents can be used without electricity, which is an advantage over digital copies. On the contrary, power and an internet connection are required for viewing documents stored on cloud platforms. Priority Networks concludes, “Printer manufacturers are moving on with technology and coming up with many advancements that will reinforce the need for having a printer in every workplace.”

Massimo DeRocchis
January 19, 2023
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All about finding SEO topics
January 15, 2023

All About Finding Topics for SEO Content

All About Finding Topics for SEO Content

One of the keys to creating successful SEO content is finding topics that will resonate with your audience, which will help drive traffic to your website. Now, how do you strategically find these topics? Mentioned below are a few strategies to help you generate ideas for your SEO content:

 

Start with keyword research

One of the first steps in finding topics for SEO content is to conduct keyword research. Keyword research is used to identify the terms and phrases people use to search for information related to your business or industry. You can use several tools and SEO services to do this, such as Google Keyword Planner. You can also hire a professional or SEO company to do the job for you. Such companies are adept at SEO optimization and keep up with the changes in search engine algorithms. By understanding the search terms that are being used by your target audience, you can create content that is more likely to rank well in search results and attract traffic.

 

Look for inspiration in the real world

There are several ways that you can look for inspiration in the real world when finding SEO content for your business or website. Here are a few ideas:

  • Pay attention to customer questions and feedback

Your customers can be one of the most valuable sources of inspiration for SEO content. Pay close attention to the questions and feedback you receive from customers, as well as the words and phrases they use to describe your products or services. These can give you an idea of the keywords and phrases people use to search for information related to your business. And can help you to create content that is more likely to rank well in search results.

  • Look at industry publications and trade shows

Industry publications and trade shows can be excellent sources of inspiration for keyword research. By reading industry magazines and attending trade shows, you can get a sense of the topics and issues currently top of mind for your target audience.

  • Look at your offline marketing materials

Finally, remember to look at your offline marketing materials for inspiration. Look at brochures, flyers, and other materials you have created to promote your business. And consider using the language and keywords that you have used in these materials in your online content. This can help you to create a cohesive marketing message and ensure that your online content aligns with your offline marketing efforts.

  • Experience your product or service from the end user’s perspective

If you own a dental clinic, get a dentist appointment and note the things that stick out to you before, during, and after the appointment. These would be the main keywords. Think of what you are inclined to look up related to your experience.

 

Study your competitor

Another good way to find topics for SEO content is to see what your competitors are writing about. Use tools like SEMrush to see what keywords and topics your competitors are ranking for. And consider creating content that covers similar topics or takes a different angle on the same subject. This can help you identify gaps in the current available content and create content that meets the needs of your target audience.

 

Monitor your website and analytics

Pay attention to which pages on your website are getting the most traffic and generating the most engagement. This can give you an idea of the types of topics that are most popular with your audience. And hence can help you create more content types that are most effective at driving traffic and engagement.

  1. Analyze traffic sources: Look at the traffic sources for your website to see where your audience is coming from. Suppose you are getting a lot of traffic from social media, for example. In that case, consider creating more content that is designed to be shared on social media platforms. Suppose you are getting a lot of traffic from search engines. In that case, you should focus on creating content that is optimized for specific keywords and phrases.
  2. Use the data to inform your content strategy: Use the data from your analytics to inform your content strategy and create a roadmap for future content. For example, if you see that a particular topic or type of content is particularly popular with your audience, consider creating more of that type of content. On the other hand, if you see that certain types of content are not performing well, consider pivoting to other topics or formats.

 

Stay up-to-date with industry news and trends

Monitoring what is happening in your industry can help you to identify timely and relevant topics for your SEO content. Subscribe to industry newsletters, and follow industry influencers on social media. Make sure to stay up to date with the latest news and trends to get ideas for content that will be interesting and relevant to your audience.

 

Engage with your audience

One of the best ways to find SEO content topics is to ask your audience what they want to know more about. You can do this through social media polls, surveys, or asking for comments and feedback on your existing content. By engaging with your audience and understanding their needs and interests, you can create content that is more likely to resonate with them. This will help drive traffic to your website.

 

There are many steps to finding SEO content and figuring out SEO optimization. Moreover, search engines update their algorithms based on user feedback and trends. Keeping up with customer search trends and algorithm changes can take time and effort. Hence, it is best to have a professional do it for you. You can hire an SEO company to execute the above functionalities.

Massimo DeRocchis
January 15, 2023
0
National clean up your computer month – January 1st
January 8, 2023

National Clean Up Your Computer Month

National Clean Up Your Computer Month

The personal computer is a necessity for your professional and personal life. January is the national clean-up your computer month! And this is the sign you were looking for to get your PC squeaky clean. Here is how you can get started:

 

Take care of your data

The first order of business is backing up your files. You can do this on the cloud or save it on a hard drive. Many companies use both options to mitigate the risk of losing data.

Keeping your files organized will save you time while backing up. A cluttered desktop is reflective of a cluttered mind. You ought to organize your files systematically. Devise whatever way works best for you and helps you manage your work.

If you need assistance, many organizations offer this as a part of their IT services. They will guide you through some best practices you can follow to organize your PC and backup your files.

Always make it a habit to delete files from your trash and junk folder permanently. You may not be aware, but your recycle bin takes up as much as 10% of your disk space!

Another practice that keeps your computer running at optimal efficiency is regular software updates. Delete redundant applications and keep updating the programs you use.

 

Cleaning the PC

Now we come to the physical cleaning of the computer. You may have seen videos and read about the amount of dust, dirt, and bacteria that can accumulate on a PC. It is imperative to give it a thorough cleaning, especially if multiple people use the machine. Use a cleaning kit that has a spray, microfiber wipe, and cleaning brush.

Your computer, monitor, and mouse should be cleaned once every 4-6 months. If you keep your computer on the office or house floor or have pets, then clean your machine once every three months. It is good to air dust your PC and keyboard once a fortnight. This makes it easier to deep clean.

When it comes to the physical cleaning of internal components, you should always avail the services of a professional IT company. You may be able to open up a system, but the internal parts are delicate and should not be tampered with.

 

Antivirus tools

Antivirus is a must-have for your computer. It protects your system from viruses and all types of malware. A data breach could prove to be a considerable risk for your business or personal life. Antivirus programs can block malicious spyware and save you from a lot of issues. Antivirus software also helps you block spam messages and pop-ups.

In case you are still determining which Antivirus tool you should select, enlist the help of IT support professionals.

 

This internal and external cleaning process will increase your PC’s life. Obviously, you do not have to wait one year to clean your computer. Set a routine of periodic cleaning; stick with it, and you will have a happy gadget!

Massimo DeRocchis
January 8, 2023
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SEO trends to expect in 2023
January 1, 2023

SEO Trends to Expect in 2023

SEO Trends to Expect in 2023

Search Engine Optimization (SEO) is a trendsetter for digital marketing that keeps evolving and improving with time. Google search engine research pages also rely on the SEO algorithm, which is regularly updated. This entails for businesses to keep up with the latest SEO trends, including keyword optimization, AdWords campaigns, website mobile usability, and more.

We will be discussing the major SEO optimization factors that are expected in 2023 so that you can stay one step ahead in the digital world.

 

Content is here to stay

Content is still a game changer in the world of SEO. While you focus on all the nitty gritty of SEO marketing and optimization, the type of content you produce can get you tremendous leverage. High-quality interactive content such as images, videos, infographics, assessment tools, and other media will drive more traffic to your site and increase engagement. Moreover, incorporating interactive content on your landing page and social media platforms can boost KPI and improve brand awareness and site visibility.

 

Visual search: Image optimization and videos

Visual searches can highly benefit eCommerce businesses and online shopping platforms. Google enhanced the online search methods by giving users a means to search online using screenshots and images to find product pages and video content and provide relevant results. Businesses can make sure to integrate relevant and popular tags and keywords with the images to help them appear in visual searches.

 

Featured snippets

Featured snippets are one of the most promising trends for this year. We can expect to see more featured snippets in the future as they continue to be served and become increasingly prominent over time. Featured snippets, in the form of how-to guides, FAQs, bulleted lists, or single words, often appear above search results.

Additionally, you will have to see that your content has used the correct schema markup to show up in featured snippets. This element can make your content look more attractive and informative to site visitors. Schema markup is featured codes on your website that precisely tell a search engine about your content, the meaning behind it, and the popularity of the topics mentioned on the page.

 

Responding to complex inquiries

Answering precisely complex, multi-step queries and delivering the relevant response to those questions is predicted to be a big focus. As a result, companies can focus on creating content that offers solutions people are looking for by considering the context behind popular searches.

 

Vocal search

Voice search is another important SEO trend expected in 2023. You utilize natural language voice commands to search the internet. Voice search optimization can be used in your website to rank higher on voice search results. Since a lot of people rely on digital assistants and voice-to-text technology, understanding how customers search and vocalize their questions is a key to showing up in search results.

 

Immediate response with conversational marketing

Google SEO focuses on enhancing the search experience for users, and conversational queries can get them quick responses based on understanding the language and context behind the search. With the help of tools like LaMDA (language model for dialogue applications), conversational marketing is highly focused on providing efficient results for searches by target phrasing, short answers, and vernacular language.

 

Your business branding and promotion highly depend on how you utilize SEO in your content and website. Suppose you want the strategies to perform and generate better traffic on your site. In that case, you must hire a professional SEO company. Their SEO services will help optimize your website and rank high in search results on Google.

Massimo DeRocchis
January 1, 2023
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Which type of printer does your office need
December 31, 2022

Which type of printer does your office need?

Which type of printer does your office need?

Technology has invaded every facet of modern human life. People now mostly use digital devices to store and read documents. This makes everyone wonder about the relevance of printers in offices.

Is printing paper still relevant?

Printers and printing paper documents are still important in the workplace. Some of the reasons you may need it are:

Customer satisfaction

Some customers may prefer printed documents over digital ones. So, having a printer at your office is always good to cater to these customers.

Technology issues

Even if you have an IT support cell in your office, sometimes unforeseen issues with your computer or network can result in the loss of critical data. Having a hard copy of important documents can be helpful in these times.

They are tangible

Physical documents can help people stay focused during important meetings, and the attendees can highlight important points or make notes on them as well. Physical documents also give the information a more authentic appearance.

WorkForce Pro WF-C579R

We at Priority Networks provide WorkForce Pro WF-C579R to our clients. Powered by PrecisionCore, this printer offers high-productivity color printing at a budget price. No warm-up time is needed, making the printing extremely fast. This is fantastic for offices that need to print documents without delay, especially in the medical industry, such as a dental office. The printer’s open platform enables smooth interaction with business applications, and its PCL1 PostScript® 3TM capabilities make it perfect for network-shared printing. It is highly compact, making it suitable for all kinds of workstations, and it can also be used for numerous applications like copying, scanning, and faxing.

Determining your office needs

After you have invested in your printer, it is essential to determine where to place it to get maximum productivity. Your specific office needs play a vital part in the placement and usage of a printer.

Determining printer location 

A printer should be placed in such a way that it is protected from natural elements. Using wireless printers will eliminate a lot of wires and prevent accidental tripping. It should also be placed so that changing or removing cartridges is easy.

Departmental needs

The printer should be placed according to how many departments need printers close to their workstations. Some departments, like accounts, may need to print more documents compared to the IT services department.

Employee needs

The printer should be placed according to how many employees may need to print documents during a workday. For example, employees in charge of organizing meetings or accountants may need to print physical copies more than others.

Nature of your business

Some businesses, like logistics or retail companies, may need to print invoices for their clients. Some businesses send paper mail to their clients who do not have access to email. Many also send marketing pamphlets to their target customers. If your business regularly performs these activities, a printer is beneficial.

 

Though technology has made it possible to keep large documents with us anywhere we go, printing is still relevant, especially for businesses. Buying a good printer to suit your office needs is an excellent investment you can make for your business.

For more information on the WorkForce Pro WF-C579R, contact Priority Networks today!

Massimo DeRocchis
December 31, 2022
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All about cloud computing
December 24, 2022

All about cloud computing

All about cloud computing

Cloud computing provides computer hardware, software, data, and services to remote users via the Internet. It allows a cloud provider to provide shared resources — hardware and software — over a network as a service. This will enable consumers to use shared resources on demand for various purposes. Read on to learn more about cloud computing.

 

What is cloud computing?

What is cloud computing?

Cloud computing is a system used for enabling on-demand network resources. These resources include networks, servers, storage, applications, and services. Also, you can rapidly provision these resources and release them with minimal management effort or service provider interaction.

Cloud computing providers keep only some resources available at all times. When demand exceeds what’s been allocated to them from the cloud provider, they give more resources through the auto-scaling feature. This enables them to quickly scale up their infrastructure as needed and get the IT support they need.

How does it work?

Cloud computing uses middleware to ensure that all devices are seamlessly connected and linked via cloud computing. The providers also maintain multiple copies stored in different locations to mitigate data loss, security threats, and more.

How is it applied in businesses/workplaces?

Cloud computing is a very flexible technology that can be used in various ways. It can be applied to improve business efficiency and productivity by reducing costs and improving quality.

Cloud computing can be used to:

  • Improve the efficiency of your business operations through increased automation
  • More efficient workflows across multiple teams or departments within an organization
  • Provide access to resources on demand
  • Reduce costs associated with purchasing hardware equipment as well as a maintenance contract
  • Help companies innovate faster by allowing them to access remotely from anywhere at any time via secure networks

 

Top advantages of cloud computing

Accessibility

Cloud computing offers accessibility anywhere, with any device. That’s because cloud services are provided on a pay-as-you-go basis. With cloud computing, you can access resources, and IT services through an internet connection as a virtual machine (VM). The VM runs in its isolated environment. This means your data is protected from malicious attacks and viruses while stored on servers owned by the IT company providing the service.

Get rid of most or all hardware and software

Cloud computing is a cost-effective way to manage your IT infrastructure. It allows you to get rid of most or all hardware and software, which can be used to reduce the cost of your application development and maintenance. This will also reduce operating expenses because there is no need for additional hardware or software for these IT services to work correctly.

Centralize data security

Cloud computing helps you centralize data security. You can store your data in a secure cloud, which is more secure than on-premise systems. This makes it convenient for business owners who want their teams’ access to critical files without having to worry about losing them or having them stolen by hackers.

Higher performance and availability

Cloud computing offers higher performance and availability. There’s no need for complex network infrastructure, which provides quick deployment times, lower costs and improved performance.

Cost savings

The initial investment in cloud services is typically less than that for a traditional IT infrastructure, and the ongoing operating costs are typically lower. This also saves money on maintenance costs such as electricity and other utility bills.

 

The various types of cloud computing and cloud services

Public clouds

Public clouds are known as the most common type of cloud computing. They’re owned by a third party and can be used by anyone with an internet connection, regardless of whether they have their own IT infrastructure or not.

Private clouds

Private clouds are managed by a single organization, which makes them ideal for companies that want to keep their data confidential. Private cloud computing is often used to store information and data but can also be shared with other organizations.

Hybrid clouds

Hybrid clouds are considered to be a combination of private and public clouds. They can be used for testing, disaster recovery, or to offload non-critical workloads.

Hybrid clouds have many advantages over public clouds. They’re more secure than public clouds (because they’re isolated from the internet) and less expensive.

 

Cloud services

IaaS

Infrastructure as a Service (IaaS) is known as the most basic form of cloud computing. It provides storage, computing, and networking resources hosted in a data center. IaaS providers often use specialized equipment to manage these resources on their behalf, but they don’t own them.

PaaS

PaaS is a category of cloud computing services that provides a development platform for application developers. The term “platform” can describe many different systems, including operating systems and databases, but it’s most often used to describe web hosting services.

SaaS

Software as a service (SaaS) is known as a type of cloud computing that allows you to access your software over the internet. You don’t have to install it yourself, and no updates or upgrades are required—which means fewer headaches for you!

In this cloud-based model, the users’ data and applications are hosted on servers owned by third parties.

 

Cloud computing is a rapidly growing technology that has the potential to revolutionize businesses and individuals alike. It allows businesses to take advantage of cutting-edge technology. We hope today’s article helped you understand the basics of cloud computing.

Massimo DeRocchis
December 24, 2022
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What goes into content creation
December 17, 2022

What goes into content creation

What goes into content creation

Online marketing has become necessary with the proliferation of internet use. In order to remain successful in this tech-savvy world, businesses should give due importance to content and SEO. It also serves as a solid foundation on which you can build your brand online.

 

Why is content “King”?

Content helps you establish a good rapport with your clients. Quality content should contain both insights and information, and it should be grammatically and syntactically correct. It should resonate with your customers and showcase your brand’s value. It should also be keyword-enriched to rank well in Google searches. It is also essential to produce unique, fresh, and high-quality content to attract and maintain the clients’ attention. Repurposing content may not always be beneficial since the audience may feel bored about seeing the same content again. Hiring a good SEO professional can help you create quality content that will rank better in searches, increase brand visibility, provide a better user experience, and improve organic traffic to your website.

 

The process behind creative minds

Creating quality SEO content has numerous processes, including:

Extensive research

Do extensive research and find authentic sources to back up any information presented to the consumer.

Understanding the buyer’s cycle 

Understand the buyer’s cycle to strategize how to market your brand to clients to generate successful leads.

Call to action 

Include CTAs that align with the company goals and the client’s intent.

Content preparation 

Understand the various forms of content that apply to your brand, like blogs, podcasts, videos, or infographics. Write them clearly and concisely to resonate with the target audience while keeping SEO strategies and brand value in mind.

Proper format 

Format your content appropriately by including features like headings, subheadings, and lists to improve the readability for both clients and search engines.

Understanding multimedia content 

Along with text, multimedia content like videos, images, and gifs should also be used for creating content to improve engagement.

Data Analytics

Analyze the data retrieved using different analytical platforms and modify your strategies accordingly.

 

The advantages of outsourcing an SEO company

Hiring a company providing SEO services can offer you several benefits. Some of them include the following:

Expert help

SEO companies have a team of experts like content writers and SEO professionals who are well-versed in the developments in the industry. These experts can monitor the performance of your website, diagnose issues, and provide guidance for fixing them. Since SEO agencies have years of experience working with brands like yours, they can easily identify strategies that work best for you.

Better efficiency

SEO agencies have close-knit teams to develop and implement SEO strategies concurrently. Since they will be monitoring your website constantly, they will also be able to make quick updates and necessary modifications to keep up with recent trends immediately.

Cost-effective

Hiring in-house professionals for SEO optimization can become a significant investment since you will need to pay for the equipment and software along with the staff’s salary. Hiring an SEO firm will be less expensive than hiring an in-house team.

Time-saving

Time is extremely important, especially for managers and business owners. It takes many hours to conduct research, optimize, and maintain an SEO campaign. Hiring an SEO agency will let business managers focus on other critical tasks.

Safe

Improper SEO optimization can cause issues like spamming and even hacking. SEO agencies can provide you with a team of dedicated professionals who will continuously monitor different analytical tools to identify threats. They also help safeguard your brand from unfavorable publicity, rivalry, popular SEO misconceptions, and more.

 

SEO is an integral part of marketing and content creation. Hiring an SEO company will ensure that you always remain one step ahead of your competitors. Contact Priority Networks today for more information on our SEO services.

Massimo DeRocchis
December 17, 2022
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Best SEO tips of 2022 to bring into the new year
December 10, 2022

Best SEO tips of 2022 to bring into the new year

Best SEO tips of 2022 to bring into the new year

Search engine optimization (SEO) is a strategy used to improve your website’s search visibility or content. Although it is a concept introduced previously, it requires constant updating and improvement if you want to keep up with the latest trends. The following are some tips from experts in the field that will help you improve your SEO:

 

Quality content

Quality content is the key to a successful SEO optimization strategy. It must be original, unique, well-researched, written, and structured. You must have a clear purpose and audience when writing articles or blog posts.

It’s important to remember that quality content is not spammy or deceptive. It’s simply good writing that resonates with people who will want to share it with their friends and family members (and potentially even strangers).

Keeping things mobile-friendly

This is a no-brainer, but it’s still important to consider. Make sure that your website looks good and works well on mobile devices. If you’re using WordPress or another CMS platform, this can be done by simply implementing the correct plugins (or adding them manually). For example, if you want to use a form on your site but do not want it to require JavaScript support, then install the Disable Form Fields plugin directly into your wp-content folder. You can also hire professional SEO services to help you with this.

Optimizing images and videos

Images and videos are fantastic ways to tell your brand story, but they can also be used for SEO purposes. Optimize images not only for search engines but for social media and mobile devices so that you can get more people engaged, interested, and on board with your business. In order to do this, your business will require the help of an SEO company.

If you have a lot of high-quality images on your site, consider adding annotations that explain what each image is about or what it shows. This will help Google understand what the image represents so they can properly index it in their search results pages.

Repurposing content

This is a great way to save time and money and increase reach. You can repurpose existing blog posts or any content on your website into social media posts, email newsletters, or even video tutorials.

Featured snippets

Featured snippets are a great way to magnify the visibility of your content in Google search results. They’re basically snippets that appear next to organic search results under their featured image.

The main benefit of featuring your content on Google is that it can bring more people back to your website or landing page and increase traffic. Another reason you should use featured snippets is that they usually have better SEO performance than regular text pages.

E-A-T principles

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These three pillars form the basis of the E-A-T principles and are the most critical factors that determine how well your site ranks in Google search results.

These three factors can be classified as follows:

  • Expertise – This refers to how well you understand your topic or industry. Search engine algorithm measures this at the content level, not the organizational or website level.
  • Authoritativeness – This principle covers your reputation, especially among the other influencers and experts. People need to see your website as their go-to information source about a topic.
  • Trustworthiness – This principle is about the website’s accuracy, transparency, and legitimacy.

 

The key takeaway from this is always to keep it fresh and relevant. Content should be targeted at your audience, not just any random keyword you think might bring in traffic. The best way to accomplish this is by researching what they want or need from your website before writing anything down on paper or creating content around those topics. If time, resources, and efforts are not on your side, reach out to a professional SEO company to bring your brand to new heights. Contact Priority Networks today for more information!

Massimo DeRocchis
December 10, 2022
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The relationship between SEO and Social media
December 3, 2022

The relationship between SEO and social media

The relationship between SEO and social media

Marketing is an essential part of making every business successful. But the face of marketing has evolved a lot with the invention of digital devices and the internet. This is what brings social media and SEO to the forefront of marketing strategies.

 

Understanding social SEO

Social SEO or social media SEO refers to the practice of incorporating both SEO strategies and social media to increase organic traffic to your website, search engine visibility, and conversions. Social SEO optimization can be done by in-house teams or an SEO company.

In social media marketing, businesses post and optimize their content on platforms like Instagram and Facebook. In SEO, the aim is to make the blogs or websites of the business easily discoverable in Google searches. SEO helps people who are seeking terms or inquiries about goods or themes connected to your sector find your website in search results.

 

Separate entities or similar strategies?

The main question that arises during planning marketing strategies is whether SEO and social media are similar or separate entities.

How does SEO help social media efforts?

Despite being two vastly distinct approaches, SEO optimization and social media strategies can work well together. While SEO enables you to drive organic traffic to your website through questions related to your company, social media helps users find brands or content that they may find interesting. Both of these effectively increase traffic to your website.

Does social media affect SEO?

Although social media doesn’t directly affect SEO rankings, sharing links on social media sites can help your brand get more visibility. Social media affects SEO by:

  • distributing content extensively
  • keeping posts relevant for a long time
  • increasing organic traffic and online visibility
  • increasing brand awareness
  • enhancing brand reputation
  • boosting local SEO

Working toward the same goal, or does one outweigh the other 

Both social media marketing and SEO work toward the same purpose. People use search engines to find answers and social media websites to discover things they may have never even considered before. Both work towards information gathering.

 

The goal is brand visibility.

SEO is helpful in targeting a specific audience. Combining it with backlinking and promoting content through social media will increase your brand’s visibility.

Combining social media and SEO for improved results

Both social media and SEO can be integrated effectively for improved outcomes using some simple tips:

Align your social media and content teams

Social media and SEO strategies should be integrated consistently so that they complement one another. This is easily possible by hiring a company that provides SEO services. An SEO company will have dedicated teams that are well-versed in this process.

Optimize SEO content for sharing

Create content that you can easily share on your social handles. This means producing social media-friendly material that is optimized for search engines from the outset. It should have exciting quotes, charts, or similar elements that continue to make sense when taken out of the context of the post.

Cross-promotion

Provide links in your social handles that direct them to your website. Similarly, embed your social media status updates and posts in your blogs.

Easily shareable posts

It is crucial to create easily shareable content and blog posts. Choose relevant quotes, then create links to share them on social media automatically with just one click. Search engines will receive stronger signals from a post the more often it is posted on social media platforms.

Use same keywords

Identify the keyword the target audience uses and then employ them in your social media posts and blogs. This will improve search engine rankings.

 

Both social media and SEO have unique strengths. But a marketer can combine these two strategies to improve brand visibility and sales. Combining them will let you enjoy the positive effects of both. Contact Priority Networks today for information on our SEO services.

Massimo DeRocchis
December 3, 2022
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