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Posted by Massimo DeRocchis

The anatomy and benefits of a VoIP phone system
March 30, 2022

The anatomy and benefits of a VoIP phone system

The anatomy and benefits of a VoIP phone system

Priority Networks weighs in on the anatomy of a VoIP phone system and its benefits. (Source: Forbes, Pete Hanlon, August 19, 2021, https://www.forbes.com/sites/forbestechcouncil/2021/08/19/behind-the-call-the-anatomy-of-a-voip-phone-call/?sh=1d2144694f9b. )

Priority Networks Inc, an IT services firm, has been offering VoIP phone communication systems. There is no doubt that VoIP has created a revolution in the world of telecommunications. VoIP phones use the internet to provide telephone services, eliminating the use of traditional cabling. This has made communication systems much more effortless while offering a wide range of exciting benefits.

Being an IT solutions provider, Priority Networks Inc has always believed that IP phones working on the VOIP technology offer many benefits. Our company has always advocated the increased use of this technology for both businesses and consumers. The multiple benefits that Priority Networks Inc believes would come from VoIP are:

Enhanced Security

When VoIP IT services are provided by a professional company like Priority Networks Inc, they will use the latest technologies to ensure that the system is secure. End-to-end encryption is offered to ensure that any other party cannot intercept the data that travels over the internet. Only the caller and the receiver can listen to the voice because of the real-time decryption done.

Versatility

Versatility is a key benefit that makes VoIP phone systems highly sought after. It is not just useful for telephone calls but can also be used for videoconferencing. This makes it an effective and powerful tool for businesses that need to have regular video conference meetings with their teams, customers, partners, and other entities. Different media formats can be used during the videoconference, making it very convenient for communication.

Smooth connection to other devices

VOIP allows for smooth and seamless connectivity with other devices. The call over the VoIP phone network can be transferred either to a desk phone, mobile phone, or a tablet as per your requirements.

Price point

Calls made using a VoIP phone are definitely cheaper as compared to conventional phone calls. Since the internet is used for signal transmission, it helps to reduce costs. Now, how would this be possible? The answer is simple. The calls would appear for both the caller and the receiver at the local exchange rate. The users will get a VoIP phone number that is not connected to a landline.

While conventional telephone operators charge based on the minutes of a call, VoIP charges are based on what your internet service provider bills you. Some providers even offer free calling as a part of their services.

Mobility and global access

Mobility is a significant benefit of VoIP phone systems. You don’t need a unique number allotted to each phone. This means you can add any phone to your VoIP network. You can even shift your location easily and quickly without worrying about changing numbers.

VoIP phone systems can be used to connect with your stakeholders wherever they are in the world. You can talk for any amount of time without having to worry about the phone bill.

The multiple benefits that VoIP phone communication offers make it the best communication technology to use. This is why Priority Networks Inc has been striving to provide the best quality VoIP phone communication systems to businesses and consumers. Availing these services helps users get seamless telecommunication services at reduced prices.

Massimo DeRocchis
March 30, 2022
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All about cable management
March 23, 2022

All about cable management

All about cable management

Managing data cables is no easy task. Offices need to put significant effort into neatly bundling and managing all wires. If you end with what is known as ‘cable spaghetti,’ the chances of mishaps skyrocket.

We must understand that cables are high-value items. While the physical cost of cables may not be too high, its functions are invaluable. A simple anomaly or glitch can lead to losses for your business.

Cable management and safety

Tripping and falling over might seem trivial; however, it is known to be the second most common workplace accident. It is very easy to understand why. Cables can often be inconspicuous. If you are walking without being mindful of your surroundings (as most of us do), it is effortless to get caught up in a cable and injure yourself. What’s worse is that a slight pull of one cable or cord can disrupt your entire system, leading to losses worth hours, if not days.

Improve productivity with cable management

A workplace accident does not stop with injuries and pain. There are several repercussions tied to it. First, there’s the potential of losing a valuable team member for some days. In unfortunate cases, it can even stretch to weeks. Apart from that, workplace injuries tend to lower the morale of the team, especially if everyone is working on the same problem. Proper network cabling ensures that none of these accidents happen in your office and everyone can work safely.

Cable performance

You are incorrect if you think that cable management is all about safety and convenience. Proper data cabling also improves the performance of your systems and, in turn, improves productivity. First, having your cables organized makes it exponentially easier to detect faults and troubleshoot. What could have taken hours can be done in minutes with proper cable management. It can help in avoiding downtime and enhance the productivity of your team.

Save money with cable management

If you consult a reputed cabling service, you can end up saving money in the long run. Cabling services work in close coordination with offices to ensure that all cables are organized. Not only do you save money by avoiding downtime, but it also extends the life of the cables and other hardware. Since all cables are connected to different hardware, damage to the cables can also affect the attached hardware. All leading IT solution companies use professional cabling services to ensure the long life of the devices and improve workflow.

Safety and regulatory concerns

Every jurisdiction has specific rules on workplace safety. Unmanaged cables can lead to significant dilemmas and complications, including electrocution, fires, explosions, and much more. You are putting your life and your team members’ lives at risk with poor cable management. The legal repercussions of such oversight can be very severe.

To be safe and productive, we recommend getting in touch with a professional IT networking company and letting them handle cable management. Managing cables is a specialized task that requires both skill and expertise. It can be fatal to attempt cable management without skill, knowledge, and experience.

Massimo DeRocchis
March 23, 2022
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New office No problem
March 20, 2022

New office? No Problem

New office? No Problem

Are you planning to move into or open a new office space soon? If you are, you may have several questions, such as the type of furniture you should invest in and whether there’s enough space for accommodating the workforce along with the equipment.

In this article, we’ll give you all the information you need to set up a new office with minimum fuss and bother. So, read on to know what you have to consider before setting up a new office space.

Equipment needs

The amount of equipment needed by an office depends on the goals of the company. You’ll need to factor in both software and hardware requirements. A new office space’s equipment needs are also dictated by the desire to incorporate new technologies and do away with obsolete ones. Technology and equipment are changing and updating consistently. A professional networking company will offer insight on which equipment can help your business maintain technical updates. Therefore, ensuring the equipment will grow with you for future needs.

Decide on the service providers

When choosing an IT service provider, you should ensure that they can serve all your IT needs from start to finish, including maintenance. A professional networking company will offer installation, scalability, and support. When technical issues come up, you will want to have a team that is ready to assist you without delay.

Get assessments done by the IT service provider

An IT assessment conducted by the IT service provider can give you a fair idea of all the technologies the office space needs for all critical tasks. The assessment should cover both data storage and recovery protocols and procedures. Some other elements that an IT assessment should include are backups, disaster recovery, compliance, and cloud storage.

Setting everything up

You can choose to have everything set up by the IT service provider or go the DIY way. However, choosing to do it yourself may cause significant issues as there is a lot of details when setting up IT equipment and data cables. Professional network companies provide various services, including software development, networking design, maintenance services, and installation. A skilled network company will have building code knowledge and have the capability to read blueprint designs. Installing network cables requires an extensive understanding of choosing the appropriate cables (shielded) for compliance. This also includes guiding the wires with extreme care to avoid interfering with physical structures. All while avoiding magnetic interference. DIY is best avoided when it comes to IT networking and data cables.

Testing

Once all the vital IT equipment has been set up within the office space, it’s time to test whether all of it is running like it’s supposed to. Thorough testing is imperative, as it can identify both potential and existing issues in the setup, which can be corrected prior to the opening day. A professional IT company will make sure all of the various components work seamlessly and allow optimal workflow.

Furniture and lighting

Once all the vital IT aspects are ready, it’s time to turn your attention towards the lighting and furniture of your new office space. To make the office space as comfortable as possible for employees, you should balance style and functionality. Remember, the lighting and furniture should make it easy for employees to work within the office space for extended periods. Lighting and furniture items also make a space suitable for hosting meetings, customers, and clients.

Setting a new office space up from scratch is no easy process. There are several complexities involved. However, if you plan ahead and keep the most essential considerations in mind, you can make the task easier.

Remember that the setup work doesn’t simply end when you’ve got everything in order. It’s a dynamic process, and you’ve got to keep an eye out every day to identify potential issues from becoming more problematic. Contact Priority Networks Inc today for all your IT needs.

Massimo DeRocchis
March 20, 2022
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Four types of computer networking systems
March 16, 2022

Four types of computer networking systems

Four types of computer networking systems

Network cabling is a complex issue for all workspaces. As the manager or owner, you might not have a clear idea of what’s going on in your office with respect to computer networking systems. A professional IT support team takes care of these things more often than not, and the rest don’t bother about it.

However, the problem may come when you make a significant change or relocate the office space. If you don’t know what network your systems are on, getting the same setup in a new place can be a challenge. If you are unable to give clear instructions to a professional network company, the process of setting up a new office space will be long-drawn and full of hassles.

Here are the four types of computer networking systems that everyone must know about:

Local Area Network (LAN)

LANs are commonly used in office areas. You can use a local area network only when all the devices are at the same premises and can be physically connected to each other. A LAN network uses ethernet cables, routers, switches, twisted pairs, and coaxial cables. It is a highly secure yet inexpensive way to connect your systems. Speed of data transfer is also very high in LANs.

Personal Area Network (PAN)

Personal Area Network, or PAN, is more commonly found in residential spaces. Each of us uses a personal or private area network without even realizing it. If you have a smartphone that you connect to your watch, laptop, etc., you are already in a personal area network.

When it comes to commercial use, PAN may not work. PAN is only applicable in small home offices with preferably not more than one operator. The risk of a data breach in PAN is high if there is any form of intrusion. Personal Area Networks can be both wired and wireless.

Metropolitan Area Network (MAN)

Metropolitan Area Networks cover large geographical areas like entire towns and cities. A MAN is essentially a collection of LANs interconnected via telephonic communication. MANs are used by large organizations like banks, schools, hospitals, IT companies, administrative departments, and law enforcement.

Various LANs get together to form a MAN. As a result, each LAN also gets connected to all the other LANs in a network. Data transfer rate is typically slower in MANs than in LANs.

Wide Area Network (WAN)

The internet as we know it now is the best example of a wide area network or WAN. WANs use wireless telecommunication signals to connect devices from across the world. All the systems are interconnected in a WAN, and there is no central point from where data is redirected. The global IT solutions industry is founded on WAN, just like many other sectors. Many country or region-specific WANs do not count as the internet. Governments and large conglomerates typically use wide area networks to transfer data across large distances securely.

A professional network company can help you better understand and select a network system for your office. The wrong networking system can leave your data vulnerable while slowing down operations. If you want your office to function seamlessly without lags and delays, consult a network company and decide the best option for your needs.

Massimo DeRocchis
March 16, 2022
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Leveraging SEO in 2022
March 13, 2022

Leveraging SEO in 2022

Leveraging SEO in 2022

Priority Networks Inc weighs in on the impact of technical SEO. Google is constantly evolving therefore so should your SEO skills. Jordan brings our attention to three key points speed, responsiveness and the visual stability of a website. And Priority Networks Inc agrees. (Source: Entrepreneur, The How-To: Leveraging SEO Optimization in 2022, Jordan Parkes, October 23, 2021, https://www.entrepreneur.com/article/392147.)

SEO efforts have increased over the past few years owing to the pandemic. Internet entrepreneur Jordan Parkes has highlighted the importance of SEO optimization by following best practices. He has highlighted critical issues related to technical SEO, mobile-friendly website, and voice search use.

Priority Networks Inc, as an SEO company, endorses his views. They are of the opinion that the issues highlighted by Parkes are significant. According to them, “Leveraging SEO services calls for paying attention to technical SEO. The issues related to speed, responsiveness, and visual stability helps to ensure a better user experience. This would help in optimizing the site in the best possible way to attract more visitors.”

The key considerations that an SEO services company need to address are the following:

Improving page speed

The time taken for a webpage to load is crucial. If it takes too long, visitors are likely to leave the page. The new Google ranking signal known as Core Web Vitals measures how fast the web pages load and looks at the page responsiveness and the visual stability. These ranking signals can decide if the website would get a higher or lower ranking. An understanding of the Google algorithm becomes essential. This is why working with a reputed SEO company becomes vital. It ensures that professionals design the website to improve page load speed and other factors.

Mobile-friendly website

It is all the more important that websites are mobile-friendly. Since 2019, Google has been indexing mobile-friendly versions of websites. In 2022, ranking becomes difficult if a website is not mobile-friendly. This is because a large majority of users today are visiting websites through their mobile phones and devices. They constitute a large majority of traffic for websites.

The statistics show that 90% of internet users visit websites from their mobile devices. This is a considerable number and cannot be ignored. Not making the website mobile-friendly can be costly. Every business needs to work towards leveraging SEO in 2022 by ensuring a responsive and mobile-friendly website.

Voice search

Voice search is not new, but Google now is using technologies like BERT and MUM. They help understand the user’s intent based on the words spoken in voice search. This makes it essential to create conversation content. It is important to choose the keywords in such a way that it aligns with the way a user would use voice search. Since more than half of the users use voice search to look for local businesses, local SEO needs to be aligned with voice search.

Priority Networks Inc is of the view that, “SEO is a complex process. SEO optimization can help a business succeed in the digital space. SEO helps in the customer quest for information directing them to web pages that meet their needs. In view of fast-changing trends, businesses need to work with the best SEO services provider. Working with professionals will help in ensuring that a business can leverage the best of SEO, leading to increased conversions and improved business prospects.”

Massimo DeRocchis
March 13, 2022
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Creating a successful SEO content plan
March 9, 2022

Creating a successful SEO content plan

Creating a successful SEO content plan

Content marketing today has become a compelling promotional strategy. Consumers want unique and value-adding content. When you provide valuable content, it can help you boost your business and credibility. There is no question- quality content helps improve your SEO. You need to have an SEO content plan that will help you carry out structured content marketing.

What is an SEO content plan?

A content plan is a structured guide that outlines how your business would create and distribute content to your target audience. With a structured SEO content plan, you can reach out to your target audience by ensuring SEO optimization increasing your online visibility.

Every business needs a content plan that would provide it the direction to implement its content marketing strategy. The benefits of having a content plan include:

  • It helps you structure your content marketing activity. The plan will keep your content well organized. It also ensures consistency so that you can get the desired results.
  • A plan will help you know what works and what doesn’t. This is a great way to improve your content marketing strategy to get the best results.
  • With a content plan, you can keep posting quality content on a regular basis.
  • It helps establish credibility with your target audience following your content for the value it adds.

What should a content plan include?

If you want to create a solid and effective content plan, you can follow a structured process as detailed below:

  • Decide your SEO goals. It could be to get traffic from organic search or build your website’s authority.
  • Know your target audience and understand their profile.
  • Decide the message to be used to promote your offerings. It is also imperative to decide the timing.
  • You need to know the different channels, social platforms, and delivery methods available. Choose the best among them and state this in your content plan.
  • Know the topics and unique subjects related to your areas. These are the areas where you need to create content.
  • Know the various types of content and decide which to use. A professional SEO team would be adept at doing this.

Create an SEO content plan with a professional SEO team

Suppose you want to create a quality content plan. In that case, it is advisable to inquire about SEO services from a professional company. The benefits of working with a professional SEO services firm include:

  • The agency’s team would be skilled in communication with proven abilities in content writing and analytics.
  • Their marketing experience helps them know the best time to promote a product, how to do it, and where to promote it.
  • The professional agency would work in a structured way by first ideating or outlining a clear idea. They would then create content. This content will be revised based on your inputs. They would then use SEO optimization to get the best results. The Ideate-Create-Revise-Optimize approach they follow would ensure the best results.

A well-structured content plan can help you get the best results from your content marketing activity. Consider working with a professional SEO services provider so you can get the best results. Contact Priority Networks Inc today for more information.

Massimo DeRocchis
March 9, 2022
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Common data cabling issues
March 6, 2022

Common data cabling issues

Common data cabling issues

Installing data cables in offices and workspaces needs professional expertise. Cabling issues have always been a top concern for all office spaces. There are various ways to install data or network cables. Still, only one option is viable, sustainable, and profitable in the long run. Professional IT networking companies have a deep understanding of how cables work. They possess the building code knowledge and detailed blueprint of the building. Installing cables necessitates many considerations – like wire structure, magnetic interference, and compliance requirements.

Some of the most common cabling issues can be easily avoided with the help of professionals. Here’s how.

Disorganized wires and associated issues

Disorganized wires are aesthetically unpleasant and can potentially be the cause of many serious accidents. One of the first areas of concern is troubleshooting. When there is something wrong with the cables, finding the correct cable can be a considerable challenge if you find yourself in an area filled with cable spaghetti. Neatly organized cables will make troubleshooting much more manageable.

Disorganized wires or data cables can also contribute to workspace injuries. A mess of data cables can lead to trips or falls, an electrical shortage, and even an electrical fire. Such injuries and interruptions can be a massive impediment to the typical workflow of the office. Organized cables will have a significant impact on your team’s productivity.

Old and non-functional cables

Cables do not stay new forever. Old and worn-out cables can be a significant threat to the safety of the office space. However, it can be quite challenging to detect which cables are functional and which are not. Only a professional data cabling expert can accurately diagnose which cables need a replacement. The results will not be as expected or desired if you try to get it done yourself or with a generic electrician. Swapping old cables at the right time will save your office a lot of time and money. To do so effectively, make sure you are in touch with a competent data cabling service provider.

Client relations

Client relations are crucial for all enterprises. Cables affect client relations in a rather roundabout way. To begin with, a disorganized mess of cables and wires gives a very poor impression to anyone who physically visits your office. After that, cable mismanagement can lead to considerable downtime, further delaying delivery to the clients. On top of that, identifying malfunctioning cables a little too late can ruin your relationship with the client forever.

If you consult a go-to electrician for cabling issues, you will not get specialized services. Only an expert network cabling personnel would be able to identify the complicated problems and resolve them at the earliest. With so many variables involved, dealing with cable management is not a generalized task. It would be best to have a specialist deal with such sensitive and high-value components.

Offices with computer networks have to always be on high alert. Even a minute or two of downtime can result in significant losses for the company or the client. Getting your cable management right is the first step towards uninterrupted workflow. Consult professional IT support services to resolve all your cable-related issues.

Massimo DeRocchis
March 6, 2022
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How to avoid a negative SEO experience
March 2, 2022

How to avoid a negative SEO experience

How to avoid a negative SEO experience

SEO is a powerful strategy and tool that can help you achieve online success. This is why you should use the SEO services of an IT networking company or agency. The problem is when you fail to hire a professional company. The result could be a negative experience where the poor SEO optimization results affect your business. You need to look for the signs that will help you differentiate between professional and unprofessional SEO in a company.

Are you dealing with an unprofessional SEO company?

Some signs or red flags will tell you if the SEO agency you are working with is unprofessional or not the right fit for your requirements.

  • It is a red flag if the agency does not have a proper communication schedule and you find it challenging to get in touch with them.
  • It is a red flag if the agency does not ask you the right questions about your work, industry, or company. It is an indicator that they are unprofessional, and this will reflect on their content planning.
  • An agency that promises you number one ranking in SERPs (Search Engine Result Pages) is unprofessional. This is something no one can guarantee because of changing Google algorithms. An agency that makes empty or exaggerated promises cannot be trusted.
  • Your SEO partner must offer you suggestions for improvement and share best practices to follow. If they don’t do that, they are clearly not competent and not the right partner for you.

Highlights that indicate you are working with a professional SEO company

Now that you know how to identify an unprofessional SEO firm, it is time to know a few key details to identify a professional one.

  • A company that is consistent in communication and keeps in touch with you can be trusted. They should contact you to get the basic information to begin the process and follow up with the content plan. They should tell you about the keywords they would use. Any questions you have or updates that need to be discussed will be addressed in a timely manner.
  • A professional agency would carry out audits of your site and do extensive research. They would use the results of these activities to plan ahead.
  • When you choose a professional agency, you can expect a fair price. They would customize their price and services based on your unique and specific needs.
  • They would ensure results over a period but not promise you unrealistic goals.

Priority Networks Inc offers various SEO solutions

Suppose you are looking for a professional SEO services provider. In that case, Priority Networks Inc offers a host of services to meet all your needs. They have a professional approach to SEO that includes:

  • A complete analysis of your company based on which they develop a content plan, including user experience analysis and competitor analysis.
  • They determine your site audience and do a user experience analysis.
  • They also do a competitor analysis and use the results for the optimization.
  • On-page and off-page SEO services are offered.
  • Blog setup, press setup, and localized SEO services are offered.
  • Customer communication is a top priority for them, and they schedule quarterly meetings to review work progress and make changes as needed.

You are likely to have a negative SEO experience if you work with an unprofessional agency. So, use the guidelines given above to choose a professional agency that can get you the best results.

Massimo DeRocchis
March 2, 2022
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Why does my brand need to rank
January 30, 2022

Why does my brand need to rank?

Why does my brand need to rank?

When it comes to maintaining a brand’s online presence, your position on Google is essential and should be prioritized. Did you know, Google receives over 2 million searches in just one second? Which is one of the main reasons why position and ranking are so important! If you want to gain more organic traffic, remain relevant or visible, and excel past your competitors, you must revaluate your online marketing strategy and consider investing in search engine optimization. SEO is the leading online marketing tool that will help your brand reach a level of success in a very competitive online world. Today’s article will highlight the details revolving around the importance of position and ranking.

Increase organic traffic

One of the main reasons it is essential to rank on Google and maintain your position is to attract more visitors and increase organic traffic. It is said that ranking in the top ten positions, which essentially places your brand on the first search engine results page, receives roughly 89% of click-through traffic. You want a piece of that action! Any position listed on the second page will receive 4% to 11% click-through traffic. Therefore, you can only imagine the further down your brand ranks, the percentage of traffic significantly decreases. Your brand needs to remain visible to claim its authenticity and gain trust, not only from the audience, from Google as well.

Maintain brand visibility

As a business owner, you want to maintain your business image. In other words, establish trust with your customers and gain respect from your competitors. Ranking on Google will help ground your business image and showcase your brand. Brand visibility of brand awareness is all about exposure. It basically comes down to three key factors, being seen, what is being seen, and being remembered. These factors all play a role in growing your business and creating a relationship with potential customers or clients. Brand awareness or brand visibility is the first critical component of the buying cycle. The buying cycle refers to the five stages a consumer goes through when purchasing a product or service. Therefore, a potential customer won’t even know you exist without that first step or stage. One definite way to create brand awareness is with SEO, including sharing valuable, quality content on your site and social media platforms.

Excel above the competition

There is nothing wrong with some healthy competition. However, by ranking within the top positions on Google’s results page, you will gain a competitive advantage over those in your respected industry. In order to excel over your competitors and attract more business, you must follow the five fundamental principles. One, keywords should be a priority. Analyzing your competition’s keywords will help give you direction on which keywords to focus on and where to place them within your content strategically. Two, your content, including social media content, must bring valuable information. Content should also be eye-catching (targeted towards the readers), engaging, up-to-date, produced consistently, and SEO-focused. Three, your on-page SEO (examples: titles, tags, content, internal links, and keywords) and off-page SEO (examples: guest authors, press releases, brand mentions, and social networking) must work in tandem. Four and five include backlinks and site speed. You can effectively rank above your competitors if all five components are mastered.

You may be thinking, what can I do to rank on Google while juggling daily business operations? Simple. You outsource an SEO team. At Priority Networks, we understand the importance of ranking and position. Our highly skilled SEO team will research your industry, develop a content plan, create engaging content unique to your brand, and post content with consistency. Therefore, assisting your brand to rank, remain visible, and excel.

Massimo DeRocchis
January 30, 2022
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How to maintain your SEO presence part one
January 23, 2022

How to maintain your SEO presence: part one

How to maintain your SEO presence: part one

When it comes to creating content and site performance, many details and various factors contribute to a much larger picture. Today’s article will focus on fresh content, relative content, keywords, and site performance. All of which will help to maintain your SEO Presence.

The first step in maintaining your SEO presence is to post fresh content frequently. Fresh content allows you to create and share new ideas, concepts, or information. Fresh or new content is also a great way to introduce a new product, service and advertise new campaigns. The more valuable information you bring to your audience, the more likely they will establish trust in your brand. The main goal is to increase sales, reach new audiences, engage or maintain existing customers and solidify the customer buying cycle. Fresh quality content will confirm your place in the industry as a significant authoritative figure. Frequent posts which include a healthy number of keywords and quality content will show Google that you are relevant. Therefore, improving site ranking.

Content should remain relevant and not repetitive. Although you may be promoting a particular service or product, you may want to consider discussing topics in relation to that specific industry or niche. For example, suppose you own a hair salon. In that case, your audience may get tired or bored with reading topics relating to products you sell or services you offer. However, suppose you incorporate ideas or concepts relating to hair. In that case, you will maintain interest—for example, content about the top ten foods that assist with hair health or growth.  The same type of content will get boring. Mixing it up using infographics, video, demos, testimonials, podcasts, and social media will keep your audience interested and engaged.

Keywords should be user-friendly. Keywords effectively communicate the customer’s interests, wants, or needs to the search engine.  Therefore, as a business owner, you will have to understand the desires of the respected target audience. The goal is to capture the attention and effectively communicate their needs through the content provided on your website or social media accounts. A keyword or longtail keyword will drive organic searches to your website or socials and allow your business to shine on the first search engine results page.  It is essential to keep in mind that short keywords no longer work. They are too generic and will get lost amongst your competitor’s content. It is also necessary to keep in mind that keywords must flow seamlessly within your content. Using the hair salon example as above, the keyword “hair” or “hair salon” is too simplistic. A keyword phrase like “fix split ends” does not flow well into a piece of content. However, “split end treatments” or “products for colour treated hair” will stand out, target interest, and flow well.

Did you know your site’s speed can significantly affect search engine optimization? When issues are present, especially with a site’s ability to load quickly, your audience will lose interest just as fast, which contributes to your bounce rate. A bounce rate refers to a loss of engagement. For example, after reaching your site, a visitor will click out and does not engage with the other pages on your site; this activity is measured and affects SEO. To prevent visitors from leaving your page or site, speak with a web developer or IT network company to make the necessary changes to improve your site’s performance.

When in doubt, seek out a professional SEO team. At Priority Networks, we understand the details and importance of search engine optimization. Our team of writers will generate a content plan, research topics, create engaging articles, and craft the perfect content for your business. A professional IT networking company that offers SEO services has access to platforms and various tools that measure a website’s total success and content. These platforms allow us to track your website’s progress, make necessary adjustments to execute a content plan to ensure success. At Priority Networks, we consider site performance and deliver quality SEO content to help propel your business forward.  Stay tuned for part two, where we discuss social media, titles and meta descriptions, internal linking/backlinking, and mobile-friendly sites.

Massimo DeRocchis
January 23, 2022
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