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Posted by Massimo DeRocchis

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May 3, 2023

Top Ways You Can Upgrade Your Digital Marketing

Top Ways You Can Upgrade Your Digital Marketing

Creating and sustaining a robust digital presence is key to success for any new or established business. Digital marketing is the way to reach out to audiences spread across the world, virtually making your market size infinite. The right investment in web marketing and SEO can give you excellent returns, giving you the stamp of a high-authority website that garners trust in the market.

Upgrading your digital marketing is imperative. Here’s what you should know about it before outsourcing SEO and making web upgrades for your business.

 

Review your website

Is your website easy to browse through, articulate and impactful? Do you have a responsive web design that encourages visitors to browse deeper and longer? Do a thorough review of your website on these lines. Your goal is not to get more visitors to the site but to convert their browsing into action, ideally conversion into a customer. Search engine optimization is critical here. Outsourcing SEO to an expert can take your website’s reach to the next level with simple changes.

A responsive web design is not just a good web marketing and SEO tool but also a great way to build your brand reputation. With a high-authority website, you boost your brand’s ranking in the marketplace itself.

Become friendly with mobile users

A surprising number of brands forget one essential question: Is your website geared to today’s customers who prefer browsing on mobile devices? Get your website optimized for mobile devices so that the bulk of your audience finds it easy to access and browse through every part of the site. A mobile responsive web design also helps your page rank higher in search.

Make sure your page loads quickly on all mobile devices. Visuals work better with mobile users, and so does having a presence on key social media channels. Mobile users are also typically heavy social media users.

Taking the plunge with SEO for business growth

SEO is the cornerstone of any digital marketing strategy, and web marketing and SEO go hand in hand. Your website is the key component in your conversion toolbox, and that’s why you should invest in an SEO consulting expert to optimize this digital marketing asset.

Make the best use of consumer data collected from your channels to understand what your customers seek. Your SEO consulting expert can use this data to tweak the site so that it is even more accessible to new customers and old alike. Be it your site pages or published content, SEO consulting is essential. It helps you know which keywords can garner maximum attention from the right kind of visitors.

E-mail still has a place in the digital marketing world

Yes, you should invest energy in creating and sustaining a high-authority website. But don’t ignore the tried and trusted e-mail marketing option. When social media channels are full of chatter from your competitors that can make it challenging for you to be heard, e-mail works great. Alongside your other digital marketing initiatives, use e-mails that give you direct access to the user’s inbox without distractions. E-mail marketing is still effective in building and nurturing long-term relationships.

 

Your web presence is the heart of your digital marketing endeavours. To leverage it to the max, consider outsourcing SEO and web design to the experts at Priority Networks, who bring customer behaviour understanding to the table. This is one investment that can give you excellent returns in terms of conversions and brand reputation.

Massimo DeRocchis
May 3, 2023
0
SEO and the buying cycle
April 30, 2023

SEO and The Buying Cycle

SEO and The Buying Cycle

In the digital age, people are turning to the internet in search of dental services. Understanding the SEO buying cycle is essential for dental practices looking to drive business growth in a competitive market.

In this blog, we’ll explore each stage of the buying cycle and share how SEO impacts and influences it, along with the benefits of outsourcing SEO to a professional agency.

 

Awareness and research

In the awareness and research stage, potential customers become aware of a need or problem. They begin researching potential solutions using search keywords (for example, dental practices in Barrie). This is where SEO can play a crucial role.

How? By optimizing your site for search engines. This will help increase visibility and attract potential customers to your website.

This is also the perfect time to invest in SEO for business growth. By outsourcing SEO to a professional company, you can take advantage of their online marketing and SEO expertise. They can help your dental practice to create valuable content and optimize your website with the right keywords.

Outsourcing SEO during the awareness and research stage can be particularly advantageous. It can free up your time and resources to focus on providing high-quality dental services.

Consideration and interest

The consideration and interest phase is critical in the SEO buying cycle as potential customers actively seek information and research their options. They begin to evaluate and compare dental practices based on reputation, services offered, pricing, and convenience.

Prospective dental customers search for dental services, read reviews and testimonials, and engage with your dental practice through your website, social media, and other online channels.

During this phase, create valuable and informative content that addresses potential customers’ needs and concerns. Outsourcing SEO to a professional agency can help you create targeted content optimized for search engines, increasing your chances of ranking higher on search engine results pages.

Create blog posts, how-to guides, videos, infographics, and FAQs to establish your dental practice as a trusted source of information and services for potential customers. Topics could include maintaining good oral hygiene, the benefits of dental implants, or tips for choosing the right dental practice.

Use online marketing and SEO strategies to promote your content further and increase its reach. This can include tactics such as social media marketing, email marketing, and pay-per-click advertising.

Purchase and establish a relationship with your customer

The purchase and establishment of a relationship with your customer is the final stage of the SEO buying cycle. It is also a critical step in online marketing and SEO for business growth. This stage involves converting potential customers into paying customers and building long-term relationships with them.

One effective strategy for this stage is to leverage the power of SEO and online marketing to offer personalized, targeted content that speaks directly to the needs and interests of your customers. This can include creating landing pages with clear calls to action, using email marketing to follow up with potential customers, and offering discounts or promotions to encourage conversions.

Another important factor is establishing a strong, lasting relationship with your customers. This can involve engaging with them on social media, providing excellent customer service and support, and consistently delivering high-quality products or services.

By using SEO and online marketing strategies to connect with potential customers and build strong relationships, you can increase customer loyalty and drive business growth. In fact, research has shown that loyal customers are known to make repeat purchases and refer their family and friends to your business.

 

The SEO buying cycle is a powerful framework for understanding how potential customers behave when searching for dental services online.

Dental practices can attract, engage, and convert potential customers into loyal, long-term customers by using SEO for business growth at each stage of the buying cycle.

Say hello to new dental customers by optimizing your website for search engines and increasing your online visibility.

Are you interested in adding SEO to your digital marketing efforts for your dental practice? Contact Priority Networks today!

Massimo DeRocchis
April 30, 2023
0
National email day Lets talk about email marketing and seo
April 23, 2023

It’s National E-Mail Day! Let’s Talk About E-mail Marketing and SEO

It's National E-Mail Day! Let's Talk About E-mail Marketing and SEO

E-mail marketing and SEO are crucial for dental businesses to attract new customers and create awareness about their services.

This article explores the advantages of combining e-mail marketing and SEO strategy. It provides tips on how you can use them together to grow your dental business. We will also discuss the importance of integrating SEO marketing business techniques into your e-mail marketing campaigns to increase your online visibility and reach a wider audience.

Let’s get started.

 

How do e-mail marketing and SEO work together?

By sending targeted e-mail campaigns to subscribers, businesses can drive traffic to their websites and potentially acquire backlinks from external sources. These backlinks can signal to search engines that the website is trustworthy and authoritative, leading to higher search engine rankings and increased visibility.

In turn, SEO for business growth can benefit e-mail marketing efforts. It increases brand awareness and exposure, improves e-mail deliverability rates, and provides insights into the target audience’s interests and behaviour to create the targeted e-mail content.

What are the advantages?

Combining e-mail marketing and SEO for business growth has several advantages, including the following:

Improved search engine rankings

By sending targeted e-mail campaigns and acquiring backlinks from external sources, businesses can improve their search engine rankings and appear higher in relevant search results.

Increased website traffic

E-mail marketing campaigns can drive traffic to a website, while SEO can improve a website’s visibility in search results. Together, these channels can generate more traffic to a website and potentially lead to more conversions.

Higher e-mail deliverability rates

SEO can help to establish a website’s credibility and trustworthiness. This signals to e-mail service providers that e-mails from that domain are legitimate. It leads to higher e-mail deliverability rates and better chances of reaching subscribers’ inboxes.

More targeted e-mail content

By using SEO insights to understand what their target audience is searching for, businesses can create more targeted e-mail content that is relevant to their subscribers. This can lead to higher open and click-through rates and, ultimately, more conversions.

Increased brand exposure and awareness

By appearing in both search results and e-mail inboxes, businesses can increase their brand exposure and awareness. This can help establish a more substantial online presence and drive more conversions and revenue.

How to implement SEO into e-mail marketing?

By leveraging the power of e-mail marketing and SEO marketing business techniques, dental practices can reach their target audience more effectively and stand out in a highly competitive market. Mentioned below are some of the best ways to implement and combine SEO and e-mail marketing:

Optimize e-mail content

Just like website content, e-mail content should be optimized for search engines. This means including relevant keywords in the subject line, pre-header, and e-mail copy. However, it’s important to avoid overusing keywords, as this can negatively impact the reader’s experience.

Use social media to build backlinks

Social media can be effectively utilized for building backlinks to a website. By promoting e-mail content on social media channels, businesses can drive more traffic to their website and potentially acquire backlinks from external sources.

Incorporate internal linking

Including links to relevant content on a website within e-mail campaigns can improve the website’s internal linking structure and signal to search engines that the website is authoritative and trustworthy.

Use data to inform e-mail content

Using data from SEO tools can provide valuable insights into what topics and keywords resonate with the target audience. This information can be used to create more targeted e-mail content that is more likely to drive engagement and conversions.

Focus on mobile optimization

With more and more users accessing e-mail on their mobile devices, ensuring that e-mail campaigns are optimized for mobile is essential. This includes using responsive design, optimizing images and text for mobile screens, and ensuring that e-mails load quickly.

 

E-mail marketing and SEO strategy are two powerful tools that can help your dental business reach new customers and increase sales. By combining e-mail marketing and SEO marketing business strategies, dental businesses can create a cohesive and effective online marketing plan that reaches potential patients at every stage of their decision-making process.

Whether you’re just getting started or have decided to improve your existing SEO strategy with e-mail marketing and SEO for business growth, these tips can help you get the results you’re looking for.

Massimo DeRocchis
April 23, 2023
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april press Outsourcing or in house seo
April 16, 2023

Outsourcing or In-house SEO

Outsourcing or In-house SEO

Priority Networks weighs in on various factors when choosing to outsource SEO or develop an in-house SEO team. (Source: Forbes, Should You Hire An SEO Agency Instead Of In-House SEO Experts?, by Asad Kausar, July 27, 2022, https://www.forbes.com/sites/forbescommunicationscouncil/2022/07/27/should-you-hire-an-seo-agency-instead-of-in-house-seo-experts/?sh=5b65232b5e5a ).

 

Asad Kausar explains that as a busy dental practice owner, you should be aware of two crucial facts. Firstly, search engine optimization is indispensable for enhancing your company’s online presence. Secondly, it can be a complex and time-consuming task.

Priority Networks agrees, “Given your packed schedule, you don’t have the bandwidth to handle something as important as SEO yourself.”

Why opt for outsourcing SEO?

Asad Kausar advises that opting for outsourcing SEO will help you save costs, gain a team of experts who have relevant experience, and generate results without investing your time.

Priority Networks shares, “Outsourcing SEO can be a better option than in-house SEO for several reasons:

SEO requires specialized knowledge and expertise. Outsourcing to a professional SEO agency means access to a team of experienced professionals with a deep understanding of SEO Strategy planning and execution. In contrast, hiring an in-house SEO team may require a considerable investment in training and development to produce effective results.

Outsourcing SEO can often be more cost-effective than building an in-house team. Hiring, training, and retaining an in-house team can be expensive, especially if you are a smaller business with limited resources. With outsourcing, you only pay for the services you need, and you can tweak your SEO Strategy as your business needs change.

SEO requires a wide range of tools and resources to be effective. Professional SEO agencies have access to a range of industry-specific tools and resources that may not be available to an in-house team. This can include access to the latest SEO software, analytics tools, and industry data.

By outsourcing SEO, you can free up time, as well as resources, to focus on your core business activities. This can be particularly important for smaller businesses with limited resources. By outsourcing SEO, you can leave the technical work to the experts and focus on running and growing your business.

When not to hire an SEO consulting agency?

Asad Kausar explains that every situation has two perspectives. While it may be simpler and more economical to enlist the services of an SEO agency in numerous instances, there are also compelling justifications for developing an internal SEO team.

Priority Networks elaborates, “Suppose you already possess a marketing team composed of copywriters, web developers, and other digital experts. In that case, bringing on an in-house SEO specialist to collaborate with them might be preferable, thus better serving your brand. It truly depends on your existing resources.”

How to choose the right SEO consulting agency?

Asad Kausar advises that to ensure an SEO consulting agency can provide the desired results, do thorough research by examining their website, searching for reviews and mentions elsewhere, and communicating your needs to them. Don’t sign an agreement until you’re confident in their services, and avoid agencies that guarantee results.

Priority Networks adds, “Legitimate agencies will use white-hat SEO strategy and provide regular reports. Finding an agency with the necessary experience and knowledge is important to deliver proven results without wasting your time.”

 

Asad Kausar says that SEO is a powerful tool for a business. As a dental practice, having a strong online presence is important.

Priority Networks concludes, “An effective SEO strategy for your dental practice is important. It will increase your online visibility, attract more potential patients, and grow your business.”

Massimo DeRocchis
April 16, 2023
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Why you need protection from these types of malware
April 12, 2023

Why You Need Protection from These Types of Malware

Why You Need Protection from These Types of Malware

A dental practice needs to take special care about safeguarding data from cyberattacks. A breach can lead to sensitive patient data getting into the hands of undesirable third parties. It can shut down your systems until you can resolve the issue and put a dent in your dental practice’s income as well as reputation.

The startling fact is that most such practices need to be made aware of the need for regular network security monitoring and stringent anti-malware protection. This is very important for you because a variety of malware types can affect your business in different ways.

 

Adware

The one you may be familiar with is adware. It is the software you have not opted for that shows up ads on your screen. Adware collects personal info as you browse and uses it to customize more ads to show you, thus breaching your privacy.

Spyware

Unlike adware, spyware can cause active damage by stealing away critical data from your devices, such as passwords, bank information, and credit card information. Even your browsing data can be misused in many ways, and spyware collects this as well.

Trojans

Trojans are dangerous too. They come disguised as legitimate software so that you will download them onto your system, and then they take control.

Ransomware

A dental practice with sensitive patient data must be conscientious about ransomware. Your critical files get encrypted by ransomware, and unless you pay up, they are not accessible to you.  

Worms

If you have a network of devices or your staff connects to the network, you should also safeguard against worms. They infect all the connected devices and bring down an entire network. They can become a launchpad for cyberattacks on your business, steal your data or even cause a ransomware freeze of your systems.

How to safeguard yourself

With so many kinds of malware threatening you, you have to take the right steps to protect your business and your patients from unauthorized access to records. It is not enough for you to carry out a random check periodically. Even anti-virus is not quite enough to eliminate the whole array of malware. It would be best if you had professional network security solutions in place to detect and reject such types of malware even before they can affect your systems.

Once this is done, you must have regular network security monitoring to sweep your devices and network for risks. The network security specialist who installs these will address any concerns that are red-lighted at each network security monitoring session.

 

What you should know is that there is no single solution that can give you complete and comprehensive protection for all of the above. Also, malware keeps evolving too, so you need to stay updated on what is new and how it can impact you. These things are too critical to be overlooked and too complex to risk doing them on your own. Call in an expert network security specialist and let them take charge of protecting your data and servers from all kinds of cybersecurity challenges.

Are you interested in network security services? Contact Priority Networks today to find out more!

Massimo DeRocchis
April 12, 2023
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FAQ on server migration
April 9, 2023

Frequently Asked Questions on Server Migration

Frequently Asked Questions on Server Migration

As dental practices continue to grow, so does the demand for reliable and secure data storage. This is where server migration comes into play. Server migration service is a process of moving data, applications, and other components from one server to another. It allows dental practices to replace outdated servers, improve performance and security, and take advantage of new technologies.

However, server migration can be a daunting task, which is why server migration tools are essential for a successful migration. Today’s article will answer the most frequently asked questions regarding server migration and provide valuable insights to help dental practices make informed decisions.

 

Q: What is server migration?

A: Server migration is the process of moving data, applications, and other components from one server to another. The purpose of server migration is to replace outdated servers and to improve performance and security.

Q: What are the steps taken during server migration?

A: When considering a server migration service, it is essential to understand the steps involved in the migration process.

The first step is planning, which involves identifying the servers to be migrated, their dependencies, and the migration strategy. This is where server migration tools can be extremely helpful in automating the planning process and ensuring that all dependencies are identified.

The second step is testing, which involves testing the migration process in a test environment to identify and resolve any issues before the actual migration. Again, server migration tools can be used to automate the testing process and ensure that the migration is successful.

Finally, the execution stage involves moving the data, applications, and other components from the source server to the destination server. Server migration tools can simplify this process and ensure the migration is completed within the expected timeframe. By using the proper server migration tools, dental practices can avoid the risks associated with manual migration and ensure a smooth and successful migration.

Q: In what scenarios would I need to consider server migration?

A: As dental practices grow, the need for reliable and scalable server infrastructure becomes increasingly important. However, outdated servers, server consolidation, server upgrades, data center relocation, and cloud migration can present challenges that require a server migration service.

Outdated servers can become a security risk and may not be able to handle the increasing demands of a growing dental practice. Server consolidation can reduce costs by consolidating multiple servers into a single server. Server upgrades may be necessary to take advantage of new technologies and improve performance. Data center relocation may be required to move to a new location or to consolidate data centers.

Finally, cloud migration can help dental practices take advantage of cloud-based servers’ excellent scalability and flexibility. In all these scenarios, server migration tools can simplify the migration process and ensure a successful migration.

Q: What are the advantages of server migration?

A: The advantages of server migration include improved performance, increased security, reduced downtime, cost savings, and scalability. Server migration also enables businesses to take advantage of new technologies and to improve disaster recovery and business continuity.

Q: What are the types of data migration?

A: The types of data that can be migrated include files, databases, applications, cloud, and operating systems.

Q: How long does this process take?

A: The time taken for server migration depends on factors including the size and complexity of the data, the migration strategy, and the availability of resources. Typically, server migration can take from a few days to a few weeks.

Q: Are there any disadvantages to be aware of?

A: Yes, there are some disadvantages to be aware of, such as the risk of data loss or corruption, compatibility issues, and the need for downtime during the migration process.

 

Server migration is a complex process that involves careful planning, testing, and execution. However, server migration can provide numerous benefits, such as improved performance, increased security, and cost savings. Dental practices can consider server migration to replace outdated servers, improve disaster recovery and business continuity, and take advantage of new technologies.

Massimo DeRocchis
April 9, 2023
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do you need seo
April 2, 2023

Do You Need SEO?

Do You Need SEO?

In today’s fast-paced world, online marketing and SEO (Search Engine Optimization) are quite essential for every business to grow. It helps with increasing the visibility of your website, attracting more clients, and growing sales. SEO is said to be the most effective way to improve your website’s ranking on Search Engines like Google, Yahoo, Bing, and others.

There’s no denial to the fact that businesses are turning to SEO to improve their online presence and beating their rivals. In this digital era, business SEO is helping people rise above their competition.

This article outlines the importance of online marketing and SEO for dental practices. It will be divided into three classifications: a new business/practice, a company going through rebranding, and an existing business that wants to increase its marketing and sales.

 

You are a new business or practice

You may wonder if SEO is necessary if you are new in the dental practice/business. Well, the answer is yes. New businesses need a customized SEO strategy to build a strong online presence to attract new clients. Without SEO, your potential clients may not even know about the existence of your business. So, to be known to your target audience and potential customers, you need to opt for business SEO for your dental practice clinic.

How to determine that you need SEO?

There are several indicators that your business is in need of online marketing and SEO. If your business website is not ranking on the first page of search engines, you’re losing out on potential clients. All your potential clients will be visiting the dentists they find on the top of SERPs. So, if you’re not on the top and your website traffic is low, you need to take help from an SEO professional. There’s a chance that your website is not optimized for mobile devices. SEO can help you with that too.

Advantages of SEO for new businesses

SEO offers a bunch of benefits to new businesses:

  1. It helps increase your website’s online visibility, making it easier for potential clients to find your business.
  2. SEO can improve your website’s user experience, allowing potential clients to navigate it easily and find what they need.
  3. Ranking higher on search engines through SEO strategies can increase your business’s credibility, leading to more trust from potential clients and potentially more conversions compared to your competitors.

Your company has gone through a rebranding

Companies often go through changes and experiments to grow their business SEO. When a company rebrands in any way, it should prioritize SEO. Rebranding can include changes in the business name, logo, website design, and more. These things can change your rankings on the SERPs. So, make sure to consider SEO during this phase.

Why is SEO important during rebranding?

When a company is going through the rebranding process, it is essential to update its website and optimize for search engines. Any failure in doing that can negatively impact your website’s performance, which can, in turn, lead to a loss of traffic and potential clients. By incorporating SEO during the rebranding process, businesses can make sure that they don’t experience any drop in their rankings.

Advantages of SEO during a rebranding

Incorporating online marketing and SEO during rebranding can offer several advantages:

  1. It helps businesses retain their website’s SEO performance, preventing any traffic loss.
  2. SEO can increase the new brand’s visibility, making it easier for potential clients to find them.
  3. SEO can also improve the user experience of the new website, allowing potential clients to navigate it easily and find the information they need.

An existing business that wants to level up

SEO can be a game-changer for an existing business that wants to take its online presence to the next level. SEO strategies can optimize your website to rank higher in search engine results pages. By doing so, you can increase traffic to your site, improve brand visibility, and ultimately increase sales.

Why is SEO important for an existing business?

SEO helps you maintain a healthy relationship with your loyal clients or customers while also establishing trust with new audiences. By consistently appearing in SERPs for all the relevant queries, you prove to potential customers that you are a reputable and reliable business with a solid online presence. This, in turn, leads to increased website traffic, more leads, and ultimately more sales.

Advantages of SEO for existing business

If you’re an existing business that wants to level up, investing in online marketing and SEO is a smart move. You can increase brand visibility, maintain relationships with existing customers, and establish trust with new audiences by optimizing your site for search engines.

 

In conclusion, whether you’re a new business just starting out or an existing business looking to level up, SEO is crucial to establish an effective and successful online presence. You can increase traffic, improve brand visibility, and ultimately increase sales by optimizing your site for search engines. While SEO can be a complex and ever-changing field, the benefits are clear. Investing in online marketing and SEO is a smart move.

Massimo DeRocchis
April 2, 2023
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march press world back up day
March 31, 2023

Let’s Celebrate World Backup Day Together!

Let's Celebrate World Backup Day Together!

Data drives the world. Every IT services provider will vouch for this statement. To celebrate World Backup Day, which falls on the 31st of March, we will be taking some tips from Scott Gilbertson’s little backup book! Scott Gilbertson is a senior editor and writer with WIRED. With guided comments from IT support pros at Priority Networks, let us learn the importance of data backup. (Source: WIRED, How to Back Up Your Digital Life, Scott Gilbertson, September 25, 2022, https://www.wired.com/story/how-to-back-up-your-digital-life/  ).

 

Importance of data backup

As rightly put forward by Scott Gilbertson, the process of backing up your files may be boring. Still, it is the most important thing you must do to keep your business running! No one enjoys their data being leaked or lost. Priority Networks clarifies, “Small businesses like dental clinics have to earn the trust of their customers. And losing sensitive data that you have gathered from them because you did not backup devices in your workplace can prove to be a fatal blow for your business.”

Priority Networks continues, “It is also essential for clinics to have cloud network security policies in place to avoid unauthorized access to sensitive information.”

Backing up devices

Scott Gilbertson suggests having at least two sets of backups. One should be an offsite cloud backup, and the other can be a local device. Priority Networks agrees, “With cyberattacks and data theft a norm, IT support professionals highly recommend having traditional backup methods like a hard drive or an on-site server. In addition to this, a cloud-based backup helps you access your files even when you are on the go. Remember to strengthen your cloud network security by sharing access controls on a need-to-know basis.”   

Tips & tricks to never lose data

Scott Gilbertson recommends taking your backup options for a test run even before you require an actual restoration. Priority Networks feel it is a great way to ensure you never lose data, “This is a brilliant check mechanism. This exercise can judge the actual functionality of your offsite cloud backup and your on-site drives. Once you do a mock run, you will be able to figure out the issues and make the necessary changes accordingly. Whenever we take up a new client for managing their IT services, this is the first check we perform.”

Another essential tip Scott Gilbertson shares is to compile the folders you want to backup separately. You could have personal photos or one-time-use files you do not need to back up. “That’s a great way to save space on your backup devices,” say Priority Networks. They add, “IT support professionals recommend sorting out data before you back it up. For example, you need not save temporary files on your offsite cloud backup, as you will not need them in the future.”

 

Scott Gilbertson reiterates the importance of having multiple backup solutions in today’s times. “When running a business, you have to look after many things. However, taking up professional IT services makes it easy to focus on your expertise. You do what you do best and leave it on us to figure out backup solutions and develop cloud network security policies,” concludes Priority Networks.

Massimo DeRocchis
March 31, 2023
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your network security checklist
March 26, 2023

Your Network Security Checklist

Your Network Security Checklist

A data breach is a very common problem faced by businesses. A 2019 survey shows that 43% of data theft casualties were small businesses. When running a dental clinic, your patients’ files must be kept safe. Therefore it is vital to have a network security checklist in place.

 

Your network security essential checklist

You can negate the risk of cyber-attacks by following a few best security practices. Here is a comprehensive list that you can use to tick off every must-have network security component for your business.

Data loss prevention plan 

Data loss prevention is essential for network security monitoring, especially if you use cloud data storage solutions. It protects against unauthorized copying and data transfer to an unsecured network. Having a data loss prevention plan in place will help you monitor your employees, log their usage records, and track their access to sensitive data.

Antivirus – anti-malware – firewalls

Antivirus and anti-malware safeguard your network from unsafe programs, worms, spyware, ransomware, trojans, and viruses. This software constantly scans and monitors your systems and helps delete or quarantine untrustworthy files.

Firewalls are barriers that work on a set of rules. It screens the transfer of information from and to your network. This helps ensure that unauthorized traffic is stopped at the external network and does not reach your internal system. Installing a network security firewall is the first step your network security engineer will take after setting up your devices.

Consistent updates and upgrades 

Along with consistent network security monitoring, you must ensure your devices are regularly updated and upgraded. This will help in fixing security vulnerabilities. Delaying or avoiding this puts your data at immediate risk from cybercriminals.

Secure devices – equipment

All equipment or devices connected to your network should be secure. To ensure this, follow a few good practices.

Always purchase equipment from authorized, trustworthy sellers. Maintain a list of your hardware. Ensure all your devices use WPA2. Never disable your network security firewall.

Secure servers and workstations

Monitoring server logs, ensuring routine server back-up, and keeping all workstations updated helps to maintain their security. Having a strict network security firewall in place will help prevent unauthorized access.

Secure email and passwords 

Email security scanners to filter out spam and phishing messages should be an intrinsic part of your network security monitoring process. Poor passwords are a hacker’s dream. It would be best if you had a company policy in place to ensure that no system, person, or software uses default passwords.

Two-factor authentication is a must for any devices that are being used in your business. Anytime you set up a new device or install the software, you ought to set up a strong password. For security reasons, do not share passwords or write and stick them around your workplace. Update your passwords at regular intervals to keep your system protected.

Account management 

Access to data should be on a need-to-know basis. Get your network security engineer to create individual accounts, assign usernames and passwords to each employee, and set up restrictions on data access.

Policies, rules, and regulations in place 

Irrespective of how big or small your team may be, having strict IT policies, rules, and regulations in place is mandatory. You should be clear about who can access what data and have a network security monitoring process to track that access.

 

You need not have a network security engineer on your payroll to secure your network. Hiring a professional team like Priority Networks will ensure that you have a hassle-free network security installation for your clinic. They work efficiently towards keeping your network functioning optimally while staying updated and secure. Contact Priority Networks today for more information!

Massimo DeRocchis
March 26, 2023
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the 101 on server rooms
March 19, 2023

The 101 on Server Rooms

The 101 on Server Rooms

You must have seen a server room in many movies. The crisscrossing of wires that make up the data cabling installation creates a maze in such scenes. But what are server rooms really, and why are they important? Let’s find out here.

 

What is a server room?

A server room is a specialized space in a building that is dedicated to keeping computer servers and other IT equipment. It is designed to provide an optimal environment for the servers, including temperature and humidity control, power supply, security, and accessibility for maintenance.

What does a server consist of?

A server consists of several hardware and software components. These work together to provide services to clients or other devices on a network. The hardware components of a server include a central processing unit (CPU) and RAM. Servers will have interfaces for network connection, structured data cabling, and power supplies. It would also have storage devices such as hard drives or solid-state drives.

How to choose the location of your server room?

Factors such as size and scalability, accessibility, security, environmental conditions, and regulatory compliance of your building can help you choose the location of your server room. Consult a professional data cabling technician who can help you finalize the site that works best for your server room.

How to maintain a server room?

Maintaining a server room is essential. It ensures the reliability, security, and performance of the servers and other equipment housed in it. Regular cleaning of the floors, walls, and equipment can help prevent dust accumulation. The temperature and humidity levels in the server room should be controlled. Installing air conditioning and dehumidifiers can help to achieve this.

A power outage or blackout can cause damage to the servers and data loss. Installing a backup power supply, such as a generator or battery backup, can help to prevent these issues. Regular maintenance of the servers and other equipment, including structured data cabling by a professional data cabling technician, is a must. It can help to prevent issues and prolong the life of the equipment.

Determining your server room needs

Determining whether you need a server room depends on your business requirements. Suppose your organization has more than a few servers. In that case, a dedicated server room can help to keep them organized and secure.

Some essential types of equipment needed for a server room are mentioned below.

Servers generate a significant amount of heat. So, the server room must be kept at a constant temperature to ensure optimal performance. Cooling systems, such as air conditioning or water cooling, help with this.

Structured data cabling help to keep cables organized and prevent interference with airflow or other equipment. UPS provides backup power in case of power outages, protecting the servers from data loss or damage. Network equipment such as routers, switches, including firewalls is mandatory.

Lastly, access control systems, such as biometric scanners or keycard systems, are required. They help to control access to the server room and prevent unauthorized access.

 

Suppose you are looking to build a server room for your business. In that case, you need a professional data cabling technician to do the job correctly. IT companies who are adept at data cabling installation will get your server room up and running in no time. Contact Priority Networks today for more information!

Massimo DeRocchis
March 19, 2023
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+1-416-227-5227

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