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Posted by Massimo DeRocchis

Common data cabling mistakes
June 1, 2022

Common data cabling mistakes

Common data cabling mistakes

Data network is the driving force of businesses today. That’s why data cabling mistakes can quickly escalate into business blunders. Taking time to choose the correct operator by considering and analyzing all the available options is a wise decision.

Consequences of data cabling mistakes

Interference in transmission –

Electromagnetic interference may occur due to the wrong cable choice and when the data cabling is loose or surrounded by electrical wires or equipment.

WiFi dead zones-

Faulty cable connections or the wrong choice of cable may lead to poor power flow. Due to low power, you may face connection issues.

Weak network-

Wrong cabling decreases network speed and increases the time taken to complete day-to-day tasks.

Short lifespan-

Low-quality cabling will definitely expire faster. This will put in unnecessary reinstallation costs.

Cross talk-

The transmission of antagonistic signals in nearby channels may introduce noise or distortions in the transmission system due to cabling mistakes. This may even lead to cross-connection of phone calls.

Fire hazards-

Lose or low-quality network cabling imposes a high risk of fire hazards.

Frequent repairs-

Cabling mistakes will demand frequent repairs. Frequent repairs will add extra pressure on maintenance costs and hamper the regular activities of the office.

Common data cabling mistakes

Lack of planning

Without prior planning, the risk of design error increases manifold. This affects the performance of the data transmission system in the long run.

Poor cable management

The cables should be managed in an organized fashion. Labels should be used properly. The space available in clumsy areas should be utilised effectively so that tasks such as maintenance and replacements can be done smoothly if needed.

Improper testing

Checking all the connections and the specifications of the data cabling network is vital to ensure that the performance of the network will match the expectations of the company.

Faulty arrangement of cables

Fixing data cables near electrical equipment or electrical wires increases the chance of electromagnetic interferences in the transmission channel.

Compromised quality

Network cabling is a long-term or fixed investment. Nobody wants to change their cables frequently. That’s why using good quality, long-lasting tools and materials is crucial.

Lack of communication

The cabling service should pay attention to the needs of the organization. Structuring the perfect cable network becomes difficult without taking note of those specific requirements.

Ignoring rules and regulations 

Not following data cabling standards or safety rules of the building/locality increases many risks, including fire hazards. The company may even have to encounter legal consequences due to such an act of ignorance.

Choosing the right data cabling service

Professionalism

The cable service should have a well-established presence in the industry. Communication from their side should be crisp and clear.

Qualification

The cable service company should be experienced and have enough options to offer you. They should know what they are doing.

Quality

Judge the quality of their previous projects by reading online reviews. You can contact recent clients and ask them about their take on the service provider’s quality of work. Make sure they use superior quality tools and parts for their projects.

Proper testing and troubleshooting

It does not matter how great the work is; there is always a chance of needing repairs or updates. A professional data cabling company should also provide IT solutions such as troubleshooting and network testing services.

Last word

Data cabling mistakes can hamper the growth of your business and pull a lump sum amount of additional expenses out of your account. Take some time and choose the right service provider to establish a strong data cabling network for smooth functioning.

For data cabling services, visit our service page and contact Priority Networks Inc today for more information!

Massimo DeRocchis
June 1, 2022
0
Incorporating VoIP for your business
May 25, 2022

Incorporating VoIP for your business

Incorporating VoIP for your business

Priority Networks Inc weighs in on the importance of incorporating VoIP systems. (Source: PC Mag, Why Mobile VoIP Should Be Part of Your Business Phone System, by Wayne Rash, May 21, 2020, https://www.pcmag.com/news/why-mobile-voip-should-be-part-of-your-business-phone-system).

Communication is the most crucial component of any organization, big or small. Effective communication can make or break the aspirations of the company. That’s why having the perfect IT solutions for communication becomes crucial. Priority Networks Inc recommends the VoIP phone, also known as the IP phone system, as the ideal solution, especially for small enterprises that are showing rapid growth.

Voice over internet protocol (VoIP) is different from traditional telecom systems in the sense that the whole communication happens over the internet. Phone signals are converted into data packets by the system. These quanta of data are transmitted over an IP network through the internet.

According to Priority Networks Inc, a good phone system should be:

1. Secure

Business conversations need to be encrypted. Access to the communication system also needs to be protected.

2. Reliable

Priority Networks Inc says that the communication system should be reliable and equipped with an easy troubleshooting mechanism. Conversations may include sensitive information; that’s why the reliability criterion is critical.

3. Consistent

The VoIP system should enable the firm to connect to the team and clients at any time, anywhere. This way, the employee’s absence doesn’t hinder the ongoing work at the office.

4. Integrated

VoIP should enable to transfer of phone calls to an extension within the corporation. Receptionists can receive calls before the management personnel. This maintains a professional environment in the virtual space as well.

5. Excellent in quality

The sound quality should become superior. The communication channel should be free from any glitches and noise.

Advantages of IP Phone Systems

Priority Networks Inc has noted that post-Covid, working from home is the new normal. The requirement for an effective communication system is higher than ever. Everyone in the organisation should be able to contact each other through a single system.

IP phone systems serve as an ideal solution by giving certain bonus perks:

Simplifies call queuing

The system automatically sorts all the individual calls into distinct queues based on the provided criteria. This feature harmonizes the whole communication process, notes Priority Networks Inc.

Customer history

VoIP ensures customer satisfaction by storing their previous queries and interactions with the company. This feature makes customer relation management efficient and hassle-free. In specific software’s’, the caller’s profile is visible on the screen even before picking up the call.

Managing missed calls

Automated messages or emails can be scheduled for missed calls. Similarly, automated calls can be included. Feedback forms and additional contact information can be provided through the phone system as well.

Call recording and con calls

VoIP phone system enables recording of calls which is helpful for training purposes. Priority Networks Inc notes that it also maintains transparency in workplace communication. Another significant feature is hosting and scheduling conference calls.

Personalized experience

Firms can give their customers a customized experience by giving them greetings and offers based on their previous VoIP interactions. This solution works well when executives are busy with other calls.

Last word

According to Priority Networks Inc, efficiency should be a priority when choosing a VoIP phone system. The systems design should be able to grow with the company. The solution should meet the specific requirements of the firm. IP phones are well suited for growing businesses. A vital feature of VoIP solutions noted by Priority Networks Inc, is that it doesn’t only facilitate the growth of the company; it grows along with it.

Massimo DeRocchis
May 25, 2022
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What is expected during a scheduled data cable service
May 22, 2022

What is expected during a scheduled data cable service

What is expected during a scheduled data cable service

If you have scheduled a data cable service, you may be wondering what to expect. There are a few essential qualities such as professionalism, proper installation, and cable management. You don’t have to worry about the previous infrastructure, as work will be done taking them into account. Work will also be done according to the local codes regarding data cable servicing in your area.

But what exactly happens during a data cable service?

What Happens During the Data Cable Installation Process

In order to do cabling for a small or a medium-sized business, hundreds of feet of cables might be required. There will be a lot of tasks involving drilling, cutting cables, as well as attaching jacks. Always approach a professional data cable service provider, as they can provide you with reliable and professional service.

1. Planning

The first step involved in network cabling is planning. You’ll need to take into account your present needs, as well as future growth. A good tip is to determine whether the cabling used in your building will be available for future applications.

2. Managing and Maintaining Cables

The same cables will be used for data and voice transmission during your data cabling service. Many businesses have started running their phone system as well as their data network within the same network. It isn’t enough to install the cables; keep in mind they will need to be managed and maintained.

3. Cables Should Not Run Alongside Electric Cables

Data cables tend to be made using unshielded pairs of wires that are twisted on the inside. This enables a magnetic field to be generated. However, this data cable doesn’t have protection against magnetic fields that are produced by electric cables. As a result, your signal may not run or be static, needing you to reinstall the system.

4. Limitations of Cable Length

Keep in mind there is a maximum cable length that your cables will be able to support. A standard cable, for example, runs for around ninety meters. There are situations where you can increase or decrease this length, depending on the type of cable.

5. Cabling Standards Should be Followed

When cabling standards are followed, your data cables will be installed using a standardized approach. The efficiency of your cables, as well as data networks, can be improved.

What is Expected From You During the Cabling Service

In case the construction project is a new one, then the architectural drawings need to be ready. The cabinets chosen in the operatory should be prepared as well. As soon as you have decided who the contractors will be, consider getting in touch with us. Alternatively, wait till you have all the necessary permits before getting in touch with us.

However, keep in mind that you should get in touch before the construction framing is set up. If the drywall is already up before your data cabling service, there could be an issue. In this case, the data cables will need to go through the drywall, requiring construction to be done again. This will also increase the amount you’ll need to pay for your cabling service. Should you not have a central place for the wiring, consider choosing a site where all the wiring can be managed.

You should also provide us with information on whether physical firewalls and infrastructural or building restrictions are in place. In case you operate out of a busy office and require the data cable installers to come in after hours. Then they will be able to do so, provided they have access to your office.

Contact Priority Networks Inc for all your data cabling needs!

Massimo DeRocchis
May 22, 2022
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The advantages of hiring a professional data cable service
May 18, 2022

The advantages of hiring a professional data cable service

The advantages of hiring a professional data cable service

Suppose you are looking to set up a new office or want to upgrade the existing network infrastructure at your office. In that case, you need to have a well-structured network cabling system. This is a prerequisite for a good network infrastructure. Which brings us to the question, what is network cabling?

Network cabling or data cabling systems involve various cables to connect multiple devices like computers, printers, servers, and others within an IT network. These cables help in facilitating the flow of data and information between computers and other devices. There are two types of data cables which are copper and fiber. Within these types of cables, there are different categories.

Having a network cabling is necessary for your business because:

  • It connects multiple devices to a central communication. This helps in the smooth flow of data between various devices.
  • If you are looking to upgrade or add a new device to the IT network, network cabling makes it easy. Since the cables are neatly packaged, you can easily add new computers, printers, and other devices.
  • There are fewer connectivity issues, and network issues as the network cabling systems are organized. And fewer network issues mean greater business productivity.
  • With network cabling, you can easily identify issues and solve them quickly because it is well organized.

That said, a few critical components go into the correct setup of data cabling. These are entrance facilities, equipment rooms, backbone cabling, telecommunication rooms and enclosures, horizontal cabling, and work areas. Taking the help of professionals is essential because they keep these components in mind while installing the data cables and setting up the infrastructure.

Why Do You Need A Professional Data Cabling Service?

There are many benefits of having a professional data cabling service.

Installs The Cabling System Correctly:

Installing a network cabling system by yourself is possible but is challenging. Installation of a cabling system correctly requires a lot of knowledge. Without adequate knowledge, you will be bound to make mistakes. If you miss one of the components mentioned above, your cabling system will fail and potentially cause damage. However, when you hire a professional company, you can expect the perfect installation of the cabling system.

Better Cable Management

Many cables and cords are required for network infrastructure. Cables are used to connect multiple systems in different areas, leading to lines scattered in the office. If you take the help of a professional, you can expect that the cables will be neatly packed and set aside in a safe place. This will help in preventing the cables from getting tangled.

Constant Support

Even after installing the data cabling system, you can expect continuous support. If there is any malfunction of the cables or any hardware issues, a professional data cabling service provides the needed support to address such problems.

Efficiently Installs The Cabling System For New Offices

Suppose you are looking to set up a new office. In that case, a professional data cabling service company can efficiently install the cabling system. While doing so, they follow all the local codes, laws, and standards. They configure the cabling system according to your requirements.

Suppose you have an existing data cabling system at your office and are looking for a revamp. In that case, they can also upgrade your existing infrastructure.

Help In Decreasing Downtime

A professional data cabling service company neatly packages the cables. If there is a faulty cable that causes downtime, it can be easily identified and repaired in a short time.

If you are considering using the services of a data cable company, consider a single company and not multiple companies.

Why Do You Need To Stick With A Single Data Cable Provider and Not Multiple Providers?

Businesses take the help of multiple data cabling service providers. They use one provider for a specific part of the installation process and another provider for the other part of the installation process. But taking the help of such providers has many disadvantages. Some of them include:

  • If there are any problems, the client has to do some investigation and ascertain the provider who has to solve the problem.
  • Having multiple providers can delay the installation of cables.

On the other side, sticking to a single provider has many advantages. Some of them include:

  • If any issues arise, the client knows whom to ask to solve the problem.
  • When selecting another company to finish the rest of the installation, the configuration of the cables might not be perfectly done. So, having a single provider is advisable.
  • Selecting another company may not use the same quality hardware that the previous provider has used. So, it is always advisable to stick to one provider.

Having a well-functioning network infrastructure in a company is paramount. For that, the company needs a well-structured data cabling. The best way of ensuring a well-structured data cabling is by hiring a professional network cabling service company. Contact Priority Networks Inc today for more information!

Massimo DeRocchis
May 18, 2022
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How to identify a computer virus
May 15, 2022

How to identify a computer virus

How to identify a computer virus

A computer virus will disrupt all that you have been working on your computer and make it hard for you to recover data. Talk about chaos! In this day and age, as we rely more and more on technology, it is also essential to know the risks that come with them.

But there are a few types of viruses that are common and should be avoided at all costs –

Macro Viruses

The largest group out of all of them they are usually found in the scripts of popular programs like Microsoft Word or Excel. They automate tasks and, when opened or accessed, start multiplying. They render the functionality of the program useless and also cause system problems.

Boot infectors

Also known as system viruses, they attack all the programs on the hard disk of the system. Every time you boot up your system, they also run along with the system. These give a hacker complete control of your entire system. The worst part is that they are contagious and can spread from one disk to another.

File Infectors 

As the name suggests, they infect a file that can be moved from one computer to another. They only run when you access the file and can be hard to get rid of once they are in the system. IT support and IT services have become better than ever, but that does not mean that you stop putting in the effort from your end.

If any of these viruses infiltrate your system, you will face many problems, including interrupting daily workflow. You may encounter corrupted working files and an inability to access the data you need. It is best to take all necessary steps to avoid such chaotic situations.

How to detect a Virus?

Suppose your computer has been slower than usual or the boot times have increased significantly. In that case, there is a chance that your machine is infected. Also, missing files and frequent crashes are clear-cut signs of a virus-infected machine.

Suppose you are getting new pop-up messages lately that you haven’t seen before or noticed strange email behavior. In that case, that also indicates that the machine has a virus. Another tell-tale sign is the browser speed lagging and taking longer than usual.

Prevention is better than cure

Viruses are a pesky bunch that are hard to get rid of no matter what you do. But thanks to modern anti-viruses, it has become very easy to find and eliminate these unwanted computer guests.

Do not download any files from shady sources; usually, this is how they enter your system. Try and minimize the things you download online. When using public Wi-fi, use a VPN to hide your IP address.

Whether it be software, movies, or songs, these provide a gateway for viruses to get onboard your systems. IT solutions have come a long way but so have viruses.

Stopping them at the source is a great way to not deal with them in the first place. Most anti-virus will scan your computer quickly and recommend the changes. They will be able to identify the virus files so that you can delete them. If the files have been infected, but you need to access them, you can try repairing them. When faced with a computer virus, it is recommended to speak to an IT professional. An IT networking professional will have solutions and preventative solutions to keep your business running smoothly.

Contact Priority Networks Inc today for all your IT networking needs!

Massimo DeRocchis
May 15, 2022
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SEO for small businesses
May 11, 2022

SEO for small businesses

SEO for small businesses

Priority Networks Inc weighs in on a few SEO components which small businesses could incorporate and benefit from. (Source: Forbes, Small Business SEO: Ranking Your Business On Top If Google, by Mike Swigunski, July 6, 2021, https://www.forbes.com/sites/mikeswigunski/2021/07/06/small-business-seo-ranking-your-business-on-top-of-google/?sh=77c6dd077c9d).

Today, business owners are more aware of the importance associated with the internet, including SEO. They understand that SEO optimization can be used to improve revenue for businesses. One way to significantly increase revenue, Priority Networks Inc recommends, is climbing to the top of the search engine results page on Google.

What is SEO?

You may have heard of SEO, an abbreviated term for search engine optimization. It’s a process by which people can prove their online presence while gaining more exposure. SEO tends to be different for online and offline businesses, notes Priority Networks Inc.

People who have offline businesses may wonder why they would need SEO services at all. However, Priority Networks Inc noted that local business owners such as dentists and mechanics could significantly benefit from SEO optimization.

On the other hand, online businesses tend to use slightly different strategies to attract customers to their businesses. The focus of an online e-commerce website will be different from a local dentist looking for customers in their target area.

Priority Networks Inc notes that small businesses may want to make different web pages for various services. A construction company, as an example, may have different pages for roofing repairs, kitchen remodeling, and so on.

SEO Goes Beyond Google

SEO for Google, Amazon, YouTube and other platforms require unique content plans and content strategies that differ from each other. According to Priority Networks Inc, businesses will need to take these differences into consideration and create a customized SEO plan for each.

It’s necessary to note that SEO constantly evolves, and top experts are always trying to observe these changes so they can provide helpful insights to their clients. Prominent sites tend to get more views. Priority Networks Inc notes that this has been consistent with Google. They tend to give preference to sites that have more rapport.

Recently, however, Google has also started giving preference to websites that load faster. According to Priority Networks Inc, a lot of attention is being paid to the ‘page experience’ by Google. In essence, Google wants to provide users with websites that have good usability. These websites should both load fast as well as remain compatible with mobile devices.

Another area where Google is improving is determining the searcher’s intention. Priority Network Inc notes that one way to understand what kind of keywords rank on Google is to type in that keyword and see what types of content come up. Research is your best friend when it comes to finding and comparing keywords. Another way to understand keywords is to use a platform designed for that exact SEO process.

SEO for Online Businesses

Doing competitor research can help business owners understand what keywords and terms are working for the competition. Priority Networks Inc also recommends doing a site audit for SEO. Users can make use of online tools to scan for SEO issues.

Even if a business is offline, they should still focus on SEO optimization. SEO services can help such companies generate more leads. Priority Networks Inc recommends partnering with bloggers as well as other businesses to promote the user’s website. SEO services can sometimes be complicated. There are ways to make integrating SEO simple for business owners, for example, outsourcing a company that offers SEO and IT networking services. Hiring an SEO company will take the pressure off business owners. Therefore, they can focus on what they do best while their SEO improves.

Massimo DeRocchis
May 11, 2022
0
How to maintain your SEO presence Part 2
May 8, 2022

How to maintain your SEO presence: Part 2

How to maintain your SEO presence: Part 2

Do you want your page to rank on search engines?

If yes, use the tips in this article to boost your SEO and see your website surge to the top of search engine rankings.

Search Engine Optimization (SEO) is a method that increases a website’s or page’s visibility in search engine results pages (SERPs). And for people to find you on Google, SEO is your first aspect to consider. You can also opt for hiring SEO services from a professional SEO company.

Listed below are a few elements to consider while developing an SEO strategy.

Link building

The process of obtaining links to your website from other websites is called link building. The more authority a website maintains, the more likely it will be found.

Link building is an important aspect of SEO because of the following reasons.

  • Backlinks/internal links: Obtaining backlinks from robust websites can aid your site gain trust and improving its search engine ranking (SERPs).
  • Builds relationships: It not only aids in the optimization of your website’s SEO and aids in the development of trust and trustworthiness among potential buyers. You can also utilize social media to market your material and establish relationships.
  • Helps with referral traffic: A well-placed link from a popular website can also boost traffic. If the website is relevant, the audience is likely to be suitable as well, leading to a boost in leads.
  • Brand building: Link building can aid you in developing your brand and position yourself as an expert in your industry. You can demonstrate your link-building approach through content creation as well.

Metadata

Metadata can assist search engines in determining which pages are the most relevant to the keywords entered. It helps your site rank higher in SERPs by providing the search engines with information about the site’s content and structure.

In terms of search engine optimization (SEO), metadata is any metadata that is associated with a web page, such as:

  • Title: The title and description meta tags are the essential metadata to add to your site. The title tag serves as the page’s headline; it is crucial because it is the first thing that catches a visitor’s attention when they arrive at your website.
  • Description: The description meta-tag serves as the page’s description; it is significant because it provides a brief description of the site to search engines.
  • Keywords: The metadata keywords are essential for SEO and are used to help search engines find the right pages on the internet.

Visual content

Text-based content has always been an essential aspect of marketing. Still, in the digital age, visual content must take center stage. Your audience’s visceral psychology is stimulated by visual content, which encourages the reader to learn more about your company. You can take advantage of visual content such as images, videos, presentations, memes, screenshots, infographics, etc.

Social Media Presence

Although social media will not instantly impact SEO rankings, the links you distribute over social media platforms help to boost brand awareness. They build up and have an impact on search engine optimization. Your postings will have a longer lifespan.

As a result, SEO can assist you in improving your search engine results rankings. It significantly affects your business’s most crucial objectives, such as generating leads and revenue. We can assure you that your content will rank if you follow all our SEO tactics. Visit our blog page for part 1 or if you want to leave SEO to us, no problem! Contact Priority Networks Inc today!

Massimo DeRocchis
May 8, 2022
0
All about routing and switching
May 4, 2022

All about routing and switching

All about routing and switching

It’s all about connections! Through business networks, employees within a company can connect with each other. They can also be connected with customers, as well as business partners. Business networks can also be used to connect employees with essential applications and the internet.

With the help of a business network, you can ensure that your employees can easily share and access information. Consider how you can connect to the internet during presentations. It’s through your network. Similarly, the software of your company is on the network as well. Your business network can also enable you to send important messages to employees as well as partners.

Routing and Switching: What Are They?

A network needs the help of two components in order to connect peripherals as well as computers. These are switches as well as routers. With the use of switchers and routers, devices that are connected to your business network can communicate with each other. They can also share with other networks.

Switches and routers tend to look similar, but they have different functions.

Switches 

Switches enable multiple devices within an area to be connected to the same network—for example, a commercial building like an office space or University. Switches can be used to connect to create a network of resources that are shared. This can be done by connecting multiple devices or equipment like the printer, the computer, and servers to share information within that network.

The switch acts as the controller, enabling multiple devices to share information among themselves. Businesses can save money while also increasing productivity with the help of switches.

Switches can be of two types. They can either be managed or unmanaged. If you opt for an unmanaged switch, you won’t be able to make changes. This can often be found in networking systems in homes. Should the switch be managed, you can access and program it. You get more flexibility as you’ll be able to monitor the switch and adjust it depending on traffic on the network.

Routers: 

Various networks can be tied together with the help of routers. A router, for example, can be used to connect a computer to the internet. The router plays the role of a dispatcher, allowing an internet connection to be shared by multiple users.

You can also opt for routers with functions that are specialized. These include routers with a firewall or one that supports VPNs.

The Benefits of Routing and Switching and How Businesses Use Them

Business communications can be improved with the help of routing and switching. Businesses can:

  • Share applications: Staff can be provided access to applications, and employee productivity can be improved. Even staff located in different areas will have access to critical work information.
  • Accessing information: Information can be shared and managed more efficiently. You’ll also be able to review what’s happening in your business. To make sound business decisions, you’ll need access to information in a timely manner. Improve your visibility into business information in real-time with the help of switching and routing.
  • Improve Customer Service: Customer information can be accessed more readily. You’ll also be able to boost customer responsiveness.
  • Operating costs will be reduced: Office equipment will be shared, which reduces your costs. You’ll also be able to provide employees with a high-speed and reliable internet connection.
  • Security improvements: You can reduce risk by protecting valuable business information. For example, some routers have firewalls built-in and an Intrusion Prevention System. These look at the data coming in and help protect your business from attacks.
  • Remote connections can be enabled: Mobile workers will have remote access while not needing to worry about security either. With the help of switching and routing, employees can work remotely without problems.

Hiring an IT Networking Professional

Installing and configuring switches and routers can be difficult for people who don’t know what they are doing. Hiring an IT networking professional ensures that you get good service and that your business can gain access to switching and routing services as soon as possible.

An IT networking professional can install your new business network and show you how to make the most of switching and routing.

Massimo DeRocchis
May 4, 2022
0
All about organic click through rate
May 1, 2022

All about organic click through rate

All about organic click through rate

Organic click-through rates (CTRs) result from visitors clicking through from an organic search result on your website to visit another page on your site. CTRs are a valuable metric because they show how well your website is performing in terms of attracting visitors from organic search results.

Consider aspects like keyword density and the use of relevant keywords in your title tags, meta tags, and content when optimizing your website for organic search. It’s also crucial to make sure your website is visually appealing and simple to navigate. All these elements will contribute to a high CTR.

Organic Click-through Rate vs. Bounce Rate

Organic Click-through Rate

Organic click-through rate is the number of times you can see a search query on the SERP (also known as “impressions”) divided by the total number of views it receives. Evaluating your organic CTRs can assist you in determining how beneficial each ranking position is to your site because each rank is created equal.

Bounce Rate

Bounce rate is a percentage of site visits that are single-page sessions, with the reader leaving without reading a second page. It’s most commonly used to gauge a web page engagement level.

Why do organic Click-through rates matter?

It’s vital to boost your organic CTR because it indicates more traffic to a website without needing to increase your position. The SERP characteristics and the fact that Google is creating sponsored advertisements look less like paid advertising. The percentage of clicks Google provides has been steadily declining.

Why does Google favor a higher organic click-through rate?

A substantial CTR indicates that visitors find your adverts and listings useful and valuable. The primary purpose of Google is to give its audience the most relevant information. This is why Google favors a high organic click-through rate.

Organic Click-through- rate and its impact on SEO

You’re not optimized even if you’re the initial SERP result and only very few people click over. Because traffic (well, conversions) is more important than impressions, click-through-rate optimization is a subset of SEO optimization.

CTR optimization has a built-in advantage in this situation. Secondly, it appears that Google uses organic click-through rate as a ranking component. SERP results with a greater CTR than predicted have been enhanced, while those with a lower CTR deteriorate.

Top ways to improve Organic Click-through rate

Below are a few techniques to increase your organic click-through rate:

Remove any keyword cannibalism.

We frequently see what we refer to as keyword cannibalization with clientele when multiple web pages are optimized for the exact keywords, stretching out any organic clicks.

As you go through your material, look for places where this is happening. Try consolidating or distinguishing key phrases you’re ranking for so that your CTR is focused on one page rather than 10.

Avoid heavy title tags.

Not only are these uninteresting, and they do not generate quite as many hits. However, search engine algorithms are beginning to notice that the headline was not genuinely intended for readers.

Make use of keywords with a long tail.

Using long keywords, especially in your headers and page title, is the first approach to improving your organic CTR. Long-tail keywords are more detailed than short-tail keywords. They perfectly fit your material to the search queries.

Make use of structured data.

Structured data is an excellent approach to communicating with search engine algorithms. You can achieve this by converting your information into code that search engines can understand, making it easier for them to show rich, dynamic search results.

A good piece of content requires time to generate, rank, and achieve specific business objectives. SEO is a fantastic tool to track content success. The benefit of quality content can be spread across your entire company. Contact Priority Networks today for all your SEO needs!

Massimo DeRocchis
May 1, 2022
0
New technology and the world of IT
April 27, 2022

New technology and the world of IT

New technology and the world of IT

Massimo from Priority Networks Inc weighs in on technologies that automate and modernize network tasks and infrastructure. (Source: Network World, Jon Gold, February 7, 2022, https://www.networkworld.com/article/3648413/do-new-technologies-make-it-easier.html).

With the adoption of new technologies like SD-WAN, intent-based networking, and software-defined networking, the manual configuration of every IT system has been replaced by automation. So this major transformation enabled by modern innovations like AI assistance and templates is supposed to do the following:

  • provide easy-to-implement IT solutions
  • modernize IT support services 
  • speed up business processes
  • streamline software infrastructure
  • reduce the workload of IT workers

But according to Massimo from Priority Networks Inc, the real boom of new technology remains a topic of much discussion. While in some cases the introduction of modern technology has reduced total spending and made IT expenses more manageable, for others, the costs have gone up significantly. Additionally, the wide distribution of service areas also complicates the IT environment.

Do new technologies make IT easier?

Outsourcing can facilitate new technology adoption

The IT success story of the fashion store Vera Wang Group is an excellent example of how outsourcing and networking automation has helped the company achieve greater heights. A major architect of this success is the group’s CIO, Stewart Ebrat. He is an IT veteran who had previously lent his expertise to companies like IBM, the New York Stock Exchange, etc. Under his leadership, the Vera Wang Group has marked a significant shift from traditional technology to one that outsourced every part of the IT infrastructure to vendors.

A case in point is the way Vera Wang Group has entrusted Aruba Networks with the following task of handling the networking to connect their different stores. Aruba Networks also helps connect these stores to an Azure back-end, apart from looking after the fashion store’s everyday IT operations.

This intelligent move has not only reduced the dependence on IT staffing but has also lowered the total IT costs, which has saved the company of several dollars. So now, as the CIO plans to shift the company’s IT to the cloud, the store workers can directly reach out to the vendors for IT support services.

According to Massimo from Priority Networks Inc, the above IT solutions are quite revolutionary. They will help reorganize the IT infrastructure and make it more stable and effective.

Distributed services, a roadblock to reducing IT workload

For some companies, reducing the IT workload remains a problem. For example, according to Tom Hull, the CIO of Kaleida Healthcare, his company’s IT services are too scattered. This makes the whole process highly complex, with some sites having their own voice systems. These have to be integrated with their core networking, which is challenging. Nevertheless, Hull acknowledges the several advantages of modern technology. But he believes getting people to adapt to the new technology is labor-intensive and skill-centric. He further adds that designing a flexible SDN layer is the job of highly-skilled visualization engineers.

With the upgrades in IT, cybersecurity is now a matter of enormous concern, emphasizes Hull. To manage the humungous operations of the company, he has been expanding his IT workforce, unlike Stewart Ebrat. He admits to enjoying the upsides of the new technology. Still, he stresses how the needs of different businesses vary from one another. The number of workers being added primarily depends on the business needs.

According to Massimo from Priority Networks Inc, it would not be correct to consider staff reduction as one of the universal merits of the new technology.

Arun Chandrashekharan, the vice-president and analyst at Gartner Research, believes the rate at which a particular technology matures determines the frequency of its adoption to the business area reliant on those IT solutions. While the tooling for cloud computing, provisioning compute, and storage are upgrading faster, he adds that networking is comparatively on a slower track. According to another expert, Mark Leary, the research director of IDC, many IT solutions increase their work instead of simplifying work. So network automation needs to be done well to avoid disasters.

So from the views mentioned above shared by the experts, Massimo from Priority Networks Inc concludes that it is a tricky situation. While the introduction of modern technology is essential, analyzing your company’s business needs is of paramount importance. Once you know which technology to implement, you will understand the requirements and plan your IT services accordingly.

Massimo DeRocchis
April 27, 2022
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