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Posted by Massimo DeRocchis

How to optimize product pages
August 24, 2022

How to optimize product pages

How to optimize product pages

Product pages are the cradle of visitor conversion to any e-commerce site. They act like an index that provides A to Z information about your product at a glance. They are your ultimate chance to woo browsers who land on your page and effectively capture and turn their interest into purchase. Product page optimization is a trending concept born at the crux of the increasingly fast pace of online shopping and the speed at which the realm of e-commerce spins. For several reasons, it is best to hire a professional SEO service to do this. 

 

Optimizing a product page

 

It is crucial to plan your product page neatly and concisely as it plays a significant role in successful SEO optimization. An ideal product page should consist of relevant, valuable, and unique details about the product, along with images and videos to demonstrate its functions. It also includes an original product title, user reviews that prove your authenticity, brand information, and CTA buttons. A precise product description that is keyword-friendly to suit the goal of SEO is also vital. 

 

Some practices are best avoided in priming the perfect product page. A purely factual approach to a product description misses out on the emotional appeal consumers operate on. Not being upfront about additional costs and a page that takes too long to load or isn’t mobile-optimized also deter potential buyers. So does bombarding with information, a visually jarring page layout, not enabling image zoom, and an incomplete FAQ page. Using a good SEO service to improve the quality of your product pages will go a long way in boosting sales. This will also secure top SEO rankings for your e-commerce business. 

 

Six ways to optimize a product page

 

It is recommended to receive the help of SEO experts is necessary for planning the different elements of the product page to give you an edge over competitors.  

 

Images – Using attractive and high-resolution photos of the product that impress consumers at first sight, is fundamental. Neutral backgrounds and engaging videos that highlight utility help pave the way for a successful purchase. 

 

Description of content – Clarity in descriptions and a holistic explanation of content on the page is essential to drive lead conversion. Including all the benefits and features of the product in an entirely original, authentic manner is guaranteed to place you high while competing for SEO positions. 

 

CTA – Something many e-commerce sites don’t correctly use is employing a call to action or CTA button that harnesses the consumers’ FOMO or fear of missing out. Ushering in the sense of urgency to the product motivates them to make the jump in buying. 

 

Reviews – Most often, the presence of testimonials or reviews on the product page determines the difference between a casual visitor and purchasing consumer. It provides a real-life appeal to your product or service. Therefore, it will show a physical aspect a webpage cannot replicate and adds a great deal of credibility to what you’re selling. 

 

Page Speed – You only have milliseconds to impress the consumer who has landed on your page. Outdated plugins, bugs that need fixing, and poorly designed pages that take time to load will fail to maintain the attention span of the consumers. Ensure your page speed is always optimal for SEO optimization by using Google’s PageSpeed Insights.

 

FAQ section – A section that comprehensively lists frequently asked questions provides all the supplementary information your consumer is looking for. This needs to be regularly updated based on their feedback to fill any potential gaps in information.

 

Hiring a professional SEO service 

 

There are various significant advantages to hiring a professional SEO service for optimizing your product or service page. An SEO expert will periodically research and strategically incorporate keywords and conduct frequent audits to locate blind spots on the page that reduce its quality. They are well-versed in creating optimized meta descriptions and titles and writing apt content about the brand for SEO purposes. An SEO professional will be an asset to your business as they will give you the flexibility to concentrate on other projects. 

 

Whether you have a full-fledged marketing team or not, hiring a professional SEO service is always recommended to aid the growth of your business. Adopting the latest SEO trends and enhancing your e-commerce practices are bound to make you stand out in the sea of competitors. 

Massimo DeRocchis
August 24, 2022
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Types of data cables
August 21, 2022

Types of data cables

Types of data cables

A data cable is used to transmit information between systems in binary electrical signal form. The binary data comprises a sequence of zeros and ones as electrical signals. We need some transmission mechanism to transfer data from any source to a destination. Data cables provide that connection between different hardware elements and make data transmission possible. Not only this, but data cables also facilitate a computer to communicate with another computer.

The type of data cabling you use or require depends significantly on the environment. For instance, Ethernet cables such as CAT5e and CAT6 cables help transfer data between two different computers in a network. On the other hand, coaxial cables and USB cables connect peripheral devices such as printers and cameras to the computer.

Types of Data Cable

Data cables can broadly be classified into three main types depending on the frequencies at which they carry signals and their applications:

Coax Cables

Coax cables or coaxial cables are used in older computer networks. Shielded twisted pair cables have now replaced them as a standard in the computer industry. However, coax cable networks still use cables for providing television communication data. Coaxial cables are large round wires that have an internal core wire sending the data. A shield and an insulator surround the core cable to preserve the data signal.

Fiber Optic

Fiber optic cables are used wherever fast data connections are required. Fiber is commonly used by cable and telephone companies to provide a quick and secure Internet connection. Fiber optics make use of glass and light as the mechanics to transmit data. The optic fiber cables are quite fragile and require network cards and a unique plug to transmit signals.

Twisted Pair

Twister pair wires are primarily used in telephony and computer network cabling. These cables contain two copper wires – one for carrying the signal and the other for ground reference. Most cable networks are wired with shielded twisted pair cable. These wires have a cover that helps minimize signal degradation from other sources. The twisted-pair cables get their name from the twists present in the wires throughout the cabling. These twists help preserve data transmission and keep the problem of signal deterioration at bay. However, if this type of cable is used more than 300 feet at a stretch, there tends to be degradation of the signal.

Twisted Pair Cables are further classified into two types:

  • Shielded Twisted Pair: These cables have a metal shield covering over the insulated conductor.
  • Unshielded Twisted Pair: These cable types do not have an additional metal shield over the conductor.

Data cable transmits telephone signals, cable TV signals, and Internet communication. However, each type of data cable operates in a different way. Suppose you are working on LAN networks or Ethernet. In that case, you should preferably go for a cabling service with twisted-pair cables. However, if you require a higher frequency and something that would work on a TV, you should choose coaxial cables. For cost-effective, lightweight, and broader bandwidth, go for fiber optic cables.

Regarding data cabling and computer networking, it is best to speak to the IT service and IT support industry professionals. Contact Priority Networks Inc for more information on data cables and data cabling services.

Massimo DeRocchis
August 21, 2022
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VPN Protocols
August 17, 2022

VPN Protocols

VPN Protocols

Priority Networks Inc highlights and weighs in on identifying the differences between VPN protocols.

(Source: business.com, Identifying the differences between VPN protocols, Edwardo Vasconcellos, business.com contributing writer, February 16, 2022, https://www.business.com/vpn/protocols/).

Virtual Private Networks or VPNs are encrypted servers that help individuals/ businesses protect their information from hackers, competitors, or a snooping government. VPN Protocol is the encryption and authentication standard used for data transmission.

“VPN is a private tunnel considering all the internet as the highway. Being on the highway leaves you vulnerable to malicious attackers compromising your security and privacy. While using a VPN, it reroutes your path through a private tunnel which keeps you safe from prying eyes. VPN Protocols are like the rules by which the tunnel operates and dictates the protection offered.” shares Priority Networks Inc.

Each protocol differs in terms of the priority given to the user’s needs, i.e., speed, security, anonymity, connection quality, etc. After assessing your needs and available resources for maximum compatibility and benefits, choosing a VPN protocol must be done.

Choosing a VPN Protocol

PPTP

The oldest protocol, PPTP or Point-to-Point Tunnelling Protocol, was developed by Microsoft and initially introduced for dial-up networks. Priority Networks Inc says that PPTP was widely used as it was integrated with all major OS like Windows, Linux, and Mac. Though it offers high data speeds, the basic encryption standard used was easily broken, making it undesirable for security purposes.

L2TP

Layer-2 Tunnelling Protocol(L2TP) is similar to PPTP but operates over UDP and not TCP. Priority Networks Inc says L2TP is like an enhancement of PPP as it offers military-grade 256-bit encryption. It is often paired with Internet Protocol Security (IPsec), giving a one-two punch to potential hackers.

SSTP

Secure Socket Tunnelling Protocol (SSTP) is an exclusive protocol of Microsoft designed mainly for remote access. Priority Networks Inc states that the SSL 3.0 encryption offers a secure connection for Windows based devices and provides superior data speeds given adequate bandwidth. SSTP is helpful, especially for roaming users who need remote access from different locations at all times.

OpenVPN TCP

OpenVPN TCP is an open-source protocol that uses 256-bit encryption to prevent Man-in-the-middle(MitM) attacks. Compatible with all major OS environments, OpenVPN prioritizes error-free data delivery. Priority Networks Inc backs OpenVPN as a complex protocol that is firewall-friendly and offers forward secrecy. This makes it ideal for businesses that deliver IT solutions and prioritize security.

OpenVPN UDP

Priority Networks Inc expresses that OpenVPN UDP is a reliable protocol focused on high data speeds with minimal latency. Therefore, making it ideal for video conferencing and streaming content. Aimed at transferring data without delays, it ignores various checks and redundancies associated with other protocols. Easily compatible and configurable for all systems, OpenVPN UDP is the reliable choice for the fastest communication, provided your network supports it.

In conclusion, Priority Networks Inc recommends choosing a VPN protocol after carefully assessing your needs, priorities, and available resources. It is also essential to check the list of features and requirements of the VPN protocol to ensure operating system and network compatibility. It is also crucial for businesses that are not IT companies to ensure dedicated IT support is available since some protocols like OpenVPN are very complex. Thus, companies must invest in an appropriate VPN to enable a safe, secure, and fast connection over the internet.

Massimo DeRocchis
August 17, 2022
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Is HR software the future
August 14, 2022

Is HR software the future?

Is HR software the future?

Priority Networks Inc discusses the article titled, ‘Support, not surveillance: maintaining employee productivity with HR software’ by Lesley Holmes, a data protection officer at MHR. (Source: Information Age, May 4, 2022, https://www.information-age.com/maintaining-employee-productivity-with-hr-software-123499288/ ).

The problem with the employee monitoring software

Priority Networks Inc comments, “Due to the rise of remote and hybrid working models, employees are concerned about how productive their staff is during work hours. That said, the need for employee monitoring software has grown by 56%.”

While such software looks like a boon to employers initially, there’s also a dark side to it. The employees are under constant surveillance with the introduction of such software; they don’t have a breathing space of their own. It also implies that the employees are not trusted enough with their work responsibilities.

Priority Networks Inc infers, “This indirectly affects the employees’ work attitude and productivity. This goes against the intention of using the employee monitoring software in the first place.”

Priority Networks Inc also shares, “Using this software induces pressure on the employees’ minds. There is also a limit on scheduling their days, especially if they have added home responsibilities and can’t surrender to the 9-5 schedule.”

Further, Priority Networks Inc suggests, “Employers must find better ways to use such software so nobody feels deceived and work remains the priority.”

In order to save the employees from some pressure, the UK employee law was introduced. It encourages employers to establish transparency with their employees. The employee must be informed pre-hand about the measures of surveillance they will be subjected to in an employment contract or an employee handbook.

Priority Networks Inc states, “This will help the employee make an informed choice about their prospective employer.”

To emphasize this issue, Lesley shares a related incident that happened in Spain in 2021. Priority Networks Inc mentions, “there was this employee who was secretly monitored by a security camera. So, they filed a case against it for being mistreated. Eventually, the European Court of Human Rights helped them win the case on the grounds of morale and ethics.”

There are also cases such as the UK bank Barclays and the ‘Big Brother’ software discussed in the article. It all boils down to the same point: loss of trust, productivity, and the inability to maintain a pressure-less attitude at work for the employees.

While the problem is in the light, Lesley also offers an intelligent alternative and proposes using HR software to provide an overview of the employee’s productivity without bothering the employee.

How does HR software beats this problem?

Priority Networks Inc emphasizes how HR software bridges the workforce gap and improves connections between the employee and the higher authorities.

Priority Networks Inc shares, “HR software provides IT solutions to businesses who are looking for both automation and productivity.”

Priority Networks Inc explains, “HR software acts as an intermediary between the staff and their managers.” This helps in detecting any future problems. Further, if the staff is finding difficulty in using a tool, the managers can train them. HR software also provides IT support through seamless interfaces and interactions. Not only that, employees get access to training programs and materials, opportunities to level up their skills, etc.”

The bottom line

In conclusion, Priority Networks Inc shares, “the work culture is as important as the work. Businesses need to encourage productivity in the right manner. IT services such as HR software do just that. Instead of putting the employees’ skills and abilities in question, HR software brings positivity and growth to the table. The employee learns, reports, coordinates, and grows along the way. For businesses needing long-term value generated, investing in HR software is a much better choice than any employee monitoring software.”

Massimo DeRocchis
August 14, 2022
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Data security tips for small businesses
August 10, 2022

Data security tips for small businesses

Data security tips for small businesses

Data security is the process of safeguarding your digital information, like the ones present in your databases, from unauthorized access and destructive forces throughout the entire lifecycle. As small businesses begin to flourish, their focus on digital transformation, including IT services, IT solutions, and support services, continues to grow. This takes their focus away from the data security best practices. These pillars form the basic foundation of their digital progression.

As a small business, do you have anything to worry about?

According to a report, 28 percent of the cybersecurity victims were found to be small businesses. As a fallout, 37 percent of the companies were thrust into a financial crisis. While 25 percent went bankrupt, 10 percent lost their businesses altogether.

How necessary are data security measures?

Having proper cybersecurity is essential for the following reasons:

  • Protection of confidential information
  • Prevention of potential loss of money
  • Avoiding waste of precious time

What types of security viruses are there, and what are their causes?

Types of security viruses:

  • Boot Sector Virus
  • Web Scripting Virus
  • Browser Hijack
  • Resident Virus

Causes

  • Intentional or unintentional downloading of infected files
  • Pirated movies, music, photos, toolbars, and free games
  • Phishing
  • Spam emails with attachments
  • Clicking ads/links to an unknown website
  • Visiting malicious websites
  • Connecting to a corrupt external drive. For example, a USB

How to figure out a virus attack?

  • Slow computer performance
  • Recurrent system crashes or error messages
  • Unanticipated pop-up windows
  • Missing documents
  • Bizarre emails

Data security tips for small businesses

Identify vulnerabilities

Work with your internal staff or an external security consultant to identify your cybersecurity risk areas like:

  • Inadequate IT staff
  • Lack of staff training
  • Insufficient network security

Maintenance and updates

Updating your software manually, like a Wi-Fi router’s firmware, is an essential weapon against cybersecurity threats. Additionally, you should also update other devices in your workplace like printers, scanners, etc.

File backups

Do not store important files on a single device. Use an external drive for data up, check out the cloud storage options, or even maintain a hard copy.

Password check

Create strong passwords that are 20 characters long with a combination of letters, numbers, and symbols.

Educate yourself and your employees

Train your staff regularly about the potential cyber threats and outline your company’s security needs.

Difference between Antivirus software and free Antivirus software

Free antivirus solutions offer minimal protection against viruses and are not trustworthy. Therefore, it would be best if you altogether avoided them.

Paid antivirus solutions, on the other hand, provide more advanced protection.

What could happen if you don’t implement data security measures?

Data loss, stolen information, or money

Suppose the entire computer system of your company gets infected with a deadly virus. In that case, you may lose all your data if no data protection suite is installed. Data theft eventually leads to a loss of the organization’s money in various shapes and forms.

Costly corrections

If your client’s data gets stolen, in that case, you are required to make amends by shelling out a hefty compensation from your coffers to cover their losses.

Workflow interruptions – data loss

In case of data loss, work will get stalled, leading to workflow disruptions, loss of workflow hours, and substantial financial losses as well.

Legal concerns

If the personal information of your client or partner is hacked, it may result in lawsuits against your company. This will ultimately lead to both financial and reputational damages on your part.

 

With modern IT solutions becoming more complex, dependence on IT services, and IT support services increasing daily, small businesses are at a greater risk of a data breach. Given they do not have the infrastructure support of a large corporation. But following the above tips can save your small business from the onslaught of cyber criminals and protect your sensitive information from being hijacked.1

Contact Priority Networks Inc today for more information on data security.

Massimo DeRocchis
August 10, 2022
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What to Look For in a Printer
August 7, 2022

What to Look For in a Printer

What to Look For in a Printer

An office printer is essential whether you have a small business, a prominent IT company, a medium-sized IT support company, or an IT services start-up. Office printers are useful for scanning and printing critical documents such as employee information, company policies, and other documents. If you want to purchase a new printer for your company, this article provides advice on identifying the right printer.

 Before purchasing a printer, consider these points

What are your printer needs?

Are you looking for a printer to print text-based documents or looking to print high-quality images? If your printer needs are to print text-based documents, then laser printers are the best option. On the other hand, if your printer requirements are to print high-quality photos, then the Inkjet printer is the best bet.

What is your office size?

Buying a single desktop printer is sufficient if you are a small business company with a few computers. On the other hand, purchasing multiple desktop printers would be a good option if you are a big company with a decent number of systems.

How frequently do you use the printer?

If you want to print in high volumes daily, look for a printer with a deeper tray. A deeper tray typically holds up to 1000 pages, making it ideal for regular use. On the other hand, if you or your staff use the printer occasionally, a 150 pages tray printer will be sufficient.

How many printers do you need for your office?

If you have a good number of people in your office and your office is quite busy, then purchasing multiple desktop printers is the best option. Sharing a single desktop printer in a considerable office certainly affects productivity, while with numerous printers, it doesn’t.

Do you require a color printer?

If your company requires printing high-quality images as part of your business, then a color printer is necessary. Inkjets printers are the best color printers available in the market and are best suited for businesses.

Do you require other functions such as scanning?

If you want other features such as scanning, faxing, etc., some printers offer such features. Consider purchasing an all-in-one printer.

Types Of Printers Available

All-In-One Printers

Many small businesses and start-ups invest in all-in-one printers because of their multi-functionality. It is a device consisting of multiple features like scanning, printing, faxing, and more. Having such devices save companies a significant amount of money.

Laser Printers

Laser printers are best suited for companies that perform a vast volume of printing every day. The USP of these printers is their fast-printing speed. Ideally, these printers are suited for printing text-based documents, but they even print photo documents. A single cartridge can print anywhere between 2,500 and 10,000 pages before replacement.

Inkjet Printers

Inkjet printers are ideal for high-quality photo and graphic printing. Although they are good at printing high-quality images, they also print text documents.

Single Function Printers

Single-function printers are best suited for companies that do not require additional features other than printing. These printers tend to give high-quality prints.

Features To Look For In A Printer

Function

Some businesses look for a multifunctional printer. Companies that already have a fax machine and scanner don’t require a multifunctional printer. Based on your requirements, select either a multifunctional or single-function printer.

Image Quality

If you’re a design company dealing with producing high-quality images, think of printers with quality photo prints. See that whatever printer you’re looking for can print large photos. One such printer that prints high-quality images is an Inkjet printer.

Print Speed

Print speed matters if you’re printing a high volume of documents. The speed is measured as pages per minute(PPM). While purchasing a printer, you’ll find the PPM rate on the box. The rate indicates the number of pages the printer prints in one minute.

Maintenance And Maintenance Cost

Ensure that you have enough maintenance budget for your printer. Pick the printer that suits your maintenance budget. Printers like laser printers require more maintenance costs than Inkjet printers. Plus, laser printers are much more expensive than Inkjets. However, Inkjet cartridges don’t last for a long time, but laser printer toner cartridges do.

Wireless Function

Another feature that you need to look into is wireless connectivity. If your entire office staff requires printing facilities, then a printer with a Wi-fi function allows you to do it. Wireless-enabled printers will enable you to print documents remotely via multiple devices.

There are wide varieties of office printers available in the market. Picking the right printer for your office can be difficult. Today’s article gives a detailed explanation of what features to look for in a printer. At Priority Networks Inc, we offer Epson printers. We believe in the quality and outstanding performance of the WorkForce Pro WF-C579R. The WorkForce Pro WF-C579R network MFP offers high-productivity colour printing that’s easy on the budget. Powered by PrecisionCore® inkjet technology, this compact MFP features a Replaceable Ink Pack System with Extra High-capacity packs that can deliver enough ink to print up to 50,000 ISO pages black/20,000 ISO colour before changing the packs. It produces pro-quality prints — fast — with speeds of 24 ISO ppm and without having to wait for warmup. It also features a 50-page ADF and auto 2-sided printing, copying, scanning, and faxing. This system support makes it ideal for shared printing on a network, while its open platform allows for seamless integration with enterprise applications.

 

For more information on Epson printers, contact Priority Networks Inc today.

Massimo DeRocchis
August 7, 2022
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Determining you data cabling requirements
July 31, 2022

Determining your data cabling requirements

Determining your data cabling requirements

In the quest to determine your data cabling requirements, a couple of factors should be taken into consideration. These include your overall budget, the nature of your network environment, present bandwidth requirements, and anticipated future bandwidth needs.

This article will guide you in gauging your precise cabling needs. It will also highlight the best approaches to meet your specific requirements.

Why Data Cabling is Important

Your company is run on a variety of resources and utilities, like air-conditioning, water supply, and stationery items. Data cables are an equally important utility that ensures quick and efficient transfer of information. A carefully structured network of data will meet the demands of your business and propel it to further growth.

Growing your Company with Data Cabling

In case you do not know which data cabling service plan to use, consider these five guiding principles –

  • Determine your current business needs. Calculate the number of devices and the various endpoints they should be connected to.
  • Understand that as your business grows, your data cabling needs will grow as well. Having a clear idea or vision of where the company is headed will help you assess a precise requirement.
  • With a blueprint of your network layout in hand, proceed to identify the physical requirements. This includes the number of additional devices, cables, and bandwidth. Remember to consider an infrastructure to protect the cables from wear and tear, dust, and temperature variations.
  • Come up with a flexible cable structure that can adapt to future developments. If you plan to implement new technologies, your current cable network should be able to support it. Otherwise, you may have to rewire the entire place, resulting in additional expenditure.
  • Each process will have a different cable network requirement. For example, coding will need a different data cabling structure than video conferencing. Keep these specificities in mind while designing your infrastructure.

Understanding the Benefits of Network Cabling and Internet Bandwidth

With a structured cabling system, there are plenty of benefits to enjoy.

  • It will save you money. A well-planned cabling system reduces the cost of power and maintenance in the long run.
  • It offers flexibility and scalability. You can upgrade and alter your cabling structure as per the needs of your company
  • It enables efficient operations. A structured cabling network reduces the risk of downtime and allows for faster troubleshooting.

How to Select a Professional Data Cable Installation Company

In your search for the right installation company, make sure that who you hire knows their job well.

The installation company must be well-versed in the different types of cables – Twisted pair cable, Fiber optic, and Coaxial cable. Each cable meets a specialized requirement.

Your installation company of choice should also understand the concept of cabling subsystems. After all, your structured network will flow across the entire office infrastructure. It will not be limited to an assigned data center.

In Conclusion

Think of an organized cabling system as the glue which holds all your company equipment and devices together. With a simple, well-structured system, your computers, phones, and printers will run smoothly and add to your company’s growth.

Massimo DeRocchis
July 31, 2022
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The Difference Between An Electrician Vs Professional Data Cable Installer
July 31, 2022

The Difference Between an Electrician Vs. Professional Data Cable Installer

The Difference Between an Electrician Vs. Professional Data Cable Installer

There seem to be some common misconceptions that electricians and data cable installers are the same in recent years. However, if we dive deeper into this subject matter, we realize that both have two different job descriptions.

People seem to share the belief that electricians can perform the tasks of data cable installers. However, professionals from these fields perform different tasks and have different specializations.

This article will explain the primary differences between these two fields. Hopefully, this will clear any or all doubts that exist.

The Difference between Job Descriptions

The first thing is to understand where the differences lie. We need to look at the job description of both an electrician and a data cable installer.

So, what does a network cable technician do? Let’s find out.

  • Most data cabling professionals either install, remove, or even repair data cables or network cables. They work in accordance with specific national as well as international rules and standards of operation.
  • Network cabling technicians deal with digital, not electrical infrastructure or amenities. They primarily work with data or network cables to help build a digital ecosystem in your home, building, or workspace.
  • They help you connect one device to another, or even more like printers, television, desktop, laptop, etc. In some instances, they also help connect cables from one building or location to another.
  • Data cabling installers work with copper low voltage cables. These cables are responsible for carrying data and voice.

Now that we know the job description of a network cabling technician, let’s take a look at the job description of an electrician.

The tasks that an electrician performs can be put under the following points.

  • They work in the electricity sector with other engineers.
  • They primarily provide solutions to electrical problems for residential or commercial/industry levels.
  • An electrician’s sole job is to repair, fix, and even manage electrical networks and issues.
  • In most cases, electricians or electrical engineers also install electric cables, which are high voltage cables. These high voltage cables supply electricity.

What are the main differences?

Since we now have an overview of the job descriptions of both electricians and data cable installers, we can locate the significant differences between these two professions.

Both electricians and data cable technicians primarily deal with cabling services. The former deals with electrical cables, while the latter provides cabling services related to data and networks.

Firstly, we must understand that electricians work with electrical cables, networks, and infrastructure. They deal with issues like the voltage, electrical transmission, wiring or even rewiring of circuits, testing electrical systems, or even installing safety and precautionary components in your electrical networks.

This means that electricians do not deal with data or technology-related issues, concepts, or infrastructure. On the other hand, network cable technicians deal with low voltage cables that transmit both voice and data. They don’t deal with the electrical aspect. Rather, they are specialized in installing data cables that help connect different devices.

Even the process of installing data and electrical cables has different protocols and standards.

Secondly, we also need to understand that electricians do not specialize in the field of data transmission. For instance, if your home or building has a firewall that prevents proper data transmission, electricians cannot help you. You need to call professional network cable technicians who know about firewalls and firestops for such issues.

Thirdly, while electrical engineers are to be respected in their line of work, they cannot connect different data cables to ensure proper data transmission. This means they are not trained for network cable management like network cable technicians.

A professional data cable installer will know which data cable goes where. They will see that you do not have any loose ends. Since many types of lines are required to set up a network, having a data cable installer come to do this is in the best interest of everyone.

Lastly, both electricians and data cable installers follow different codes of conduct, standards, procedures, and rules.

Similarities

It’s interesting to note that despite the vast dissimilarities, there are similarities between these two professions as well. Take a look at the shared features below:

  • Both jobs require them to be skilled at reading technical manuals, diagrams, and blueprints.
  • Electricians and data cable installers have a basic knowledge of cables and how to handle them. In the case of data cable installers, they also tend to possess basic electrical knowledge.
  • Both jobs call for not only installing but even testing or fixing issues in pre-existing connections.
  • We can also see that both professions require them to follow specific codes and procedures. This includes building safety codes or even particular standards set by the industry. The bottom line, they both need to follow and prioritize safety protocols.

Conclusion

We hope that this article clears up any doubts you have regarding the functions of an electrician and a data cable installer.

If you’re thinking of getting a data connection for your business, it is best to call a network cable technician. No matter how skilled and trained an electrician is, they lack the specialization to install and manage data cables.

Data cable installers know precisely how to bring networks, devices, and data connectivity to your workspace.

Electricians can help locate faulty circuits or fix voltage issues. However, data cable installers will see to it that you have a proper communication infrastructure and network wherever you are!

Massimo DeRocchis
July 31, 2022
0
Common SEO Mistakes to Avoid
July 24, 2022

Common SEO Mistakes to Avoid

Common SEO Mistakes to Avoid

Search Engine Optimization (SEO) is an impressive online marketing tool that is paramount to the growth of your business. Through the process of SEO optimization, the visibility and accessibility of your brand will increase drastically on search engines like Google.

While you may come across many tips to learn SEO yourself, it is always better to let the experts handle this. Hiring a professional SEO company will ensure your brand reaches out to the right audiences. Effective SEO services require skills and expertise that cannot be picked up on your own unless you devote a significant amount of personal time to learning all that SEO entails. It is in your best interest to hire professionals to get the job done right.

Having said that, you should not completely ignore how SEO works. This article will help you avoid the most common mistakes committed in SEO.

 

Mistake 1- Inadequate content and not enough content

Content will always be king. If your pages lack sufficient content, the search engine will fail to identify relevant keywords. As a result, your page will not be seen in the top searches.

Mistake 2- Improper use of keywords

While using the right keywords is essential for good SEO, overusing them leads to undesirable results. There is no point in using keywords arbitrarily all over the page (from headings to subheadings). The Google algorithm is designed to trace such attempts as fishing and will not prioritize your page as a result.

Mistake 3- Dismissing EAT principals

EAT stands for Expertise, Authority, and Trustworthiness. Avoid using cheap tricks to get attention and traffic. Your content should be valuable and helpful and not just clickbait. In order to build trust, your H tags and keywords should not be misleading. This also includes the maintenance of responsive information pages.

Mistake 4- Dismissing information pages

The info pages on your website are very important. Visitors can interact with you through the info pages. A strong About Us and FAQ page fosters credibility and trust.

Mistake 5- Site speed and error pages

According to a 2018 survey by Google, slow loading pages reduce SEO rankings. Visitors on your website are likely to be put off if your page takes time to load or crashes often. Therefore, slow site speed will encourage the visitor to search elsewhere.

Mistake 6- Not keeping up with Google’s frequent algorithm changes

Google continuously upgrades its standards for SEO. You need an industry insider who keeps track of these changes and updates your SEO accordingly.

Mistake 7- Buying backlinks instead of building backlinks

This is not very common now, but marketers would buy shady links to increase traffic in the past. The growth achieved through this method is highly inorganic and arouses suspicion. It would help if you built trust organically to achieve a positive relationship with your clients and customers.

Mistake 8- Not considering the five stages of a consumer’s buying cycle

A consumer’s buying cycle includes all the stages a consumer goes through before purchasing a product or service. These stages include –

  • Awareness
  • Consideration
  • Intent
  • Purchase
  • Renewal

Without understanding this consumer behavior, you will not be able to pinpoint where exactly your consumer is losing interest.

Mistake 9- No consistency: Making SEO a once-in-a-while practice

As Google keeps updating its search algorithms, your SEO also needs to upgrade. This is an ongoing process, not a one-time investment. SEO is not an overnight solution; the goal is to use SEO to achieve long-term success.

Mistake 10- Ignoring tracking tools such as Google Analytics

Google Analytics is very useful in giving out statistics like popular pages and traffic. It helps you understand which keywords are working and which are not. This knowledge is necessary before you decide to implement any changes or upgrades.

In Conclusion

It is essential to understand how SEO works. To truly get the most out of SEO, it is best to hire skilled SEO professionals and writers who stay up to date with the latest developments in search optimization. Contact Priority Networks Inc today for more information about our SEO service.

Massimo DeRocchis
July 24, 2022
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Impacted telecommunication trends
July 22, 2022

Impacted telecommunication trends

Impacted telecommunication trends

Priority Networks Inc weighs in on the 4 top telecommunication trends that were impacted by the pandemic. (Source: Forbes, Four Telecommunication Trends Impacted By The Pandemic,  Raj Shanmugaraj, January 26, 2021, https://www.forbes.com/sites/forbestechcouncil/2021/01/26/four-telecommunications-trends-impacted-by-the-pandemic/?sh=6e3b10973d1b).

The Covid-19 outbreak has put more strain on the world’s telecommunications infrastructure than anything else. Remote working, studying, and socializing become the norm overnight for businesses, schools, and households all around the globe. All of this necessitated growing usage of video communications and boosted reality as well as online access.

This article outlines some of the underlying trends and technologies that will be critical in meeting the changing and expanding data traffic needs.

Powerful Cable Access and Edge Computing

“Carriers and service providers are under additional strain to fulfill the rising demands as more traffic is driven to the network’s edge. Long-distance transmission technologies like high-capacity coherent optical are now making their way to the network’s edge, to supply these service providers with much-needed bandwidth at a low cost. Due to their plug-and-play nature, these technologies are simple to deploy. They enable service providers to replace existing 10G networks with new 100G or faster links in the future,” comments Priority Networks Inc.

Cloud Networking

Priority Networks Inc says, “Consumers and companies may now view programs and data from anywhere on the planet, using any gadget with an internet connection, due to cloud networking. Cloud networking allows for “on-demand” access, which boosts workplace efficiency and cooperation. Because teams operating on the same document or project have their files centralized, they may collaborate more effectively.

Cloud computing can also gain from cutting-edge skills like artificial intelligence and machine learning because it provides the processing power required to run these programs anywhere. Uploading content to the cloud saves money and improves security. Maintaining and improving tools is less expensive when services and applications are centrally placed. On the other hand, end-to-end encryption and traceability are more accessible and successful in preventing network threats”.

5G And Wi-Fi

The best 5G networks will be at least ten times quicker than 4G LTE networks. The epidemic could hasten the adoption of 5G technology. China has around 700,000 5G base stations installed, in contrast to barely 50,000 in the United States. “This competition will last for several years until 5G is widely available around the world. Meanwhile, several providers have started installing and even giving Wi-Fi hot spots to help link youngsters while they are learning remotely. Many cloud providers and carriers are likely to deploy hotspots in previously unplanned locations,” says Priority Networks Inc.

Network Security

Companies are under immense pressure to develop new tactics that provide the same security they have at the workplace to their now-remote workforce due to changing data traffic flows. Companies must ensure that hackers cannot obtain access to their networks via an employee’s local network. Carriers must also ensure that their residential data services are safe to ensure the safety of the millions of youngsters who are now using virtual connections to connect with their schools, teachers, and peers.

Conclusion

These improvements should be made while lowering the entire cost of maintaining and expanding high-speed networks. All of this necessitates a robust global telecommunications network continually striving to exceed capacity requirements.

Massimo DeRocchis
July 22, 2022
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