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Posted by Massimo DeRocchis

SEO vs. SEM whats the difference
September 29, 2022

SEO vs. SEM- what’s the difference?

SEO vs. SEM- What’s the difference?

SEO and SEM are primary types of digital marketing strategies that can effectively help you attract the desired traffic via search engines like Google and Bing. Using them will result in faster growth of your business through online channels. Let us learn more about these two digital marketing techniques and how they differ.

SEO is the complex process of optimizing a website’s content, design, etc., to attract organic traffic from search engines. On the other hand, SEM depends on pay-per-click (PPC) advertising platforms, usually integrated with search engines, to include a website among the top-ranked results on a search engine.

The tricky part for any website owner or digital marketer is knowing which technique will better serve your website traffic goals. However, suppose you can effectively combine these two in your digital marketing strategy. In that case, you can quickly and efficiently enhance your brand’s awareness. This, in turn, will result in impressive site traffic and increased revenue for your website.

 

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) focuses on helping users find a website quickly by improving its visibility and rank on search engines. It is the process of increasing your organic (unpaid) visibility on search engines to increase brand awareness and attract targeted users to your website. SEO improves the organic search engine ranking of a website. Here, organic refers to free services. Search engine crawlers more easily recognize an optimized website, thereby improving its ranking in the SERPs.

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is a marketing practice to increase website traffic by using paid ads and SEO by targeting the audience by increasing its visibility on search engine result pages (SERPs). SEM is considered a part of online marketing, which consists of various strategies like email marketing, content marketing, SEM, SEO, and video marketing to increase the website’s traffic. However, unlike other methods, SEM is a type of pay-per-click (PPC) advertising.

Difference Between SEO and SEM

Both SEO and SEM rely heavily on keywords to drive traffic to business websites and web pages. Some of the significant differences between the two are described as follows:

  • SEM is paid marketing for exchanging website traffic. SEM brings instant traffic to a website, and the more a company spends on advertising through these channels, the more traffic it gets.
  • In SEM, the visibility of a website is achieved through organic searches of customers who have seen the ad, clicked on the ad, visited the site, remembered the brand, and searched when needed.
  • SEM is a great marketing tool for quick testing and gathering insights. SEM lets you test keywords, ad copy, and bidding strategies faster than SEO. This also creates an opportunity to improve landing pages based on accurate data in less time.
  • With SEO strategies, you can increase traffic to your website. This technique optimizes your content for your target audience, ranking your landing page higher in search engines like Google and Bing.
  • SEO requires an optimized website and a well-thought-out off-site strategy. It seeks to increase the website’s visibility on the internet.
  • A website with effective SEO would be regarded as an authority for specific keywords searched by any internet user, leading to higher click-through and conversion rates.
  • In addition to the content, SEO techniques also involve appropriate modifications to your website’s technical backend and domain services.

Using SEO and SEM Together

Building an SEO strategy that includes SEM gives your business a diverse and comprehensive approach to marketing yourself online. This will lead to more traffic, leads, and sales from multiple channels, including search, paid, and social. While you work on improving the SEO for the website, a well-optimized SEM strategy in place will create visibility and encourage quick conversions from internet visitors. Once both SEO and SEM strategies are in place, they will operate well together to drive your business’s visibility on the web.

SEM makes it super-easy to A/B test your website’s traffic performance and monitors whether it’s working as intended. When it’s not, you can quickly make tweaks and keep your campaign on track. On the other hand, SEO means you must monitor longer-term results, which can take a while to come in. It’s also not as easy to identify what’s causing a campaign to stall or struggle to bring in results, which means a lot of problem-solving needs to be done.

Without a strong SERP presence, the critical mix of visibility and strategic marketing won’t make much of a difference in the long run. The organic effect of SEO and the targeted advertising of SEM only work if the website is SEO friendly. Without SEO, SEM cannot increase and vice versa. The right keywords, an SEO-friendly website, and sponsored ads can lead to high-quality traffic and higher conversion rates. For search engines to recognize that you are a solid website, SEO and SEM should work at an effective frequency and measure input equally.

SEO emphasizes organic search results or getting to the top of result listings when users search for specific keywords related to your website on search engines like Google and Bing. On the other hand, SEM focuses on choosing the right keywords to invest in online advertising for your brand so that the ads appear in the paid search results of major search engines. Anyone looking to grow their business using digital marketing should understand how SEO and SEM work in today’s digital infrastructure and how these strategies will evolve as the numbers of websites and internet users grow, along with future changes in technology. Although SEO and SEM are very different, without the presence of the other, one would not be able to have its full effect on a digital marketing strategy.

Massimo DeRocchis
September 29, 2022
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THE Importance of computer networking 2
September 25, 2022

The Importance of Computer Networking

The Importance of Computer Networking

Communication is the bond that holds us all together and keeps our day-to-day operations running smoothly. The foundation of good communication is information. In today’s age, computer networking has become a critical means of information interchange between people. A computer network is an interconnection between computers. We may also say that a computer network is a group of computers connected in such a way that one computer can interact with another computer.

How does a computer network work?

Computer networks are built on specialized hardware, such as switches, routers, and access points. Computers, printers, servers, and other networked devices are connected and secured via access points, known as switches, which allow devices to connect to the network without wires for IT services.

Routers are the hubs and dispatchers that link networks together. Sending information over a network is made more accessible by these devices. Using a router, you can protect your personal and corporate data from outside dangers.

MAC and IP addresses are unique identifiers for network devices and connections. The device manufacturer assigns a unique number to each device’s network interface card (NIC), known as its MAC address. Similarly, a network connection is identified by its IP address.

Importance of computer networking

For various reasons, an IT company, organization, or person might benefit significantly from networking. Some of the advantages are described as follows:

  • Cost savings

You can save money and make the most of your resources through computer networks. In technology, hardware is the most expensive resource. Your hardware expenditure is significantly reduced by using a computer network.

  • Boost storage capacity and volume

Computer networks use a central data storage server to store all their data. Only your staff will have access to this information. You may utilize the report to learn more about how to make your organization more productive. The amount of storage servers required is reduced when using a central server. As a bonus, your business will also run more efficiently.

  • Optimize convenience and flexibility

Flexible business operations are made possible via computer networks. Any authorized device connected to the network may be used to access the business data. This allows your employees more freedom to work on their assigned tasks at any time and from any location with network or internet access.

  • Streamline the exchange of ideas

Computer networking has had a significant positive impact on the landscape of communication. Text messages and data may be sent and received through networking. You may obtain the information you require by using any device. An internet connection is all you need. For instance, even if your smartphone crashes, you may still access your data by logging in from another device.

Types of computer networks and their purpose

Types of computer networks 

  • PAN 

Technology equipment that serves a single person inside a facility may be linked to form Personal Area Networks (PANs). PAN is accessible within a radius of 10 meters only. It is a viable alternative for small companies or homes needing network connectivity. PAN is the most flexible networking option available. You may stream music and movies from the internet to your phone or tablet through a PAN at your home.

  • LAN

As with official establishments, local area networks (LANs) may only be used in a specific location because their reach is restricted. A LAN is crucial for sharing resources such as printers, file servers, and data storage. This is one of the most widely used networking options because the cost of LAN gear, such as ethernet cables and hubs, is low.

  • MAN

The metropolitan area network (MAN), also known as Campus Area Network (CAN) or Campus Networks, is a collection of many local area networks (LANs) joined together to form a single network. MAN is a network of computers spread over a town, city, or college campus. Thus, LAN is limited to a smaller area, but MAN is far more expansive. MAN may link a local place or go a considerable distance, depending on the connection.

  • WAN

More people are connected through a wide area network (WAN) than through MAN. A nation, if not a continent, may be reached through WAN. Cables, optical fibers, and satellites connect the computers and the whole network. People may connect to such a network by using modems. LANs and MANs make up the smaller networks that are part of WANs.

  • Wireless local area network (WLAN) 

A wireless local area network is a type of LAN that does not depend on wired connections. If you’re looking for an on-premises or IT solution, WLANs and LANs may be utilized interchangeably (wired or wireless).

  • Virtual private network (VPN)

A virtual private network protects your online identity and personal information by encrypting your connection to a remote network. The VPN serves as a mediator between you and the network by encrypting your data and disguising your identity.

Although this is a good choice for transmitting and receiving sensitive information, VPNs are also the best way to protect you online. A VPN is vital to protect you from hackers while connected to a public network.

Factors when designing an IT Network

Here are a few things to remember while building an IT network.

  • Know your network objectives

Astonishingly, many firms fail to assess their IT network’s primary purpose. Establishing the network’s goal is critical before acquiring the appropriate components and resources.

  • Security

The importance of security cannot be overstated. Your IT network’s stability will depend on how well you identify its strengths and limitations.

Testing the security and IT infrastructure against different threats is vital to their ongoing maintenance and improvement. Otherwise, hostile third parties can compromise all the money put into building the network.

  • Scalability 

The capacity to grow indefinitely is also critical. Maintenance, upgrades, and updates are required for IT resources. Predicted network expansion may assist avoid unexpected expenditures. As a result, your firm will be better prepared for any future growth that may be required.

  • IT Maintenance 

You’ll have to think about IT network upkeep. The maintenance of all hardware and software components might be a mammoth undertaking depending on the size of your firm.

  • Updates

The highest speed and the lowest possible security risk level may be achieved by configuring automatic updates and patching all network components.

 

The company’s success depends on the quality of technology it uses for its business operations. Computer networks are a must-have for every organization nowadays. Businesses and organizations may use a wide range of computer networking options. You’ll be able to improve communication inside and outside your company.

Massimo DeRocchis
September 25, 2022
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Structured cabling or Point to Point
September 18, 2022

Structured Cabling or Point to Point?

Structured Cabling or Point to Point?

With the ever-growing emergence of network-connected devices, much of the conversation has shifted to wireless connections. However, cabling isn’t going away and is still an essential part of any IT environment.

Amidst all this, you may be debating whether to use a point-to-point cabling service or structured cabling for your data center. To help you make the best choice for your office or workplace, let us give you all the information that will help you make a confident decision. We’ll explain how each one works, as well as their pros and cons, so that you can feel secure in your choice when it comes down to it.

 

What Is Point-to-Point Cabling?

Point-to-point cabling refers to a data cabling system that uses long cables. The long cables are used to connect one point to another, such as from one switch or storage unit to another. The use of long cables creates an economical and sturdy network.

Today’s networks are far more advanced and see more traffic each day. Point-to-point networking cable service does not offer the same flexibility as infrastructure configuration.

As our computing needs are increasing, point-to-point connections are no longer cost and space-effective. A new solution was conceived with an increasing number of cables and complexity multiplication. This process is a downside of point-to-point cabling in modern data centers.

Even though the point-to-point cable is no longer used nowadays, due to the availability of top-of-rack (ToR) and end-of-row (EoR) equipment mounting options, it has now come back. ToR and EoR equipment often relies on P2P cables, which can be a painless but expensive solution if you see them as an alternative to standards-based structured cabling systems.

What Is Structured Cabling?

Point-to-point cable setups are quite problematic. As a response, data center standards like TIA-942-A and ISO 24764 offer a better layout of the cable innards so that devices can communicate with one another easily. Structured Cabling is a networking cable system that provides managers the chance to expand their business thoroughly. Structured cabling is designed to provide data, wireless, voice communications, and video capabilities.

Unlike point-to-point cabling, structured cabling service uses distribution areas to make sure everything is connected. For example, a switch might lead to a server, and the server may connect to some storage. Switches might also be part of the connection and create an even more robust network.

Structured cabling meets Electronic Industry Alliance/Telecommunications Industry Association (EIA/TIA) and American National Standards Institute (ANSI) standards related to design, installation, maintenance, documentation, and system extension.

So, in an increasingly complex environment, this can also help reduce costs and risks.

Is one better than the other

Structured cabling is a more complex system than Point to Point. It requires the installation of cables and wires that are installed in a specific order.

Point to Point, on the other hand, only requires two devices to communicate with each other. There is no need for any unique installation or ordering of cables and wires.

Structured cabling is a more expensive option than Point to Point because it requires specialized equipment and labor costs that are not needed with point-to-point connections.

Point-to-point connections are much faster than structured cabling because they don’t require any special installation or ordering of cables and wires.

However, structured cabling is a more advanced and reliable way of transmitting data than point-to-point wiring. Structured cabling provides a better channel for data so that the signal can be transmitted over long distances without any loss in quality or speed.

Using structured cabling reduces the risk of interference, which can cause signal quality and speed problems when using point-to-point wiring.

Different use cases of structured cabling

Structured cabling is used to connect the different types of computers and other devices in an office, school, or other large building.

The need for structured network cabling arises because modern computer networks now use high-speed data transmission over long distances.

The cables used in structured cabling are made of copper or fiber optic cable, and they transmit signals at a high frequency. The cables are installed inside the walls of buildings and come with connectors that help to organize them.

Different use cases of point-to-point cabling

Point-to-point wiring is a type of cabling that connects two devices, such as computers, without a network switch. This type of wiring connection is most commonly used in home networks.

The first use case for point-to-point wiring is in home networks, where it connects two computers. This configuration is often used when the user needs to transfer files between the two computers or share an Internet connection. The second use case for point-to-point wiring is connecting a network switch with a router or computer with an Internet connection. This configuration can be helpful if one device needs to access data on another device and there’s no other way to do so (such as through Wi-Fi).

 

The conclusion is that both of these cables are considered reasonable IT solutions for different purposes. Structured cables are better for data cabling centers, and point-to-point cables are better for connecting two devices together. The information provided in this article is sufficient to determine if a structured cabling service is better for your use case or point-to-point cabling.

 

Need more information? Contact Priority Networks Inc today!

Massimo DeRocchis
September 18, 2022
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Finding the balance between IT and OT Systems
September 16, 2022

Finding the Balance Between IT and OT Systems

Finding the Balance Between IT and OT Systems

Priority Networks Inc weighs in on information technology and operational technology systems, and the appropriate actions to balance them.

(Source: Cabling Installation & Maintenance, ICT design focus: Balancing the mix of IT and OT, written by Andrew Froehlich, November 10, 2021,  https://www.cablinginstall.com/blogs/article/14213801/ict-design-focus-balancing-the-mix-of-it-and-ot ).

In order to understand the balance between Information Technology (IT) and Operational Technology (OT) systems, it is essential to know their differences. IT systems are used for business computations and information storage with a data-centric approach. On the other hand, OT systems are responsible for monitoring events, devices, and processes for running various business operations.

In today’s world, robust IT systems are essential to automate and streamline business operations, which can improve productivity. They help eliminate human error and analyze data collected from various business processes. Similarly, OT is critical for businesses and society for the efficient operations of critical infrastructure and core business processes. For example, OT helps ensure smart buildings’ safety and security. Therefore, no matter how successful a business is, it will have issues if it doesn’t have capable IT and OT systems.

At Priority Networks Inc, we understand that the balance between the IT and OT systems is about converging the two approaches into a single environment where both capabilities are optimally utilized. Recently, I came across an article highlighting the challenges inherent in effectively integrating IT and OT systems in smart building designs. As an IT services company, we were inspired by the recommendations for combining IT and OT systems within a single network architecture.

Separating the Flow of Network Traffic Using Access Control Systems and SSIDs

The suggestion for maintaining the same physical network for both IT and OT equipment while using separate SSIDs for Wi-Fi was very insightful. Apart from resource and cost optimization, this method will effectively separate the traffic between the IT and the OT systems, resulting in the security of one system even if the other is compromised. The IT support teams at smart building solution providers can adopt a similar approach. As recommended by the article, network firewalls and access-configured routers are also helpful methods to separate the traffic between IT and OT components.

Maintaining Granular Remote Access Controls for IT and OT Devices

As a provider of IT services, we at Priority Networks Inc agree with the article’s premise that it is imperative to maintain the security of the systems from any external threats and risks. As discussed in the article, it is a common challenge to share access to critical technology infrastructure in smart buildings because of the unreliability of network connectivity. Although VPNs can help in such cases, the way they are configured makes the network prone to attacks by malicious actors. Thus, denying access to the smart building network for most components other than the handful of core IT and OT devices is a good practice.

Adopting Modern Cybersecurity Technologies to Safeguard Both IT and OT Systems

While some OT systems are modern and complex, most of the OT devices being used are also expected to be decades old. Thus, a significant challenge associated with the convergence of IT and OT systems, especially traditional OT systems, is that it creates cybersecurity risks, which the article rightly highlights. Such systems may have never been intended to be connected to an organization’s IT infrastructure. It may be assumed that such systems operate in isolated environments and do not require protection from cybersecurity threats.

Connecting such legacy systems to the smart building IT infrastructure could leave the entire network vulnerable, as attackers now have a direct communication path to access devices. Thus, organizations looking to converge their IT/OT infrastructure must prioritize cybersecurity. In this regard, modern artificial intelligence (AI)-based IT solutions offer end-to-end visibility of a business’s IT infrastructure. These AI-based IT support systems reduce the dependency on manual efforts to identify the root cause of any security incident. Based on this, the company takes suitable pre-emptive actions to ensure that the security of the network infrastructure is upheld.

OT is Behind IT in Cybersecurity, and Businesses Must Find Their Solutions

Threat actors use sophisticated techniques against critical infrastructure and industrial assets to access OT systems to disrupt operations and production. They also use poorly secured OT systems to access enterprise IT networks. These attacks exploit the siloed dynamic between OT and IT systems and security. The attackers are costing their victims a loss in production, interrupting workflow, revenue, and ransomware payouts.

In the past, whereas IT security prioritized system security, data confidentiality, process integrity, and infrastructure availability, OT security focused on protecting operational safety, productivity, and reliability. However, now OT systems, control systems, and physical industrial processes are becoming increasingly complex in their purposes and capabilities. This has resulted in leveraging IT systems and security tools to manage and secure OT networks.

However, as highlighted in the article, we at Priority Networks Inc believe that current IT support solution providers lack the expertise to handle OT system security. In addition, there is a lack of data security experts and OT vendors in the market. Thus, businesses must put extra effort into maintaining the security of their OT systems. This way, they can balance their organization’s infrastructural requirements and IT and OT systems.

Businesses need to invest in both IT and OT because they can help increase productivity and ensure efficient operations. This ensures that companies stay competitive in their industry and can meet the needs of both their customers and employees. However, it is also critical that companies establish a proper and secure framework for handling these systems. As an IT services provider, we at Priority Networks Inc firmly believe businesses can effectively secure their assets and network without much expenditure by adopting some of the methods discussed in the article.

Massimo DeRocchis
September 16, 2022
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Factors that can impact SEO
September 15, 2022

Factors that can impact SEO

Factors that can impact SEO

Priority Networks Inc weighs in on the top seven factors that can impact SEO.  (Source: Forbes, Seven Factors that Can Impact SEO’s ROI, Corey Morris, June 6, 2022, https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/06/seven-factors-that-can-impact-seos-roi/?sh=70b999c99df5 ).

As a technology company, we at Priority Networks Inc have always strived to provide our clients with the best possible services. However, many of our clients are skeptical about investing in digital marketing to grow their businesses. They hear about other companies not getting the expected ROI from their digital marketing efforts and feel discouraged about their prospects. However, they fail to realize that the problem may not be inherent in the strategy but in those who design or deploy it.

Our SEO team recently viewed the article discussing the issues affecting companies’ SEO, which immediately resonated with our experiences as service providers. At Priority Networks Inc, our responsibility is to educate our clients on making the most of their digital marketing strategies. To help others understand what factors influence their SEO and digital marketing efforts, view the points below.

Treat SEO as a Business Investment

We agree with the article’s basic premise that search engine optimization is an investment because it requires significant time, money, and resources to be successful. The first thing you should do when planning an SEO campaign is budget for it, so you know how much time and money you’re committing to the process. Understand that there will be victories and losses. Still, in the long run, you will reach and continue to multiply and reinvest with the correct investment partner (in-house or external).

Allocate Dedicated Resources for SEO

As mentioned in the article, we believe clients should have a dedicated SEO team for their search engine optimization strategies. SEO specialists know how to effectively target users to help them find your website when looking for certain products or services. A dedicated team ensures optimized results and happier customers, leading to increased business profits. Other resources include partners, such as ourselves here at Priority Networks Inc; we specialize in content creation and development as well as IT.

Clients Should Consider Both Hard and Soft Costs Involved in SEO

Search engine optimization requires time, money, and resources that may not be available immediately. At Priority Networks Inc, we believe it is a good practice to set aside funds for SEO specifically for this reason, so nothing is holding up the process on launch day. Both personnel and technology come at a cost. Even in-house teams may require a reasonable software budget to have the tools they need to accomplish the job. In addition, at times, traffic isn’t free; it comes with a cost in the form of ads or sponsored posts. As mentioned in the article, it is essential to consider quality over quantity and factor in hard and soft costs.

Businesses Must First Understand the Fundamentals of SEO

We at Priority Networks Inc agree with the article’s argument favoring that clients should understand basic SEO. In fact, at Priority Networks Inc, we recommend our clients’ business executives become, at the very least, familiar with 101-level materials on SEO before approaching outside agencies. These resources are available on Search Engine Journal, Search Engine Land, or Google. It is also critical that companies know their audience to provide insight, allowing our SEO team to create content that matches their needs. This will help them develop more successful marketing campaigns and improve their company’s reputation online.

Participate in the Digital Marketing Process for Your Business

The article correctly states that search engine optimization requires an ongoing commitment to measurable results. Failure to do so will result in wasted time and resources. For example, you must measure the success of your SEO campaign regularly instead of depending on outside agencies. This will require you to monitor search results, competitors’ websites, and social media pages. In addition, you must track which keywords your company ranks for, so you can adjust your content accordingly.

Have Reasonable Expectations from Your SEO and Digital Marketing Efforts

Businesses must set reasonable expectations when engaging in an SEO campaign because many factors can affect its success. In addition, we at Priority Networks Inc included three more points. First, it is essential to know that SEO is a long game that requires business patience and dedication. Second, it is necessary to know your monthly expectations and what you can realistically expect from providers each month. Third, companies must learn how to evaluate their progress regularly to adjust their goals as needed throughout their campaign’s lifespan. Businesses must consider all three factors when determining how much time and money they should invest in their SEO campaigns.

Your Team Have the Right to be Concerned About the Business ROI from SEO

The article rightly points out that clients have the right to be concerned about the performance of their SEO strategies implemented by service providers such as Priority Networks Inc. However, when evaluating SEO service providers’ success rates, businesses must note how much experience the providers have in the field when setting expectations for returns from their investments. Any reasonable expectation would be based on how long the providers have been in business. It is also crucial for companies to understand that performance can vary depending on how much research was done before initiating their campaign with providers. The more research done before starting an SEO campaign, the more the failure rates are minimized.

As digital marketing service providers with many years of experience, Priority Networks Inc concludes that SEO services work best when approached from an investment perspective.

Massimo DeRocchis
September 15, 2022
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Cabling Must Haves for Your New Office Building
September 11, 2022

Cabling Must-Haves for Your New Office Building

Cabling Must-Haves for Your New Office Building

Have you thought about moving offices? Making a good decision on your data-structured cabling service is an often overlooked aspect when someone is building (or moving into) an office. It’s more important than every other room, so it should be considered.

It’s essential for businesses to consider voice and data cabling, even though this sector is often neglected when it comes to setting up a new office. Worry not; we’re here to help!

 

Points to Consider Before Moving to Your New Office Space

Check if you have the blueprint

Do you have an office space plan or a set of blueprints? If so, you should have a diagram that illustrates where your voice and data connections can be placed safely and according to the building code. Your structured network will flow across the entire office infrastructure. It will not be limited to an assigned data center.

If your project is large, it would be best to contact a data cabling service or an engineering firm specializing in communications. With a blueprint of the network layout and building infrastructure, the data cable installer will proceed to identify the physical requirements. This includes the number of additional devices, cables, and bandwidth. A professional will take into consideration an infrastructure to protect the cables from wear and tear, dust, and temperature variations.

Multiple connections for voice and data can become quite complicated if you don’t know what you’re doing, so make sure that you contact the professionals!

Before you move forward with an installation, making a plan is essential. This will help avoid any rough patches in the future.

Make room for your network room

Apart from this, when designing your network or wiring room, always make sure you have the right amount of space. Future growth is inevitable, and without enough space, you’ll end up cramming all your equipment into a small area, leading to problems down the line.

When figuring out how much space you need, it’s essential to make sure you have an open stepladder to access all sides of the rack. Adding more shelves or cabinets with time is also a good option. Don’t forget to account for that in your initial allotted space.

Choose the correct cable type

There are many types of cables, but Cat 5e and Cat 6 are essentially the same. There is one difference between the two. Cat5e is for networks where bandwidth needs to be at 100MHz or less, whereas Cat6 is for networks where bandwidth needs to be at 1Gbit/s or higher.

With the cost of Cat 6 cable not as different from that of Cat 5e, you have an added measure of future-proofing, and your data transmission will keep improving.

Decide your office network type

Office IT networks use either wireless, wired, or hybrid networks. Depending on the specific requirements, you can choose the one that suits your office environment best. To make it easy for you, we are going to discuss each network cabling type in brief:

  • Wired: Wired networks require physical connections and cables, which can be faster than wireless but more challenging to arrange in your workspace. Out-of-office setups would be more difficult to set up too.
  • Wireless: Wireless networks are run off on a radio wave called Wi-Fi. By taking away cables, the coverage area for Wi-Fi is much better overall. It allows you to place access points that can be customized so certain areas within your building can have better coverage.
  • Hybrid: A hybrid network cable combines the best of both worlds by combining all the different tools in your arsenal and putting them to use in an efficient, easy-to-manage way. On the one hand, employees can take advantage of trustworthy speed when necessary, such as sending large files or working during prime internet traffic hours. Not only can they move around freely, but remote work is also easier to manage and less stressful to organize.

Contacting experts is a good choice

It can be an intimidating task to create the correct network cabling setup for your business. The many aspects involved require strong IT skills and planning your devices plays a significant role in the future of your office and the budget. Professionals are proven to give small businesses a lot of benefits. These benefits typically include faster network speeds, data cable management, maintenance requirements, reliability, and performance improvements in other areas.

What You Need to Set Up Your New Office

Structured cabling

The total quality of your business’s need for a structured telecommunications infrastructure has become necessary. Structured cabling is easy and takes less time to have a setup that fits your specific needs. Structured cabling provides a wide variety of uses. For example, this cabling system can be used to connect telephone services and data transmission through a computer network.

Network cabling systems should not be device dependent and have features for flexibility and scalability. The future of your business will require stable, scalable solutions that can adapt to any future changes in the industry, and structured cabling will help you achieve that.

Voice and data cabling

Communication is vital to any organization. Voice, video, data, and electronic cabling are all essential cabling systems that you will need. Connection speed can be frustrating when slow or spotty. You want fast and clear communication, so make sure you have a sound system installed, and it is done correctly.

Server rooms

Your server room is often isolated and dark. But that doesn’t mean it’s less important than the rest of your business. In fact, IT staff need to have access to vital services like backups, maintenance, and upgrades. Systems built on a cheap and weak foundation like this often cost you more in the long run and put your equipment at risk. They also tend to slow down quickly and offer low-quality service.

Voice and data cabling

Communication is essential to any business. For internal and inter-office communications, voice, video, data, and some types of electronic cabling are all important. Any loss of connectivity can interrupt workflow, and therefore data cabling installation and equipment must be up-to-date and correct.

WI-FI access

As the next generation of data users emerge, so will the increased need for a Wi-Fi solution for your office or facility. A great way to ensure successful Wi-Fi deployment is a Wi-Fi survey. A Wi-Fi survey will provide information about the environmental and technical aspects needed to devise a successful team leader for this project.

The right cables 

Coaxial cables are the most common cable used in homes and offices. They provide a way to transmit signals between different devices with the help of an electric current.

The right cables are essential for every home and office. It is also important to know that not all coaxial cables are created equally. There are various coaxial cables, each with its specifications and use cases.

Some coaxial cable types include CAT (Coaxial Cable Assemblies), shielded twisted pair, etc. Shielded twisted pair is a cable that consists of four pairs of wires twisted around each other to protect from external interference and noise.

We know that setting up your new office is not an easy task. Hiring an IT service expert can help you with all your office needs. They can help you save time and have fewer chances of facing setbacks in the future.

 

Follow the outlined points above, and you’ll be up and running in no time!

There are a lot of factors to be considered when shifting to a new office. Other than the internal cost of convenience, there is something else to keep in mind: parking availability, hot water availability, and electricity costs.

Have you thought about moving offices? Making a good decision on your data-structured cabling system is an often overlooked aspect when someone is building (or moving into) an office. It’s more important than every other room, so it should get the same consideration.

Worry not; we’re here to help! Contact Priority Networks Inc today for your networking and data cabling needs!

Massimo DeRocchis
September 11, 2022
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What Goes into Creating Content
September 8, 2022

What Goes into Creating Content

What Goes into Creating Content

Today, content creation is much more than simply hitting the keyboard to brew up fresh content. A lot of work and expertise goes on behind the scenes to publish content that wins hearts and ranks high on SERPs.

The tactics pivoting around marketing and SEO impact your traffic, conversion rate, and ROI, making SEO optimization an integral part of the content creation process. Many content marketing and SEO companies have now emerged to help you streamline your content production, thus giving you a competitive edge.

The Perfect Combination

To create premium content that captures the audience’s attention, the following are some essential elements:

  • Expertise on the Topic: The better you know about the subject, the easier it is for you to communicate it to your audience effectively. Hence, having a subject matter expert by your side is a wise choice.
  • Writing Skills: While a subject matter expert would know a lot about the niche, having a team of good writers allows you to streamline the entire process. This is because professional writers know how to keep the readers hooked.
  • Implementing SEO Practices: SEO optimization is the heart and soul of your content for publishing on the internet. No matter how valuable and well-written your content is, it wouldn’t reach your audience if it doesn’t rank.
  • Organisation Skills: In the end, everything boils down to how well you manage your team. An SEO service provider must have excellent organisational skills for effective execution.

Keywords, Content Plan and Content Strategy

Any SEO service wouldn’t be effective unless the three components of content strategy are covered. These components include rankings (crawling, indexing, and backlinking), quality content, and tracking. Professional agencies providing SEO services are well versed in keyword research. They know how to analyze the raw data from tools like SEMrush and Google Trends. This can help your content rank higher on search engines and increase its reach.

Understanding your audience and formulating your content strategy accordingly is equally essential.

Outsourcing SEO is the Key

You can do many SEO tasks, from keyword research to collecting audience insights on your own. However, we recommend that you don’t. Why is it so?

Building and executing a content strategy is a lot about experience. Not to mention the enormous amount of time and patience that goes into it. Thus, when it comes to SEO optimization and content strategy, the work is best left to content, and SEO companies have already been doing this kind of work for many years. Outsourcing your SEO will let you shift your focus to other aspects of content production that require more of your attention.

Content creation may appear to be a straightforward process from afar, but in reality, there’s a lot that goes into it. Suppose you dedicate some time each day to trying different SEO methods and learning SEO techniques. In that case, you might carve a place for yourself in content creation. However, for most businesses, this will not be the case. Outsourcing SEO services do not have to be a high-risk venture. You must thoroughly study and evaluate prospective SEO companies to ensure that you hire the best.

Are you looking to outsource your SEO? Contact Priority Networks Inc today!

Massimo DeRocchis
September 8, 2022
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All about Cornerstone Content
September 4, 2022

All about Cornerstone Content

All about Cornerstone Content

When creating content for your business, producing stunning content alone doesn’t do the job anymore. For building your brand awareness and improving your ROI, your first and foremost priority should include plenty of cornerstone content on your website. An SEO company is your best shot to ensure that it happens correctly. But before diving into the subject, you must know what cornerstone content is and how it helps your business grow. Read on to learn more about the same.

 

What is Cornerstone Content?

Cornerstone content is referred to as a collection of high-value, fundamental pieces of content crafted to help you build brand awareness and optimize SEO. Every cornerstone article serves as both the gateway and the ultimate resource to a subject with massive search volume. Many SEO companies regard cornerstone content as essential for SEO optimization and content marketing. As cornerstone content helps you establish authority and brings a substantial number of prospects to your website, it should also be aligned with your business goals and overall vision.

Advantages of Cornerstone Content

Higher Ranking in SERPs: 

Typically, cornerstone content pieces are long-form articles that naturally rank high as Google tends to love detailed and long-form content. Hence, cornerstone content is an essential part of any SEO optimization strategy. In other words, you need to write a few thorough, well-written, long articles and optimise them for your most crucial keywords.

Brings More Backlinks: 

As per a study by Backlinko, long-form content receives 77% more backlinks than short-form content. The reason is simple; readers are more likely to look for thorough articles on the subjects they are interested in and value them more. These backlinks are particularly significant for SEO since they reflect a vote of trust from one site to another. Backlinks to your website, in essence, give off a signal to search engines that other authoritative websites also trust your content.

Builds Authority: 

Having many in-depth, well-structured, high-quality pieces of content on your website not only assists in SEO optimization but also builds a solid authority. Producing high-quality content slowly builds your credibility in your niche and helps you build a loyal community. If your readers are impressed with your content, they are more likely to recommend and share your content with others.

Better Website Structure: 

Cornerstone content works as a centrepiece and helps you maintain a clean and proper structure of linking on your website. Therefore making it easy for readers to navigate the website and find what they are looking for. Google tends to put its trust in such websites and grants them a higher ranking online.

Repurposing Opportunities: 

With long-form high-quality content, you get the opportunity to repurpose it in many ways for many different platforms. Therefore, it gives you a broader reach and allows you to interact with various audiences, giving you massive exposure. Major SEO companies consider repurposing a vital strategy for SEO optimization.

What Should Cornerstone Content Consist Of?

Keywords Lead the Way:

As we’ve previously discussed, cornerstone content plays an essential role in SEO optimization. It helps your business rank higher on SERPs. Hence, you must include vital keywords that you want to rank for in your cornerstone content. Also, make sure you research well before incorporating keywords and analysing your audience.

Add Plenty of Backlinks: 

When creating cornerstone content, you’re trying to tell search engines that this particular content is one of your website’s most essential pieces of information. One way of doing this is by linking multiple long-tail articles to your cornerstone content. SEO companies all around the world use this tactic to optimise their clients’ content.

Comprehensive and Holistic Content 

Cornerstone content is a primary medium between you and your audience. This means each cornerstone article that you publish should be written keeping your readers in mind. Try considering each piece as the ultimate resource on the subjects you cover. Therefore, besides being SEO friendly, the cornerstone content should also be easy to understand and research-backed. A professional SEO company can assist you in achieving all of this.

Business Promotion

Remember, cornerstone content is one of the main pillars contributing to building your brand’s online reputation. Thus, it is vital that you subtly promote your business within this content. As the cornerstone articles generally trigger many of the audience’s pain points and offer reliable solutions, there’s no better space to promote yourself.

 

Whether new to content marketing or have been doing it for years, creating quality cornerstone content is essential for SEO optimization. Suppose you’re not well versed in the technicalities of crafting content that puts you on the first page of Google. In that case, we recommend hiring a professional SEO service provider. An SEO company brings professionals with not only a multitude of skills but also years of experience – a perfect recipe for SEO optimization.

Massimo DeRocchis
September 4, 2022
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Common Myths about VoIP Systems
August 31, 2022

Common Myths about VoIP Systems

Common Myths about VoIP Systems

VoIP stands for Voice Over Internet Protocol. It is also known as IP telephony. It is a technology that delivers voice and multimedia communications over the Internet Protocol. VoIP transports voice as data instead of the traditional analog voice format.

Myths About VoIP

There are few unwarranted myths surrounding VoIP, as internet telephony is new compared to traditional analog telephony.

Myth 1

VoIP Is Not Cost-Effective

Fact: VoIP is highly cost-effective and much cheaper than traditional analog phone services. Almost all enterprises have internet connections for their internal communications. Internet telephony uses the existing internet infrastructure of the company to carry voice traffic. Companies do not have to spend on building a separate infrastructure for voice communications. The cost per minute for a VoIP phone call is far lower compared to traditional analog calls.

Myth 2

IP Phones Are Not Very Secure

Fact: In internet telephony, the voice travels on the internet in the form of an encrypted packet. The encryption provided is end to end on the network. The packet securely carries the data inside, and its content cannot be opened or read between the ends. It is highly secure to use IP phones.

Myth 3

Call Quality Is Not Good

Fact: Internet protocol (IP) allows the end-user to prioritize their service on the network using a Quality Of Service (QoS) mechanism. The network user can choose at what speed the voice packets travel on the network. This feature ensures that voice packets travel fast enough and there is no deterioration of voice call quality on the network.

Myth 4

Challenging To Manage VoIP Network

Fact: Internet telephony technology has evolved over the years. The existing internet telephony systems are plug and play. VoIP phone sits on top of the existing internet and is easily manageable and monitored. Most internet service providers allow customers to port their number for free.

Myth 5

VoIP Is Not Compatible with Existing Devices

Fact: This is a prevalent myth about IP phones. Several applications allow users to use VoIP without changing their existing devices. Applications such as WhatsApp, Google Voice, and Skype allow users to use their current devices to make a VoIP phone call. As per the statistics, VoIP saves up to 60% on domestic calls and almost 90% on international calls when using a VoIP network.

Myth 6

VoIP Reliability Is an Issue

Fact: Any new technology initially faces resistance from users. We all recall being skeptical when using wireless internet. It is the same with VoIP technology. Traditional land phones are susceptible to outages from natural disasters, storms, power outages, etc. The conventional phone company services have always been slow. On the flip side, with a steady internet connection, internet telephony works smoothly without disruption. In the event there is an internet outage, the VoIP phone calls can be forwarded to your laptop or phone using a 4G or 5G hotspot.

Myth 7

Can’t Keep Existing Number for VoIP

Fact: People don’t want to change their existing phone numbers. As per the telecom regulations, you don’t have to change your number to use VoIP services. All that is required is to log into your account and use your existing devices to make the VoIP calls. The service providers allow free number porting in the same state.

 

There are multiple benefits of using a VoIP telephony system. Once a user migrates to a VoIP telephone, they will not go back to using traditional analog voice telephony. Contact Priority Networks Inc today for more information on VoIP phone systems.

Massimo DeRocchis
August 31, 2022
0
Is it too late to apply SEO
August 28, 2022

Is it too late to apply SEO?

Is it too late to apply SEO?

When it comes to the subtle art of search engine optimization (SEO), you might be plagued by the million-dollar question: Is it too late to apply SEO? The good news is that it is never too late to begin! The time is now, whether you’re a newbie prepping to launch your first e-commerce site or a veteran who wants to reimagine your SEO goals after a long break. 

 

Where to start

SEO optimization consists of a gamut of techniques that work to secure you the top ranking on the results pages of search engines. It includes technical and strategic tactics that eventually motivate customers who visit your page to make a purchase. The process consists of many steps, including publishing content of the exceptional standard, studying keywords, analyzing the audience, and using authentic backlinks. A well-designed and well-structured page are also essential to ensure your page is indexed by Google and easily earns organic traffic.

 

New to SEO- A few ways to start 

If you’re new to SEO, there are various ways in which adopting SEO services will result in an upward trend for your organic page viewing. 

– Purpose of SEO: Understanding the root of what SEO can accomplish for your business will help in implementing it in the long term. SEO optimization ensures that your page obtains visibility in the topmost section of the first Google SERP or search engine results page. This is massively important to acquire leads that eventually transform into customers.

– Content planning: While getting started in SEO optimization, you must create a strong content plan and strategy. Unique and targeted content will increase the crawlability of the page for Google bots to easily index your page. Utilizing the skills of an expert SEO company is essential for this reason. 

– Target audience: A thorough understanding of your target audience is needed to optimize your page effectively. You can borrow the journalistic tenets of “who, what, why, when, where, and how” to debunk how your audience constructs words to enter into the search engine.

– Keyword: Keyword research, experiment, and execution lie at the heart of any good SEO optimization plan. This involves employing the relevant keywords for your target audience, keeping up with your competitors’ list of keywords, and covering everything between short and long-tail keywords.

– Content development: A common myth in using SEO services is that SEO optimization is a process that works wonders after a one-time-only application. The truth is it is more of a cyclical routine that needs constant monitoring and development. Updating your content to stay current and appealing to the tastes of consumers is highly necessary.

– Rebooting SEO services: As a newcomer in e-commerce, it is recommended to restart your SEO practices on a half-yearly basis. This helps you assess changes in traffic, observe areas that need improvement, or fix page errors. A good SEO company will constantly adopt evolving SEO trends to achieve this. 

 

What happens when you stop SEO 

Pausing or giving up on practices that promote SEO optimization has several impacts on your page. Your rankings, traffic, and sales will inevitably deteriorate, your site will face technical problems, and your competitors will outperform you. But luckily, SEO efforts can be restarted anytime. Here are some effective tips that will help you when you’re ready to get the help of an SEO company to revive your SEO methods. 

– Site audit: Time should be allotted to conduct a comprehensive audit of your site that identifies the issues on your page and formulates solutions and strategies to address them. SEO experts use tools like SEMrush and Ahrefs to analyze and update pages that produce the lowest traffic.

– On-page and off-page restoration: Inactive links and broken pages are one of the biggest culprits resulting from ignoring search engine optimization. Ensuring your internal and external links are working and you have enough high-traffic backlinks in place on other sites is requisite. 

– Maintenance: The best way to build an optimum SEO regimen is by scheduling maintenance that allows you to regularly check, reconsider and reemploy what works best. Following the advice of an SEO company does the trick.

 

Should you implement SEO methods yourself? 

If you’re wondering whether you should undertake SEO optimization yourself, you should keep a few points in mind. SEO often requires technical know-how and is a time-consuming process that demands constant vigilance. Revamping or maintaining healthy SEO methods for your page is difficult to handle all by yourself in the long run. Therefore, it is recommended and easier to hire an SEO company to do the work for you, and it need not always burn a hole in your pocket.

 

SEO professionals have the expertise that e-commerce entrants require and also the finesse to accomplish goals easily if you want to restart your SEO application. Delegating SEO duties to them saves you the time to focus on honing other aspects of your business.

Massimo DeRocchis
August 28, 2022
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