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Posted by Massimo DeRocchis

All about organic click through rate
May 1, 2022

All about organic click through rate

All about organic click through rate

Organic click-through rates (CTRs) result from visitors clicking through from an organic search result on your website to visit another page on your site. CTRs are a valuable metric because they show how well your website is performing in terms of attracting visitors from organic search results.

Consider aspects like keyword density and the use of relevant keywords in your title tags, meta tags, and content when optimizing your website for organic search. It’s also crucial to make sure your website is visually appealing and simple to navigate. All these elements will contribute to a high CTR.

Organic Click-through Rate vs. Bounce Rate

Organic Click-through Rate

Organic click-through rate is the number of times you can see a search query on the SERP (also known as “impressions”) divided by the total number of views it receives. Evaluating your organic CTRs can assist you in determining how beneficial each ranking position is to your site because each rank is created equal.

Bounce Rate

Bounce rate is a percentage of site visits that are single-page sessions, with the reader leaving without reading a second page. It’s most commonly used to gauge a web page engagement level.

Why do organic Click-through rates matter?

It’s vital to boost your organic CTR because it indicates more traffic to a website without needing to increase your position. The SERP characteristics and the fact that Google is creating sponsored advertisements look less like paid advertising. The percentage of clicks Google provides has been steadily declining.

Why does Google favor a higher organic click-through rate?

A substantial CTR indicates that visitors find your adverts and listings useful and valuable. The primary purpose of Google is to give its audience the most relevant information. This is why Google favors a high organic click-through rate.

Organic Click-through- rate and its impact on SEO

You’re not optimized even if you’re the initial SERP result and only very few people click over. Because traffic (well, conversions) is more important than impressions, click-through-rate optimization is a subset of SEO optimization.

CTR optimization has a built-in advantage in this situation. Secondly, it appears that Google uses organic click-through rate as a ranking component. SERP results with a greater CTR than predicted have been enhanced, while those with a lower CTR deteriorate.

Top ways to improve Organic Click-through rate

Below are a few techniques to increase your organic click-through rate:

Remove any keyword cannibalism.

We frequently see what we refer to as keyword cannibalization with clientele when multiple web pages are optimized for the exact keywords, stretching out any organic clicks.

As you go through your material, look for places where this is happening. Try consolidating or distinguishing key phrases you’re ranking for so that your CTR is focused on one page rather than 10.

Avoid heavy title tags.

Not only are these uninteresting, and they do not generate quite as many hits. However, search engine algorithms are beginning to notice that the headline was not genuinely intended for readers.

Make use of keywords with a long tail.

Using long keywords, especially in your headers and page title, is the first approach to improving your organic CTR. Long-tail keywords are more detailed than short-tail keywords. They perfectly fit your material to the search queries.

Make use of structured data.

Structured data is an excellent approach to communicating with search engine algorithms. You can achieve this by converting your information into code that search engines can understand, making it easier for them to show rich, dynamic search results.

A good piece of content requires time to generate, rank, and achieve specific business objectives. SEO is a fantastic tool to track content success. The benefit of quality content can be spread across your entire company. Contact Priority Networks today for all your SEO needs!

Massimo DeRocchis
May 1, 2022
0
New technology and the world of IT
April 27, 2022

New technology and the world of IT

New technology and the world of IT

Massimo from Priority Networks Inc weighs in on technologies that automate and modernize network tasks and infrastructure. (Source: Network World, Jon Gold, February 7, 2022, https://www.networkworld.com/article/3648413/do-new-technologies-make-it-easier.html).

With the adoption of new technologies like SD-WAN, intent-based networking, and software-defined networking, the manual configuration of every IT system has been replaced by automation. So this major transformation enabled by modern innovations like AI assistance and templates is supposed to do the following:

  • provide easy-to-implement IT solutions
  • modernize IT support services 
  • speed up business processes
  • streamline software infrastructure
  • reduce the workload of IT workers

But according to Massimo from Priority Networks Inc, the real boom of new technology remains a topic of much discussion. While in some cases the introduction of modern technology has reduced total spending and made IT expenses more manageable, for others, the costs have gone up significantly. Additionally, the wide distribution of service areas also complicates the IT environment.

Do new technologies make IT easier?

Outsourcing can facilitate new technology adoption

The IT success story of the fashion store Vera Wang Group is an excellent example of how outsourcing and networking automation has helped the company achieve greater heights. A major architect of this success is the group’s CIO, Stewart Ebrat. He is an IT veteran who had previously lent his expertise to companies like IBM, the New York Stock Exchange, etc. Under his leadership, the Vera Wang Group has marked a significant shift from traditional technology to one that outsourced every part of the IT infrastructure to vendors.

A case in point is the way Vera Wang Group has entrusted Aruba Networks with the following task of handling the networking to connect their different stores. Aruba Networks also helps connect these stores to an Azure back-end, apart from looking after the fashion store’s everyday IT operations.

This intelligent move has not only reduced the dependence on IT staffing but has also lowered the total IT costs, which has saved the company of several dollars. So now, as the CIO plans to shift the company’s IT to the cloud, the store workers can directly reach out to the vendors for IT support services.

According to Massimo from Priority Networks Inc, the above IT solutions are quite revolutionary. They will help reorganize the IT infrastructure and make it more stable and effective.

Distributed services, a roadblock to reducing IT workload

For some companies, reducing the IT workload remains a problem. For example, according to Tom Hull, the CIO of Kaleida Healthcare, his company’s IT services are too scattered. This makes the whole process highly complex, with some sites having their own voice systems. These have to be integrated with their core networking, which is challenging. Nevertheless, Hull acknowledges the several advantages of modern technology. But he believes getting people to adapt to the new technology is labor-intensive and skill-centric. He further adds that designing a flexible SDN layer is the job of highly-skilled visualization engineers.

With the upgrades in IT, cybersecurity is now a matter of enormous concern, emphasizes Hull. To manage the humungous operations of the company, he has been expanding his IT workforce, unlike Stewart Ebrat. He admits to enjoying the upsides of the new technology. Still, he stresses how the needs of different businesses vary from one another. The number of workers being added primarily depends on the business needs.

According to Massimo from Priority Networks Inc, it would not be correct to consider staff reduction as one of the universal merits of the new technology.

Arun Chandrashekharan, the vice-president and analyst at Gartner Research, believes the rate at which a particular technology matures determines the frequency of its adoption to the business area reliant on those IT solutions. While the tooling for cloud computing, provisioning compute, and storage are upgrading faster, he adds that networking is comparatively on a slower track. According to another expert, Mark Leary, the research director of IDC, many IT solutions increase their work instead of simplifying work. So network automation needs to be done well to avoid disasters.

So from the views mentioned above shared by the experts, Massimo from Priority Networks Inc concludes that it is a tricky situation. While the introduction of modern technology is essential, analyzing your company’s business needs is of paramount importance. Once you know which technology to implement, you will understand the requirements and plan your IT services accordingly.

Massimo DeRocchis
April 27, 2022
0
What should dental IT support look like
April 24, 2022

What should dental IT support look like

What should dental IT support look like

The growth of your dental practice immensely depends upon the enhancement of your service quality. This is where IT support finds its way into the dental practice industry.

The Difference

When you search for an IT company to service your dental clinic, it is recommended to pick a company specializing in dental-focused IT networking, IT support, and solutions.

The IT needs for dentistry are considerably different from any other industry, even from other healthcare practices. Thus, hiring any generic IT services provider will not do the job for you. To take complete responsibility for your IT solutions, your vendor must be familiar with your specific needs.

Hence, hiring a professional providing dental IT support will eventually make the desired difference by taking on complete responsibility and taking the headache off your IT sector.

Traits and Services

Professionalism:

With good communication skills being a priority, your IT support service provider should hold strong professionalism with a customer-focused working mentality.

Proactive maintenance service:

Your IT company should have the efficiency to maintain any hardware or networking-related issues without hassle. For example, suppose any hardware part is broken or a prevalent email problem. In that case, your IT professional has to fix such issues effectively and proactively.

Software support:

In most cases, your IT services provider did not create the software program used in your clinic. However, a professional and experienced IT network company should still hold the capability to understand the software programs and integrate all the components efficiently.

Data Cabling and Installation:

An IT expert has an extensive understanding of choosing the appropriate shielded cables for compliance and maneuvering wires to not interfere with physical structures while avoiding magnetic interference.

Furthermore, he should have efficient code-building and blueprint-reading knowledge.

Network Management:

Your IT support services should be able to handle the issues when your networking system goes down. This way, there is no anarchical situation when you can’t access important files and documents related to your patients.

Network Security Solutions:

Since dental offices store confidential private information related to the patients, it is crucial to protect them from any cyber threat at all costs. A professional dental IT services provider always makes sure that your patient-related data and information are safe with up-to-date security software and the required tools to protect them.

The Advantages of Working with a Professional Dental Focused IT Company

Provides a Competitive Advantage:

By having a professional IT expert, you’ll have the opportunity to experience the advances of the latest dental technology, including new software, upgrades to existing infrastructure, cabling, and dental network security installations. Enhancing the quality of your overall dental services will help you with patient retention and bring in new clients.

Improves Patient Experience:

Outsourcing expert IT professionals will allow you to scale the efficiency of your dental practices. When your dental service is available online with your website ending with the billing cycle, it enhances the patient experience. A satisfied patient will recommend others, thereby leading you towards more profitability.

Delivers a Return on Investment:

Hiring an IT company will offer you a good return on your investment. Using the latest technology and equipment improves your staff efficiency and improves your office workflow. Moreover, your IT professional will carefully fix any prospective issues at the very beginning, which eliminates any office disruption and extended periods of downtime.

Indeed, hiring a dental-focused IT company is not an expense it is an investment. But before hiring one, make sure they will provide you with the abovementioned traits and services to increase your service quality.

Massimo DeRocchis
April 24, 2022
0
Why am I not ranking
April 20, 2022

Why am I not ranking?

Why am I not ranking?

You’ve spent years building your business, hours building a fabulous website, and now, when it is time to expect the traffic, you’re doomed. Welcome to the club!

With millions of businesses online, it’s hard for prospective customers to discover you until your website is at the top of its search engine optimization game. So, before you doubt if your business is good in the first place, hold on! It might be the case that your website has very low rankings in the highly competitive search engine results.

Common reasons why a website may not rank on search engines:

No content or not enough quality content

We all have heard the phrase, ‘Content is King.’ That is it. The content you put on your website must add value to the user’s information database, or Google will simply turn off your page’s visibility.

Not enough keywords

Now suppose you’ve published a value-packed 1000-word article for your website. And you might be hoping for the traffic to barge in. But did you add the SEO keywords too? And what is the frequency and position of these keywords? We hope you did not stuff your write-up with it but used it diligently to make a smart impact. And if you haven’t, then this might be just another reason your website doesn’t rank on Google!

No backlinks

Search engines are less likely to trust you if you don’t have backlinks to your website. This might be another reason you have not been ranking on the web.

Site speed

Your site speed is a factor that influences Google’s algorithm whether to rank you or not. If it’s taking too much time, you might be in trouble!

Not posting or publishing regularly

Posting content once in a blue moon is not going to help you. Less content means fewer occurrences of potential keywords. Therefore, the odds of ranking on the web are less.

Competition

There are many other websites that write similar content as you. What is it that makes you stand out? There is a lot of competition on the web, and your content must crack the code.

How to fix these issues and improve your website’s SEO?

Now that you’re aware of the possible problems let’s look at some potential solutions.

Quality Content

Make sure you publish only words that are worth the read. And it should not be just bare minimum words. There should be thorough research on how many words deliver higher traffic chances. And yes, not to forget the keywords!

Keywords

SEO keywords are the terms that your prospective customer might be typing in his search bar. Use them appropriately throughout your content.

Backlinks

Backlinks are basically links that trace back to your website. They play a significant role when it comes to building search engine’s faith. And if you’re wondering how to earn backlinks, there are techniques an SEO professional or a company knows.

Site speed

An optimum site speed equals optimum page speed. This means the search engine can crawl many pages in a fragment of time, which could probably increase your chances of ranking better.

Tip: Use a proper ratio of text, images, and graphics to make your site appealing and load faster at the same time.

Posting Frequency

Posting content at regular intervals not only helps build your customer’s faith but also of the search engines.

For instance, Google will know you are a regular publisher. It will get to crawl through your website more frequently and in less time along the line. This improves your website ranking chances better,

Publishing Competition

Write about topics that your competitors haven’t touched yet. This is a great way to add value and stand out!

How does working with a professional SEO company helps?

While you learn what to do, it is not easy as it looks. SEO optimization needs a lot of hard work unless you decide to invest in a reliable and professional SEO company that will offer you the right SEO services.

Top three advantages of working with a professional SEO company:

  1. They have experience in working with various brands and industries. So you expect only the best results.
  2. They will assist you in the long term, as is required for SEO optimization. The algorithms are frequently updating, and such companies will stay on their toes to update your content as well.
  3. You don’t need to spend extra money on SEO tools you are unsure about. Invest in the right team who will work for you.

So, if you want something practical, SEO companies are the best choice. They will save you time and save you from a lot of headaches. And you’ll have more space to do what you love – thinking about that next business idea!

Massimo DeRocchis
April 20, 2022
0
Frequently asked questions on data cabling
April 17, 2022

Frequently asked questions on data cabling

Frequently asked questions on data cabling

We use data cables for a variety of purposes. People use them to transfer information from one device to another – from your computer to your phone to share photos and documents. While they are broadly used, several questions are raised concerning their types, importance, and use. Let’s dive right into it and get your basics cleared!

 

What are the types of data cables?

 

There are many types of data cables. Cat5e, Cat6a, and Cat6 cables are the most commonly used. 

 

What kind of fire-rated wire should you use when running a cable in a building?

 

A plenum-rated cable (CMP) is coated with materials like Teflon that is fire-resistant. A plenum-rated cable is ideal for a wide range of residential and commercial purposes while meeting many safety standards.

 

Is there a maximum distance to run a data cable or wire?

 

Ethernet cables are available in a few different versions. Still, all have a maximum range of 100 meters, i.e., 328ft (ca. 100 m). 

 

Why should I not let my electrician run my data cabling?

 

A successful data cabling installation ensures that all wires from different locations are correctly connected, including data cabling performance compliant with the network hardware and software models. An incorrect connection would ruin the entire thing. So, it would be best if you don’t have your local electrician run your data cabling.

 

When is it necessary to use fiber optic cables?

 

Fiber optic cables can carry enormous volumes of data at very high speeds. For this reason, fiber optic technology serves various purposes. It is always the preferred networking method, whether it is between systems within a building or across buildings.

 

What is structured cabling, and why is it important?

 

Structured cabling is a telecommunications network or private data network that uses cables to connect devices from the computer to the telecommunications infrastructure.

 

The structured network cabling provides support for voice, video, and data communications for computers and services.

 

It is essential because they offer better speeds and performance from their systems, leading to smoother network infrastructure.

 

What are the types of CAT cables, what are they each for?

 

The different types of CAT cables are:

 

CAT 5: This cabling standard is pretty old and is comparatively slower than others. They are only rated to provide up to 100 MHz bandwidth. 

 

Cat 5e: They have four twisted pairs instead of two and a higher frequency rating. With these, you can expect better performance than the previous internet cables. 

 

Cat 6: Category 6 offers increased bandwidth of up to 500 MHz. It also includes more stringent specifications for crosstalk and system noise. They are suitable for Gigabit Ethernet and other high-speed network applications, such as 1000BASE-T. 

 

Cat 6a: The “a” in Cat 6a stands for augmentation. These cables are faster, denser, and more technologically advanced than regular Cat 6 cables because they have a shield to eliminate crosstalk. 

 

Cat 7: Cat7 can operate at up to 40Gbps at distances up to 50 m and 10Gbps at distances up to 100 m. They have stricter specifications regarding crosstalk.

 

Cat 8: Cat 8 is the most advanced Ethernet cable. They can support bandwidths of up to 2000 MHz at speeds of up to 40 Gbps.

 

What is the difference between Cat 5 and CAT 6? 

 

Cat 5 and CAT 6 differ in their transmission speeds. At 100 m, Cat 5 can reach up to 10/100 Mbps, while Cat 6 can reach up to 1 Gbps.

 

What are plenum cables?

 

Plenum cables run through the plenum spaces in buildings. They are usually under ceilings or above the raised floors.

 

When should plenum cables be used?

 

Plenum cables should be used in plenum air spaces and air ducts to prevent flames and smoke from spreading.

 

Shielded cables vs. non-shielded cables, what is the difference?

 

Shielded cables are a bit more challenging to install and maintain than non-shielded cables.

 

Shielded cables, however, offer greater protection against electromagnetic

interference, which can interfere with the internal workings of electrical systems.

 

Non-shielded cables are easier to use but may be susceptible to EMI.

 

Whether you’re an IT company, contractor, or even a business vendor, you must hire a network cabling technician for a professional network cabling service. Their skillset and years of experience make them ideal for handling your cabling requirements.

 

Contact Priority Networks Inc today for more information on data cabling and data cabling services.

Massimo DeRocchis
April 17, 2022
0
IT Hybrid
April 13, 2022

IT Hybrid

IT Hybrid

Massimo from Priority Networks Inc weighs in on Hybrid IT and its relationship with network infrastructures. (Source: Network World, Nirav Shah, Cloud or No Cloud, Hybrid IT is the way for Today’s enterprise, February 4, 2022, https://www.networkworld.com/article/3649349/cloud-or-no-cloud-hybrid-it-is-the-way-for-today-s-enterprise.html.)

 

Different workload placement solutions are available in today’s businesses. Workloads can be run on-premises, at a hosting provider’s data center, or in the public cloud. It’s not that an option is superior to the others- each has its own benefits. And in most cases, the best solution is a mix of diverse workload placement options, which is what Hybrid IT is.

 

Let’s have a look at what Nirav Shah has said in this article.

 

Hybrid IT is the way of the future, according to Nirav Shah. He also shares that because of the COVID-19 outbreak; businesses had to expedite their cloud initiatives to serve remote workers. The requirement for enhanced scalability, agility, and digitization has increased. “The pandemic has made us lean towards the cloud. Many network applications have gone to the cloud, and it has now become a requirement to do so. Today, we cannot ignore the demand for IT Solutions. Our future has become reliant on innovative technologies, applications, and cloud services,” says Massimo from Priority Networks Inc.

 

Nearly 55% of enterprise apps are moving towards cloud-based resources. As per HFS Research, about 50% of all corporate users are using an on-premises deployment model. Massimo from Priority Networks Inc states, “The advantages of the cloud are true, but many apps aren’t in the cloud, despite what some vendors would have you believe. After considering the high primary setup fee, the on-premises deployment model gives you more customization options. It also aids you in more upgrade and safety options. A hybrid design stands to reason for many businesses, but it has also resulted in an increased threat landscape. Such dynamic and integrated networking environments are unrivaled in terms of scalability and efficiency.”

 

Hybrid IT Security

 

Security must be a priority as there are different places, devices, apps, and services to protect. An exclusive firewall that can safeguard both the data center and hybrid IT infrastructures should be at the center to identify and protect against new threats.

 

Massimo from Priority Network shares, “We agree with Nirav that a firewall can be a good IT solution to your problems. The firewall has enhanced networking and precise application control on the WAN (Wide Area Network) side. An experienced routing functionality that permits it to peer with different providers. In addition, the LAN (Local Area Network) allows you to connect with a wide range of vendors. Performance of SSL inspection to find risks hiding in encrypted pathways.” 

 

Massimo then adds, “firewall also offers IT services like risk safety that is automated sans losing performance. Use flexible and dynamic segmentation to stop malware, especially ransomware, from spreading laterally to avoid business troubles. Networking, security, and critical threat intelligence are all mixed into a broad platform for enterprise safety.”

 

Firewall and Hybrid IT

 

To protect hybrid systems, we require an NGFW capable of providing continuous security, transparency, and control. Even across the most scattered and dynamic situations. “The NGFW must be able to run in any sleek design and at any frontier. It should be able to incorporate networking easily while also enforcing uniform policies. Also, centralized orchestration, related threat response, and real-time intelligence sharing should be available,” comments Massimo.

 

Despite the fact that firewalls do not receive the same level of scrutiny as the cloud, Nirav believes that they will continue to play an essential part in hybrid IT security in the coming years. Massimo concludes, “The future of IT will be cloud-based, hybrid IT will continue to be necessary. 

Today’s hybrid networks must reach and extend in several ecosystems to ensure that critical data is available. Helping to accelerate business expansion, whether to any person, on any device, from any location. This can be achieved if you have a solid and trustworthy firewall IT service solution; hence Priority Networks agrees with Nirav’s close.” 

Massimo DeRocchis
April 13, 2022
0
The causes and effects of damaged data cables
April 10, 2022

The causes and effects of damaged data cables

The causes and effects of damaged data cables

In today’s digitized world, data cabling holds a crucial position in keeping network connectivity intact, thereby making the offices and businesses perform efficiently in their respective domains. But cables are just worldly things that can’t manage to remain faultless for eternity.

Certain factors result in the decay of cables sooner or later. But often, we can’t recognize when the decaying process starts. When there are convenient ways to replace a damaged cable, the ability to discover signs about a possible issue will be beneficial in solving the problem in time.

The following are several signs of damaged data cables –

Connection loss:

Suppose you plug your data cable into the Ethernet adapter, and the light doesn’t turn on. This signifies that there’s a problem either with your cable or with your adapter. An error message about failed network connectivity will pop up within your operating system when your cord is damaged or incorrect.

Performance issues:

Inconsistent and inefficient performance can indicate potential damage within the cable.

Slow connection:

Getting slow network connectivity while using a data cable is another potential warning that your data cable needs a proper diagnosis. In this case, the connection on your single network device may keep dropping in and out or may be inconsistent.

Image loss:

Another potent sign of detecting a data cabling issue is when the device which is connected to the subject data cable loses its image quality or produces poor quality images.

Maneuvering or Wiggling:

When your cable gets damaged, maneuvering or wiggling will lead to better or worse connectivity. Although wiggling or twisting is not a recommendable thing to do with your data cable, doing so will give you a solid sign that there is some underlying issue.

Causes and effects of damaged cables

Disorganization or Insulation:

Disorganization might happen when you depend on multiple cabling companies or IT services. On the other hand, compromised insulation integrity of the conductors can lead to insulation damage. Both of these factors lead your data cables towards potential damage caused by bending, conductor strand breakage, or abrasion. Damaged cables caused by disorganization or issues with insulation may lead you towards possible unnecessary expenses.

Electrical overload:

When your data cable undergoes an electrical overload, it causes excessive heating. And overheating beyond its endurance level can consequently damage the cable.

Aging or Overheating:

The aging process makes a material lose its efficiency gradually with time. It can further lead your data cable towards embrittlement, cracking, withering, and failure of cable sheaths. Besides, aging can also be a potential cause of the material’s overheating. And with that, the cable goes below the operating conditions it’s designed for and consequently starts deteriorating, which will affect the performance level of your device.

Mismatched Components:

Mismatching of network cabling components is caused by having various installers for your cabling network. Multiple installers can create inconsistent end-to-end structures.

It is recommendable that an office should have one single professional IT network company to handle all of their network cabling infrastructure. This is so that it doesn’t fall prey to such mismatching of networking components leading to considerable damage, thereby creating costly network challenges.

Shielding Loss:

Due to electromagnetic interference, the shield or jacket of the data cables can be affected and damaged. Exposing the cables to oils and chemicals or extreme temperatures cause the shield to break or decay. This might cause the loss of your valuable resources.

When data cables are a vital component in causing your cabling network to work efficiently, it’s imperative to keep them safe from external factors that might inflict any damage to them.

Since it is transparent that most of the issues are caused by technical inconsistencies, it is recommendable to hire an efficient, professional IT networking company. This will keep the whole networking system of your office or business on track.

Massimo DeRocchis
April 10, 2022
0
Why does my business need network management
April 6, 2022

Why does my business need network management?

Why does my business need network management?

Network management is a standard service that is part of IT solutions. It includes various aspects such as network administration, network security, and so on. Basically, network management ensures that a network is efficiently installed and used by a company. An IT company provides network management service, and the addition of IT support handles everything related to it.

Why is Network Management important?

Today, employees need to be connected to each other to transfer data quickly and efficiently. Moreover, a company might have its branches all over the globe, and they may require connectivity. That’s where a network designed especially for that company comes in. Network management becomes essential, as a company’s whole business depends upon it. For instance, if the network of YouTube or Google goes down unexpectedly, even for a minute, they can lose business worth millions of dollars.

The Six Components of Network Management

Network management is an umbrella term that encompasses a variety of network-related tasks. Here are the six primary components of network management:

1: Network Administration

Network admins take care of inventorying and adding new servers, cables, computers, etc. In other words, the network administration team is responsible for expanding the hardware and ensuring the availability of each and every item.

2: Network Automation

Every network requires at least some degree of automation to save costs. Network automation engineers are often in charge of deploying software that can reduce manual labor. For instance, configuring each machine can take a lot of time. However, a proper network automation protocol can easily take care of the configuration process.

3: Network Maintenance

A company’s day-to-day functions depend upon its network, especially if it’s a sizeable company. At times, the whole network can go down due to various reasons. That’s where the network maintenance team comes in. The job of this professional and educated team is to ensure that the network is up and running in no time. Apart from that, they also carry out routine checks to ensure that any network-related problems can easily be avoided. Upgradation also lands in the domain of a network maintenance team.

4: Network Operations

Network operations are a bit similar to network maintenance. This aspect of network management has to do with the everyday operations of the network in place. A network operations team monitors the said network and ensures that any foreseeable problems can be avoided.

5: Network Provisions

In most setups, network provisions fall under the job responsibilities of a network admin. Network provisions are one of the most overlooked IT services. It involves the configuration of a network to support extra functions.

6: Network Security

Last but not least, a network security team’s sole aim is to ensure that a third party never breaches the company’s network. In today’s age, data is more precious than gold. And a network breach can result in data theft. Network security engineers place fail-safes and additional security components in a network.

Why Hire a Professional IT Network Company?

Here’s why you should hire an IT services company that provides the service of Network Management for your business ASAP:

  • These professionals can properly install and maintain a network for your company.
  • The IT network company will quickly deal with any issues that arise.
  • Scalability: as a company grows, its network also has to grow. Having network management professionals on your payroll will ensure that scalability never becomes a problem.
  • Support and the touch of a professional: No matter how passionately you build your network, you will require the services of an IT Network Management Company at some point. After all, if you’re running a whole company, it’s better to delegate work to increase productivity.

Without an IT company providing IT support to a company vis-à-vis network management, there is no way a company can be productive. After all, network management is an essential part of IT solutions.

Massimo DeRocchis
April 6, 2022
0
All about E A T
April 3, 2022

All about E-A-T

All about E-A-T

Those who have been working for an SEO company for quite some time probably know what Google’s EAT is. It first became popular in 2018 when Google introduced the search algorithm based on EAT principles.

EAT is an acronym for Expertise, Authority, and Trustworthiness. These are the key criteria that Google uses to assess content and rank it accordingly.

The more you comply with the EAT principles, the higher you can go in Google’s SERP(Search Engine Result Page). Let’s dive in and understand this essential SEO optimization technique.

What is E‑A-T?

As previously mentioned, E‑A-T is a short form of Expertise, Authority, and Trustworthiness are three deciding principles used by Google to check the quality of content. It is a part of a 168-page document published by Google, wherein it is revealed how Google judges content and what it looks for in it.

Why is E-A-T important in SEO?

E-A-T isn’t the only principle that Google uses for the quality evaluation of web pages or websites. Although there are many such principles, EAT stands out as an essential aspect of SEO optimization.

This is because EAT lets Google know whether a web page is a credible source for specific information that the users are looking for or not. Hence, it becomes all the more important to incorporate it as a deciding factor in SEO services.

The benefits of following EAT principles

Today the competition to rank your webpage is more than fierce, and it gets more challenging and demanding day by day. In that case, following the simple yet effective guidelines of Google can get you more desired results – rank higher for more organic reach.

Let’s expand each term in the EAT principle to understand its importance in SEO services.

Expertise

Expertise is when you have proficient knowledge and experience in a specific field. However, this does not mean you can convey your expertise by implementing jargon and complex language. Another aspect of expertise is to pass on your expert knowledge in a way that people can easily understand through quality content.

So, before you post your content, consider whether it showcases your expertise in an informative and exciting manner. Have you considered what your target audience is looking for? Is your content meeting and exceeding your clients’ expectations? Can your target audience understand the message you want to convey?

Preparing content that answers all these questions in affirmation will get you high SEO scores.

Authoritativeness

You don’t become an expert unless others see you as one. For this, your content must be mentioned by your peers and other influencers in your relevant genre.

When your peers recognize your work as a reliable source of information, it elevates your personal brand’s status as an authority figure in your domain. That means you can conclude that recommendation of your site by other experts is the ultimate seal of approval.

Trustworthiness

You must have seen Wikipedia. People follow it daily to get information about various topics. More than any other website, they are more likely to believe what Wikipedia has to say. That is the kind of trust people have on Wikipedia.

When people also follow your website as a credible source of information, it establishes the trustworthiness that Google looks for.

The trend of reviews is on the rise. Almost for everything, there is direct or indirect review. And people go by reviews. If you gather too many negative reviews, your trustworthiness will go down. That will impact your SEO and overall ranking.

It is clear that Google’s E-A-T principle is not just a set of standard guidelines. Looking closely, you will find that it makes sense. Ignoring it will only inhibit your website and web page’s chance to rank higher.

Therefore, take your time to re-evaluate your content and make the necessary changes. If required, you can approach an SEO company. Remember that getting the EAT principle right will build a stronger brand and achieve higher rankings to reach more audiences.

Massimo DeRocchis
April 3, 2022
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The anatomy and benefits of a VoIP phone system
March 30, 2022

The anatomy and benefits of a VoIP phone system

The anatomy and benefits of a VoIP phone system

Priority Networks weighs in on the anatomy of a VoIP phone system and its benefits. (Source: Forbes, Pete Hanlon, August 19, 2021, https://www.forbes.com/sites/forbestechcouncil/2021/08/19/behind-the-call-the-anatomy-of-a-voip-phone-call/?sh=1d2144694f9b. )

Priority Networks Inc, an IT services firm, has been offering VoIP phone communication systems. There is no doubt that VoIP has created a revolution in the world of telecommunications. VoIP phones use the internet to provide telephone services, eliminating the use of traditional cabling. This has made communication systems much more effortless while offering a wide range of exciting benefits.

Being an IT solutions provider, Priority Networks Inc has always believed that IP phones working on the VOIP technology offer many benefits. Our company has always advocated the increased use of this technology for both businesses and consumers. The multiple benefits that Priority Networks Inc believes would come from VoIP are:

Enhanced Security

When VoIP IT services are provided by a professional company like Priority Networks Inc, they will use the latest technologies to ensure that the system is secure. End-to-end encryption is offered to ensure that any other party cannot intercept the data that travels over the internet. Only the caller and the receiver can listen to the voice because of the real-time decryption done.

Versatility

Versatility is a key benefit that makes VoIP phone systems highly sought after. It is not just useful for telephone calls but can also be used for videoconferencing. This makes it an effective and powerful tool for businesses that need to have regular video conference meetings with their teams, customers, partners, and other entities. Different media formats can be used during the videoconference, making it very convenient for communication.

Smooth connection to other devices

VOIP allows for smooth and seamless connectivity with other devices. The call over the VoIP phone network can be transferred either to a desk phone, mobile phone, or a tablet as per your requirements.

Price point

Calls made using a VoIP phone are definitely cheaper as compared to conventional phone calls. Since the internet is used for signal transmission, it helps to reduce costs. Now, how would this be possible? The answer is simple. The calls would appear for both the caller and the receiver at the local exchange rate. The users will get a VoIP phone number that is not connected to a landline.

While conventional telephone operators charge based on the minutes of a call, VoIP charges are based on what your internet service provider bills you. Some providers even offer free calling as a part of their services.

Mobility and global access

Mobility is a significant benefit of VoIP phone systems. You don’t need a unique number allotted to each phone. This means you can add any phone to your VoIP network. You can even shift your location easily and quickly without worrying about changing numbers.

VoIP phone systems can be used to connect with your stakeholders wherever they are in the world. You can talk for any amount of time without having to worry about the phone bill.

The multiple benefits that VoIP phone communication offers make it the best communication technology to use. This is why Priority Networks Inc has been striving to provide the best quality VoIP phone communication systems to businesses and consumers. Availing these services helps users get seamless telecommunication services at reduced prices.

Massimo DeRocchis
March 30, 2022
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