Everyone needs a good dentist, and every dentist needs patients. If your dental clinic has not been upgraded in the last couple of years, you could lose potential patients to your competitors. Here are some essential dental clinic office upgrades that could boost your patient numbers.

An upgraded website

 Potential patients are busy people, and like most busy people, they depend on the internet for answers to their problems – like finding the best dentist or the nearest dentist in an emergency.

Your website is the face of your dental practice – it’s where potential patients are looking for a dental practice they can pop into for a dental cleaning. An updated website can help you increase your patient numbers.

Your clinic is not open 24×7, but your updated website will be up and running round the clock for visitors to get all the information they require about your practice. That includes treatments, procedures, timings, information on your dentists, and anything else you want potential patients to know about your practice.

You can take advantage of new patient registrations when your office is closed to take appointments. With an updated website, patients can register and book appointments any time of the day or night.

Printed brochures are time-consuming and expensive to create and impossible to update every time there is a change in information. Plus, you can only reach a limited audience with printed brochures. High authority websites act as online brochures, can be updated in a few minutes at no cost, and are accessible to a wider audience.

Note: Consider full-stack development of your website. Full-stack development can save you time and money, ensure a rounded solution and enhance your website.

SEO and digital marketing

 Why dental practices should consider SEO

 It’s not enough to have a fantastic-looking dental website. It would be best to have a good SEO strategy so that search engines recognize your website as valuable, insightful, and informative. Search engines rank high authority websites on the top, increasing their online visibility and brand presence.

Which and how SEO methods should be implemented

 A good SEO strategy can be a game changer. Let’s look at some strategies you can incorporate into your website.

Create original and informative website content. Don’t forget to research and use relevant keywords.

Use focused keywords in the meta descriptions and page titles.

Generate high-quality backlinks. Also, ensure there are no bad links (links that don’t work) on your website.

Ensure the NAP (name, address, and phone number) data is consistent and updated regularly.

Get listed in business directories, maps, and listings (Google My Business, etc.) to get higher rankings.

Note: Consider outsourcing SEO. By outsourcing SEO, you can ensure the best and quick results.

How to incorporate other upgraded digital marketing efforts

With most potential patients going digital, you require an excellent digital marketing strategy to increase your visibility in the industry, increase reach, attract new patients, and improve customer relations. Email marketing, organic and paid social media, display ads, a local SEO strategy, and PPC (pay-per-click) advertising are some ways to do this.

New tech!

 Don’t ignore today’s technological advancements – they can do a world of good to enhance your dental office. Here are three ways to upgrade your dental clinic’s office with new technology.

Upgrade your communication systems with VoIP

Voice over Internet Protocol is a comprehensive, advanced communication technology that can help your clinic boost productivity and improve patient services. With a VoIP system, you never miss a call. A reliable VoIP system can simultaneously connect you with multiple patients. You can organize your call priorities, track call statuses, access patient information instantly, and share patient data while safeguarding patient privacy.

Upgrade your workflow with highly efficient printers

 There are a variety of printers available in the market today – but what you need for your dental practice is a highly efficient workhorse that can print large volumes. Rather than settling for a print-only printer, opt for multifunctional printers that can scan, copy, and fax. Coloured or inkjet printers can give you high-quality coloured prints, and a laser printer is an excellent option for printing large volumes.

Data cabling and data cable management

 Data cabling installation might seem too far-fetched for an office upgrade, but it can make a difference to your dental practice. You need new data cabling installation if your existing cabling constantly needs repair, fails inspections, or causes frequent network downtime. You must also consider replacing your existing cables if the number of devices within your network has grown and are experiencing slow speeds.

Does your dental office need a facelift? Consider creating high-authority websites, investing in full-stack development, outsourcing SEO, and increasing your digital marketing efforts. Finally, invest in technology – data cabling installation, VoIP, and highly efficient printers. Contact Priority Networks for more information!

There are dental websites and high-authority dental websites – the difference between these websites is as vast as an ocean. If you want your dentistry website to stand out, you must create a high-authority website. Here’s a look at a high authority website and tips on creating one.

What is a high-authority website?

A high-authority website is a website that is trusted by readers, highly regarded by industry experts, approved with a vote of confidence by other websites, and ranked high by search engines. Niche websites can also be considered as high-authority websites. Concerning dental practice websites, dentists and patients alike trust a high-authority dental website because it provides expertise, awareness, and reliable, up-to-date information.

High-authority websites have a successful SEO strategy. So, they rank high on search engines and appear on the first page. A search engine’s first page, for example, Google’s first page, provides more authority, visibility, and engagement to brands that are well known.

How authority is categorized

Domain authority

Domain authority, or DA, is a ranking metric that is great at predicting how well a website ranks on search engines. Websites are assigned a score between 1 and 100 – the more relevant a website or, the more specific about a particular topic, the greater the score. Websites with higher DA scores perform better on search engines and attract more organic traffic. High DA-scoring websites have a history of producing excellent and relevant content for search engines. These websites are trusted and popular—Google searches for such sites to offer its users a fantastic user experience.

Page authority

 Page authority is an indicator of how high a page can rank. The higher the page authority, the better. Page authority is based on how much a page is trusted and how old a page is (those that have been around for years do better than newer pages). The authority of a page also depends on the value it (the page) receives from links and how fresh it is (it must be updated regularly).

Link authority

Link authority refers to the ranking power of a link. As with the other metrics, the higher a link’s authority, the better. The page containing the link has a significant influence on the link authority. The more page authority a specific page has, the more link authority can be passed to another page.

How to boost your website’s authority

Create high-quality content for your website to show visitors and influencers that you have an authoritative website. By creating high-quality content that is accurate, unique, and up-to-date, you let people know that you have expertise in your field (in this case, dentistry). Visitors are assured of getting new insights from your website that is not readily available anywhere else on the internet.

Ensure your website provides your readers with a fantastic user experience. That means they can easily navigate the various pages and links within your website. Information is readily available; viewers can find their way around your website; forms and links work, and all the pages within the website load in less than two seconds. Responsive web design is another way to go. Responsive web design allows viewers to view your website on mobile devices and increases the domain’s authority. Flexibility is a requirement, and responsive web design offers it.

Build links from authoritative websites and increase your own website’s authority. You can do this by offering to submit original content for other websites. In return, you could ask them to include links that lead to your website as the source of the article.

Include external links to other reliable resources on your website (for example, in your blog area). That is an excellent strategy to boost the authority of your website. Just make sure that the external links lead to reliable websites that could provide valuable information to your audience.

Working on both on-page and off-page SEO is recommended to improve the domain authority. Ensure your page titles and descriptions are optimized so crawlers can quickly locate your website. You may also improve your link profile by producing valuable content worth connecting to. Consider hiring an SEO consulting agency to outsource SEO and to help you develop an effective SEO strategy. Outsourcing SEO to a professional SEO consulting agency is a smart move.

When developing a high-authority dental website, domain, page, and link authority must be considered. There are various strategies to increase the authority of your dentistry website, ranging from developing engaging and unique content to building high-quality links and offering a terrific user experience. SEO is an essential component of a website. It is recommended to consider outsourcing SEO for your dentistry website to an SEO consulting firm.