All about Cornerstone Content

All about Cornerstone Content

When creating content for your business, producing stunning content alone doesn’t do the job anymore. For building your brand awareness and improving your ROI, your first and foremost priority should include plenty of cornerstone content on your website. An SEO company is your best shot to ensure that it happens correctly. But before diving into the subject, you must know what cornerstone content is and how it helps your business grow. Read on to learn more about the same.


What is Cornerstone Content?

Cornerstone content is referred to as a collection of high-value, fundamental pieces of content crafted to help you build brand awareness and optimize SEO. Every cornerstone article serves as both the gateway and the ultimate resource to a subject with massive search volume. Many SEO companies regard cornerstone content as essential for SEO optimization and content marketing. As cornerstone content helps you establish authority and brings a substantial number of prospects to your website, it should also be aligned with your business goals and overall vision.

Advantages of Cornerstone Content

Higher Ranking in SERPs: 

Typically, cornerstone content pieces are long-form articles that naturally rank high as Google tends to love detailed and long-form content. Hence, cornerstone content is an essential part of any SEO optimization strategy. In other words, you need to write a few thorough, well-written, long articles and optimise them for your most crucial keywords.

Brings More Backlinks: 

As per a study by Backlinko, long-form content receives 77% more backlinks than short-form content. The reason is simple; readers are more likely to look for thorough articles on the subjects they are interested in and value them more. These backlinks are particularly significant for SEO since they reflect a vote of trust from one site to another. Backlinks to your website, in essence, give off a signal to search engines that other authoritative websites also trust your content.

Builds Authority: 

Having many in-depth, well-structured, high-quality pieces of content on your website not only assists in SEO optimization but also builds a solid authority. Producing high-quality content slowly builds your credibility in your niche and helps you build a loyal community. If your readers are impressed with your content, they are more likely to recommend and share your content with others.

Better Website Structure: 

Cornerstone content works as a centrepiece and helps you maintain a clean and proper structure of linking on your website. Therefore making it easy for readers to navigate the website and find what they are looking for. Google tends to put its trust in such websites and grants them a higher ranking online.

Repurposing Opportunities: 

With long-form high-quality content, you get the opportunity to repurpose it in many ways for many different platforms. Therefore, it gives you a broader reach and allows you to interact with various audiences, giving you massive exposure. Major SEO companies consider repurposing a vital strategy for SEO optimization.

What Should Cornerstone Content Consist Of?

Keywords Lead the Way:

As we’ve previously discussed, cornerstone content plays an essential role in SEO optimization. It helps your business rank higher on SERPs. Hence, you must include vital keywords that you want to rank for in your cornerstone content. Also, make sure you research well before incorporating keywords and analysing your audience.

Add Plenty of Backlinks: 

When creating cornerstone content, you’re trying to tell search engines that this particular content is one of your website’s most essential pieces of information. One way of doing this is by linking multiple long-tail articles to your cornerstone content. SEO companies all around the world use this tactic to optimise their clients’ content.

Comprehensive and Holistic Content 

Cornerstone content is a primary medium between you and your audience. This means each cornerstone article that you publish should be written keeping your readers in mind. Try considering each piece as the ultimate resource on the subjects you cover. Therefore, besides being SEO friendly, the cornerstone content should also be easy to understand and research-backed. A professional SEO company can assist you in achieving all of this.

Business Promotion

Remember, cornerstone content is one of the main pillars contributing to building your brand’s online reputation. Thus, it is vital that you subtly promote your business within this content. As the cornerstone articles generally trigger many of the audience’s pain points and offer reliable solutions, there’s no better space to promote yourself.


Whether new to content marketing or have been doing it for years, creating quality cornerstone content is essential for SEO optimization. Suppose you’re not well versed in the technicalities of crafting content that puts you on the first page of Google. In that case, we recommend hiring a professional SEO service provider. An SEO company brings professionals with not only a multitude of skills but also years of experience – a perfect recipe for SEO optimization.

Massimo DeRocchis

My life has been surrounded with computers since I was a child, from my first job as a Computer Assembly Assistant to the current ownership of Priority Networks, a dental focused networking company. Starting with an Apple computer connecting to other networks when I was only 13 years old, I quickly knew this passion would lead to bigger ventures. As the internet started to evolve, I immediately worked for an Internet Service Provider (ISP). This gave me insight to the power of worldwide internet communications and the capabilities of sharing data across multiple networks simultaneously. The dedication towards this field has given me the advantage of understanding new technologies and grasping complicated issues quickly from software, hardware, networking, security, management and much more. As a Computer Network Manager for Tesma International, a division of Magna International, I gained the experience of becoming a qualified NAI Network Sniffer, EDI Communications Specialist, Head Securities Manager, MRP Manufacturing Integration Manager, and received several enhanced managerial and technological training courses. Moving forward to today, I apply all my knowledge, training and years of solid network experience to deliver the very best support to all my customers at Priority Networks.