Content is a critical component that can help your website rank higher in search engines. However, creating a great piece of content doesn’t happen overnight, nor can you expect it to be up to par with expert standards. You need to follow a particular process to create an SEO-friendly content strategy that can rank you higher and convert more users into paying customers.

Content plan vs. content strategy

Difference between content plan and content strategy

Content strategy and content plan are often used interchangeably, but there are significant differences. Content plans are created with the end goal in mind, while content strategies focus on how to achieve the goals. It’s not to say that a content plan can’t be a strategy, but they are not the same thing. A content plan is more like a blueprint, while a strategy is more like an execution plan.

Importance of having a well-defined content plan and content strategy

Creating a content plan is an effective way to develop and maintain an SEO strategy. The main point of your content strategy (aside from getting organic traffic to your site) is to build an engaged following for your brand or business. This involves providing a clear call-to-action at the end of each piece of original content on your site so people know what to do next.

How to create a content plan and content strategy

When creating an SEO content strategy, it’s essential to look at the structure of the page in addition to the page’s content. This strategy is vital for creating compelling content and can be easily adapted to fit your brand’s needs. To get started, follow these steps:

Step 1: Determine the purpose of each page on your website by reviewing web analytics to see which pages are the most popular.

Step 2: Review the top 10 ranked pages for each of your keywords. Now determine if there’s an opportunity to create more comprehensive content than what already exists.

Step 3: Look at the search volume for each keyword and determine whether it makes sense to create content for that keyword.

Step 4: Develop an editorial calendar, also known as a content plan, by breaking it down each month into five categories: topic, keywords, title tag, meta description, and page copy.

Step 5: Once you have your editorial calendar in place, have an SEO content writer on your team will create at least one blog post per week (with a focus on SEO).

The importance of hiring an SEO company

If you are not sure where or even how to start with your SEO content marketing strategy, hiring professional SEO services is a smart choice. Content marketing is vital for the success and growth of any business, and an SEO company can help your company develop and execute a content plan that works for you.

The SEO company will take care of:

• Keyword research
• Content creation
• SEO optimization
• Content promotion

Having an expert team working for you means you can focus on other essential aspects of your business while leaving the nitty-gritty work up to them.

Contact Priority Networks Inc today for more information on SEO optimization!