Priority Networks Inc weighs in on a few SEO components which small businesses could incorporate and benefit from. (Source: Forbes, Small Business SEO: Ranking Your Business On Top If Google, by Mike Swigunski, July 6, 2021, https://www.forbes.com/sites/mikeswigunski/2021/07/06/small-business-seo-ranking-your-business-on-top-of-google/?sh=77c6dd077c9d).

Today, business owners are more aware of the importance associated with the internet, including SEO. They understand that SEO optimization can be used to improve revenue for businesses. One way to significantly increase revenue, Priority Networks Inc recommends, is climbing to the top of the search engine results page on Google.

What is SEO?

You may have heard of SEO, an abbreviated term for search engine optimization. It’s a process by which people can prove their online presence while gaining more exposure. SEO tends to be different for online and offline businesses, notes Priority Networks Inc.

People who have offline businesses may wonder why they would need SEO services at all. However, Priority Networks Inc noted that local business owners such as dentists and mechanics could significantly benefit from SEO optimization.

On the other hand, online businesses tend to use slightly different strategies to attract customers to their businesses. The focus of an online e-commerce website will be different from a local dentist looking for customers in their target area.

Priority Networks Inc notes that small businesses may want to make different web pages for various services. A construction company, as an example, may have different pages for roofing repairs, kitchen remodeling, and so on.

SEO Goes Beyond Google

SEO for Google, Amazon, YouTube and other platforms require unique content plans and content strategies that differ from each other. According to Priority Networks Inc, businesses will need to take these differences into consideration and create a customized SEO plan for each.

It’s necessary to note that SEO constantly evolves, and top experts are always trying to observe these changes so they can provide helpful insights to their clients. Prominent sites tend to get more views. Priority Networks Inc notes that this has been consistent with Google. They tend to give preference to sites that have more rapport.

Recently, however, Google has also started giving preference to websites that load faster. According to Priority Networks Inc, a lot of attention is being paid to the ‘page experience’ by Google. In essence, Google wants to provide users with websites that have good usability. These websites should both load fast as well as remain compatible with mobile devices.

Another area where Google is improving is determining the searcher’s intention. Priority Network Inc notes that one way to understand what kind of keywords rank on Google is to type in that keyword and see what types of content come up. Research is your best friend when it comes to finding and comparing keywords. Another way to understand keywords is to use a platform designed for that exact SEO process.

SEO for Online Businesses

Doing competitor research can help business owners understand what keywords and terms are working for the competition. Priority Networks Inc also recommends doing a site audit for SEO. Users can make use of online tools to scan for SEO issues.

Even if a business is offline, they should still focus on SEO optimization. SEO services can help such companies generate more leads. Priority Networks Inc recommends partnering with bloggers as well as other businesses to promote the user’s website. SEO services can sometimes be complicated. There are ways to make integrating SEO simple for business owners, for example, outsourcing a company that offers SEO and IT networking services. Hiring an SEO company will take the pressure off business owners. Therefore, they can focus on what they do best while their SEO improves.