Now more than ever, creating quality content consistently is of high importance. Business owners need to communicate information in a creative way that will target their audience, maintain their interest and gain a long-term client/customer. Content can include various creative pieces, from blog posts, images, videos, social media posts, podcasts, and much more. Today’s article will discuss the advantages of creating fresh content and the advantages of repurposed content. Both methods will help contribute to the strategic SEO method.

Fresh content allows you to create and share new ideas, concepts, or information, ultimately generating more sales. The goal is to engage and maintain your existing audience. Creating fresh new content requires time, dedication, research, and skill. It seems tedious; however, the new content piece will tremendously benefit your marketing strategy. Fresh or new content is a great way to introduce a new product, service, promotion or express a new concept. Quality content that showcases valuable information consistently will help your business establish loyal visitors. Fresh quality content is also essential to confirm your place in the industry as a significant authoritative figure. The more consistent quality information you bring to the table, the more your audience will trust your message. Fresh content also contributes to search engine optimization. Frequent posts which include a healthy amount of keywords will show Google that you are relevant. Therefore, improving site ranking.

Many business owners do not have time in their schedule to research, brainstorm, create or post fresh content to their website and social media platforms. Some may not even have time to repurpose existing content pieces. Therefore, it helps to have a search engine optimization writer creating engaging pieces for your platforms. An SEO content writer is your best advantage when tackling all of the details that go into creating quality content.  An SEO content writer has the knowledge and skillset to produce quality content, including content planning, content strategy, research, strategic creation of the piece, and posting. Therefore, encouraging traffic to your website or social media platforms ultimately helping your business excel and rank on Google.

Repurposed content allows you to take an existing piece of content and either make updates or manipulate its format to be used across multiple platforms and reach a different audience. Repurposing content also allows you to strengthen the message you want to deliver to your audience. For example, one blog can be formatted to fit the algorithms of a Linked-In post, Twitter message, Instagram, or Facebook post. Therefore, solidifying your message and reaching a different and much wider audience.  Or perhaps you have some new ideas to add to an existing blog article, thus updating the information. For example, adding a frequently asked questions section pertaining to that particular blog article. By repurposing content, you are saving time as the initial groundwork has been completed. Allowing additional time and a head start on posting and creating other content pieces. It is also great for amplifying your SEO. By repurposing existing content, you can enhance keywords and backlinks while discussing a favorable topic across multiple platforms. An SEO content creator or writer will incorporate this method to elevate your rankings.

At Priority Networks, we believe creating fresh content and repurposing existing content is essential. Both methods will contribute to an effective SEO marketing strategy. At Priority Networks, our search engine optimization team will create engaging quality content and repurpose your existing content. Therefore, helping your business excel, rank on google, and advance beyond your competitors. Contact us today and experience the benefits of SEO content marketing.