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January, 2023

Data cabling is not a DIY project why you should never install data cables yourself
January 29, 2023

Data Cabling is Not a DIY Project: Why You Should Never Install Data Cables Yourself

Data Cabling is Not a DIY Project: Why You Should Never Install Data Cables Yourself

Installing cables to connect a number of electronic devices does not appear to be a complex job, which is why many try to do it DIY. However, this job needs planning, knowledge of suitable materials, and intelligent grouping. All of these ensure that your network is set up for efficient performance and easy maintenance. Here are the top reasons why data cable installation should NOT be a DIY task.

 

Why data cabling is not a DIY project

The most important aspect is safety. You want to keep your workplace or home safe, and installing data cables incorrectly can compromise this aspect. Too many cables grouped together can cause excessive heat that not only disrupts transmission but also poses a fire hazard. A cabling service professional has the right knowledge to ensure safe, risk-free installation.

If you are not fully aware of how to group cables, there could be a whole slew of problems. For example, suppose you have electric cables running in parallel with your new data cables. In that case, the transmission may not happen. Even planning your data cable pathway next to a motor or fluorescent lighting can leave you with ‘noise’ when your cables are being used. There is a good chance you will never be able to figure out why this is happening if you are unaware of this potential problem.

Data cabling is not your breezy weekend task, not if you want to get it right. Investing time in reading layout blueprints and building codes you must adhere to is essential and time-consuming. It is also best to plan your network cabling to avoid performance issues, and that takes time too. The cabling service has the expertise and experience to complete everything efficiently, seamlessly, and quickly.

 

The advantages of hiring a professional data cable installation company

Until your network cabling is installed, your work is disrupted. Hiring cabling service experts minimize downtime and makes a huge difference, especially if you are getting this done for your business. Be it setting up a new office or moving to a different place, keeping downtimes low is crucial for your bottom lines.

When it comes to maintenance or repairs, things can be resolved quickly if cables are labelled and grouped efficiently. Data cabling professionals are well aware of this and do what is necessary at installation time so it is easy to identify the right cables later.

Testing is the next crucial step following network cabling installation. Your cabling service professional knows which test to run and has the right equipment to run them too. That results in a fully functional network cabling setup when you hire them.

Knowledge of applicable safety guidelines, codes, and other regulations enables the professional to ensure that you face no compliance issues with your data cabling.

 

 

The temptation to carry out the data cabling task yourself is common. Still, there are several reasons why a professional cabling service is your best option. The skill and experience they possess help them complete the job perfectly in minimal time, yielding many benefits to you. Also, they sign off only after testing and performance checks, so you can hit the ground running as soon as the installation is complete.

Massimo DeRocchis
January 29, 2023
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Press JAN printing relevant
January 19, 2023

Yes! We Still Need Printers in the Workplace

Yes! We Still Need Printers in the Workplace

The printer was a common sight in every workplace, and Nathan Chandler reminisces about its glory days. Before cloud-based storage solutions were an option, prints were a much-required backup method. “Indeed, hard copies of documents were once a go-to solution for anything you wanted to be kept safely,” agrees Priority Networks. But has this all changed? Are printers redundant now? Let’s find out! (Source: How Stuff Works, By Nathan Chandler, https://computer.howstuffworks.com/is-printing-still-relevant.htm ).

 

What has changed?

It is a fact that demand for office printers has lowered, and Nathan makes key observations regarding this change. In the year 2005, an average office employee would print approximately 1000 pages in a month, but as of 2012, it has reduced to 500 pages only. On the other hand, Nathan points out the increase in retail printing used to create customized products like magnets, calendars, coasters, and framed posters.

Priority Networks makes a good comment about this. “With the rise in reliable cloud storage solutions, the need for keeping hard copies of official documents has lowered. People can access their files wherever they are and need not carry heavy document binders with them,” they say. They also second the rise in retail printing.

 

So, how are workplace printers still relevant?

Having said that, Nathan does agree printers are still relevant in an office setup. Many people who are set in their ways like to read printed-out sheets. Some love to work on physical sheets they can scribble on, and workplaces that store confidential information prefer to have printed documents. “Working in IT support, one of our biggest nightmares is non-backed-up files. A machine can malfunction, and we can save data most of the time. But on occasions when it cannot be retrieved, printed data is the only way to update the records,” Priority Networks reiterates.

 

What should you do?

As Nathan Chandler suggests, having an MFP or Multi-function printer is the best choice. This printer doubles up as a scanner and a copy machine. Priority Networks expresses their agreement. “MFPs with the latest features offer a lot of options that businesses will prefer.” They recommend Epson’s WorkForce Pro WF-C579R as it fits seamlessly into any workplace. “This printer is fast and does not need any warm-up time. It works great for medical centres like a dentist’s office, where documents need to be printed without delay”, shares Priority Networks.

According to Chandler, having an MFP is the best of both worlds. You can keep analogue and digital copies of every file you need! “The Epson WorkForce Pro WF-C579R offers features such as colour printing, affordability, and speedy printing, which could be the reason behind its popularity among businesses,” states Priority Networks.

 

Nathan notes that printers will still hold a place in future business operations. This is because current technology cannot provide the same experience as paper. According to Nathan, hard-copy documents can be used without electricity, which is an advantage over digital copies. On the contrary, power and an internet connection are required for viewing documents stored on cloud platforms. Priority Networks concludes, “Printer manufacturers are moving on with technology and coming up with many advancements that will reinforce the need for having a printer in every workplace.”

Massimo DeRocchis
January 19, 2023
0
All about finding SEO topics
January 15, 2023

All About Finding Topics for SEO Content

All About Finding Topics for SEO Content

One of the keys to creating successful SEO content is finding topics that will resonate with your audience, which will help drive traffic to your website. Now, how do you strategically find these topics? Mentioned below are a few strategies to help you generate ideas for your SEO content:

 

Start with keyword research

One of the first steps in finding topics for SEO content is to conduct keyword research. Keyword research is used to identify the terms and phrases people use to search for information related to your business or industry. You can use several tools and SEO services to do this, such as Google Keyword Planner. You can also hire a professional or SEO company to do the job for you. Such companies are adept at SEO optimization and keep up with the changes in search engine algorithms. By understanding the search terms that are being used by your target audience, you can create content that is more likely to rank well in search results and attract traffic.

 

Look for inspiration in the real world

There are several ways that you can look for inspiration in the real world when finding SEO content for your business or website. Here are a few ideas:

  • Pay attention to customer questions and feedback

Your customers can be one of the most valuable sources of inspiration for SEO content. Pay close attention to the questions and feedback you receive from customers, as well as the words and phrases they use to describe your products or services. These can give you an idea of the keywords and phrases people use to search for information related to your business. And can help you to create content that is more likely to rank well in search results.

  • Look at industry publications and trade shows

Industry publications and trade shows can be excellent sources of inspiration for keyword research. By reading industry magazines and attending trade shows, you can get a sense of the topics and issues currently top of mind for your target audience.

  • Look at your offline marketing materials

Finally, remember to look at your offline marketing materials for inspiration. Look at brochures, flyers, and other materials you have created to promote your business. And consider using the language and keywords that you have used in these materials in your online content. This can help you to create a cohesive marketing message and ensure that your online content aligns with your offline marketing efforts.

  • Experience your product or service from the end user’s perspective

If you own a dental clinic, get a dentist appointment and note the things that stick out to you before, during, and after the appointment. These would be the main keywords. Think of what you are inclined to look up related to your experience.

 

Study your competitor

Another good way to find topics for SEO content is to see what your competitors are writing about. Use tools like SEMrush to see what keywords and topics your competitors are ranking for. And consider creating content that covers similar topics or takes a different angle on the same subject. This can help you identify gaps in the current available content and create content that meets the needs of your target audience.

 

Monitor your website and analytics

Pay attention to which pages on your website are getting the most traffic and generating the most engagement. This can give you an idea of the types of topics that are most popular with your audience. And hence can help you create more content types that are most effective at driving traffic and engagement.

  1. Analyze traffic sources: Look at the traffic sources for your website to see where your audience is coming from. Suppose you are getting a lot of traffic from social media, for example. In that case, consider creating more content that is designed to be shared on social media platforms. Suppose you are getting a lot of traffic from search engines. In that case, you should focus on creating content that is optimized for specific keywords and phrases.
  2. Use the data to inform your content strategy: Use the data from your analytics to inform your content strategy and create a roadmap for future content. For example, if you see that a particular topic or type of content is particularly popular with your audience, consider creating more of that type of content. On the other hand, if you see that certain types of content are not performing well, consider pivoting to other topics or formats.

 

Stay up-to-date with industry news and trends

Monitoring what is happening in your industry can help you to identify timely and relevant topics for your SEO content. Subscribe to industry newsletters, and follow industry influencers on social media. Make sure to stay up to date with the latest news and trends to get ideas for content that will be interesting and relevant to your audience.

 

Engage with your audience

One of the best ways to find SEO content topics is to ask your audience what they want to know more about. You can do this through social media polls, surveys, or asking for comments and feedback on your existing content. By engaging with your audience and understanding their needs and interests, you can create content that is more likely to resonate with them. This will help drive traffic to your website.

 

There are many steps to finding SEO content and figuring out SEO optimization. Moreover, search engines update their algorithms based on user feedback and trends. Keeping up with customer search trends and algorithm changes can take time and effort. Hence, it is best to have a professional do it for you. You can hire an SEO company to execute the above functionalities.

Massimo DeRocchis
January 15, 2023
0
National clean up your computer month – January 1st
January 8, 2023

National Clean Up Your Computer Month

National Clean Up Your Computer Month

The personal computer is a necessity for your professional and personal life. January is the national clean-up your computer month! And this is the sign you were looking for to get your PC squeaky clean. Here is how you can get started:

 

Take care of your data

The first order of business is backing up your files. You can do this on the cloud or save it on a hard drive. Many companies use both options to mitigate the risk of losing data.

Keeping your files organized will save you time while backing up. A cluttered desktop is reflective of a cluttered mind. You ought to organize your files systematically. Devise whatever way works best for you and helps you manage your work.

If you need assistance, many organizations offer this as a part of their IT services. They will guide you through some best practices you can follow to organize your PC and backup your files.

Always make it a habit to delete files from your trash and junk folder permanently. You may not be aware, but your recycle bin takes up as much as 10% of your disk space!

Another practice that keeps your computer running at optimal efficiency is regular software updates. Delete redundant applications and keep updating the programs you use.

 

Cleaning the PC

Now we come to the physical cleaning of the computer. You may have seen videos and read about the amount of dust, dirt, and bacteria that can accumulate on a PC. It is imperative to give it a thorough cleaning, especially if multiple people use the machine. Use a cleaning kit that has a spray, microfiber wipe, and cleaning brush.

Your computer, monitor, and mouse should be cleaned once every 4-6 months. If you keep your computer on the office or house floor or have pets, then clean your machine once every three months. It is good to air dust your PC and keyboard once a fortnight. This makes it easier to deep clean.

When it comes to the physical cleaning of internal components, you should always avail the services of a professional IT company. You may be able to open up a system, but the internal parts are delicate and should not be tampered with.

 

Antivirus tools

Antivirus is a must-have for your computer. It protects your system from viruses and all types of malware. A data breach could prove to be a considerable risk for your business or personal life. Antivirus programs can block malicious spyware and save you from a lot of issues. Antivirus software also helps you block spam messages and pop-ups.

In case you are still determining which Antivirus tool you should select, enlist the help of IT support professionals.

 

This internal and external cleaning process will increase your PC’s life. Obviously, you do not have to wait one year to clean your computer. Set a routine of periodic cleaning; stick with it, and you will have a happy gadget!

Massimo DeRocchis
January 8, 2023
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SEO trends to expect in 2023
January 1, 2023

SEO Trends to Expect in 2023

SEO Trends to Expect in 2023

Search Engine Optimization (SEO) is a trendsetter for digital marketing that keeps evolving and improving with time. Google search engine research pages also rely on the SEO algorithm, which is regularly updated. This entails for businesses to keep up with the latest SEO trends, including keyword optimization, AdWords campaigns, website mobile usability, and more.

We will be discussing the major SEO optimization factors that are expected in 2023 so that you can stay one step ahead in the digital world.

 

Content is here to stay

Content is still a game changer in the world of SEO. While you focus on all the nitty gritty of SEO marketing and optimization, the type of content you produce can get you tremendous leverage. High-quality interactive content such as images, videos, infographics, assessment tools, and other media will drive more traffic to your site and increase engagement. Moreover, incorporating interactive content on your landing page and social media platforms can boost KPI and improve brand awareness and site visibility.

 

Visual search: Image optimization and videos

Visual searches can highly benefit eCommerce businesses and online shopping platforms. Google enhanced the online search methods by giving users a means to search online using screenshots and images to find product pages and video content and provide relevant results. Businesses can make sure to integrate relevant and popular tags and keywords with the images to help them appear in visual searches.

 

Featured snippets

Featured snippets are one of the most promising trends for this year. We can expect to see more featured snippets in the future as they continue to be served and become increasingly prominent over time. Featured snippets, in the form of how-to guides, FAQs, bulleted lists, or single words, often appear above search results.

Additionally, you will have to see that your content has used the correct schema markup to show up in featured snippets. This element can make your content look more attractive and informative to site visitors. Schema markup is featured codes on your website that precisely tell a search engine about your content, the meaning behind it, and the popularity of the topics mentioned on the page.

 

Responding to complex inquiries

Answering precisely complex, multi-step queries and delivering the relevant response to those questions is predicted to be a big focus. As a result, companies can focus on creating content that offers solutions people are looking for by considering the context behind popular searches.

 

Vocal search

Voice search is another important SEO trend expected in 2023. You utilize natural language voice commands to search the internet. Voice search optimization can be used in your website to rank higher on voice search results. Since a lot of people rely on digital assistants and voice-to-text technology, understanding how customers search and vocalize their questions is a key to showing up in search results.

 

Immediate response with conversational marketing

Google SEO focuses on enhancing the search experience for users, and conversational queries can get them quick responses based on understanding the language and context behind the search. With the help of tools like LaMDA (language model for dialogue applications), conversational marketing is highly focused on providing efficient results for searches by target phrasing, short answers, and vernacular language.

 

Your business branding and promotion highly depend on how you utilize SEO in your content and website. Suppose you want the strategies to perform and generate better traffic on your site. In that case, you must hire a professional SEO company. Their SEO services will help optimize your website and rank high in search results on Google.

Massimo DeRocchis
January 1, 2023
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