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January, 2021

iStock 1135340164
January 27, 2021

Why your business needs off-page SEO

Why your business needs off-page SEO

Ever heard the term “sharing is caring”? Word of mouth has been a staple marketing strategy for decades. Sharing information, product knowledge, or quality service is one of the main reasons we trust a brand. We received confirmation that the brand/service/product is, in fact, of quality because we trust the source it came from. However, in today’s technological world, it translates a bit differently. Word of mouth is no longer visiting your neighbors and discussing the latest products or services (although a small percent of the word-of-mouth engagement still holds value). Think of reviews or influencers who talk about a product, the next day, you went out and bought the mentioned item. Perhaps a blog mentions a service and links the source; you then followed that link to receive the same quality service. The word-of-mouth strategy has now translated to what is known as off-page search engine optimization.  

 

Off-page SEO

Off-page Search Engine Optimization refers to consumers researching and finding your website or brand elsewhere other than your website. Your website or webpage is mentioned through another online source. When other brands or individuals mention your product or service and share your content, you begin to build a reputation and trust. Not only with the consumer but with Google as well. The more links that give you the spotlight, Google assumes you have valuable content worth promoting, leading to improved rankings.   

 

Links

Backlinks are a large part of off-page SEO, and there are many ways to incorporate them. Natural, manually built, and self-created links are the fundamental strategies. However, there are a few other linking strategies; this article will focus on the main three. A natural link is regarding a piece of content that refers to a product or service; the brand owner does not have any knowledge of their brand being referenced. Manually built links are the actions of asking others to link or reference your website. Self-created links are not the best practice, as it refers to fooling a search engine into thinking your content holds value. Bottom line, the best way to improve off-page SEO is to provide quality content worth sharing. 

 

Tips to boost off-page SEO

Quality, not quantity, your referrals should come from high-ranking sources. Repeatedly, blogging or guest blogging has proven that it is a sure-fire way to promote your brand. Technically it would be considered “using” another brand to benefit your own. However, it is a win-win situation. Both parties encourage traffic results, and that is the primary goal. 

 

Social media is all about engagement. It is known for sharing content and gaining free marketing solutions. Content can include anything from text content containing keywords (blogs, articles, press releases, static pages), infographics, videos, and images. Influencers who have gained popularity on social media have also been considered for influencing marketing (hence their title “influencers”). Non-paid or paid, influencers have obtained a trusted following and can help promote your brand.   

 

Your primary focus should be creating high- quality content, bringing valuable information to your consumers, and worthy enough to share.

Massimo DeRocchis
January 27, 2021
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iStock 1169873646
January 24, 2021

What to expect from a professional web development company

What to expect from a professional web development company

A web development company is a front runner in creative design, construction, and maintenance of websites or web applications. The purpose of hiring a web development company is to take the pressure off you and your team in creating a website. Also, it helps that web developers have the knowledge and skill set to get the job done correctly. When you have decided to hire a professional web development company, there are a few expected details. These details can also help you weed out the amateurs from the professional web development companies. In today’s article, you will find what to expect from a web development company.

 

Expect an initial meeting 

To expect an initial meeting may say sound like a no-brainer. However, your first meeting is crucial and should not be overlooked. In the initial meeting, a plan of action is discussed. Here is where you will map out the objective goal and indicate specifications or requirements you are looking to incorporate. It would be best if you clearly communicated what it is you want. It is up to the web developer to understand your needs to execute them correctly. If a web developer does not effectively communicate with you, this is a clear sign that you need to drop them and find someone more qualified.

 

In an initial meeting, other topics of discussion should be included, such as the development plan. Your web developer should go through the details of what to expect step by step. Other information may be required of you. For example, suppose you are selling products. In that case, information on the product or images can help the developer create detailed web pages. The more elaborate you are with the details, the better, as it will help the web developer assess what needs to be done correctly. Therefore, accurately building your website according to your company standards. Once all the details have been worked through, it is now time to talk about pricing. You should expect a web development company to provide you with various package pricing options. Not every company is the same and requires the same web development. A web development company should be able to provide a package price based on your individual need. Therefore, have a budget prepared. It is also ideal to be ready for some flexibility, depending on the amount of work that may need to be incorporated.

 

Lastly, expect to discuss a timeframe in which the project should be completed. If you have a desired timeframe, it is essential to let your developer know. They can guide you accordingly, so once again, keep an open mind and be prepared to be a bit flexible.

 

Expect a Follow up during the development process 

Communication is essential during the development process. Therefore, expect some meetings throughout the duration of your project. A follow-up is necessary to note the process and adjust any applications that may not be working with your original plans. Changes can be discussed and be made during this time. Therefore, it is essential to make time for your development team.

After all, they are here to help you. Routine follow-ups are expected. It does not matter if you trust your web developer to carry out your plans. It is important that you are just as much involved in the process. Any delays resulting from postponed meetings can negatively impact the entire project. Most importantly, follow-ups are essential to witness the development of your project and watch your vision come to life.  

 

 

Expect support and maintenance 

Support can be seen offered in two ways, technical and advice. A professional web development company will provide support and maintenance. If there should be any malfunctions, your web development team must be committed to delivering additional tech support and software maintenance. This commitment is to ensure your website is working flawlessly.

 

Expect honesty from a professional web development company; they will lead you in the right direction. Suppose your original plans have some inadequacies. Your web development team will offer their expertise, adding value to the overall website.  

 

At Priority Networks, you can expect reliable and professional web development. We offer optimal service and expertise.

Massimo DeRocchis
January 24, 2021
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iStock 877309176
January 20, 2021

How an SEO static page can help boost rankings

How an SEO static page can help boost rankings

An SEO static page is all about location

At Priority Networks, our professional SEO content writers strategically target locations; this is what is known as an SEO static page. An SEO, static page article is curated based on keywords, the topic of discussion, and location. Why is this important? Consumers research a business, product, or service based on their surrounding area. Striving for convenience, a consumer requires an easy solution to access what they are searching for. As a business owner, you want to cater to your customers’ need for convenience and provide a way to be located quickly.

Importance of SEO static pages

The truth is, it is becoming increasingly difficult to rank high on search engine results. Algorithms change like the wind, while their goal remains the same. The goal is to provide incredible user-friendly experiences and ranking the best results based on inquiry. Using locations within your content allows a search engine to provide the best solution for the consumer.

Does which location matter?

It is dependent on the location you want to target. Certain areas are highly competitive. A competitive location indicates that an existing company may be using keywords, your area regarding your industry. It is the responsibility of an SEO content writer to ensure analytic measures are put in place to achieve optimal web traffic for your business. The great thing about SEO static pages, you do not have to choose one location. You may select multiple locations, as long as you are willing to provide the product or service to that area.

What does a static page consist of?

An SEO static page consists of a few crucial components. The first component would be communicating valuable information related to the business, product, or service. The content must serve a purpose to keep the reader engaged. The content may even include some facts on the location, which has always been effective in captivating readers. Placement of the location can include titles and a few mentions within the content on the webpage or article. Overflooding an article with the location name will not do your rankings any good. In fact, it will cause the exact opposite. Using contact pages or maps are also an efficient way to incorporate location. Contact pages and maps are always valuable. A development team, along with an SEO content writer, will ensure your content will reach your audience in the best way possible.

Example of an SEO static page

Suppose you have a computer networking company in Toronto. Your customers or potential clients would research the following: “computer networking in Toronto,” “Computer networking near me,” or “closest computer networking company in my area.” The SEO static page article would be based on Toronto’s computer networking, elaborating on your business’s key elements while incorporating the location. For example, the article would read, “Looking for fantastic computer networking solutions, we at Priority Networks service the Toronto area.”

A search engine optimization static page can assist potential customers or clients in locating your business. Search engines will also immediately offer your website as a solution. Your business will benefit from adding SEO static pages to its arsenal of marketing strategies.

Ask our professionals at Priority Networks if SEO static pages can boost your rankings.

Massimo DeRocchis
January 20, 2021
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iStock 958604714
January 17, 2021

Where to start when developing an app

Where to start when developing an app

When developing a mobile app, it may sound like an overwhelming project that requires attention to detail, time, and effort. Whether you own a company or an entrepreneur looking to make your mark in this technological world, constructing your app can provide many benefits. You will soon realize that making app development worth your while. Are you interested in developing a mobile app? Outlined below are a few essential starting points.  

 

Idea 

All good things start with a thought, an idea, or a solution. The birth of a mobile app begins with one of those three things. Once you have solidified your concept, it is time to see if there is a need for your app. What solutions does it solve? Does it make a task easier? What value can it bring to its users? These are all questions to ask yourself when going through the idea process. Coming up with a concept may take a few attempts at the drawing board. However, do not let that stop you from seeing your project through.

 

Plan of action 

Know your audience! Understanding your target audience will help guide your decisions during the design process. An app comes to life with its design and quality features. During the design process is where you want to focus your attention and map out every detail. Include a design plan for aesthetic appearance and design how the user will navigate through your app. Mapping out the user’s interactions is also known as user flow. Back to the drawing board, outline each screen your user will interact with. The goal is to determine which features you want as a priority. Obtaining these details will make things easier when it comes time to speak to an app developer. 

 

The build 

You have worked out all the details, and now it is time to construct your mobile app. A professional app developer will build your mobile app and assist with the design process to make your project come to life. Working alone or as part of a development team, an app developer should possess a few key traits. When choosing a mobile app developer, you want to make sure they have excellent communication skills and work ethics. Communication is where wants, needs, or desires can get lost in translation. Your mobile app developer should effectively tune into your project’s goal and execute the details with precision. A mobile app developer will guide you in the right direction, utilizing their expertise. Their skill set should include multiple programming languages, being well versed across various platforms (Android/iOS), data security, and creativity. A goal-oriented mobile app developer will have your project working seamlessly and ready to go for its users in a timely manner.    

 

Building anything from scratch can be intimidating, especially if you don’t know where to start. Thankfully, Priority Networks is well equipped with a team of professional app developers to help construct your dream of developing a mobile app. Our team will lead and assist you through the design process and build your project from start to finish. Make your dream a reality, and push the boundaries of mobile app development. Start your project off right with Priority Networks.

Massimo DeRocchis
January 17, 2021
0
iStock 607895824
January 15, 2021

Outsourcing SEO vs. DIY SEO for Small Businesses

Outsourcing SEO vs. DIY SEO for Small Businesses

Priority Networks Inc. (www.PriorityNetworks.ca), a Toronto-based computer network company offering customized search engine optimization, is weighing in the difference between outsourcing SEO vs. DIY SEO for small businesses. The article posted by World Best News shares the pros and cons of SEO and why it is the best option to outsource SEO to secure an online web presence. (Source: Outsourcing SEO vs. DIY SEO for Small Businesses: Which is better?, Worlds Best News site, August 15, 2020; https://worldbestnews.info/outsourcing-seo-vs-diy-seo-for-small-businesses-which-is-better/.)

 

With online marketing strategies to ensure a positive outcome and receive great feedback, content must be engaging and contain certain aspects such as keywords, location, backlinks, media content and much more. Small businesses may gravitate toward a “do it yourself” situation due to a low-cost point. The main difference between outsourcing and creating content on your own is the amount of money it will take to curate a captivating online presence. Massimo from Priority Networks explains “there are many differences. Yes, it will cost to outsource. However, an SEO company has access to platforms which measure the total content’s success on a website. These platforms allow us to make necessary adjustments and create a content plan to ensure success. An SEO company’s main priority is to focus on ensuring your content excels and will exceed your competitors. Speaking from experience, as a business owner your focus should remain on the products and services you offer, as well as other aspects that may require your full attention”. 

 

As the article points out the pros and cons of DIY SEO, as a small business owner, it is understandable to want to cut corners by saving a little extra money; however, the downside outweighs the cash-saving positive. Massimo expresses, “it takes time and effort to learn how to incorporate search engine optimization into the content displayed on a website. It is not as simple as writing great, engaging articles and hoping for the best. Many factors go into this style of writing.” 

 

The article presented by World Best News also explains that it is a good indication of professionalism when outsourcing an SEO company that they include other services. A professional SEO company will most likely offer social media, images or video content, scheduling posts, web development, and other IT services. A well-rounded SEO company will take care of all your digital marketing needs. Massimo shares, “absolutely! I agree that a company should cater to every aspect of digital marketing. SEO brings web traffic but to secure a relationship with your customers, the website or network system should function flawlessly. At Priority Networks, we provide networking services, web development, app development, professional SEO content and much more. We understand what it takes to succeed in the digital world.”    

 

A small business will go through growing pains before it secures a spot in their respected industry. As a business owner, you must maintain supply and demand. The product or service will need attention in order to perform well, potentially onboard staff, and so forth. Writing and producing content takes time, research, and attention to detail. Massimo expresses, “at Priority Networks, we will take care of your content to allow you to focus on other aspects of your business. I firmly believe if you want something done right the first time, especially in the beginning stages, it’s best to call in the professionals.”

Massimo DeRocchis
January 15, 2021
0
iStock 675645602
January 13, 2021

What is a product feature page?

What is a product feature page?

A product feature page is part of the e-commerce website you own. The E-commerce portion of a website is encouraging the call-to-action allowing a purchase to be done electronically. When selling a product or service, you need to showcase the item and highlight the feature to secure the consumers’ decision to purchase. A product feature page will display information, and images of the product or service.

 

What information should be displayed on a product feature page

An online store requires just as much detail as the traditional brick and mortar. A product or service description should include as much detail as if a customer were to walk into a store and speak directly to a sales representative. When building a product page, determining which features to highlight is dependent upon the product and service. Speaking to a professional web developer or your SEO content writer can offer some advice and help you decide which features to showcase.

 

A product description page should include but is not limited to the following:

 

High-resolution images of the product or service, your customers want to know what they are purchasing. Photos or videos must be clear to view.

 

Product dimensions, ensuring the customer has confidence in knowing the size of the item.

 

Materials used or ingredients, it is essential to list these features due to health and safety measures or lifestyle choices.

 

Warning or disclaimers, this can include indicating age restrictions, health, or medical warnings.

If a health issue arises or misuse causes any harm or injury, a warning or disclaimer is your defensive measure.

 

How to use the product, incorporating a demonstration, or detailed instructions is essential, similarly to services. Potential customers want to know what to expect from a service or how to prepare for a service.

 

Benefits of the product or service, highlighting the benefits, encourages the consumer to purchase.  

 

Testimonials or reviews assist with the purchase decision. Before securing a purchase, consumers want to know what others have experienced.  

 

Payment options or promotional offers, discount rates, coupons codes are a great feature to include on a product page. The benefit of promoting offers on a product feature page include stock turnover rate increases, establish customer loyalty, and achieve sale goals.

 

When your company develops a new product or offers a new service, the product page can feature the promotion. As your company grows, so will your inventory. Launching new products come with growth. Letting your audience know about a product launch encourages sales. It feeds consumers with excitement as they have something new to look forward to.  

Additional links to downloadable files that may include an in-depth explanation of instructions or guidelines. Especially if the product or service is a bit complicated and requires further guidance.

 

The goal and benefits of a product feature page

Be offered, be found, and secure purchase. A search engine must have easy access to your website in order to provide the result to your audience. Your audience must be able to find and navigate your webpages easily. Complicated navigation or a simple product page can deter a potential customer. Using keywords, vivid images, and having engaging content will increase your chances of being found when searched. The main goal is to land a sale while encouraging the consumer to return. A website should offer an easy shopping experience. The benefit of a product feature page is showcasing all the elements that will secure a sale. Suppose you are looking to increase revenue, then adding detailed product pages is what you need. An SEO content writer will curate customized product pages to support your e-commerce website.

 

At Priority Networks, we offer exceptional web development and Search Engine Optimization content. Call us today to obtain a quote!

 

Massimo DeRocchis
January 13, 2021
0
iStock 1288419768
January 10, 2021

How to identify tasks that can be automated

How to identify tasks that can be automated

Automated tasks can be described as a task that does not require interpersonal skills. Mundane, repetitive tasks are time-consuming, subject to error, and can accumulate, adding to existing work loads. A professional web development company can help automate tasks, therefore increasing the value of your workplace.

 

What are automated tasks?

Manual jobs become obsolete with the use of software turning a task automated. The purpose is to increase time efficiency and relieve employees so they can focus on other work assignments that may require more human interaction. The decision to automate a task is dependent on the nature of the job. For example, if you need to fire someone, you do not get a computer to relay the message; this requires interpersonal skills.

 

What are the benefits of automated tasks?

Increase time efficiency– time and valued work produced can increase significantly. Automated tasks can work around the clock, improving work efficiency, and automatic updates can take place.

Reduce human error– Mistakes can be made for many different reasons. Automating tasks dramatically reduces errors and improves the overall process.

Go paperless– save money on printing supplies, protect the environment, save time looking for documents, and reduce physical storage.

Projections– automated tasks can accurately determine data to contribute to your companies needs.

 

How to identify tasks that can be automated

There are three main categories to identify: repetitive, mental or physical, and interactive.

Repetitive tasks – Step one is to acknowledge the redundant or variable functions that typically use a daily hands-on approach. These repetitive tasks may include but are not limited to reporting, or data entry, bill payments, email responses, the organization of meetings, or notifications alerts for the staff. Once you gauge a sense of which tasks have automated potential, determine if any of the functions require interpersonal skills/ connections.

Eliminating repetitive tasks in a daily process allows time to focus on other work assignments that may require additional attention to detail. Depending on the type of work, variable tasks are subject to change. They require decision-making or the ability to adapt quickly to a new process. For example, an insurance broker must adapt to each client’s individual needs and curate a policy; this would be considered a variable process. Making a policy change, renewal, or update can be a repetitive task as it does not require manual action.

Mental or physical labor – physical labor is a bit more challenging to automate. However, innovative technology (AI robotics) can contribute to automating a physical task. For the most part, physical labor does not require structured data to execute efficient work. For example, think of the world of trade. A plumber or electrician does not use structured computer data to complete their task successfully. Mental job positions, simply put, requires cognitive function. It is dependent on the nature of the work. For example, psychiatrists need human presence and emotion, but their filing system can be automated. Therefore, the second step in determining whether a task should be automated requires accurate analysis and deciphering if a job requires a hands-on approach or an emotional approach. Perhaps some tasks can be automated while others are left to human talents, that is left for you to decide.

Interactive – lastly, does the task require collaboration from a team, or can the job be completed independently? Team collaborations can not be automated as this form of work typically requires generating ideas, innovative strategies, or solving problematic issues.

Another great way is to ask your employees which tasks they find repetitive or which tasks take up time. Your employees have first-hand experience in what they do daily; it is a great place to start. There are many ways to identify tasks that can be automated. However, this gives you the foundation and general key points to look for. When in doubt, ask the web development professionals at Priority Networks.

Massimo DeRocchis
January 10, 2021
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iStock 487173432
January 6, 2021

Benefits of an SEO press release

Benefits of an SEO press release

A press release is a commentary on another piece of content related to your industry. As a commentator, you are broadcasting your personal insight, expertise, offering statements, and reviews to your target audience. Your consumers are expecting honesty, which will lead to solidifying their trust.

The internet has brought multiple avenues of how information is received. From social media, blogs, articles, video, etc., we turn to the industry professionals instead of the news or other marketing techniques for honest reviews. Consumers who trust your brand value your opinion. It is their way of connecting with you on topics that interest them most.

 

Benefits of a press release

You have a chance to connect with your audience, and your audience has an opportunity to interact with you. The credibility and trust you build with your consumers is an essential part of a growing business. The stronger the relationship with your audience, the better chance you have at increasing conversion rate optimization. CRO is the action in which a consumer will sign up for newsletters, create a user account, request a quote, and purchase a product or service.

A press release is also a great way to interact with your social network. For example, perhaps a leader in your industry has posted an article. If your SEO press release article does well, it may get the attention of the industry leader. Therefore, opening doors to business opportunities.

By sharing your thoughts or concerns on the topic of discussion, readers who search the highlighted topic will find your review. Suppose your industry leader has a broad audience. Their audience may begin to look to you for your opinions and perhaps be interested in what you have to offer. Therefore, expanding brand awareness and growing your audience base.

 

How to choose articles

If you plan to research articles on your own, there are a few things to keep in mind. The first thing to note is to always keep your target audience in mind. What you may find interesting instead of what your target audience will find intriguing may be vastly different. Put yourself in the consumers’ shoes and gravitate towards articles that will most appeal to your audience. Secondly, keep in mind you do not have to agree with the article; your response can be positive, negative, both, or undecided. Your opinion will be viewed regardless and will be considered as web traffic. Lastly, when choosing an article, make sure the source is reputable, ensure the source of information is trustworthy not only for you but also for the readers. With so much information on the internet, you want to be able to comment and share your opinions based on real information, not “fake news.”

If you have decided to work with a Search Engine Optimization team, an SEO content writer will do all the work for you. They will scour the media and find the articles that best suit your target audience and your industry. An SEO content writer will also comment on your behalf, understanding your message you would like to get across.

At Priority Networks, we recognize the importance of an SEO press release article. Therefore, we have included SEO press releases as part of a well-rounded package for all your SEO needs. Call us today for more information.

Massimo DeRocchis
January 6, 2021
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iStock 1137594446
January 3, 2021

Is app development worth the investment?

Is app development worth the investment?

The purpose of a mobile app is to ensure your products or services are accessible anywhere at any time. A mobile app is an additional avenue to gain traffic. Therefore, it can be classified as a marketing tool. A large percent of brand awareness and sales come from a mobile presence. Allowing accessibility through a mobile device guarantees relevancy within your market. More and more, we see an increasing trend in mobile device use. Stay current with your target audience by adding a mobile app to your arsenal of marketing strategies.

Deciphering whether app development is worth the investment, it essential to understand the benefits of a mobile app.

 

Communication with your target audience

Communicating with your target audience through a mobile app ensures an increase in customer loyalty. Customer loyalty is obtained through having a mobile presence that adds value, convenience, and consistent push through notifications to maintain a connection and customer engagement. Promotional offers, personalized offers, or news updates keep customers informed and encourages their return.

Consumer data can be obtained through a mobile app. Understanding the demographics, locations, and consumer behavior allows you to target your customers searching for your product or service. When you know where your audience is spending most of their time and understand their key interests, you can adjust your marketing tactics accordingly.

 

Remain relevant

Today, many businesses have a mobile app, and there is a high probability that your competitors have already acquired one. Your business must provide a robust mobile or online presence. The more present you are, the better chance your business remains visible. Consumers are continually looking for a way to connect with the brand that they admire. To stay relevant, you need to bring value to your users and maintain this connection. With technology at the fingertips of everyone, both young and old, a mobile app is the solution.

 

Brand visibility

Promoting your brand requires exposure. The more visible you are, the more the consumer can trust you, increasing their interest in purchasing from your company. Letting the consumer know about upcoming promotions, sales, product or service launches, or new features is an excellent way to engage your target market. It is crucial to keep customers coming back by staying on their radar. A mobile app is the best way to increase brand awareness.

 

Increase in profit

A mobile app can encourage direct sales. It is becoming more apparent that consumers are continually looking for different ways to enhance their daily tasks. It is an online world; online shopping and research on product knowledge has significantly increased, making profit margins grow rapidly and continuously. It is inevitable, consumer demand will increase with a mobile presence. When a large portion of your business relies on selling or purchasing products or services, you require an accessible way to allow these transactions to happen.

App development is worth the investment. After evaluating the benefits of having a mobile app for your business, it is in your best interest to seek out an app developer if these points speak to you. At Priority Networks, our professional developers will help you achieve optimal brand awareness, increase profit, gain customer loyalty, and much more with an exquisite mobile app.

Massimo DeRocchis
January 3, 2021
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